SlideShare a Scribd company logo
Bank of England & FCA
February 2023
Code is not enough –
why developers must wear multiple hats
Essential (Laravel) developer skills for
successful end-to-end project delivery
#LaraDuck
About us
We are Laravel’s
fi
rst o
ffi
cial UK Accredited Partner
Clients approach us when their Web Platforms need to be redesigned and rebuilt so content can becomes
more accessible, user friendly and served by better open source technology like Laravel. We also help
clients to ensure their data, websites are secure and compliant through better UX, SEO and DevOps.
Welcome 👋 to the first webinar of this Essential Skills Series for (Laravel) Developers
looking to grow and elevate their soft skills
What you need to know:
‣ Each month one of our Ducks will host a webinar on a different stage of the project
lifecycle
‣ Topics include, pitching, project management, Agile, UX, accessibility, internal
communications and much more
‣ Each session is recorded, and shared to everyone who registered
‣ We will also share with you additional material, such as articles, white paper and
previous webinars
Introduction
Today’s session:
• Today’s webinar will last 40 minutes
• 10 minutes will be available for any questions you have for Sylvain
• The full recording of the webinar will be emailed early next week
To submit a question:
• Open the Q&A window by clicking the Q&A button located at the bottom of
your screen
You can also post questions on Twitter after the webinar using the
hashtag #LaraDuck
House rules
Captions:
• Automated captions are available – if not already turned on, you can switch
these on via the Transcripts button located at the bottom
• The on-demand version of the webinar will be provided with manually-edited
captioning
House rules
Let’s go
SOFTWARE
ENGINEERS
ARE SEEN AS
MAGICIANS
IT USUALLY
FEELS LIKE A
SUPER- POWER
BUT THERE
IS A LIMIT
TO HOW
“BIG” YOU
CAN GET
Mindset To Unlock
Your Tech Skills
BEYOND CODE
0
25
50
75
100
2006 2010 2014 2018 2022
100
60
35
15
3
Web Developer
Development
Manager
Technical
Director
Chief
Delivery
CTO
My role evolution (staff numbers)
0
25
50
75
100
2006 2012 2014 2017 2022
Project complexity over time
A typical digital project
Sales & New
Business
Front- and
Backend Dev
Web
Development
Technical Director
Chief
CTO
UI
Design
UX
Discovery
QA and
Launch
Ongoing
Support
My role evolution
Sales & New
Business
UI
Design
Front- and
Backend Dev
Web
Developer
Development
Manager
Technical Director
Chief
Delivery
CTO
UX
Discovery
Ongoing
Support
QA and
Launch
A typical digital project
Sales & New
Business
UI
Design
Front- and
Backend Dev
QA and
Launch
Web
Technical Director
Chief
Delivery
CTO
Development
Manager
UX
Discovery
Ongoing
Support
A typical digital project
Sales & New
Business
UI
Design
Front- and
Backend Dev
QA and
Launch
Ongoing
Support
Web
Technical Director
Chief
Delivery
CTO
Development
UX
Discovery
A typical digital project
Sales & New
Business
UX
Discovery
UI
Design
Front- and
Backend Dev
QA and
Launch
Ongoing
Support
Web
Technical Director
Chief
Delivery
CTO
Development
A typical digital project
Sales & New
Business
UX
Discovery
UI
Design
Front- and
Backend Dev
QA and
Launch
Ongoing
Support
Web
Technical Director
Chief
Delivery
CTO
Development
Top 3 skills
1. SCOPING
2. SELLING
3. INFLUENCING
SKILL #1
SCOPING
Shifting the focus
Sales & New
Business
UI
Design
Front- and
Backend Dev
QA and
Launch
Ongoing
Support
Web
Technical Director
CTO
Development
Devs gets
involved here
UX
Discovery
SOMEONE WHO
UNDERSTANDS
THE PAIN
SOMEONE WHO
CAN EXPLAIN IN
PLAIN ENGLISH
SOMEONE WHO
CAN SCOPE &
ESTIMATE BETTER
SKILL #2
SELLING
Getting involved as early as possible
Sales & New
Business
UI
Design
Front- and
Backend Dev
QA and
Launch
Ongoing
Support
Web
Technical Director
CTO
Development
Devs gets
involved here
UX
Discovery
UNDERSTAND THE TRUE
VALUE OF THE PROJECT
NEGOTIATE ON
THE SCOPE OF
THE PROJECT
CLOSE
THE DEAL
SKILL #3
INFLUENCING
SELECTING
TECHNICAL
SOLUTIONS
BECOMING
TECHNOLOGY
AGNOSTIC
DEALING WITH
COMPLIANCE
EVOLVING
PROCESSES
TURNING INTO
A CREATOR
BUILDING
TEAMS
So, Are You Ready
To Go Beyond Code?
WHERE
ARE YOU
GOING TO
START?
Next Session
How developers can help deliver winning
pitches and aid new business
Tom Milson, New Business Director
24th March 2023 (12pm GMT)
Email: hello@cyber-duck.co.uk
Twitter: @cyberduck_uk
LinkedIn: linkedin.com/company/cyber-duck
Next Steps
In the meantime…
Download our free white paper:
How to Scale Laravel Projects and Applications.
