Biennial sm intensive

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Biennial sm intensive

  1. 1. URJ BIENNIAL SOCIAL MEDIA INTENSIVE Lisa Colton President, Darim Online Chief Learning Officer, See3 Communications lisa@darimonline.org @darimonline #URJsm
  2. 2. Details…. Slides are posted online – see handout for link! Tweeters: #URJSM if you’re tweeting about this session We’ll peek in on the tweets from time to time!
  3. 3. ROVERS! • Alex Gelman, Assistant Director of URJ Camp Harlam • Patrick Stanley, NFTY Online Communications Coordinator • Mike Fuld, NFTY Regional Director of Youth Engagement • Marissa Frankel, Assistant Director of Eisner Camp • Jane Herman, URJ Executive Writer and Editor
  4. 4. Traditional Mindset: Hub & Spokes
  5. 5. Network Mindset “connect and collaborate” rather than “command and control”
  6. 6. 5 New Rules of the Game ATTENTION LISTEN BE REAL DEEPEN ADD VALUE
  7. 7. #1 THIS IS AN ATTENTION ECONOMY
  8. 8. #2 Listen Temple Israel, Memphis Facebook Page
  9. 9. … Be Social Temple Israel, Memphis Facebook Page
  10. 10. Bring Your Social Skills!
  11. 11. #4: BE REAL
  12. 12. Voice: Sixth & I Synagogue in DC
  13. 13. Make it Personal
  14. 14. Make it Personal
  15. 15. #4: DEEPEN Temple Beth Abraham in Tarrytown, NY
  16. 16. Ask Questions! Congregation Beth Israel, San Diego
  17. 17. INVITE DEEPER CONNECTION BUILD A CULTURE
  18. 18. #5: ADD VALUE
  19. 19. Social Content is Social Capital • Social Capital is the value of connections between and among nodes in social networks. • Content should be newsworthy, unique, controversial, timely immediately useful and/or funny. • 12:1 ratio of adding value.
  20. 20. Add Value
  21. 21. FIND YOUR VOICE
  22. 22. CHEVRUTA • If you were a celebrity, who would you be? • If you were a car, what would you be? • If you were a color, what color would you be? TURN TO YOUR NEIGHBOR, INTRODUCE YOUSELF, AND DISCUSS THE VOICE OF YOUR CONGREGATION.
  23. 23. Case Study: The Social Sermon By Rabbi Paul Kipnes, Congregation Or Ami, Calabasas, CA rabbipaul@orami.org http://rabbipaul.blogspot.com/
  24. 24. How a Whole Congregation Wrote its Rabbi's Yom Kippur Sermon
  25. 25. How a Whole Congregation Wrote its Rabbi's Yom Kippur Sermon It seemed so lazy... But it really took a lot more work
  26. 26. How a Whole Congregation Wrote its Rabbi's Yom Kippur Sermon It seemed so lazy... But it really took a lot more work AND IT WORKED.
  27. 27. Congregation Or Ami Congregants Tell their Own Stories • David Sackman - On the Hardship of Financial Ruin • Eric and Jill Epstein - On the Challenges of Raising a Child on the Autism Scale • Mike Moxness with Debbie Echt-Moxness - On Living On After a Diagnosis of Cancer • Hedi Gross' Presidential Speech - A Spiritual Journey
  28. 28. LESSONS LEARNED • Social Sermons Work • Jewish TED Talks Inspire • Rabbinic Tzimtzum (contraction) Fosters Deep Reflection • Weaving in New Technologies and Methods Animate Communities
  29. 29. Mike Moxness with Debbie Echt-Moxness - On Living On After a Diagnosis of Cancer
  30. 30. BREAK 10 minute break. Second half: - Tachlis Tips for Your Channels - Integrating Social Media - Personal Learning Networks - Case Study from Lindsay Ganci
  31. 31. SECOND HALF AGENDA • • • • • • Decoding Twitter Punchlist for Channels Content Curation Designing For Social Personal Learning Networks Case Study from Lindsay Ganci
  32. 32. Twitter Vocabulary @ denotes username RT = “ReTweet” MT = “Modified Tweet” DM = Direct Msg # denotes hashtag
  33. 33. HASHTAGS! #URJBIENNIAL
  34. 34. Listening on Twitter: Mentions When people are talking TO you or ABOUT you. Based on your settings and tools, you’ll get a notification when someone mentions you
  35. 35. ESTABLISHING YOUR ACCOUNT Username, image, description.
  36. 36. Username www.facebook.com/username
  37. 37. COVER PHOTO AND PROFILE PIC
  38. 38. Description Remember: Who is your audience? What do they need to know, feel and understand?
  39. 39. New: Ratings
  40. 40. Facebook Insights: USE THEM!
  41. 41. ENGAGEMENT, NOT LIKES! Likes -> Reach -> Engagement -> Action/Impact Likes < Reach Reach < Engagement
  42. 42. What Do You Need to Scaffold? #UJAEVENTS @LISACOLTON
  43. 43. LIST 3 GOALS FOR YOUR CONGREGATIONAL SCAFFOLDING CHEVRUTA: WHAT IS YOUR GOAL? WHAT ARE YOU SCAFFOLDING? WHAT WOULD THE CONTENT BE? WHERE WILL YOU FIND IT? HOW WILL YOU CREATE IT?
