Design Thinking & ICT
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1. Design thinking is an innovation process that uses empathy, definition, ideation, prototyping, and testing to solve problems in a human-centered way. 2. The document outlines the five steps of design thinking and describes how to conduct each step, from understanding users through empathy to improving prototypes based on testing feedback. 3. Resources for learning design thinking include MOOCs from Stanford University and France Business School, books on the topic, videos from YouTube and TED talks, and websites with tools and case studies.
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Design Thinking 101 - An Introduction to Design Thinking for Developers
This document provides an overview of design thinking. It defines design thinking as a human-centered approach to innovation that draws from design methods to meet user needs, technological possibilities, and business requirements. The document outlines the key stages of design thinking: empathize, define, ideate, prototype, and test. It compares traditional waterfall and agile development processes to an agile process integrated with design thinking. The document promotes adopting behaviors like collaboration, embracing ambiguity, and learning from failure when using design thinking.
Design Thinking 2017: New to Design Thinking
Introduction to design thinking that fosters quick wins while building momentum for ongoing success. Amanda Kross, Amanda Wirth, and Anders Tse presented "New to Design Thinking" at Design Thinking 2017.
Design thinking: an overview
This document provides an overview of design thinking. It discusses how design thinking balances what is desirable, intuitive, technologically feasible, and viable from a business perspective. The document outlines the key principles of design thinking, including empathy, reframing problems, collaboration, exploration, tolerating failure and ambiguity. It also describes the core stages of the design thinking process as research, ideation, prototyping, and testing. Finally, the document shares success stories from GE Healthcare and P&G that demonstrate how they have applied design thinking.
Design thinking
This document provides an overview of design thinking. It discusses how design thinking is an iterative process that involves empathizing with users, defining problems from the user's perspective, ideating solutions, prototyping ideas, and testing prototypes. Rather than taking problems at face value, design thinking challenges assumptions to reframe problems in a human-centered way. It encourages exploring unknown aspects of problems and generating alternative solutions. The document provides examples of how well-known problems could be viewed more broadly and solved innovatively using a design thinking approach focused on user needs rather than predefined solutions.
IDEO - Design thinking workshop 2016
Share your prototype with others to get feedback. Ask questions to understand how it could be improved. Iterate based on feedback to refine your idea.
Design Thinking 101
Design thinking is a human-centered approach to innovation that draws from design methods to meet user needs and business goals. It emphasizes starting with the user, generating many ideas through divergence and convergence, and iteratively testing prototypes to learn quickly what to build. The goal is to translate observations into insights that improve lives. Design thinking changes how design is used by focusing on understanding people and culture rather than making products attractive. It is a process that includes empathizing with users, defining their needs, ideating many solutions, and prototyping and testing ideas.
Design thinking
Design thinking combines problem-solving techniques from design with empathy for users. It is a human-centered approach that starts by observing people and understanding their needs rather than defining problems. The five principles of design thinking are to empathize with users, define insights about their needs, ideate potential solutions, prototype ideas, and test prototypes with users to find the best solution. An example is how PepsiCo used design thinking to address women's snacking preferences by releasing quieter Doritos chips in trays to avoid mess and noise.
Introducing design thinking
Guest lecture to first year Bachelor of IT students at Queensland University of Technology in unit INB103 Industry insights, 8 March 2013.
Please note: due to the introductory nature of this lecture to the concept many of the resources have been adapted from the Stanford D School cc licensed resources.
Recommended
Design Thinking 101 - An Introduction to Design Thinking for Developers
This document provides an overview of design thinking. It defines design thinking as a human-centered approach to innovation that draws from design methods to meet user needs, technological possibilities, and business requirements. The document outlines the key stages of design thinking: empathize, define, ideate, prototype, and test. It compares traditional waterfall and agile development processes to an agile process integrated with design thinking. The document promotes adopting behaviors like collaboration, embracing ambiguity, and learning from failure when using design thinking.
