Cyber-Duck's Chief Design Officer Matt Gibson spoke to Marketing Week Live's audience in April 2015 about user-centred design and how better experiences for our users means better business.
This talk will break some of the myths regarding pre-processors, and explain how they have help us to be more efficient when coding CSS. There are very influential people in the industry that have put down Sass, Less and Stylus after admitting publicly that they have not used them at all. These influencers have led certain developers to believe that “sass adds an abstraction layer to CSS”, “Output is messier than it should be” and that “developers don’t have control of the output”. The reality is that pre-processors are not any more complex than plain CSS and they output what you tell them to. In this talk I will argue that pre-processors are the way to go to boost front-end workflows and productivity. During the lecture, I will teach designers and developers how to get into CSS pre-processors with practical examples.
Designing Better Experiences - UX London 2013Cyber-Duck
Slides from the workshop @danny_bluestone and @duckymatt from Cyber-Duck Ltd gave at UX London 2013. The workshop focused on how by putting the user at the centre of design decisions you can deliver a better experience. With a mixture of theory and hands-on activities the workshop covered user research, activity mapping, card sorting and participative sketching techniques.
User Experience as an Integral Facet of Online MarketingCyber-Duck
Cyber-Duck presented this keynote presentation at Ad:Tech London 2009 to explain how an online marketing campaign for a website with little to no user experience planning is like simply throwing money away.
It explains our understanding of user experience (UX) design and optimisation, and how if implemented well, it could transform your business.
Cyber Duck were tasked with creating a website that demonstrated BAM’s core environmental ethos and work alongside sustainable design. The new website provides visitors with an immersive, vivid experience, and creating an original narrative around BAM’s sustainable ethos.
SilverStripe is a PHP web application framework and CMS that is comparable to WordPress and Joomla but it is leaner, more secure and enterprise ready. This presentations gives an overview of some of its features and includes a video demo.
Designing Better Experiences - A Digital Masterclass for the Financial Sector...Matt Gibson
A Digital Masterclass presented at http://www.masterclassing.com/events/digital-finance-london/ on 18th November 2014. This was a case study showing the value of user experience in the finance sector, looking at how Cyber-Duck applied human-centred design principles to the design of a hugely successful cross-channel experience for dlc.
This talk will break some of the myths regarding pre-processors, and explain how they have help us to be more efficient when coding CSS. There are very influential people in the industry that have put down Sass, Less and Stylus after admitting publicly that they have not used them at all. These influencers have led certain developers to believe that “sass adds an abstraction layer to CSS”, “Output is messier than it should be” and that “developers don’t have control of the output”. The reality is that pre-processors are not any more complex than plain CSS and they output what you tell them to. In this talk I will argue that pre-processors are the way to go to boost front-end workflows and productivity. During the lecture, I will teach designers and developers how to get into CSS pre-processors with practical examples.
Designing Better Experiences - UX London 2013Cyber-Duck
Slides from the workshop @danny_bluestone and @duckymatt from Cyber-Duck Ltd gave at UX London 2013. The workshop focused on how by putting the user at the centre of design decisions you can deliver a better experience. With a mixture of theory and hands-on activities the workshop covered user research, activity mapping, card sorting and participative sketching techniques.
User Experience as an Integral Facet of Online MarketingCyber-Duck
Cyber-Duck presented this keynote presentation at Ad:Tech London 2009 to explain how an online marketing campaign for a website with little to no user experience planning is like simply throwing money away.
It explains our understanding of user experience (UX) design and optimisation, and how if implemented well, it could transform your business.
Cyber Duck were tasked with creating a website that demonstrated BAM’s core environmental ethos and work alongside sustainable design. The new website provides visitors with an immersive, vivid experience, and creating an original narrative around BAM’s sustainable ethos.
SilverStripe is a PHP web application framework and CMS that is comparable to WordPress and Joomla but it is leaner, more secure and enterprise ready. This presentations gives an overview of some of its features and includes a video demo.
Designing Better Experiences - A Digital Masterclass for the Financial Sector...Matt Gibson
A Digital Masterclass presented at http://www.masterclassing.com/events/digital-finance-london/ on 18th November 2014. This was a case study showing the value of user experience in the finance sector, looking at how Cyber-Duck applied human-centred design principles to the design of a hugely successful cross-channel experience for dlc.
Architecture behaves just like a product in the marketplace. It is vital to understand design in a business context and how it is perceived by the end-user.
Presentation given at ArchEx AIA conference, Richmond, Va. November 2018
Don't Just Roll the Dice: A Usefully Short Guide To Software Pricing
Written by Neil Davidson (Founder, Redgate Software & Business of Software Conference)
Building Products with Customers by fmr Uber Product ManagerProduct School
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- Darrell will talk through strategies to engage with customers, sharing practical examples from the Uber driver app re-design's global Beta and his experience working with community leaders as the Product Manager for Citizen's core app
Five reasons why the universal homepage happensmStoner, Inc.
Navigation, a carousel, request information, visit, apply, three news items, three event items, three profiles, a social media aggregator, and a fat footer. We know what you're thinking: That sounds awfully familiar.
You might be wondering why this happens. A lot.
mStoner identifies five roadblocks to watch out for so you can ensure your next homepage refresh or website redesign goes beyond the universal homepage template.
Gartner named customer data platforms (CDPs) one of the key technologies that will demand marketers’ attention in 2018. Michael Katz, Cofounder and CEO of mParticle, explains why CDPs are not just another acronym and how consumer brands ranging from Airbnb to NBCUniversal to Zappos are using them to optimize omnichannel customer experiences and marketing outcomes, in all the moments that matter.
