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Da Vinci Project Design Thinking Workshop 4: Define & Reframe.pdf
The document outlines a design thinking workshop focused on defining and framing problems, particularly in relation to making shipping processes more sustainable. It emphasizes using empathy maps to understand the needs and frustrations of users, brainstorming 'how might we' questions, and reframing problems to unlock innovative solutions. The workshop includes group activities and encourages participants to find inspiration and examples from outside their industry.
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Da Vinci Project Design Thinking Workshop 4: Define & Reframe.pdf
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- 2. Design Thinking Workshop 3| Define & Frame Fieke Sluijs | Oct, 2022
- 3. Check-in How are youdoing? Express your mood in terms of the weather
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- 11. EMPATHY MAP DA VINCIPROGRAM WHO? THINK SAY FEEL DO An empathy map is an overview of insights of what people do, say, think, and feel when they are engaged in doing something. The purpose of an empathy map is a collaborative understanding of the people you design for. Who are we empathizing with? PAINS What are their fears, frustrations, and anxieties? GAINS What do they want, what are their needs, hopes, and dreams? WHAT do they need to DO? What is the job to be done? What do they say? What do they do? What do they think? What do they feel? CONTEXT What is the situation? Sensemaking with Empathy Map Transfer the data from the interviews to the empathy map to create an overview and collaboratively gain insights. 15 min
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- 13. Start with aProblem Statement We want to make the shipping process more sustainable, but that requires huge investments and greener alternatives are more expensive and we can’t simply raise our prices due to competition.
- 14. Problem Statement What isthe problem? Define the problem statement for your project in one sentence. Silent solo first Then share and align WHAT SEEMS TO BE THE PROBLEM? 15 min
- 15. Define the DesignChallenge How Might We …? Source: https://designsprintkit.withgoogle.com/methodology/phase1-understand/how-might-we Expresses that it may or may not work, you don’t know in advance unless you try Expresses the belief that a solution is possible Expresses team work, co- creation and collaboration
- 16. Define the DesignChallenge How might we make the shipping proces more sustainable and still be competitive?
- 17. Define the DesignChallenge How might we …? Define the Design Challenge with a HMW-question Silent solo first, then share WHAT SEEMS TO BE THE CHALLENGE? 5 min
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- 19. Make it usercentered How might we help our clients to choose a sustainable yet competitive offer because together we can contribute to a greener shipping future?
- 20. Make it usercentered How might we …………………………………... (help / enable /…) …………………………… (description of the people you design for) to ……………………………………… (direct need / immediate goal) because ……………………… (purpose / value / desired outcome) ? Silent solo first, then share 10 min
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- 22. Framing Write down awrong answer to the question: What’s the capital of France? What frames do we recognize?
- 23. Framing Romeo and Julietlay down on the floor, dead. Next to them a puddle of water and glass shards. The window is open and the wind was crying. What happened? You can ask questions. I can only answer yes or no.
- 24. “ We see theworld, not as it is, but as we are - or, as we are conditioned to see it Steven Covey Covey, Stephen R. The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change. (1989) Free Press
- 25. The construction ofour frames What we assume How we judge it Our opinion about it What we want to see How we feel (about it) What we recognize…
- 26. Framing the problem Creativethinkers often see things differently. They use multiple and sometimes unusual perspectives to view problems. The result is a more interesting starting point for ideation: an inspiring frame interpretation
- 27. Framing the problem aframe = an interpretation of the situation A frame is subjective by definition. framing = exploring multiple (unusual) perspectives to view the problem interpretation
- 28. Reframing 1. Be awareof your personal frames 2. Escape from your frame 3. View the problem from multiple perspectives
- 29. Why design thinkingworks Defining problems in obvious, conventional ways, not surprisingly, often leads to obvious, conventional solutions. “ Liedtka, J. (2018). Why design thinking works. Harvard Business Review, 96(5), 72-79. Asking more interesting questions can help teams discover more original ideas.
- 30. How might we… stage a company party?
- 31. How might we… enable the employees experience the intimacy of a Christmas dinner at a company party?
- 32. 50% of Dutch adultsare overweight Problem > Design Challenge How might we help people to do more exercise? How might we encourage people to take the stairs instead of the escalator?
- 34. Reframing Exercise: AlterEgo’s View the problem through the eyes of… What do you see? Write down the new perspectives After 5 min silent solo, share them with your group 10 min
- 35. Reframe the designchallenge How might we…? Generate 10 new HMW-questions Silent Solo first (5 min) • Single minded (purpose) • Positive • Ambitious (not 10% but 100%) • Inspiring (use metaphores) 15 min
- 37. Ideate Ideate from aunusual frame Choose one original HMW-question Generate ideas Silent Solo first (5 min) Then share (5 min) Create a Frame Board (10 min) 20 min
- 38. Homework: Lightning demo’s Findinspiring examples of solutions to a similar problem Preferably from outside the industry Give a short presentation for your team on Monday
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- 40. Check out Give anumber, from 1 to 10 To what extend were you able to stretch from your personal frame today? DID YOU STRETCH YOUR FRAME?