URJ Social Media Boot Camp: Mobile Strategies

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Lisa Colton presents on common uses of mobile technologies for congregations as part of the URJ Social Media Boot Camp, July 2012

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URJ Social Media Boot Camp: Mobile Strategies

  1. 1. Mobile StrategiesLisa Colton Darim Online July 31, 2012
  2. 2. Agenda• Why Mobile?• Current Mobile Usage• Mobile Optimized Websites• Text Messaging• Location Based Services• Mobile Learning• QR Codes
  3. 3. Between a PIONEER & a TORTOISE Source: Flickr user ucumariSource: Flickr user smitag4 Is a FAST FOLLOWER
  4. 4. AJWS Text Msg Donations Following AJWS Haiti Red Cross receiving halfEarthquake of their donations by text msg. $27m by 1/19 Source: mcommons.com/blog
  5. 5. Mobile Use 2012• 116 million Americans will use a smartphone this year. By 2013, smartphones will represent over half of all mobile phone use & it will continue to grow. – (Source: eMarketer, 2012)• 55% of mobile owners access mobile web. – (Source: Pew Research Center, 2012)• Mobile search is expect to overtake desktop search in 2014. – (Source: Microsoft Tag, 2012)
  6. 6. http://www.smsmarketingnw.com/mobile-statistics/mobile-stats-2012/
  7. 7. Real Life Example: Ushahidi
  8. 8. Mobile Optimized Website
  9. 9. Group Text MessagingImmediate, criticalDo not become spam!Requires capturing cellphone numbers andsetting up systems inadvance!e.g. eztexting.com
  10. 10. Location Based ServicesExamples:FoursquareGowallaFacebook PlacesGeocachingSCVNGR
  11. 11. LBS Connects to Social Web Twitter Facebook And leverages networks to build your brand
  12. 12. Apps for Jewish Learning “Anytime, Anywhere”iMahNishtanahPocketTorah
  13. 13. Mobile Learning: Pass Back Generation• http://joanganzcooneycenter.org/Press-Releases-50.html• http://www.fastcompany.com/magazine/144/a-is-for-app.html
  14. 14. QR Codes• Connects paper to online, via the phone’s camera scanning the code.• The QR code must be easier, faster, and more interesting than typing a URL into your phone’s web browser.
  15. 15. QR Codes: From Paper to Online
  16. 16. QR Codes: From Paper to Online Easier text to read Easier photo to see Easier links to click
  17. 17. QR CodesPresentingstudent work inthe hallway.QR codes link toaudio or videointerviewsstudent didwith familymembers.
  18. 18. NEXT SESSIONS • August 7th SHAREFEST! • August 9th Community Building Through Network Weaving • August 13th Open Office Hours • August 28th Foundations of Social Media

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