2. JDS Social Media Academy
20 Schools selected for intensive
Academy experience
10 Webinars open to all day school
representatives
Facebook and Twitter conversations
9. Characteristics of Social Media
• Participatory: It blurs the line between producer and
consumer, media and audience.
• Open and Democratic: It encourages comments,
voting and sharing of information. For this reason it is
seen as authentic and trustworthy.
• Conversational: Two (or more) way conversation
rather than one-directional broadcast. Is personal,
specific, and engaging.
• Communal: Supports formation, growth & strength of
communities around a particular shared interest.
• Connected: Thrives on being connected, rather than
being territorial and proprietary.
10. 5 New Rules of the Game
Attention Economy
Be Social
Add Value
Be Real
Strengthen the Network
15. Social Content is Social Capital
• Social Capital is the
value of connections
between and among
nodes in social
networks.
• Content should be
newsworthy, unique,
controversial, timely
immediately useful
and/or funny.
• 12:1 ratio of adding
value.
28. UPCOMING WEBINARS
MARK YOUR CALENDAR!
October 25, 2-3pm ET: Foundations of Social Media
November 6, 2-3pm ET: Maturing Your Facebook Use
November 20, 2-3pm ET: Social Media Policies and Guidelines
December 11, 2-3pm ET: Social Media Metrics
December 19, 1-2pm ET: Content Generation and Curation
January 8, 2-3pm ET: Social Fundraising
January 22, 1-2pm ET: Using Photos and Video Effectively
March 5, 2-3pm ET: Brandraising Through Social Media
March 20, 2-3pm ET: Integrating Web, Email & Social Media
April 17, 1-2pm ET: Evaluating Shiny Objects
29. THIS EXPERIENCE
• Stay nimble – change is the name of the
game. Experiment and refine. Repeat.
• Know your goals so you can use social
media to achieve them, and know if
you’re succeeding.
• Address your whole culture, not just
marketing & communications.
• Share Share Share!