Social media the basics 2011

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The basics of social media: what social media is, what social media is not, what social media means, why your business or non profit should care about social media. Presentation given Sept. 2011.

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Social media the basics 2011

  1. 1. September, 2010
  2. 2. What is Social Media? Technology based ways to connect with your people. Social media is about: • Engaging in conversations • Building communities • Building relationships with people who share your interests.
  3. 3. What Social Media Isn’t 1. The easy answer 2. Effortless 3. A Fad 4. Free
  4. 4. Why Social Mediais important for your Organization • Times have changed • It’s where your people are • Donors and supporters • Clients and volunteers • On-going conversation
  5. 5. What do you Need for your Organization? A Plan • Goals and Objectives • Audience • Choose best Social Media Tools • Implement • Training • Execute consistently
  6. 6. Social Media Platforms & Tools Facebook You Tube Twitter Blogs LinkedIn Yelp Google+ StumbleUpon Flickr Hootsuite Skype Google Places Digg Meetup Reddit Bing RSS Feeds Drupal Tumblr ITunes Ning Picasa Plaxo Yahoo Google Vimeo Delicious SlideShare Scribd TweetDeck Wikipedia iLike
  7. 7. Fun Facts:•725 million + active users•Facebook accounts for more than 50% of visits to any socialmedia platform•Average user connected to 80 pages, groups and events•Average user creates 90 pieces of content each month•Age group 50 – 64 grew 64% last year•Age group 65 & older grew 100% last year
  8. 8. Case Study Facebook
  9. 9. Facebook’s •7½% • Filtered • Engagement = Reach
  10. 10. Facebook Tips Engagement and Reach1. Get Followers involved: encourage them to comment and share2. Pictures and video are great, keep words short3. Content: Quick, fun, emotional stories, the unusual = shared
  11. 11. Engagement
  12. 12. The Look: Customize your Page and add custom tabs
  13. 13. Case Study Twitter
  14. 14. YouTube• Nonprofit Program• Benefits
  15. 15. Add-on IdeaUseFlickr to engagethrough decision-makingand behind-the-scenesinvolvement
  16. 16. Measurement Social media success = • Increased Exposure • Increased Donor Giving • …What is your Goal?
  17. 17. One way can you Learn
  18. 18. For more info Contact Liz Horgan (704) 301-0135liz.horgan@strategicsocialmedianc.com strategicsocialmedianc.com

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