Design thinking is an approach that uses design methods and a creative mindset to address problems in a way that meets user needs. It emphasizes abductive thinking to imagine new possibilities rather than being constrained by past evidence. Implementing design thinking in large companies can prove challenging due to issues like integrating it with existing processes, measuring its impact, and adapting it beyond product design. Benefits include increased user focus, innovation, and improved communication, but proving value and adapting the approach to different contexts can be difficult.
2nd Annual Design Thinking for Banking and Financial ServicesNicholas Baker
Join leading design thinking experts in banking & finance as they discuss strategies and methodologies on how to create a consumer-centered experience and transform consumer insights into breakthrough products and services.
McKinsey & Company – featured insights 25th June 2021 article
Four broad skill categories: 1. Cognitive, 2. Interpersonal, 3. Self-leadership and 4. Digital.
Strategic Business Transformation & BA Role in Design ThinkingAparna Ramesh K
One of the key responsibility of a BA is to be prepared for the ever changing business requirement. This case study highlights how the team of BAs have facilitated a leading ‘life’ insurer transform their business. From ideation phase to documenting requirements; from customizing wellness tools to assistance in creating wellness programs, BA team has worked alongside customers to rebrand themselves. This project execution showcases how important the role of Business Analyst is in design thinking
Design thinking as a creative problem solving process - Part 1Peer Academy
Slides from Ashlee Riordan's class on "Design thinking as a creative problem solving process"
What is design thinking? Why has design become such a big thing lately? In this class, you will learn about the fundamental process behind design - creative problem solving. This class won’t be fluffy and I won’t give you useless advice like “you need to use the other side of the brain”. We will pull apart the design process together and learn how to recognize it and apply it. Designers and non-designers alike will walk away with new, tangible techniques to tackle big and small problems. Of course, these things are always a great chance to meet awesome people and have fun!
For more information visit: www.peeracademy.org
2nd Annual Design Thinking for Banking and Financial ServicesNicholas Baker
Join leading design thinking experts in banking & finance as they discuss strategies and methodologies on how to create a consumer-centered experience and transform consumer insights into breakthrough products and services.
McKinsey & Company – featured insights 25th June 2021 article
Four broad skill categories: 1. Cognitive, 2. Interpersonal, 3. Self-leadership and 4. Digital.
Strategic Business Transformation & BA Role in Design ThinkingAparna Ramesh K
One of the key responsibility of a BA is to be prepared for the ever changing business requirement. This case study highlights how the team of BAs have facilitated a leading ‘life’ insurer transform their business. From ideation phase to documenting requirements; from customizing wellness tools to assistance in creating wellness programs, BA team has worked alongside customers to rebrand themselves. This project execution showcases how important the role of Business Analyst is in design thinking
Design thinking as a creative problem solving process - Part 1Peer Academy
Slides from Ashlee Riordan's class on "Design thinking as a creative problem solving process"
What is design thinking? Why has design become such a big thing lately? In this class, you will learn about the fundamental process behind design - creative problem solving. This class won’t be fluffy and I won’t give you useless advice like “you need to use the other side of the brain”. We will pull apart the design process together and learn how to recognize it and apply it. Designers and non-designers alike will walk away with new, tangible techniques to tackle big and small problems. Of course, these things are always a great chance to meet awesome people and have fun!
For more information visit: www.peeracademy.org
Introduction to Design thinking 2015 by Vedran AntoljakVedran Antoljak
Design Thinking presentation for those designers that have not been in touch with consulting business and those managers that don't know much about design.
Design Thinking, What I have learned in a year?Mussab Sharif
Design Thinking, What I have learned in a year?
Lessons learned from introducing Design Thinking in an Enterprise, for the 1st time
All what is shared is a personal perspective :)
Product Innovation Academy take great pleasure in inviting you to the monthly webinar series. Our theme for this webinar will be about
"5 Tips of design thinking for product professional "
Use the linkedin thread http://goo.gl/uF6XlV to post your questions which can be answered by the speaker offline as well
Speaker:
Dolly Parikh is UX and Design consultant with ability to use strategic design methodologies to solve systematic challenges.Compassionate, creative, insightful, experienced, self-driven individual with proven leadership skills in group processes, colleague mentoring, team guidance, group process and executive advocacy. Experience supporting companies and organizations of various sizes to deliver product and service solutions using processes from design thinking and innovation management.