Design Thinking 2017: New to Design Thinking
Introduction to design thinking that fosters quick wins while building momentum for ongoing success. Amanda Kross, Amanda Wirth, and Anders Tse presented "New to Design Thinking" at Design Thinking 2017.
Design thinking: an overview
This document provides an overview of design thinking. It discusses how design thinking balances what is desirable, intuitive, technologically feasible, and viable from a business perspective. The document outlines the key principles of design thinking, including empathy, reframing problems, collaboration, exploration, tolerating failure and ambiguity. It also describes the core stages of the design thinking process as research, ideation, prototyping, and testing. Finally, the document shares success stories from GE Healthcare and P&G that demonstrate how they have applied design thinking.
Design thinking
This document provides an overview of design thinking. It discusses how design thinking is an iterative process that involves empathizing with users, defining problems from the user's perspective, ideating solutions, prototyping ideas, and testing prototypes. Rather than taking problems at face value, design thinking challenges assumptions to reframe problems in a human-centered way. It encourages exploring unknown aspects of problems and generating alternative solutions. The document provides examples of how well-known problems could be viewed more broadly and solved innovatively using a design thinking approach focused on user needs rather than predefined solutions.
IDEO - Design thinking workshop 2016
Share your prototype with others to get feedback. Ask questions to understand how it could be improved. Iterate based on feedback to refine your idea.
Design Thinking 101
Design thinking is a human-centered approach to innovation that draws from design methods to meet user needs and business goals. It emphasizes starting with the user, generating many ideas through divergence and convergence, and iteratively testing prototypes to learn quickly what to build. The goal is to translate observations into insights that improve lives. Design thinking changes how design is used by focusing on understanding people and culture rather than making products attractive. It is a process that includes empathizing with users, defining their needs, ideating many solutions, and prototyping and testing ideas.
Design thinking
Design thinking combines problem-solving techniques from design with empathy for users. It is a human-centered approach that starts by observing people and understanding their needs rather than defining problems. The five principles of design thinking are to empathize with users, define insights about their needs, ideate potential solutions, prototype ideas, and test prototypes with users to find the best solution. An example is how PepsiCo used design thinking to address women's snacking preferences by releasing quieter Doritos chips in trays to avoid mess and noise.
Introducing design thinking
Guest lecture to first year Bachelor of IT students at Queensland University of Technology in unit INB103 Industry insights, 8 March 2013.
Please note: due to the introductory nature of this lecture to the concept many of the resources have been adapted from the Stanford D School cc licensed resources.
Design Thinking Introduction
Introduction for Design thinking :
What is Design thinking?
Why to use Design thinking?
What is Design thinking mindset?
Balance for Analytical and Intuitive thinking.
Traditional thinking vs Design thinking.
Combination of Divergent and Convergent thinking.
Design thinking
This document outlines the design thinking process which includes understanding the problem through research, defining insights, ideating solutions, prototyping ideas, and testing prototypes. It discusses techniques for each step such as conducting observations and interviews to understand user needs without solutions in mind, brainstorming solutions divergently, building quick prototypes to test ideas, and obtaining both qualitative and quantitative feedback through testing to further develop solutions. The overall process is meant to balance concept and prototyping through an iterative process of converging on insights and diverging with new ideas to avoid getting stuck on initial solutions.
Design Thinking Workshop
Uma brilhante apresentação em formato de workshop da autoria de Thomas Wendt e Will Evans sobre a temática do Design Thinking.
Design Thinking Awareness
This document provides an overview of design thinking and the design thinking process. It discusses key aspects of design thinking including people, space, approach, ingredients, and steps. The design thinking steps discussed are understand, observe, define point-of-view, ideate, prototype, and test. Challenges are provided throughout for workshop participants to work through aspects of the design thinking process by redesigning the wallet experience.
