This document discusses Chinese low-end markets and 90s generation entrepreneurs. It outlines the invisible majority in rural areas and lower-tier cities in China. It then profiles several 90s generation entrepreneurs, noting they have started more down-to-earth businesses compared to 85s generation entrepreneurs who struggled with copied business models. The document highlights some 90s generation startups and entrepreneurs, and notes trends of these entrepreneurs' ability to reach users via social media without investment, and their fearlessness about risks to their education or career.

1. Behind The Buzzwords
Chinese Low-End Market 屌丝市场
& 90s-Generation Startups 90后创业
Zhibai Han
11/22/13

2. Outline
● The invisible majority of China
● Why 90s-gen so different?
● Comments to be added by the audience

4. The Invisible Majority
Where I went to seek them...
Rural Area
6th-Tier Cities
Manufacturing Factories

5. Sons of Peasants

6. The Decline of PC and eCafes

7. The Foxconn Kingdom

8. What’s the difference?
● Price sensitivity
● Dependency on offline retailers
● Wi-Fi coverage
● Payment methods

9. 90s-Gen Entrepreneurs
The Status of 85s-gen entrepreneurs:
○ Started in the bubble of SoLoMo and 1,000
Groupon copycats
○ Struggled with C2C business models that did not
work very well in China (Groupon, Foursquare,
Flurry, Dropbox)
○ Quitted and joined their friends’ startups which
have a stronger, more down-to-earth Chinese

10. 谢梦非
92年
华师一附中
武汉大学 计算机学院
作品：Facejoking、武大助手/大学助手、人
人网分手器
weibo.com/xiemengfei

11. 杨元
90年
北京八一中学
华中科大 电子系
作品：我要当学霸、单词锁屏
weibo.com/tinyyuan0210

12. 华中科大创业氛围
3大团队：
● 联创团队
● 冰岩作坊
● Dian团队

13. 超级课程表
91年前后
广州大学 软件学院为主
四年创业伙伴
作品：
● 大一：邮件收发Windows
桌面插件
● 大二：魅族手机闹钟
● 大三：大学树洞
● 大四：超级课程表

14. 一起唱
92年
南外
美东本 创业学
作品：学生宿舍保洁服
务、学生日常用品订购
服务、一起唱
weibo.com/yinsang13

15. 刘靖康
91年
中山一中
南京大学 软件学院
作品：高校平均脸、周鸿祎手机号、云跳
蛋、名校直播（当前项目）
weibo.com/u/2955878834

16. What’s the difference/trend?
● The ability to reach 10K users without investment or
being a copycat (i.e. without a bubble/fever) via social
media viral marketing.
● The fearlessness about losing GPA ,job opportunities,
grad schools abroad, etc.
● The ability to build and ship stuffs

17. Thank you!
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