Dolly has consulted fortune 500 companies like Apple ,Yahoo , Paypal
Learning 3.0 Wokshop - Presented and Facilitated by Caio Cestari Silva (@caiocestari) and Manoel Pimentel (@manoelp) at the Agile Conference 2015 - Washington D.C.
The presentation is a part of my preparation to understand Design Thinking for which I undertook a course in Coursera by University of Virginia's Jeanne Liedtka
Course name: Design Thinking for Business Innovation! https://www.coursera.org/course/designbiz
During the third stage of the Design Thinking process, designers are ready to start generating ideas. You’ve grown to understand your users and their needs in the Empathise stage, and you’ve analysed and synthesised your observations in the Define stage, and ended up with a human-centered problem statement. With this solid background, you and your team members can start to "think outside the box" to identify new solutions to the problem statement you’ve created, and you can start to look for alternative ways of viewing the problem.
Design Thinking presentation in front of Sofia Coaching Support Group_2 April...Elina Zheleva ✈
This is a presentation - an introduction to Design Thinking to the local coaching community in Sofia.
Photo credits:
A row of philosophers - Fr Lawrence Lew, O.P. @Lawrence OP on Flickr
Red Audi - Josh Sniffen @36bananapies
Literature Review of Tim Brown's article on Design Thinking.
Presentation as part of Sydney University Master of Project Management program (Subject: PMGT5875 Project Innovation Management).
Design thinking for Entrepreneurs and small businessesBhavesh Bhansali
This presentation discusses how design thinking can help you and your business. This gives insights on: What is design thinking, Different phases of design thinking, Role of research in design thinking, Designing a business strategy, designing tools, Circle of influences, context map, designing live customer/consumer expectations, empathy map, mapping the customer experiences, designing a marketing plan/Business plan.
Imagine we need to sell UX to an organization. Not all organizations have the same level of interest and receptiveness to UX. Some just don’t care.
What should we know about an organization that will help us sell UX more effectively? What sort of questions should we ask about the organization, its people and its culture? What can we learn from organizations where UX has become part of the corporate DNA? What factors can increase our chances of promoting UX successfully to an organization now and in the future?
This presentation will tap into more than 10 years of experience in selling UX into different markets and organizations. We will share the successes, pitfalls and failures.
Design Thinking Session by ShahjahanTapadar. Acquire a deep understanding of Design Thinking principles, process and tools. Apply the Design Thinking methodology and tools to generate breakthrough ideas and co-create and improved customer experience journey.
Introduction to Design thinking 2015 by Vedran AntoljakVedran Antoljak
Design Thinking presentation for those designers that have not been in touch with consulting business and those managers that don't know much about design.
Design Thinking, What I have learned in a year?Mussab Sharif
Design Thinking, What I have learned in a year?
Lessons learned from introducing Design Thinking in an Enterprise, for the 1st time
All what is shared is a personal perspective :)
Product Innovation Academy take great pleasure in inviting you to the monthly webinar series. Our theme for this webinar will be about
"5 Tips of design thinking for product professional "
Use the linkedin thread http://goo.gl/uF6XlV to post your questions which can be answered by the speaker offline as well
Speaker:
Dolly Parikh is UX and Design consultant with ability to use strategic design methodologies to solve systematic challenges.Compassionate, creative, insightful, experienced, self-driven individual with proven leadership skills in group processes, colleague mentoring, team guidance, group process and executive advocacy. Experience supporting companies and organizations of various sizes to deliver product and service solutions using processes from design thinking and innovation management.
Dolly has consulted fortune 500 companies like Apple ,Yahoo , Paypal
Learning 3.0 Wokshop - Presented and Facilitated by Caio Cestari Silva (@caiocestari) and Manoel Pimentel (@manoelp) at the Agile Conference 2015 - Washington D.C.
