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Ideation Facilitation Design Thinking & the Facilitation Process © Proprietary 2010 Idea Couture Inc. + @glinskiii
01 Why ideation matters. © Proprietary 2010 Idea Couture Inc. + @glinskiii
© Proprietary 2010 Idea Couture Inc. + @glinskiii
We help clients identify new areas of opportunity. BLIND SPOTS New Customer Behaviours TODAY’S MARKETING ACTIVITIES EMERGINGMARKETINGTOOLKIT Prepared for Sustainable Brands 2010. © Confidential and Proprietary. © Proprietary 2010 Idea Couture Inc. + @glinskiii
Design Thinking is a big part of the way we help clients identify that opportunity.  © Proprietary 2010 Idea Couture Inc. + @glinskiii
© Proprietary 2010 Idea Couture Inc. + @glinskiii
An innovation process helps clients discover new mysteries.  Customer insight Prototyping Scanning Prioritization Kickoff & Constraints Ideation Synthesis Secondary / Qualitative Research © Proprietary 2010 Idea Couture Inc. + @glinskiii
02 The framework for ideation design. © Proprietary 2010 Idea Couture Inc. + @glinskiii
The outcomes of ideation are decided before you ever come up with an idea. Here are the     steps you need to follow*. 5 *Ok. You don’t NEED to follow these steps. But if you’re starting out in ideation, and you’re trying to corral some pretty difficult people, having a solid framework helps you a ton. Prepared for Sustainable Brands 2010. © Confidential and Proprietary. © Proprietary 2010 Idea Couture Inc. + @glinskiii
Objectives Disruption  Ideas Presenting Next Steps © Proprietary 2010 Idea Couture Inc. + @glinskiii
Objectives – What is the purpose of your ideation session? © Proprietary 2010 Idea Couture Inc. + @glinskiii
Objectives – Narrower the more specific the defined focus, the easier it is to stay on track. © Proprietary 2010 Idea Couture Inc. + @glinskiii
Objectives – Co-Creating objectives breeds collaboration.  © Proprietary 2010 Idea Couture Inc. + @glinskiii
Objectives.  What is our desired outcome? What is the groups desired outcome? What is the scope & scale of ideas? © Proprietary 2010 Idea Couture Inc. + @glinskiii
Objectives Disruption   Activities Presenting Next Steps © Proprietary 2010 Idea Couture Inc. + @glinskiii
Disruption – How do we get participants to reframe their view of the world? © Proprietary 2010 Idea Couture Inc. + @glinskiii
Disruption – Traditional market research doesn’t support design thinking.  © Proprietary 2010 Idea Couture Inc. + @glinskiii
Disruption – Standard research methods are business proof, not fertile ground.  © Proprietary 2010 Idea Couture Inc. + @glinskiii
Design research Context labs Human factors analysis Ethnography Digital forensics  Disruption – Design thinking uses research as a tool to fuel new ideas. © Proprietary 2010 Idea Couture Inc. + @glinskiii
Disruption – New needs plus new views on those needs createsnew ideas. © Proprietary 2010 Idea Couture Inc. + @glinskiii
Disruption – Facilitating ideation is about requires a reframing people’s view of the world. © Proprietary 2010 Idea Couture Inc. + @glinskiii
Disruption – The organization of inputs for innovation.   Whitespace New Scenarios Customer Research New Opportunities No Disruption, fingers crossed. No Customer Research Scan No Scan © Proprietary 2010 Idea Couture Inc. + @glinskiii
Disruption.  What new points of view can we present? How do we frame reframe old problems? How do we introduce new perspectives? © Proprietary 2010 Idea Couture Inc. + @glinskiii
Objectives Disruption   Activities Presenting Next Steps © Proprietary 2010 Idea Couture Inc. + @glinskiii
Activities – What is the best way to get ideas out of people? © Proprietary 2010 Idea Couture Inc. + @glinskiii
Activities - Most people leave the process of coming up with ideas to serendipity…  © Proprietary 2010 Idea Couture Inc. + @glinskiii
Activities - Six people walk into a room with a problem, but without a plan…  © Proprietary 2010 Idea Couture Inc. + @glinskiii
Activities - Everyone has the capacity to be creative, they just need people to help them get it out of them.  © Proprietary 2010 Idea Couture Inc. + @glinskiii
Activities - The job of facilitating ideation is about getting the best possible outcome. Bad ideas are your fault.  © Proprietary 2010 Idea Couture Inc. + @glinskiii
Activities - As facilitators, it’s our job to help people make abductive connections.  © Proprietary 2010 Idea Couture Inc. + @glinskiii
Activities.  What do we need at the end? What is needed to take control? What mechanics can I wrap around it? © Proprietary 2010 Idea Couture Inc. + @glinskiii
Objectives Disruption   Activities Presenting and  prioritizing…  Next Steps © Proprietary 2010 Idea Couture Inc. + @glinskiii
Presenting – Ideas belong to the team not the individual.  © Proprietary 2010 Idea Couture Inc. + @glinskiii
Presenting – Seeding good ideas is an important part of success.  © Proprietary 2010 Idea Couture Inc. + @glinskiii
Presenting – Too many good ideas means nothing gets done.  © Proprietary 2010 Idea Couture Inc. + @glinskiii
Presenting & Prioritizing.  How do we make everyone feel accountable for all ideas? How do we make sure we don’t take on more than what’s realistic? © Proprietary 2010 Idea Couture Inc. + @glinskiii
Objectives Disruption   Activities Presenting Next Steps © Proprietary 2010 Idea Couture Inc. + @glinskiii
Next steps are almost always ignored. Please don’t. It’s sounsatisfying. © Proprietary 2010 Idea Couture Inc. + @glinskiii
Next Steps – Document the whole way through.   © Proprietary 2010 Idea Couture Inc. + @glinskiii
Next Steps – Create tangible assets.   © Proprietary 2010 Idea Couture Inc. + @glinskiii
Next Steps – Expand on what’s there.   © Proprietary 2010 Idea Couture Inc. + @glinskiii
Objectives Disruption   Activities Presenting Next Steps © Proprietary 2010 Idea Couture Inc. + @glinskiii
Most importantly make sure you have an awesome time.  © Proprietary 2010 Idea Couture Inc. + @glinskiii
Follow the framework, but don’t make it an algorithm.  © Proprietary 2010 Idea Couture Inc. + @glinskiii
Ideation should be the highlight of the month. Make sure you design it that way.  © Proprietary 2010 Idea Couture Inc. + @glinskiii
© Proprietary 2010 Idea Couture Inc. + @glinskiii

