The document emphasizes the importance of user-centered design in software development, advocating for a deep understanding of users' needs and wants to create meaningful and effective products. It critiques the prevalence of mediocre products and stresses the need for product discovery before design, promoting the idea that design should aim to provide pleasurable experiences. Additionally, it highlights the challenges of balancing user experience design with agile methodologies and encourages collaborative design processes to enhance product usability.

1. Applying design
principles to software
development

2. Adriaan Fenwick
User Experience Designer
@adriaanfenwick
www.designandux.com

3. Stop making bland things

4. Users = most important aspect when building a product.
Know your users.
Understand their needs (and wants).
Solve their problems.

5. Create products that people love.
Too many mediocre half-baked products in wild.

6. One for all and all for one
http://en.wikipedia.org/wiki/File:Dartagnan-musketeers.jpg
The Musketeers

7. One for all and all for one
UX belongs to everyone!
Break down silos.
http://en.wikipedia.org/wiki/File:Dartagnan-musketeers.jpg
The Musketeers

8. http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal

9. http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal

10. http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal

11. http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal

12. http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal

13. Love triangle

14. Love triangle

18. Users

19. https://www.flickr.com/photos/futurilla/5456748089
Movie
Systems treat users badly

20. https://www.flickr.com/photos/futurilla/5456748089
Movie
Systems treat users badly
“I fight for the Users!”
- Tron
“I'm a User, I'll improvise.”
- Sam Flynn

21. Users
What are they?

22. Users
What are they? Humans

23. Users
What are they? People

24. Users
People

25. Users
People
Students
Doctors
Professionals
Employees
Patients

26. Simple and Usable
web, mobile and interaction design
by Giles Colborne

27. Experts
Happy to explore your product or service and to
push the limits of what it can do.
!
Willing adopters
Tempted to use something more sophisticated, but
they're not comfortable playing with something
entirely new.
!
Mainstreamers
Don't use technology for its own sake; they use it
to get a job done.

28. Personas

29. Who are your users?
What are they trying to achieve?
Make making decisions easier.

30. “But this makes sense to me, if the user doesn’t get it they are stupid.”
- Team member
“We don’t need to test the system - I am the user.”
- Executive member

31. Sometimes you have to get creative to
get your team to buy into your process
Source: http://www.flickr.com/photos/21202433@N08/8524623559/

32. Needs and wants

33. “If I had asked people what they wanted,
they would have said faster horses.”
- Henry Ford

34. Needs are important,
but we often forget about the wants.
Usable and useful + pleasurable.

35. User Experience (UX)
User Experience (UX) involves a person's behaviors, attitudes, and
emotions about using a particular product, system or service. User
Experience includes the practical, experiential, affective, meaningful
and valuable aspects of human–computer interaction and product
ownership.
Source: http://en.wikipedia.org/wiki/User_experience

36. User Experience Design (UXD)
User experience design (UXD or UED) is the process of enhancing
customer satisfaction and loyalty by improving the usability, ease of
use, and pleasure provided in the interaction between the customer
and the product.
Source: http://en.wikipedia.org/wiki/User_experience_design

37. Want, but don’t really need.

38. Need, but don’t really want.

39. Uncover needs, while listening to wants.
Observe.
Ask “Why” until it feels awkward,
then ask why a few more times.

40. Story about a bridge
Source: https://www.flickr.com/photos/peterthoeny/10357858173

41. A pleasurable experience
Connect their needs
on an emotional level
with their wants.

42. Make special moments
Disney and his team had a sharp focus on creating a unique
experience that guests could not get anywhere else. This focus on
making as many special moments as possible resulted in happy
(and repeat) customers. Human beings retain bad memories more
than good, so providing happy moments results in people revisiting
in a desire to relive or recapture those special moments.
Source: http://uxmag.com/articles/walt-disney-the-worlds-first-ux-designer

48. How do you cater for pleasurability in estimations?

49. How do you cater for pleasurability in estimations?
SCRUM

50. Source: https://www.flickr.com/photos/aglet/8373084083
Sometimes it does feels this way

51. There is a tension and imbalance
between ux and agile methodologies.
Features are rarely iterated on to improve.
User review contain no users.

