The document discusses various tools and strategies for innovation management, highlighting processes, types of innovation, and specific methods like the 6-3-5 method and the Osborn checklist. It emphasizes the importance of collaboration and various approaches to idea generation to enhance creativity and improve market performance. Different innovation styles, such as radical and incremental innovation, are also examined in the context of organizational success.

1. Creativity Tools
PREMIUM POWERPOINT SLIDES

2. INNOVATION
Definition
An innovationis the implementationof
a new and useful idea from the
creation to the successful, practical
application.
Arthur D. Little

3. INNOVATION MANAGEMENT
Function and intention
Initiatethe process
of innovation
Minimize
costs
Increase
efficiency
Increase
market success
Ensure long-
term success
Shorten
processing time
INNNOVATION
MANAGEMENT
4
5
6 1
2
3

4. INNOVATION MANAGEMENT
Tools of the Innovation Manager
INNOVATION
STRATEGY
INNOVATION
CULTURE
INNOVATION
TOOLS
INNOVATION
PROCESS
INNOVATION
STRUCTURE
INNOVATION
MANAGEMENT

5. INNOVATION MANAGEMENT
„It takes
Countless
innovations,
to have
One innovative
product at the
end.“
The process of multiple ideas to one product
CONRETIZATION2
Search Ideas1
PRODUCT3

6. INNOVATION MANAGEMENT
Organizational innovation and innovation height
Radical or breakthrough
innovation / base innovation
(Type A)
Sequence innovation
(Type B)
Incremental innovation /
peripheral innovation
(Type C)
INNOVATION IN
MARKET PERFORMANCE
(E.g. iPod)
ORGANIZATIONAL
INNOVATIONS
(E.g. Process optimization)
INNOVATION OF
BUSINESS MODEL
(E.g. DELL)
INNOVATION HEIGHT

7. 6-3-5METHOD
For the 6-3-5 method 6 participants each write down 3 ideas or solutions to
a problem next to each other on a blank piece of paper. Following, the
teams / participants pass their idea clockwise to the next person / group.
These write down specifications of the original idea in the second line
(development, reduction, adaptation).
The papers get passed on clockwise until they return to their starting point –
hence 6 times 3 ideas were specified each 5 times (6-3-5).
In one round a maximum of 108 ideas can arise or, ideally, 18 in-depth
developed ideas. The requirement for this method is a specific question or
problem which is not too complex. It is useful to set a time (1-5 minutes)
until the papers get passed on to the next person/group.
METHOD 6-3-5
Brainwriting technique according to Bernd Rohrbach
6 participants or
6 teams of the
same size
Preferably different
professional
backgrounds
Fast, deep
and extensive
development of
ideas
Fast immersion in the
problem solving process, a
solutions feasibility can
quickly be identified.
External proposals are
evaluated too positive. Group
responsibility dwindles. A
driving force is missing.

8. OSBORN CHECKLIST
According to Alex Osborn, worksheet for printing
Use differently!
Adapt!
Modify!
Magnify!
Reduce!
Substitute!
Rearrange!
Reverse!
Combine!
Transform!
Put to other uses? As it is? … If modified?...
Is there anything else like this? What does this tell you? Is the past comparable?
Give it a new angle? Alter the color, sound, odor, meaning, motion and shape?
Can anything be added, time, frequency, height, length, strength? Can it be
duplicated, multiplied or exaggerated?
Can anything be taken away? Made smaller? Lowered? Shortened? Lightened?
Omitted? Broken up?
Different ingredients used? Other material? Other processes? Other place?
Other approach? Other tone of voice? Someone else?
Swap components? Alter the pattern, sequence, layout? Change the pace or
schedule? Transpose cause and effect?
Opposites? Backwards? Reverse roles? Change shoes? Turn tables? Turn other
cheek? Transpose +/-?
Combine units, purposes, appeals or ideas? A blend, alloy, or an ensemble?
Stretch it out, compress or scrunch together? Make it harder or softer? …

9. THE 6 THINKING HATS
According to Edward de Bono
WHITE (NEUTRAL)
objective, data, facts
BLACK (JUDGE)
caution, criticism,
risks, hazards,
objections
RED (FIRE)
emotional, intuitive,
good feelings, fears,
concerns, joy
BUE (SKY)
holistic view, not
considering the matter
but rather how to deal
with it
GREEN (NATURE)
growth, creativity,
ideas, alternatives
YELLOW (SUN)
positive thinking,
confidence,
opportunities,
synergies
Possibility to „think in
parallels“: clear picture of all
aspects of a problem, including
intuition; holistic approach
Isolated viewpoints are
considered equivalent and
may neutralize each other.
6 participants or 6
teams in the same
size
Preferably many
different character
types
Holistic approach
to the solution-
finding process
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10. CONDENSATION OF THOUGHTS (CONVERGENCE)
Examination of the ideas found e.g. on cost-effectiveness and affordability
Information Information
30
60
15
8
1-4
IDEAS
2
1
3
4
MARKET INFORMATION
TECHNICAL FEASIBILITY
COST-EFFECTIVENESS
AFFORDABILITY
ECONOMY
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