Kickstarting Design Thinking
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
Design Thinking 101 Workshop
December 2017 presentation covering: What is design thinking? What does it look like in practice? What are some case stories of design thinking being used in the real world? How can we use design thinking in our organization? Where can I learn more?
Design Thinking : Ideation
During the third stage of the Design Thinking process, designers are ready to start generating ideas. You’ve grown to understand your users and their needs in the Empathise stage, and you’ve analysed and synthesised your observations in the Define stage, and ended up with a human-centered problem statement. With this solid background, you and your team members can start to "think outside the box" to identify new solutions to the problem statement you’ve created, and you can start to look for alternative ways of viewing the problem.
Design Thinking
Design thinking is a human-centered, creative problem-solving approach that brings together what is desirable from a human point of view, what is technologically feasible, and what is economically viable. It uses five tools for rapid innovation: understanding human needs through three lenses, divergent and convergent thinking, bias toward action, and understanding experiences through stories and feelings rather than just facts and data. The document provides examples of design thinking innovations at Waipahu High School such as improved lunch service and custodian team t-shirts.
Innovation - What, Why, Who, Types, Metrics
This document discusses innovation, including what it is, why it matters, types of innovation, metrics to measure innovation, and provides a case study of Nestle's innovation with Nespresso.
1) Innovation involves introducing something new that provides value, and can be incremental or radical. Metrics to measure innovation include inputs like resources invested, processes like time to develop ideas, and outputs like new products and sales from new products.
2) The case study describes how Nestle developed its Nespresso business over 20 years through failures, partnerships, focusing on high-end customers, and creating an exclusive club to commercialize single-serve coffee.
3) Key lessons are that innovation takes time,
"Design Thinking for Business Growth!"
Laura Mocanu of Elite Vision Coaching has an impressive background as a Marketing Professional in her native Romania. This combined with her own career change and a passion for continuing education sets the tone for her work. A business mentor for the Prince’s Trust and Well Being Officer for NIAMH, her own trajectory is an excellent model for what it takes a client to maximize their potential and illustrative of the "Design Thinking" she teaches.
An audio of this presentation can be found at: https://www.dropbox.com/s/v6x32tx449nofqi/14%20Laura%20Mocanu.mp3?dl=0
www.evisioncoaching.co.uk
@EVisionCoaching
Introduction to Design Thinking
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Design Thinking is 'outside the box' thinking. It allows everyone to use creative tools to address a vast range of challenges. The process is action-oriented, embraces simple mindset shifts and tackles problems from a new direction.
Some of the world's leading brands, such as Apple, Nike, Starbucks and GE have rapidly adopted the design thinking approach. What's more, design thinking is being taught at leading universities around the world, including Stanford, Harvard and MIT.
Design Thinking encourages organizations to focus on the people they are creating for, which leads to better products, services, and internal processes. The framework is fully compatible with analytical problem solving approaches.
This introductory presentation provides useful information for management and staff who are new to Design Thinking and are interested to learn more about its benefits and applications.
Learning Objectives
1. Gain knowledge on the key concepts of Design Thinking
2. Understand the mindsets and methodology of Design Thinking
3. Identify best practices and transforming your organization
Contents
1. Key Concepts of Design Thinking
2. Design Thinking Mindsets
2.1 Focus on Human Values
2.2 Show Don't Tell
2.3 Craft Clarity
2.4 Embrace Experimentation
2.5 Be Mindful of Process
2.6 Bias Toward Action
2.7 Radical Collaboration
3. Design Thinking Methodology
3.1 Empathize
3.2 Define
3.3 Ideate
3.4 Prototype
3.5 Test
4. Best Practices & Transforming Your Organization
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Comparative Design thinking
Comparison of Design thinking processes.
Comparison with Karmic Design Thinking.
Karmic Design Thinking.
Dieter Ram's Design Principle
The Arcturus IV project
Design Thinking (Workshop Guide)
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Design Thinking is a process for creative problem solving. It allows everyone to use creative tools to address a vast range of challenges. The process is action-oriented, embraces simple mindset shifts and tackles problems from a new direction.