SCAN TO DOWNLOAD
SCAN TO DOWNLOAD
Q&A Session
Let’s answer your questions
Email: hello@cyber-duck.co.uk
Twitter: @cyberduck_uk
LinkedIn: linkedin.com/company/cyber-duck
THANK YOU SO MUCH!
—Sylvian Reiter, Cyber-Duck
“
“
@cyberduck_uk
@sylvainreiter
We’re hiring, reach out
to me if you’re interested!

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Code is not enough – why developers must wear multiple hats

  • 1. Bank of England & FCA February 2023 Code is not enough – why developers must wear multiple hats Essential (Laravel) developer skills for successful end-to-end project delivery #LaraDuck
  • 2. About us We are Laravel’s fi rst o ffi cial UK Accredited Partner Clients approach us when their Web Platforms need to be redesigned and rebuilt so content can becomes more accessible, user friendly and served by better open source technology like Laravel. We also help clients to ensure their data, websites are secure and compliant through better UX, SEO and DevOps.
  • 3. Welcome 👋 to the first webinar of this Essential Skills Series for (Laravel) Developers looking to grow and elevate their soft skills What you need to know: ‣ Each month one of our Ducks will host a webinar on a different stage of the project lifecycle ‣ Topics include, pitching, project management, Agile, UX, accessibility, internal communications and much more ‣ Each session is recorded, and shared to everyone who registered ‣ We will also share with you additional material, such as articles, white paper and previous webinars Introduction
  • 4. Today’s session: • Today’s webinar will last 40 minutes • 10 minutes will be available for any questions you have for Sylvain • The full recording of the webinar will be emailed early next week To submit a question: • Open the Q&A window by clicking the Q&A button located at the bottom of your screen You can also post questions on Twitter after the webinar using the hashtag #LaraDuck House rules
  • 5. Captions: • Automated captions are available – if not already turned on, you can switch these on via the Transcripts button located at the bottom • The on-demand version of the webinar will be provided with manually-edited captioning House rules
  • 8. IT USUALLY FEELS LIKE A SUPER- POWER
  • 9. BUT THERE IS A LIMIT TO HOW “BIG” YOU CAN GET
  • 10. Mindset To Unlock Your Tech Skills BEYOND CODE
  • 11. 0 25 50 75 100 2006 2010 2014 2018 2022 100 60 35 15 3 Web Developer Development Manager Technical Director Chief Delivery CTO My role evolution (staff numbers)
  • 12. 0 25 50 75 100 2006 2012 2014 2017 2022 Project complexity over time
  • 13. A typical digital project Sales & New Business Front- and Backend Dev Web Development Technical Director Chief CTO UI Design UX Discovery QA and Launch Ongoing Support
  • 14. My role evolution Sales & New Business UI Design Front- and Backend Dev Web Developer Development Manager Technical Director Chief Delivery CTO UX Discovery Ongoing Support QA and Launch
  • 15. A typical digital project Sales & New Business UI Design Front- and Backend Dev QA and Launch Web Technical Director Chief Delivery CTO Development Manager UX Discovery Ongoing Support
  • 16. A typical digital project Sales & New Business UI Design Front- and Backend Dev QA and Launch Ongoing Support Web Technical Director Chief Delivery CTO Development UX Discovery
  • 17. A typical digital project Sales & New Business UX Discovery UI Design Front- and Backend Dev QA and Launch Ongoing Support Web Technical Director Chief Delivery CTO Development
  • 18. A typical digital project Sales & New Business UX Discovery UI Design Front- and Backend Dev QA and Launch Ongoing Support Web Technical Director Chief Delivery CTO Development
  • 19. Top 3 skills 1. SCOPING 2. SELLING 3. INFLUENCING
  • 21. Shifting the focus Sales & New Business UI Design Front- and Backend Dev QA and Launch Ongoing Support Web Technical Director CTO Development Devs gets involved here UX Discovery
  • 23. SOMEONE WHO CAN EXPLAIN IN PLAIN ENGLISH
  • 24. SOMEONE WHO CAN SCOPE & ESTIMATE BETTER
  • 26. Getting involved as early as possible Sales & New Business UI Design Front- and Backend Dev QA and Launch Ongoing Support Web Technical Director CTO Development Devs gets involved here UX Discovery
  • 27. UNDERSTAND THE TRUE VALUE OF THE PROJECT
  • 28. NEGOTIATE ON THE SCOPE OF THE PROJECT
  • 37. So, Are You Ready To Go Beyond Code?
  • 39. Next Session How developers can help deliver winning pitches and aid new business Tom Milson, New Business Director 24th March 2023 (12pm GMT) Email: hello@cyber-duck.co.uk Twitter: @cyberduck_uk LinkedIn: linkedin.com/company/cyber-duck
  • 40. Next Steps In the meantime… Download our free white paper: How to Scale Laravel Projects and Applications. SCAN TO DOWNLOAD SCAN TO DOWNLOAD
  • 41. Q&A Session Let’s answer your questions Email: hello@cyber-duck.co.uk Twitter: @cyberduck_uk LinkedIn: linkedin.com/company/cyber-duck
  • 42. THANK YOU SO MUCH! —Sylvian Reiter, Cyber-Duck “ “ @cyberduck_uk @sylvainreiter We’re hiring, reach out to me if you’re interested!