What is Social Media? Technology based ways to connect with your people. Social media is about: • Engaging in conversations • Building communities • Building relationships with people who share your interests.
What Social Media Isn’t 1. The easy answer 2. Effortless 3. A Fad 4. Free
Why Social Mediais important for your Organization • Times have changed • It’s where your people are • Donors and supporters • Clients and volunteers • On-going conversation
What do you Need for your Organization? A Plan • Goals and Objectives • Audience • Choose best Social Media Tools • Implement • Training • Execute consistently
Social Media Platforms & Tools Facebook You Tube Twitter Blogs LinkedIn Yelp Google+ StumbleUpon Flickr Hootsuite Skype Google Places Digg Meetup Reddit Bing RSS Feeds Drupal Tumblr ITunes Ning Picasa Plaxo Yahoo Google Vimeo Delicious SlideShare Scribd TweetDeck Wikipedia iLike
Fun Facts:•725 million + active users•Facebook accounts for more than 50% of visits to any socialmedia platform•Average user connected to 80 pages, groups and events•Average user creates 90 pieces of content each month•Age group 50 – 64 grew 64% last year•Age group 65 & older grew 100% last year
Facebook Tips Engagement and Reach1. Get Followers involved: encourage them to comment and share2. Pictures and video are great, keep words short3. Content: Quick, fun, emotional stories, the unusual = shared