According to McKinsey, companies that adopt design as part of business practices can be more resilient than others—continuing to innovate, analyze, and strategize to solve complex problems during trying times.
Some of the world's leading brands, such as Apple, Nike, Starbucks and GE, have rapidly adopted the Design Thinking approach. What's more, Design Thinking is being taught at leading universities around the world, including Stanford, Harvard and MIT.
Based on the world-renowned Hasso Plattner Institute of Design (Stanford University) model, Design Thinking encourages organizations to focus on the people they are creating for, which leads to better products, services, and internal processes. The Design Thinking framework consists of five modes or phases: Empathize, Define, Ideate, Prototype and Test. The framework is fully compatible with Lean and Six Sigma approaches.
This comprehensive Design Thinking PPT training presentation is tailored specifically for Design Thinking facilitators, trainers, professionals and consultants who are preparing for delivery in a classroom or workshop environment. The included wallet design exercise could be replaced with your own design challenge. In addition, the introductory module can be used as a stand-alone awareness briefing material for a general audience.
You will get to train your target audiences how to solve problems creatively by building empathy, generating ideas, prototyping and testing new concepts before final implementation.
LEARNING OBJECTIVES
1. Acquire a deep understanding of the key concepts and principles of Design Thinking
2. Understand the mindsets, process, methods and tools in creative problem solving
3. Develop skills in applying Design Thinking mindsets and practices in problem solving
Notes - Design Thinking Workshop
This document summarizes a design thinking workshop for AIP partners. It discusses the design thinking process which involves framing the problem, understanding user needs through tools like interviews and shadowing, exploring solutions through brainstorming and reframing, and prototyping ideas. Specific tools mentioned include role playing, analogy mapping, and physical models. The benefits of design thinking are highlighted such as taking a human-centered approach and thinking outside the box. Examples are provided of how tools like shadowing, how might we questions, and role playing have been used internally. Learning points emphasize understanding user needs, challenging assumptions during exploration, and prototyping ideas to test feasibility.
Innovation
The document discusses creativity and innovation, providing frameworks and processes to build capability and drive growth. It outlines an innovation model and roadmap, highlighting data sources, relationships, and how to use the DMAIC process for idea generation. Metrics and measures for innovation are also presented, including financial, project performance, process performance, and market launch indicators. The overall goal is to establish innovation as a core competency and strategic imperative.
The role of Design Thinking
I gave a talk on the role of Design Thinking to leaders in the financial industry. The focus was on user centric thinking to innovate financial products and digital services. (all case material is removed)
Design Thinking and Public Sector Innovation
Ben Weinlick of Think Jar Collective gave a keynote for the Canada Conference Board Public Sector Innovation conference on how human centered design thinking can be a game changer for service and system innovation in the public and social sectors.
Design thinking - Empathy
The document provides guidance on practical design thinking and emphasizes the importance of understanding users through techniques like contextual inquiry, personas, affinity mapping, and interviews. It discusses how contextual inquiry involves observing users without interaction to understand their activities and context. Affinity mapping is analyzing qualitative and quantitative data to identify patterns and user segments. Personas are hypothetical user archetypes created from interview and research data to represent and empathize with different user groups. Tips are provided for each technique, like involving cross-functional teams, focusing inquiries, and making personas part of ongoing discussions to design with empathy.
Design Thinking
The document provides an overview of a design thinking lecture that teaches participants how to use design thinking principles and tools to develop product ideas. The lecture includes interactive information on design thinking, analyzing market opportunities, and using a business model canvas. It also covers activities for bringing the concepts together, such as forming groups to create business model canvases, pitching product ideas using a template, and mapping out how to take a product to market. Templates and deliverables are provided to apply the design thinking process.