52. Design is iterative by nature.
Design creates many solutions to truly solve the problem.
Estimation undermine design.

53. Understand they are different processes.
Staying ahead of the curve is a challenge.
Big picture design thinking competes with delivering small business
impact value.

54. Doesn’t quite fit, does it?

55. SCRUM.

56. SCRUM. AGILE.

57. SCRUM. AGILE. UX.

58. We need to figure out how we can make it work.
SCRUM. AGILE. UX.

59. Product discovery: a better way
If we want to design better, more useful products, we need to stop
designing solutions too early and start instead with product discovery:
a process that helps us understand the problem properly so we don’t
just design things better, but design better things.
Usable yet Useless: Why Every Business Needs Product Discovery,
by Rian van der Merwe
Source: http://alistapart.com/article/usable-yet-useless-why-every-business-needs-product-discovery

60. Design is messy

61. Lean startup and the MVP

62. MVP Product

63. Lean startup and the MVP
Lean in agile dev =
Creating donuts without sprinkles.

64. Lean startup and the MVP
Lean in agile dev =
Creating donuts without sprinkles.
Stop making
bland things

65. Lean startup
UCD framework at its core.

66. Lean startup
UCD framework at its core.
Measure
Learn
Build

67. Problem with interpretation of MVP.
Too often focused on MP and not the V.
Usable, useless. Not a pleasant experience.

68. Too many half-baked products.
Too many donuts without sprinkles.

69. Laura Klein - UX for Lean Startups

70. Introduced the cupcake concept
to the Lean Startup world.

71. Wedding cake. Not minimum.

72. Half-baked / Raw ingredients. Not viable.

73. Cupcake. Minimum viable cake.

74. Lean startup and the MVP with a better user experience

75. Heuristics

76. Applied to SCRUM (QA Testing process).
Sharing with the team.
Printed examples based on project.

77. Visibility
Match
Control
Consistency
Prevention
Recognition
Flexibility
Minimalism
Recover
Help

78. Universal Methods of Design
Bella Martin
Bruce Hanington

79. Design principles

80. Based on goals of product.
Selective process - very collaborative.
Decision making.

81. Design standards

82. Enables consistency.
Create a vocabulary and visual
language the team understands.
Prevents the perception of interns running
around behind the scenes.

83. Living standards = ui pattern library.
Supports autonomy on the team.

84. Usability testing

85. Take team along to testing = creates empathy.
Record video.
Document as soon as possible.

86. Extensive user testing.
Quick guerrilla testing.
Remote usability testing.

87. UserTesing.
Optimal Workshop.

88. The ABC’s of Research
A (Attitude)
B (Behavior)
C (Comprehension)
Source: http://uxpamagazine.org/choosing-the-right-research-method/

89. Less is more

90. “A designer knows he has achieved perfection
not when there is nothing left to add, but when
there is nothing left to take away.”
- Antoine de Saint-Exupery

91. “Simpler than a bike, until you try to ride it”
- Simple and Usable by Giles Colborne
Not that kind of simple

92. New features add complexity.
Challenge: each new feature - remove another.
If-syndrome.

93. “Experts often want features that would horrify mainstreamers”
- Simple and Usable by Giles Colborne

94. Sketching

95. Without sketching and testing,
it’s like playing pictionary with your users.
Can your users guess what to do?

96. Inexpensive way to gain feedback.
Enables richer vivid conversations.
Test assumptions more clearly.

97. Whiteboard.
Wireframes.
Prototypes.

98. Source: http://commons.wikimedia.org/wiki/File:Iron_Man_Mark_4,_5,_6,_7.jpg
Tony Stark knows how
to prototype and iterate

99. Evangelise
DID YOU KNOW? 553
EXPERTS OFTEN WANT
FEATURES THAT
WOULD HORRIFY
MAINSTREAMERS.

100. @adriaanfenwick
www.designandux.com
Now go rid the world of all the evil donuts!