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Design Thinking and the Facilitation Process

  • 1. Ideation Facilitation Design Thinking & the Facilitation Process © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 2. 01 Why ideation matters. © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 3. © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 4. We help clients identify new areas of opportunity. BLIND SPOTS New Customer Behaviours TODAY’S MARKETING ACTIVITIES EMERGINGMARKETINGTOOLKIT Prepared for Sustainable Brands 2010. © Confidential and Proprietary. © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 5. Design Thinking is a big part of the way we help clients identify that opportunity. © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 6. © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 7. An innovation process helps clients discover new mysteries. Customer insight Prototyping Scanning Prioritization Kickoff & Constraints Ideation Synthesis Secondary / Qualitative Research © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 8. 02 The framework for ideation design. © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 9. The outcomes of ideation are decided before you ever come up with an idea. Here are the steps you need to follow*. 5 *Ok. You don’t NEED to follow these steps. But if you’re starting out in ideation, and you’re trying to corral some pretty difficult people, having a solid framework helps you a ton. Prepared for Sustainable Brands 2010. © Confidential and Proprietary. © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 10. Objectives Disruption Ideas Presenting Next Steps © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 11. Objectives – What is the purpose of your ideation session? © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 12. Objectives – Narrower the more specific the defined focus, the easier it is to stay on track. © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 13. Objectives – Co-Creating objectives breeds collaboration. © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 14. Objectives. What is our desired outcome? What is the groups desired outcome? What is the scope & scale of ideas? © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 15. Objectives Disruption Activities Presenting Next Steps © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 16. Disruption – How do we get participants to reframe their view of the world? © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 17. Disruption – Traditional market research doesn’t support design thinking. © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 18. Disruption – Standard research methods are business proof, not fertile ground. © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 19. Design research Context labs Human factors analysis Ethnography Digital forensics Disruption – Design thinking uses research as a tool to fuel new ideas. © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 20. Disruption – New needs plus new views on those needs createsnew ideas. © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 21. Disruption – Facilitating ideation is about requires a reframing people’s view of the world. © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 22. Disruption – The organization of inputs for innovation. Whitespace New Scenarios Customer Research New Opportunities No Disruption, fingers crossed. No Customer Research Scan No Scan © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 23. Disruption. What new points of view can we present? How do we frame reframe old problems? How do we introduce new perspectives? © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 24. Objectives Disruption Activities Presenting Next Steps © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 25. Activities – What is the best way to get ideas out of people? © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 26. Activities - Most people leave the process of coming up with ideas to serendipity… © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 27. Activities - Six people walk into a room with a problem, but without a plan… © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 28. Activities - Everyone has the capacity to be creative, they just need people to help them get it out of them. © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 29. Activities - The job of facilitating ideation is about getting the best possible outcome. Bad ideas are your fault. © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 30. Activities - As facilitators, it’s our job to help people make abductive connections. © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 31. Activities. What do we need at the end? What is needed to take control? What mechanics can I wrap around it? © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 32. Objectives Disruption Activities Presenting and prioritizing… Next Steps © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 33. Presenting – Ideas belong to the team not the individual. © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 34. Presenting – Seeding good ideas is an important part of success. © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 35. Presenting – Too many good ideas means nothing gets done. © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 36. Presenting & Prioritizing. How do we make everyone feel accountable for all ideas? How do we make sure we don’t take on more than what’s realistic? © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 37. Objectives Disruption Activities Presenting Next Steps © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 38. Next steps are almost always ignored. Please don’t. It’s sounsatisfying. © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 39. Next Steps – Document the whole way through. © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 40. Next Steps – Create tangible assets. © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 41. Next Steps – Expand on what’s there. © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 42. Objectives Disruption Activities Presenting Next Steps © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 43. Most importantly make sure you have an awesome time. © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 44. Follow the framework, but don’t make it an algorithm. © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 45. Ideation should be the highlight of the month. Make sure you design it that way. © Proprietary 2010 Idea Couture Inc. + @glinskiii
  • 46. © Proprietary 2010 Idea Couture Inc. + @glinskiii

Editor's Notes

  1. Proactive. Recruitment.