Deck providing a basic introduction to UX, which was presented during the Gramener internal bootcamp in March'16. This deck is largely a summary of slides from the following UX presentations: - “Introduction to UX”, by EffectiveUI ( http://www.slideshare.net/effectiveui/introduction-to-ux) - "10 Most Common Misconceptions About User Experience Design", by Whitney Hess (http://www.slideshare.net/whitneyhess/10-most-common-misconceptions-about-user-experience-design)

1. Improving your User Experience
A Basic Primer
Ganes Kesari B
Gramener Bootcamp (Mar’16)

2. So, what good
Experiences
do you remember?

3. Childhood memories...?
Pic source: clotho98, Flickr

4. Favorite foods...?
Pic source: Wallpaperscraft

5. Dream destinations...?
Pic source: James Wheeler, Flickr

6. Time with the family...?
Pic source: Scott Ortiz, Flickr

7. ..but, anything to do with Technology ?
Pic source: Luke Wroblewski

8. What is User Experience Design?
Some definitions, and placing the building blocks in context
5 Key Principles of UX
Basic steps to improving the User Experience
Clearing common Misconceptions about UX
Top 10 myths and clearing this with examples
Evolving a Design Philosophy
UX Design philosophies and practical examples
Lets talk UX

9. Slide source: “Introduction to UX”, by EffectiveUI on Slideshare

10. “UX design is a commitment to building
products with the customer in mind”
- Marieke McCloskey
Director of Research at UserTesting
Slide source: “Introduction to UX”, by EffectiveUI on Slideshare

11. “UX design is the art and science of
generating positive emotions through
product interactions”
- TomerSharon
Senior UX Researcherat Google
Slide source: “Introduction to UX”, by EffectiveUI on Slideshare

12. Slide source: “Introduction to UX”, by EffectiveUI on Slideshare

16. Slide source: http://www.montparnas.com/

17. What is User Experience Design?
Some definitions, and placing the building blocks in context
5 Key Principles of UX
Basic steps to improving the User Experience
Clearing common Misconceptions about UX
Top 10 myths and clearing this with examples
Evolving a Design Philosophy
UX Design philosophies and practical examples
Lets talk UX

18. 5 Principles of UX
• Learnability
• Efficiency
• Memorability
• Error Management
• Satisfaction
Slide source: “Introduction to UX”, by EffectiveUI on Slideshare

19. #1 Learnability
Ease for users to accomplish basic tasks the first time
they encounterthe design.
Usability over time. Improvementof task performance
after repeated trials.
How manyfeatures do you have?
Its the difference between a basic and advanced search
Are you targeting the right users?
Novices vs experts, Young vs Old?
Slide source: “Introduction to UX”, by EffectiveUI on Slideshare

20. Slide source: “Introduction to UX”, by EffectiveUI on Slideshare

21. #2 Efficiency
Once users have learned the design, how quickly can they
perform tasks?
Depth of interactions and organizational structure
Simple structurefor navigation and tasks.Easy in and easy out.
Appropriate and timely feedback and labelling
Show users that their interactions are being accepted.
Appropriate affordance for the context
Known interaction templates
Slide source: “Introduction to UX”, by EffectiveUI on Slideshare

22. Slide source: “Introduction to UX”, by EffectiveUI on Slideshare

23. #3 Memorability
When users return to the design after a period of not
using it, how easily can they re-establish proficiency?
Do you remember the shortcuts?
- Will users remember core functionality and taskpathways?
Recall vs recognition
- “Don’t makeme think”; Structure for introducing new patterns
Pattern consistency
Known interaction templates
Slide source: “Introduction to UX”, by EffectiveUI on Slideshare

24. Slide source: “Introduction to UX”, by EffectiveUI on Slideshare

25. #4 Error Management
How many errorsdo users make, how severe are these
and how easily can users recoverfrom the errors?
Prevention is better than remediation
- Find and correct areas with errors
- Clear and descriptive error messages
Opportunities abound
- Turn empty sets & dead-ends into opportunities to avoid errors
Slide source: “Introduction to UX”, by EffectiveUI on Slideshare

26. Slide source: “Introduction to UX”, by EffectiveUI on Slideshare

27. Slide source: “Introduction to UX”, by EffectiveUI on Slideshare

28. #5 Satisfaction
How do you keep users comingback?
What is a meaningful experience for the users?
- How can you find out?
Slide source: “Introduction to UX”, by EffectiveUI on Slideshare

29. Pic Source: https://medium.com

30. Pic Source: https://pinterest.com

31. What is User Experience Design?
Some definitions, and placing the building blocks in context
5 Key Principles of UX
Basic steps to improving the User Experience
Clearing common Misconceptions about UX
Top 10 myths and clearing this with examples
Evolving a Design Philosophy
UX Design philosophies and practical examples
Lets talk UX