Design Thinking 101
Design Thinking 101
Colleen Davidson
http://www.cdavidson.vadgen.com/rva/ppt/2007-05-design-thinking.ppt
My take on Design [Thinking]
Design thinking is a creative process that focuses on understanding people and their needs. It involves framing challenges, learning about people through observation, co-creating solutions with people, and delivering practical prototypes or strategies. Design thinking requires taking a human-centered, holistic approach that values prototyping ideas quickly through co-creation to allow for failure and improvement. It is a strategic approach that can be applied to challenges beyond product design.
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Frank Dethier presents a holistic framework for innovation that includes strategy, process, organization, resources, and culture. The framework emphasizes that all elements must be addressed to successfully innovate. Dethier discusses each element in detail, highlighting how innovation strategy should define goals and opportunities, the importance of an experimental process, maintaining both exploratory and exploitative organizations, allocating the right resources including diverse people, and developing a culture that embraces risks and failures. Dethier argues that changing an organization's culture is key to driving real innovation and provides suggestions for doing so.
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Design Thinking Introduction
Introduction for Design thinking :
What is Design thinking?
Why to use Design thinking?
What is Design thinking mindset?
Balance for Analytical and Intuitive thinking.
Traditional thinking vs Design thinking.
Combination of Divergent and Convergent thinking.
Design thinking
This document outlines the design thinking process which includes understanding the problem through research, defining insights, ideating solutions, prototyping ideas, and testing prototypes. It discusses techniques for each step such as conducting observations and interviews to understand user needs without solutions in mind, brainstorming solutions divergently, building quick prototypes to test ideas, and obtaining both qualitative and quantitative feedback through testing to further develop solutions. The overall process is meant to balance concept and prototyping through an iterative process of converging on insights and diverging with new ideas to avoid getting stuck on initial solutions.
Design Thinking Workshop
Uma brilhante apresentação em formato de workshop da autoria de Thomas Wendt e Will Evans sobre a temática do Design Thinking.
Design Thinking Awareness
This document provides an overview of design thinking and the design thinking process. It discusses key aspects of design thinking including people, space, approach, ingredients, and steps. The design thinking steps discussed are understand, observe, define point-of-view, ideate, prototype, and test. Challenges are provided throughout for workshop participants to work through aspects of the design thinking process by redesigning the wallet experience.
Kickstarting Design Thinking
This is a short talk and workshop (30' + 90') to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them.
This presentation was first done at ImpactON / StartupChile evening in 2015.
Design Thinking 101 Workshop
December 2017 presentation covering: What is design thinking? What does it look like in practice? What are some case stories of design thinking being used in the real world? How can we use design thinking in our organization? Where can I learn more?
Design Thinking : Ideation
During the third stage of the Design Thinking process, designers are ready to start generating ideas. You’ve grown to understand your users and their needs in the Empathise stage, and you’ve analysed and synthesised your observations in the Define stage, and ended up with a human-centered problem statement. With this solid background, you and your team members can start to "think outside the box" to identify new solutions to the problem statement you’ve created, and you can start to look for alternative ways of viewing the problem.
Design Thinking
Design thinking is a human-centered, creative problem-solving approach that brings together what is desirable from a human point of view, what is technologically feasible, and what is economically viable. It uses five tools for rapid innovation: understanding human needs through three lenses, divergent and convergent thinking, bias toward action, and understanding experiences through stories and feelings rather than just facts and data. The document provides examples of design thinking innovations at Waipahu High School such as improved lunch service and custodian team t-shirts.
Innovation - What, Why, Who, Types, Metrics
This document discusses innovation, including what it is, why it matters, types of innovation, metrics to measure innovation, and provides a case study of Nestle's innovation with Nespresso.
1) Innovation involves introducing something new that provides value, and can be incremental or radical. Metrics to measure innovation include inputs like resources invested, processes like time to develop ideas, and outputs like new products and sales from new products.
