The document discusses current trends in the ad tech industry, including automation, multi-channel marketing, native advertising, content and commerce integration, and the rise of mobile. It outlines these top five trends, providing examples of how each trend is playing out in areas like programmatic direct buying, native ad formats on social media sites, and the growth of mobile commerce.

1. Ad Tech Industry: Current
State and Top Trends
David Zhuang
Saturday, June 29, 13

2. Credit & Disclaimer
• Many slides are from the source below:
http://www.slideshare.net/tkawaja/lumasstate-of-the-state-at-dms13
• But opinions shared are all mine
Saturday, June 29, 13

3. Contents
• State of Industry
• Top Trends
Saturday, June 29, 13

4. Saturday, June 29, 13

5. Saturday, June 29, 13

6. Saturday, June 29, 13

7. Saturday, June 29, 13

8. Saturday, June 29, 13

9. Contents
• State of Industry
• Top Trends
Saturday, June 29, 13

10. Top 5 Trends
• Automation
• Multi-Channel Marketing
• Native Advertising
• Content + Commerce
• Mobile Everything
Saturday, June 29, 13

11. Top 5 Trends
• Automation
• Multi-Channel Marketing
• Native Advertising
• Content + Commerce
• Mobile Everything
Saturday, June 29, 13

12. Saturday, June 29, 13

13. Saturday, June 29, 13

14. Saturday, June 29, 13

15. Saturday, June 29, 13

16. Programmatic Direct
Real-Time Bidding
Saturday, June 29, 13

17. Top 5 Trends
• Automation
• Multi-Channel Marketing
• Native Advertising
• Content + Commerce
• Mobile Everything
Saturday, June 29, 13

18. Saturday, June 29, 13

19. Saturday, June 29, 13

20. Saturday, June 29, 13

21. Saturday, June 29, 13

22. Saturday, June 29, 13

23. Saturday, June 29, 13

24. Top 5 Trends
• Automation
• Multi-Channel Marketing
• Native Advertising
• Content + Commerce
• Mobile Everything
Saturday, June 29, 13

25. Saturday, June 29, 13

26. Saturday, June 29, 13

27. Twitter Native Ads
Saturday, June 29, 13

28. Facebook Native Ad
Saturday, June 29, 13

29. Yahoo! Native Ad
Saturday, June 29, 13

30. Top 5 Trends
• Automation
• Multi-Channel Marketing
• Native Advertising
• Content + Commerce
• Mobile Everything
Saturday, June 29, 13

31. Saturday, June 29, 13

32. More Content+Commerce:
Social Commerce
Saturday, June 29, 13

33. Saturday, June 29, 13

34. Top 5 Trends
• Automation
• Multi-Channel Marketing
• Native Advertising
• Content + Commerce
• Mobile Everything
Saturday, June 29, 13

35. Saturday, June 29, 13

36. Saturday, June 29, 13

37. Native Winning Over Display
Saturday, June 29, 13

38. Performance Winning Over Branding
Saturday, June 29, 13

39. Saturday, June 29, 13

40. Payment Transportation
Saturday, June 29, 13
...