  44. 44. CONTENT CURATION is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.
  45. 45. "Curation comes up when search stops working…[and] when people realize that it isn't just about information seeking, it's also about synchronizing a community.” -Clay Shirky
  46. 46. Curation Examples Be intentional: Where are you bringing them? What are you saying about yourself?
  47. 47. Pinterest
  48. 48. Pinterest Create your own pins Get your content shared Curate from other sources
  49. 49. Crowdsource with Tagging
  50. 50. DESIGNING FOR SOCIAL • Don’t be a bullhorn • Integrate with programs, goals, strategies • Be people focused, not institutionally focused
  51. 51. Instagram • Content capture • Sync with other channels to leverage content and amplify • Market hashtag!
  52. 52. CONNECTING ON SITE AND ONLINE Beth El Synagogue Center #UJAEVENTS @LISACOLTON
  53. 53. Design For Social
  54. 54. CREATE SHAREABLE CONTENT Hint: often about shared values and human insight, not org-focused.
  55. 55. ACCESSIBILITY: Convenience of today’s online social tools VALUE: Resources, answers, insight, inspiration. SOCIAL: Relationships, dialogue, community Personal Learning Networks
  56. 56. Some Social Media Venues
  57. 57. Getting Started • • • • • • • • Find a Few Different Relevant Venues Set a Manageable Amount of Time Learn Communal Norms Be Generous Post Resources Accept Offers To Help Engage in Conversation Be Playful & Positive
  58. 58. Facebook Groups: JEDLAB
  59. 59. Facebook Groups: Darim Educators
  60. 60. Twitter: #JED21
  61. 61. Skills: Tag People
  62. 62. Lindsay Ganci Director of Youth Engagement The Community Synagogue Port Washington, NY LGanci@commsyn.org 516.883.3144 ext. 330 @LEPGanci www.facebook.com/POWTYYouthPrograms
  63. 63. Who Am I? Kids & teens I work with want to connect to the real me – so I’ve got to share who that person really is!
  64. 64. How I use social media to connect to youth Jewishly… Generate excitement about travel to Israel! Share praise for participation in Hebrew high school and life cycle events! `````` community local Pump up participants and about teen participation in our and regional Jewish programs!
  65. 65. How I use social media to connect to Jewish teens as their whole selves! Spread the word: I like spending time With our teens and miss them when we’re on school breaks! Wish them luck on standardized tests! Share with the twitterverse that you spend time with them, In the synagogue & outside! connect Share excitement for their Accomplishments and involvement outside the synagogue community Pay attention to their unique interests & using them!
  66. 66. Active Steps Towards Relationship Development & Engagement through Social Media Birthday shoutouts! Making teen participants Feel appreciated! Praise for participation and activism inspire future participation!
  67. 67. Active Steps Towards Relationship Development & Engagement through Social Media Use social media to share the fun we have in our youth program! Connect to teens personally, acknowledging and appreciating everything they care about… not just Judaism!
  68. 68. Share photos, photos, and more photos!! I share (lots of) Photos and generate excitement! POWTY parents help to spread the word about our programs when they share my posts!
  69. 69. Speak their language Facebook and Twitter are just the beginning… Get on Snapchat & Instagram! Generate memes! Connect to and engage more participants using these tools.
  70. 70. Why everyone on your congregation’s staff team should be creating connections with social media: Event promotion is just the beginning! Share successes… everyone wants to know!
  71. 71. Why everyone on your congregation’s staff team should be creating connections with social media: Share holiday wishes and deepen connections and relationships! Send a message about what your congregation stands for! Motivate “friends” and “followers” towards tikkun olam action, creating opportunities for togetherness!
  72. 72. Why everyone on your congregation’s staff team should be creating connections with social media: Social media can be used to deepen engagement and relationships… …and teen response is the proof!
  73. 73. Don’t Stop Now!

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