2) The case study describes how Nestle developed its Nespresso business over 20 years through failures, partnerships, focusing on high-end customers, and creating an exclusive club to commercialize single-serve coffee.
3) Key lessons are that innovation takes time,
"Design Thinking for Business Growth!"
Laura Mocanu of Elite Vision Coaching has an impressive background as a Marketing Professional in her native Romania. This combined with her own career change and a passion for continuing education sets the tone for her work. A business mentor for the Prince’s Trust and Well Being Officer for NIAMH, her own trajectory is an excellent model for what it takes a client to maximize their potential and illustrative of the "Design Thinking" she teaches.
An audio of this presentation can be found at: https://www.dropbox.com/s/v6x32tx449nofqi/14%20Laura%20Mocanu.mp3?dl=0
www.evisioncoaching.co.uk
@EVisionCoaching
Introduction to Design Thinking
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Design Thinking is 'outside the box' thinking. It allows everyone to use creative tools to address a vast range of challenges. The process is action-oriented, embraces simple mindset shifts and tackles problems from a new direction.
Some of the world's leading brands, such as Apple, Nike, Starbucks and GE have rapidly adopted the design thinking approach. What's more, design thinking is being taught at leading universities around the world, including Stanford, Harvard and MIT.
Design Thinking encourages organizations to focus on the people they are creating for, which leads to better products, services, and internal processes. The framework is fully compatible with analytical problem solving approaches.
This introductory presentation provides useful information for management and staff who are new to Design Thinking and are interested to learn more about its benefits and applications.
Learning Objectives
1. Gain knowledge on the key concepts of Design Thinking
2. Understand the mindsets and methodology of Design Thinking
3. Identify best practices and transforming your organization
Contents
1. Key Concepts of Design Thinking
2. Design Thinking Mindsets
2.1 Focus on Human Values
2.2 Show Don't Tell
2.3 Craft Clarity
2.4 Embrace Experimentation
2.5 Be Mindful of Process
2.6 Bias Toward Action
2.7 Radical Collaboration
3. Design Thinking Methodology
3.1 Empathize
3.2 Define
3.3 Ideate
3.4 Prototype
3.5 Test
4. Best Practices & Transforming Your Organization
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Comparative Design thinking
Comparison of Design thinking processes.
Comparison with Karmic Design Thinking.
Karmic Design Thinking.
Dieter Ram's Design Principle
The Arcturus IV project
Design Thinking (Workshop Guide)
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Design Thinking is a process for creative problem solving. It allows everyone to use creative tools to address a vast range of challenges. The process is action-oriented, embraces simple mindset shifts and tackles problems from a new direction.
According to McKinsey, companies that adopt design as part of business practices can be more resilient than others—continuing to innovate, analyze, and strategize to solve complex problems during trying times.
Some of the world's leading brands, such as Apple, Nike, Starbucks and GE, have rapidly adopted the Design Thinking approach. What's more, Design Thinking is being taught at leading universities around the world, including Stanford, Harvard and MIT.
Based on the world-renowned Hasso Plattner Institute of Design (Stanford University) model, Design Thinking encourages organizations to focus on the people they are creating for, which leads to better products, services, and internal processes. The Design Thinking framework consists of five modes or phases: Empathize, Define, Ideate, Prototype and Test. The framework is fully compatible with Lean and Six Sigma approaches.
This comprehensive Design Thinking PPT training presentation is tailored specifically for Design Thinking facilitators, trainers, professionals and consultants who are preparing for delivery in a classroom or workshop environment. The included wallet design exercise could be replaced with your own design challenge. In addition, the introductory module can be used as a stand-alone awareness briefing material for a general audience.
You will get to train your target audiences how to solve problems creatively by building empathy, generating ideas, prototyping and testing new concepts before final implementation.