32. 10 Most Common
Misconceptions about
User Experience Design
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare

33. #1
User Experience design is NOT
User Interface design
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare

34. “User Experience isn’t a layer or
component of a product or service. It’s
really about the design of whole systems
and their interconnections”
- Andrew Hinton
Senior informationarchitectat Vanguard
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare

35. #2
User Experience design is NOT
A step in the process.
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare

36. “User Experience design isn’t a
checkbox. You don’t do it and then move
on. It needs to be integrated into
everything you do.”
- Liz Danzico
Chair, MFA in InteractionDesign
School of Visual Arts in NYC
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare

38. “Most clients expect experience design to be a
discrete activity, solving all their problems with a
single functional specification or a single research
study. It must be an ongoing effort, a process of
continually learning about users, responding to
their behaviors, and evolving the product or
service.”
- Dan Brown
Co-founder andprincipal at EightShapes
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare

39. #3
User Experience design is NOT
Just about technology.
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare

40. “User Experience design is not limited to
the confines of the computer. It doesn’t
even need a screen.. User experience is
any interaction with any product, any
artifact, any system.”
- Bill DeRouchey
Director of Interactiondesign at Ziba Design
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare

41. Carelman’s teapot
From Don Norman’s “The Design of Everyday Things”
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare

42. #4
User Experience design is NOT
Just about Usability.
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare

43. “While usability is important, its focus on
efficiency and effectiveness seems to blur the
other important factors in UX, which include
learnability, visceral and behavioural
emotional responses to the products and
services we use”
- David Malouf
Professorof Interactiondesign
SavannahCollege of Art & Design
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare

44. User Experience Honeycomb
Pic Source: http://semanticstudios.com/user_experience_design/

45. #5
User Experience design is NOT
Just about the User.
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare

46. “We just can’t always do what is best for
the users. There are a set of business
objectives that are needing to be met –
and we’re designing to that, as well”
- Russ Unger
Director of ExperiencePlanning,DraftFCB
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare

47. Pic Source: http://semanticstudios.com/user_experience_design/
Three circles of Information Architecture

48. #6
User Experience design is NOT
Expensive.
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare

49. “Sometimes a fully-fledged, formal UCD process
may not be the best thing to try first time. It’s
extremely important - and totally possible no
matter where you’re working or when you arrive on a
project – to make small improvements to both the
project and the product by introducing some user
experience design techniques.”
- Steve Baty
Principaland UX strategist, Meld Consulting
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare

50. Source: https://www.dlibert.com

51. #7
User Experience design is NOT
Easy.
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare

52. Source: http://okcancel.com/

53. Source: https://www.dlibert.com

54. #8
User Experience design is NOT
The role of one person or department.
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare

55. “User experience isn’t just the responsibility of a
department or a person. That compartmentalist
view of UX is evidence that it is not part of the
organizational culture. This hints to teams not
having a common goal or vision for the experience
they should deliver collectively.”
- Livia Labate
Principal, UX, Comcast InteractiveMedia
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare

56. Slide source: “Introduction to UX”, by EffectiveUI on Slideshare
The Design Process

57. Source: https://www.dlibert.com

58. #9
User Experience design is NOT
A single discipline.
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare

59. “User experience may not even be a community just
yet. At best, it’s a common awareness, a thread that
ties together people from different disciplines who
care about good design, and who realize that
today’s increasingly complex design challenges
require the synthesis of different varieties of design
expertise.”
- Lou Rosenfeld
UX book publisher at Rosenfeld Media
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare

60. #10
User Experience design is NOT
A choice.
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare

61. “The biggest misconception is that companies
have a choice to invest in their user’s
experience. To survive, they don’t”
- Joshua Porter
Principalat Bokardo Design
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare

62. Experiences happen, whether or not you
plan them.
When not intentionally designed, there’s a
much higher likelihood of the experience
being poor.
Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare

63. Slide source: “10 Most Common Misconceptions About User Experience Design”, by Whitney Hess on Slideshare

64. What is User Experience Design?
Some definitions, and placing the building blocks in context
5 Key Principles of UX
Basic steps to improving the User Experience
Clearing common Misconceptions about UX
Top 10 myths and clearing this with examples
Evolving a Design Philosophy
UX Design philosophies and practical examples
Lets talk UX

65. Guess the company?
Slide source: “Design Principles: The Philosophy of UX”, by Whitney Hess on Slideshare

66. Guess the company?
Slide source: “Design Principles: The Philosophy of UX”, by Whitney Hess on Slideshare

67. Guess the company?
Slide source: “Design Principles: The Philosophy of UX”, by Whitney Hess on Slideshare

68. What should be
OUR UX
Design Principles?

69. So, are you ready to improve the
Experience of your Users?