The presentation is a part of my preparation to understand Design Thinking for which I undertook a course in Coursera by University of Virginia's Jeanne Liedtka
Course name: Design Thinking for Business Innovation! https://www.coursera.org/course/designbiz
During the third stage of the Design Thinking process, designers are ready to start generating ideas. You’ve grown to understand your users and their needs in the Empathise stage, and you’ve analysed and synthesised your observations in the Define stage, and ended up with a human-centered problem statement. With this solid background, you and your team members can start to "think outside the box" to identify new solutions to the problem statement you’ve created, and you can start to look for alternative ways of viewing the problem.
Design Thinking presentation in front of Sofia Coaching Support Group_2 April...Elina Zheleva ✈
This is a presentation - an introduction to Design Thinking to the local coaching community in Sofia.
Photo credits:
A row of philosophers - Fr Lawrence Lew, O.P. @Lawrence OP on Flickr
Red Audi - Josh Sniffen @36bananapies
Literature Review of Tim Brown's article on Design Thinking.
Presentation as part of Sydney University Master of Project Management program (Subject: PMGT5875 Project Innovation Management).
Design thinking for Entrepreneurs and small businessesBhavesh Bhansali
This presentation discusses how design thinking can help you and your business. This gives insights on: What is design thinking, Different phases of design thinking, Role of research in design thinking, Designing a business strategy, designing tools, Circle of influences, context map, designing live customer/consumer expectations, empathy map, mapping the customer experiences, designing a marketing plan/Business plan.
Imagine we need to sell UX to an organization. Not all organizations have the same level of interest and receptiveness to UX. Some just don’t care.
What should we know about an organization that will help us sell UX more effectively? What sort of questions should we ask about the organization, its people and its culture? What can we learn from organizations where UX has become part of the corporate DNA? What factors can increase our chances of promoting UX successfully to an organization now and in the future?
This presentation will tap into more than 10 years of experience in selling UX into different markets and organizations. We will share the successes, pitfalls and failures.
Design Thinking Session by ShahjahanTapadar. Acquire a deep understanding of Design Thinking principles, process and tools. Apply the Design Thinking methodology and tools to generate breakthrough ideas and co-create and improved customer experience journey.
In this presentation we explore the link between business need and customer need and how to innovate (and remove business problems or discover business opportunities) through persona creation and Design Thinking
The pace of change in today\'s digitally-fueled business climate has accelerated our quest for innovation; beyond the capabilities of traditional product and service development processes.
1st Conference - Catherine Hills - Service Design and Design ThinkingCatherine Hills
“Speaking with people. How to collaborate with and deliver value for your customers.”
It’s easy to say that we need to have “customer collaboration”, but how can we do this effectively? One way is by speaking to people, but what do you do with the information gathered to deliver valuable outcomes for them?
What does “human centred design”, “service design” and “design thinking” mean? How can we use “design sprints” and how can this be revalidated through the shorter feedback loops and frequent delivery that working with agility insists upon?
It’s all connected to human factors so let’s learn how these can combine to help us get closer to our customers and really deliver!
Catherine Hills is UX and Service Design Director at RMIT Online.
An accomplished and collaborative agile human-centered experience designer and research lead, she has worked for a range of businesses including ANZ Banking Group, SEEK, REA Group, Thoughtworks, 99designs, Envato and the University of Melbourne. Catherine is a seasoned Agile UX practice, delivery lead and people coach, with experience in product discovery and innovation.
Catherine entered industry as a graphic and interaction designer and front-end engineer. Since then, her experience has been gathered in organisations in both the United Kingdom and Australia. Catherine has led design and research in digital agencies, publishing companies, education, technology and startups.
https://www.1stconf.com/speakers/#catherineh
GHC slides for dare to disrupt the numbersAliza Carpio
These are slides to support the talk with Sonia May-Patlan and Aliza Carpio at Grace Hopper 2021. The title is "Dare to Disrupt the Numbers: Design Open Source for Inclusivity". These slides are specific to the design thinking portion of the talk
Σήμερα, με το πάτημα ενός κουμπιού έχουμε πρόσβαση σε όλο τον κόσμο, εξοπλισμένοι με ποικίλα εργαλεία , έχουμε την ευκαιρία, να εξερευνήσουμε νέες δυνατότητες , νέες ιδέες , νέες τελετουργίες και λύσεις . Έχουμε όμως ακόμα όνειρα; Με αφετηρία τη διαδικασία της σχεδιαστικής σκέψης ( ‘designerly’ ways of thinking), θα μελετήσουμε βήμα προς βήμα τα στάδια μετάβασης από την ιδέα στην υλοποίηση της δικής σας δράσης.
