Lori Jacobwith & Nicole Harrison MCN Staying Sane w-Social Media Feb 23-2011
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Slides provide an overview of the breakout session delivered Feb. 23. 2011. Some value for viewing only. More value for those in attendance.
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Lori Jacobwith & Nicole Harrison MCN Staying Sane w-Social Media Feb 23-2011
- 1. Staying Sane with Social Media
- 2. Who is here? 2
- 3. Nicole Harrison • Social media & digital strategist • Over a decade of experience working in nonprofits in programming, development and communications • Nicole also serves her nonprofit peers with a one-of- a-kind Twitter chat: #NPTalk 3
- 4. Lori L. Jacobwith • 20+ years as a communication strategist & fundraising coach • Measurable: Helped organizations raise over $100 million in last 10 years. • Impact: My work creates environments where people find ease in their work with, and their conversations about money. 4
- 5. Where we are heading today
- 6. What fears do you have about social media?
- 7. Welcome to the ride 7
- 8. Is Social Media A Fad? http://www.youtube.com/watch?v=lFZ0z5Fm-Ng 8
- 9. 4 Core Principals of Social Media 1. It’s SOCIAL. 2. It’s about community, find it build it, add value to it 3. It involves time and trust. 4. It’s not if you’re going to play, but when.
- 10. "Consider social media as a game changer... Social media is an evolution of how we communicate, an essential part of businesses and organizations that want to move forward in this new economy… Prioritize it as one of your most important tasks.” -Nicole Harrison, Mission Makers blog
- 11. Social media = Collection of technology tools Blogs www.lorijacobwith.com/blog www.socialnicole.com/blog Microblogs Video sharing Photo sharing
- 12. Social media = Collection of technology tools Bookmarking Location services Online communities Social networks
- 13. What is Social Media?
- 14. Social Media Strategy v. Campaign
- 15. Social Media Strategy Development
- 16. How does it fit? The Kitchen
- 17. Make Connections
- 18. Shared Content
- 19. Signposting
- 20. Where to start? Listening
- 21. Listening: RSS
- 33. Who has time?
- 34. What you can do today . Start listening: • Subscribe to blogs or news • Set up Google Alerts • Set up a listening dashboard
- 35. What you can do today . Start asking your community: • Where do you go? • What do you do? • What do you want to do with us?
- 36. Staying Sane with Social Media
- 37. Tell us: One thing you learned Your next action 37
- 38. How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable? 38
- 39. Resources & Links Social Media Revolution 2 (Refresh) YouTube video: http://www.youtube.com/watch?v=IFZ0z5Fm-Ng Social Media Marketing – Opportunities & Challenges by Pastor Ken Freeman on March 27, 2009 http://awsblog4you.blogspot.com/2009/03/mar-27-2009-social-media-marketing.html 10 Must Have’s for Your Social Media Policy by Sharlyn Lauby Mashable Blog http://mashable.com/2009/06/02/social-media-policy-musts/ The Difference Between a Social Media Strategy & a Social Media Campaign by Jacob Morgan, July 21, 2009 http://www.jmorganmarketing.com/the-difference-between-a-social-media-strategy-and-a-social-media- campaign/ Tips for Writing Your First Social Media Policy by Maddie Grant & Lyndy Dryer Social Fish LLC & Leslie T. White, Croydon Consulting LLC, February 2010 39 http://www.nten.org/blog/2010/02/17/tips-writing-your-first-social-media-policy
- 40. Resources & Links 10 Highly Successful Social Media Habits On Wild Apricot Blog, November 2, 2010 http://www.wildapricot.com/blogs/newsblog/archive/2010/11/02/10-highly-successful-social-media- habits-for-nonprofits.aspx The Networked Nonprofit by Beth Kanter & Allison H. Fine, Jossey Bass 2010 Trust Agents by Chris Brogan & Julien Smith, John Wiley & Sons 2009 Engage by Brian Solis, John Wiley & Sons 2010 RSS in Plain English by CommonCraft You Tube Video http://www.youtube.com/watch?v=0klgLsSxGsU Mayo Clinic Social Media Policy http://sharing.mayoclinic.org/guidelines/for-mayo-clinic-employees/ 40
- 41. Staying Sane with Social Media Lori Jacobwith lori@LoriJacobwith.com www.LoriJacobwith.com 952- 949-2105 http://twitter.com/LJacobwith Nicole Harrison nicole@socialnicole.com www.socialnicole.org 612-670-0337 http://twitter.com/SocialNicole