LEARNING OBJECTIVES
1. Acquire a deep understanding of the key concepts and principles of Design Thinking
2. Understand the mindsets, process, methods and tools in creative problem solving
3. Develop skills in applying Design Thinking mindsets and practices in problem solving
Notes - Design Thinking Workshop
This document summarizes a design thinking workshop for AIP partners. It discusses the design thinking process which involves framing the problem, understanding user needs through tools like interviews and shadowing, exploring solutions through brainstorming and reframing, and prototyping ideas. Specific tools mentioned include role playing, analogy mapping, and physical models. The benefits of design thinking are highlighted such as taking a human-centered approach and thinking outside the box. Examples are provided of how tools like shadowing, how might we questions, and role playing have been used internally. Learning points emphasize understanding user needs, challenging assumptions during exploration, and prototyping ideas to test feasibility.
Innovation
The document discusses creativity and innovation, providing frameworks and processes to build capability and drive growth. It outlines an innovation model and roadmap, highlighting data sources, relationships, and how to use the DMAIC process for idea generation. Metrics and measures for innovation are also presented, including financial, project performance, process performance, and market launch indicators. The overall goal is to establish innovation as a core competency and strategic imperative.
The role of Design Thinking
I gave a talk on the role of Design Thinking to leaders in the financial industry. The focus was on user centric thinking to innovate financial products and digital services. (all case material is removed)
Design Thinking and Public Sector Innovation
Ben Weinlick of Think Jar Collective gave a keynote for the Canada Conference Board Public Sector Innovation conference on how human centered design thinking can be a game changer for service and system innovation in the public and social sectors.
Design thinking - Empathy
The document provides guidance on practical design thinking and emphasizes the importance of understanding users through techniques like contextual inquiry, personas, affinity mapping, and interviews. It discusses how contextual inquiry involves observing users without interaction to understand their activities and context. Affinity mapping is analyzing qualitative and quantitative data to identify patterns and user segments. Personas are hypothetical user archetypes created from interview and research data to represent and empathize with different user groups. Tips are provided for each technique, like involving cross-functional teams, focusing inquiries, and making personas part of ongoing discussions to design with empathy.
Design Thinking
The document provides an overview of a design thinking lecture that teaches participants how to use design thinking principles and tools to develop product ideas. The lecture includes interactive information on design thinking, analyzing market opportunities, and using a business model canvas. It also covers activities for bringing the concepts together, such as forming groups to create business model canvases, pitching product ideas using a template, and mapping out how to take a product to market. Templates and deliverables are provided to apply the design thinking process.
Design Thinking 101
Design Thinking 101
Colleen Davidson
http://www.cdavidson.vadgen.com/rva/ppt/2007-05-design-thinking.ppt
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My take on Design [Thinking]
Design thinking is a creative process that focuses on understanding people and their needs. It involves framing challenges, learning about people through observation, co-creating solutions with people, and delivering practical prototypes or strategies. Design thinking requires taking a human-centered, holistic approach that values prototyping ideas quickly through co-creation to allow for failure and improvement. It is a strategic approach that can be applied to challenges beyond product design.
