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Design Thinking

Ivy Guo
Stanford University
Design Thinking
What is Design Thinking?
Process!
Design Thinking
Design Thinking
Any Difference?
human-Centered
Fast prototyping
Iteration
5 steps
Linear?

Not necessarily

>
Design Thinking
WHAT is the
~

mode?

Empathy is the foundation of a
human-centered design process ~

-  Observe
View users and their behavior in
the context of their lives

-  Engage
Interact with and interview users
through both scheduled and short
‘intercept’ encounters

-  Immerse
Experience what your user experiences
Observe!
Give them what they need, not what they want
Pay attention to emotional touches
Record it!

What How Why
Design Thinking
Interview!
- 
- 
- 
- 
- 
- 
- 

Prepare yourself
Introduction
Kickoff
Build Trust
Grand Tour
Reflection
Wrap-Up
Traveling ? Interests?
Design Thinking
WHAT is the

mode?

unpack and synthesize your empathy findings
~ into compelling needs and insights, and scope a ~
specific and meaningful challenge

- POV
Point of View. Provides focus and
frames the problem
Inspires your team

- How Might We
- How Might We
POV
User + Need + Insight = Point of View
(who) NEEDS TO (verb) B/C (insight)
-  Saturation
Put up post-its, pictures and other
artifacts that express the stories you heard
and saw in your observations

-  Mapping
Lay out maps of relevant places or times
that you can identify the stories with. 
E.g. Empathy Map.

-  Grouping
Find common themes among your stories
How Might We
Smaller actionable pieces
Design Thinking
WHAT is the

mode?

Ideate is the mode during your design process
~
~
in which you focus on idea generation

- Brainstorming
The intention of brainstorming is to
leverage the collective thinking of
the group, by engaging with each
other, listening, and building on
other ideas.
Brainstorming RULES
- Defer judgment
- Encourage wild ideas
- Build on the ideas of others
- Go for volume
- One conversation at a time
- Headline
Design Thinking
- 
- 
- 
- 

Prepare yourself
Write fast & be visual
Use humor and be playful
Monitor and lead the
productivity of the brainstorm
-  Know when to stop
Design Thinking
WHAT is the

mode?

Prototyping is getting ideas and explorations
~
~
out of your head and into the physical world

- Empathy gaining
deepen your understanding of the design
space and your user, even at a presolution phase of your project

- Exploration
- Testing
- Inspiration
Inspire others (teammates, clients,
customers, investors) by showing your
vision
Design Thinking
Prototyping for Elmo's Monster Maker iPhone App
Keynote prototype
Design Thinking
WHAT is the

mode?

Testing is the chance to refine our solutions
~
~
and make them better

-  Refine prototypes and
solutions
-  Learn more about users
-  Test and refine POV
Design Thinking
Testing with Users
Reflection
-  I LIKE
-  I WISH
-  WHAT IF
Nolan's Cheddar Commercial Mouse
Thank you!

Ivy Guo
2013.5.31

Weibo: 洛真如
illinoisivyguo@gmail.com

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