The document discusses the four Ps of marketing - Product, Price, Place, and Promotion. It provides details on each P, including that Product refers to the goods or services being marketed, Price is how much a product costs and pricing strategies, Place is where and how a product is distributed to customers, and Promotion is the methods used to communicate about a product to potential customers. The four Ps framework forms the core of the marketing mix that organizations use to meet customer needs and achieve marketing objectives.
Marketing mix is defined as the set of controllable tactical marketing tools that the firm blends to produce the response it wants in the target market. The marketing mix consists of everything the firm can do to influence the demand for its product
A marketing plan is a comprehensive document or blueprint that outlines a business advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame.
http://www.ndimdelhi.org/
Marketing mix is defined as the set of controllable tactical marketing tools that the firm blends to produce the response it wants in the target market. The marketing mix consists of everything the firm can do to influence the demand for its product
A marketing plan is a comprehensive document or blueprint that outlines a business advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame.
http://www.ndimdelhi.org/
This presentation aimed to provide over view of CASA-1000 (an energy project) project signed between Pakistan, Kyrgyzstan and Tajikistan on 12 of July, 2016
This presentation aimed to provide over view of CASA-1000 (an energy project) project signed between Pakistan, Kyrgyzstan and Tajikistan on 12 of July, 2016
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E- Marketing Strategies
A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. Fulfillment of wants of the prospects is one the important goals of marketing activities.
Successful companies always formulate effective marketing strategies by adopting approaches like;
Having a strategic focus based on developing and sustaining a profitable customer base
Increasing sales and market shares
Targeting committed and profitable customers
Bench-marking and targeting competitors
Focusing on a greater commitment to innovation
Distribution Management, Need for Marketing Channels,Decision involved in setting up the channels, Management Strategies, Introduction to logistics Management, Retailing, wholesaling, Multi Channel Marketing.
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Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
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June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
3. What is Marketing Mix?
The marketing mix comprises four basic marketing
strategies known as the four Ps:
Product
Place
Price
Promotion
The marketing mix is the combination of marketing
activities that an organization engages in so as to
best meet the needs of its targeted market.
Traditionally the marketing mix consisted of just 4 Ps.
Getting the mix of these elements right enables the
organization to meet its marketing objectives and
to satisfy the requirements of customers.
4. Price
How you price your product or service so that your price remains
competitive but allows you to make a good profit.
Price strategies should reflect what customers are willing and able to
pay. In commerce, price is determined by what (1) a buyer is willing
to pay, (2) a seller is willing to accept, and (3) the competition is
allowing to be charged. With product, promotion, and place
of marketing mix.
It is one of the business variables over
which organizations can exercise some degree of control. As
the consideration given in exchange for transfer of ownership, price
forms the essential basis of commercial transactions. It may be fixed by
a contract, left to be determined by an agreed upon formula at a future
date, or discovered or negotiated during the course of dealings between
the parties involved
5. Place
(Also referred to as Distribution) – Where your business sells
its products or services and how it gets those products or
services to your customers. Place strategies deal with how and
where a product will be distributed.
It Refers to providing the product at a place which is convenient
for consumers to access. Various strategies such as intensive
distribution, selective distribution, exclusive distribution
and franchising can be used by the marketer to complement the
other aspects of the marketing mix.
6. Product
The products or services offered to your customer: Their physical
attributes, what they do, how they differ from your competitors and what
benefits they provide. Product strategies include what product to make,
how to package it, what brand name to use, and what image to project.
Every product is subject to a life-cycle including a growth phase
followed by a maturity phase and finally an eventual period of decline as
sales falls. Marketers must do careful research on how long the life cycle
of the product they are marketing is likely to be and focus their attention
on different challenges that arise as the product move.
The marketer must also consider the product mix. Marketers can
expand the current product mix by increasing a certain product line's
depth or by increasing the number of product lines. Marketers should
consider how to position the product, how to exploit the brand, how to
exploit the company's resources and how to configure the product mix so
that each product complements the other. The marketer must also
consider product development strategies
7. Promotion
• The methods used to communicate the features and benefits of your
products or services to your target customers. Promotion strategies deal
with how potential customers will be told about the new product, what the
message will be, when and where it will be delivered, and with what
inducements to buy.
• Advertising covers any communication that is paid for, from cinema
commercials, radio and Internet advertisements through print media and
billboards. Public relations is where the communication is not directly paid
for and includes press releases, sponsorship deals, exhibitions, conferences,
seminars or trade fairs and events. Word-of-mouth is any apparently
informal communication about the product by ordinary individuals, satisfied
customers or people specifically engaged to create word of mouth
momentum. Sales staff often plays an important role in word of mouth and
public relations (see 'product' above)