Originally presented at AdExchanger Industry Preview 2018 by Michael Katz, Cofounder and CEO, mParticle.
With Fashion Week to inspire us, this webinar focuses on sharing a few favorite digital trends for 2018. Instead of discussing denim separates and art-inspired prints, our team explores hot digital to keep an eye on. The webinar focuses on emerging technologies, exciting design trends and standout digital strategies to adopt in the new year.
Associate Creative Director Jessica DeJong and Chief Strategist Kalev Peekna dive into concepts that could disrupt how we think about digital experiences, as well as trends to easily fold into your 2018 marketing strategy.
Access the full recording: https://youtu.be/N_4XAsXDoYI
A presentation I gave on design thinking for technology, business, and entrepreneurship students at NYU.
These slides were accompanied by a lot of group participation, Q&A, and a design challenge, so some slides may feel a little sparse.
These slides are adapted from a design thinking presentation co-authored with Melanie Kahl in 2011. Thanks for viewing!
Metanomics is a weekly Web-based show on the serious uses of virtual worlds. This transcript is from a past show.
For this and other videos, visit us at http://metanomics.net.
Digital Marketing trends from SXSW Interactive 2013. BBDO New York focused in on 5 themes most relevant to Brands and Agencies by launching www.DigitalLabLive.com.
This is 20 years of experience planning 1000+ websites in a one-hour webinar. In this session, we’ll break down the big factors in conversion optimization. You’ll learn how to:
Use Analytics to look for leaks in the bucket
Use content to compel more visitors to
Use the latest lead gen tools to engage with visitors
Use questions to discover psychological triggers
How to focus - design your new app in 60 minutes!Zach Pousman
These are the talk slides from "Make it Real" on August 12, 2015. #MakeItReal is Atlanta's meetup focused on app and startup development.
Eureka! You’ve invented a smart idea for a new product or new app. You had that flash of insight, a moment where you saw something that few people know or understand. And it all made perfect sense.
This talk will give you four key ways to focus your efforts and help you to turn your smart idea into a brilliant new digital product. You might not “solve it in the room,” but you’ll have the structure you need to make substantial decisions in under an hour. Whether your product is still a gleam in your eye or you have been working on it for months, this will be a valuable talk and discussion.
In order to transform your idea into a working product, you need clarity: every screen, every moment and every way you’ll make money. Focus is key for lean businesses, so these tools will help you do just that.
Measure Twice, Cut Once – Making Planning Scope of Work a Success.pdfCyber-Duck
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16. There is a direct
correlation between
this exposure and the
improvements we see
in the designs that
team produces.
JARED SPOOL
Photo credit: Jeffrey Zeldman: http://www.flickr.com/photos/zeldman/8614173005/
http://www.uie.com/articles/user_exposure_hours/
18. SEMIOTIC ANALYSIS
THE STUDY OF SIGNS AND SYMBOLS AND
SOCIETY’S INTERPRETATION OF THEM
WE LOOKED AT MEANING CODED INTO
DLC’S EXISTING DESIGNS
19. SEMIOTICS ON DLC
RED IS GOOD
BE FORMAL, BUT NOT BUREAUCRATIC
AUTHORITY RATHER THAN AUTHORITARIAN
DON’T BE IMPERSONAL
FOLLOW A LOGICAL NARRATIVE
BROWN ENVELOPES ARE BETTER THAN WHITE
20. ANALYTICS
ON DLC, GOOGLE ANALYTICS
WAS LARGELY UNHELPFUL
AND CREATED A FALSE
PICTURE OF OUR USERS
INSTEAD WE USED BUSINESS
DATA TO HELP INFORM OUR
PERSONA RESEARCH
24. MOBILE FIRST
WE STARTED ALL PROTOTYPES
LOOKING AT THE SMALL SCREEN
FIRST.
IT’S EASIER TO SCALE UP A DESIGN
THAN TO SQUEEZE A DESKTOP SITE
ON MOBILE.
26. TONE OF VOICE
90% OF INTERFACE DESIGN IS
TONE OF VOICE.
GETTING THIS RIGHT ON MYDLC
WAS CRITICAL TO THE SUCCESS OF
THE DESIGN.
27. TONE OF VOICE
It was actually really nicely put. I’ve obviously had
letters like this before. I’ve never seen anywhere, you
know ‘please call us and we will take your circumstances
into account’. I really liked that on that letter. You are
more willing to actually deal with it, than shoving it in
the bin and saying you never received the letter.
28. TEST, TEST, AND TEST SOME MORE
Image credit: The Ladd Company, Shaw Brothers and Warner Bros. (Blade Runner, 1982)
29.
30. ▲
72.5%
TRANSACTIONS
INCREASE IN ONLINE
TRANSACTIONS IN FIRST
7 MONTHS SINCE
LAUNCH
▲
66%
REVENUE
INCREASE IN REVENUE
IN FIRST 7 MONTHS
SINCE LAUNCH
40
HOURS
SAVED
AGENT TIME
SAVED A HUGE AMOUNT
OF AGENT TIME PER
MONTH
31. Businesses cannot treat their
customers as passive “consumers”
any longer; every company is in the
user experience business.
KAREN MCGRANE
Source: http://alistapart.com/column/explaining-water-to-fish
Photo credit: Eirik Helland Urke: http://www.flickr.com/photos/webdagene/6149954950/
