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THE FOUNDATIONS OF
   SOCIAL MEDIA
  FOR JEWISH DAY
     SCHOOLS
JDS Social Media Academy
20 Schools selected for intensive
Academy experience

10 Webinars open to all day school
representatives

Facebook and Twitter conversations
https://www.facebook.com/groups/jdssocialmedia/
Tweeting?
    Use
#JDSacademy
Traditional Mindset: Hub & Spokes
Network Mindset




“connect and collaborate” rather than “command and control”
Characteristics of Social Media

• Participatory: It blurs the line between producer and
  consumer, media and audience.

• Open and Democratic: It encourages comments,
  voting and sharing of information. For this reason it is
  seen as authentic and trustworthy.

• Conversational: Two (or more) way conversation
  rather than one-directional broadcast. Is personal,
  specific, and engaging.

• Communal: Supports formation, growth & strength of
  communities around a particular shared interest.

• Connected: Thrives on being connected, rather than
  being territorial and proprietary.
5 New Rules of the Game


Attention Economy
Be Social
Add Value
Be Real
Strengthen the Network
#1 THIS IS AN ATTENTION ECONOMY
#2
Listen
And…




         Temple Israel, Memphis Facebook Page
… Be Social




Temple Israel, Memphis Facebook Page
#3:
ADD
VALUE
Social Content is Social Capital

• Social Capital is the
  value of connections
  between and among
  nodes in social
  networks.

• Content should be
  newsworthy, unique,
  controversial, timely
  immediately useful
  and/or funny.

• 12:1 ratio of adding
  value.
Your Unique Value
#4: BE REAL
Voice: Sixth & I Synagogue in DC
Make it
Personal
#5: Work To Improve The Health of the Network
Fortress: Insiders in, Outsiders out
Sponges: Transparency & Constant Flow In and Out
Families,
and parenting,
 are changing.
John Fitch’s Steam Engine
John Fitch’s Steam Engine
IT’S NOT ABOUT TECHNOLOGY
UPCOMING WEBINARS
        MARK YOUR CALENDAR!

October 25, 2-3pm ET:    Foundations of Social Media
November 6, 2-3pm ET:    Maturing Your Facebook Use
November 20, 2-3pm ET:   Social Media Policies and Guidelines
December 11, 2-3pm ET:   Social Media Metrics
December 19, 1-2pm ET:   Content Generation and Curation
January 8, 2-3pm ET:     Social Fundraising
January 22, 1-2pm ET:    Using Photos and Video Effectively
March 5, 2-3pm ET:       Brandraising Through Social Media
March 20, 2-3pm ET:      Integrating Web, Email & Social Media
April 17, 1-2pm ET:      Evaluating Shiny Objects
THIS EXPERIENCE
• Stay nimble – change is the name of the
  game. Experiment and refine. Repeat.
• Know your goals so you can use social
  media to achieve them, and know if
  you’re succeeding.
• Address your whole culture, not just
  marketing & communications.
• Share Share Share!

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Avi chai academy foundations webinar2012

  • 1. THE FOUNDATIONS OF SOCIAL MEDIA FOR JEWISH DAY SCHOOLS
  • 2. JDS Social Media Academy 20 Schools selected for intensive Academy experience 10 Webinars open to all day school representatives Facebook and Twitter conversations
  • 4. Tweeting? Use #JDSacademy
  • 5.
  • 6.
  • 8. Network Mindset “connect and collaborate” rather than “command and control”
  • 9. Characteristics of Social Media • Participatory: It blurs the line between producer and consumer, media and audience. • Open and Democratic: It encourages comments, voting and sharing of information. For this reason it is seen as authentic and trustworthy. • Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging. • Communal: Supports formation, growth & strength of communities around a particular shared interest. • Connected: Thrives on being connected, rather than being territorial and proprietary.
  • 10. 5 New Rules of the Game Attention Economy Be Social Add Value Be Real Strengthen the Network
  • 11. #1 THIS IS AN ATTENTION ECONOMY
  • 12. #2 Listen And… Temple Israel, Memphis Facebook Page
  • 13. … Be Social Temple Israel, Memphis Facebook Page
  • 15. Social Content is Social Capital • Social Capital is the value of connections between and among nodes in social networks. • Content should be newsworthy, unique, controversial, timely immediately useful and/or funny. • 12:1 ratio of adding value.
  • 18. Voice: Sixth & I Synagogue in DC
  • 20. #5: Work To Improve The Health of the Network
  • 21. Fortress: Insiders in, Outsiders out
  • 22. Sponges: Transparency & Constant Flow In and Out
  • 26.
  • 27. IT’S NOT ABOUT TECHNOLOGY
  • 28. UPCOMING WEBINARS MARK YOUR CALENDAR! October 25, 2-3pm ET: Foundations of Social Media November 6, 2-3pm ET: Maturing Your Facebook Use November 20, 2-3pm ET: Social Media Policies and Guidelines December 11, 2-3pm ET: Social Media Metrics December 19, 1-2pm ET: Content Generation and Curation January 8, 2-3pm ET: Social Fundraising January 22, 1-2pm ET: Using Photos and Video Effectively March 5, 2-3pm ET: Brandraising Through Social Media March 20, 2-3pm ET: Integrating Web, Email & Social Media April 17, 1-2pm ET: Evaluating Shiny Objects
  • 29. THIS EXPERIENCE • Stay nimble – change is the name of the game. Experiment and refine. Repeat. • Know your goals so you can use social media to achieve them, and know if you’re succeeding. • Address your whole culture, not just marketing & communications. • Share Share Share!