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Design Thinking & ICT
- 1. DESIGN THINKING Usefulness for Young Entrepreneurs in ICT Farell FOLLY, Africa 2.0 Technology Task Force farell@benin2point0.org
- 2. Why do managers fail to identify innovative ideas? 2
- 3. Open mind Security Timing Method An innovation needs to be tested before ! No chance to be original when you do as everybody does ! 3
- 4. A well stated problem is half solved Many solutions exist for a problem Find out the « true » reason Use the « how » to overcome barriers The innovation process… « If you can’t explain it simply, you don’t understand it. » Albert Einstein 4
- 5. 5
- 6. Design Thinking ? Innovation Analytical Thinking Intuitive Thinking 6 Invention of Stanford University
- 7. Some historic figures… 1. Dieter RAMS 2. Raymond LOEVY 3. Walter GROPIUS 4. William MORRIS 7 English manufacturer, designer and writer German architect, and designer French designer graphic artist German Industrial designer
- 8. Some historic figures… 1. Dieter RAMS 2. Raymond LOEVY 3. Walter GROPIUS 4. William MORRIS « We need to improve how the environment where people live, looks like and make them more cumfortable according to the modern era requirements » Strawberry Thief Peacock and Dragon La belle Iseult Le Jardin d’Estella 8 English manufacturer, designer and writer German architect, and designer French designer graphic artist German Industrial designer
- 9. Some historic figures Use of industrial methods to enhance and facilitate creativity. 1. Dieter RAMS 2. Raymond LOEVY 3. Walter GROPIUS 4. William MORRIS Bau Haus Metlife Building Fagus Josephine M. Hagerty 9 English manufacturer, designer and writer German architect, and designer French designer graphic artist German Industrial designer
- 10. Some historic figures… Decoration of Air Force One for John Kennedy, Concorde plane! 1. Dieter RAMS 2. Raymond LOEVY 3. Walter GROPIUS 4. William MORRIS Coca Cola bottle Shell Logo 2 passengers car Pennyslavy train 10 English manufacturer, designer and writer German architect, and designer French designer graphic artist German Industrial designer
- 11. Some historic figures Draw, Design objects in a better way and make them desirable : Less is more ! 1. Dieter RAMS 2. Raymond LOEVY 3. Walter GROPIUS 4. William MORRIS Recorder Walkman Smartphone Screen 11 English manufacturer, designer and writer German architect, and designer French designer graphic artist German Industrial designer
- 12. 12 Click to play or continue to the next slide…
- 13. How to « Design Thinking » ? 13
- 14. • Understand the user Empathy • State the problem Definition • Brainstorming Ideation • Give a form to your idea Prototyping • Improve your prototype Testing The five steps of Design Thinking14
- 15. • Understand the user Empathy Opening phase Study users’ behaviours and environments Imagine users’ feelings and needs Empathy map 15 EMPATHY
- 16. • Understand the user Empathy • State the problem Definition DEFINITION Closing phase Give a sense to the collected informations Find the real source of the problem The « 5 why » method 16
- 17. • Understand the user Empathy • State the problem Definition • Brainstorming Ideation IDEATION Opening phase Imagine and accept all options Generate a maximum of ideas Group, classify, filter Brainstorming 17
- 18. • Understand the user Empathy • State the problem Definition • Brainstorming Ideation • Give a form to your idea Prototyping PROTOTYPING Closing Phase A quick version of the solution Use all means, even rudimentary Models, Agile methods 19
- 19. • Understand the user Empathy • State the problem Definition • Brainstorming Ideation • Give a form to your idea Prototyping • Improve your prototype Testing TESTING Closing phase Submit your ideas to clients, users Improve from feedback Go back to prototyping, … Agiles methods 20
- 20. STORYTELLING Sell your product Elevator pitch : convince investors Storytelling : present your idea as a small story which will captivate people’ attention and will transmit your your information ! 21
- 21. Study case: Design an Apps for Dietetics Click here to see the whole process 22 STORYTELLING
- 22. IS A rigourous process that leads an idea to innovation! IS NOT a linear process with a start and a stop phases ! Empathy Definition Ideation Prototyping Testing Design Thinking23
- 23. MOOCs Stanford University France Business School + www.mooc-list.com/tags/design-thinking Books Design Thinking : Business Innovation, par Maurício Vianna Ysmar Vianna Isabel K. Adler Brenda LucenaBeatriz Russo Design Thinking, par Tim Brown Videos Youtube : What is Design Thinking par Sean VanGenderen TED : Tim Brown urges designers to think Big Websites http://www.sitepoint.com/5-free-wireframe-applications/ http://trendemic.net/dilemme-innovation.html Where to learn?24
- 24. Tim Brown, CEO and President of IDEO The mission of Design Thinking is to translate the observations into information and these latter into products and services that improve the lives of people 25