The presentation explains what is design thinking, what ways an entrepreneur could use design thinking to solve problems or validate their ideas. The presentation also includes a brief overview of attributes of design thinking, methods and the six stages of design thinking process.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
3. What is Design Thinking?
"Business schools tend to focus
on inductive thinking (based on
directly observable facts) and
deductive thinking (logic and
analysis, typically based on past
evidence)," he writes.
A.G. Lafley, Former P&G CEO
"Design schools emphasize
abductive thinking—imagining
what could be possible. This new
thinking approach helps us
challenge assumed constraints
and add to ideas, versus
A. G. Lafley, formerthem.”
discouraging CEO of P&G
4. What is Design Thinking?
Design thinking is “a discipline that
uses the designer’s sensibility and
methods to match people’s needs
with what is technologically feasible
and what a viable business strategy
can convert into customer value and
market opportunity.”
Tim Brown, "Design Thinking. " Harvard Business Review,
June 2008. p. 86.
5. What is Design Thinking?
Tim Brown, "Design Thinking. " Harvard Business Review,
June 2008. p. 86.
9. Ongoing study:
Implementation of Design
Thinking (DT) in large firms
Exploratory
Interview study with 18 companies in Germany and theUS
Interviewees: People central for the implementation of DT
Collaboration with D.School Potsdam
11. Perceptions of the meaning of
“design thinking”
• Process
• Design Methodologies
• Mindset(s)
• Principles
• Mindset and Methods
… and problems with the
notion
12. Implementation of design
thinking
• Top-down or bottom up initiative
• Various sources of knowledge about DT
• Implementation set-up
• Support Team
• Facilitating team
• Education
• Strategic use of projects for biggest
impact
13. How design thinking is used
Strategic issues
- Developing Strategies for going green
- Redesigning HR policies
Projects
- Development projects
- New products, new software applications
- Process improvement
- solving complex problems
Individual level
- As a different way to think about everyday
problems
Cherry picking
14. Perceived benefits of design
thinking
Value on both organizational & project level
Expected benefits:
• Increased user focus
• More innovative outputs – better concepts
15. Perceived benefits of design
Unexpected benefits:
thinking
• Improved communication
• Bridging of boundaries
• Increased speed of the development process
• Uncovering structural problems
• Culture change
Critique
• Less value created than expected, difficult to
measure
• Not addressing the business side
16. Implementation challenges
Proving the value of design thinking
• Showing proof of success early on
• Traceability of impact on final product
Adaptation of the concept
• IDEO concept too focused on products –
not software/services
• Company context & culture
• Time and cost constraints
17. Implementation challenges
Organizational issues
• Integration with existing processes and
structures
• Tiredness of managerial concepts
• Political barriers
• Middle management not as convinced as
top management
• Short term results vs. long term perspective
Getting the right resources
• Problem to get access to customers
• Difficult finding the right people for teams
18. Next steps
• Workshops with the participating
companies in the US/Germany
• Refining research purpose
• Deeper case studies in some of
the companies during 2012
21. Build Customer
Understanding
• The most important part of designing
for someone is to gain empathy for
that person.
• One way to do this is to have a good
conversation. (interview)
• Partner A will have 3 minutes to
interview Partner B, and then we
will tell you when to switch.
22. Build Customer
Understanding
As a starting point, ask your partner to tell you about
the last time they gave a gift.
Additional questions:
• To whom did they give it?
• Why was it meaningful?
• How did they come up with the idea for the gift?
• What was difficult about finding and giving this gift?
2x3min
23. Defining the Insights
Try to synthesize your learning into a few ‘needs’
that you have discovered, and a few ‘insights’ that
you find interesting.
• “Needs” should be verbs – things they
are trying to do.
• “Insights” new learning's about your
partner’s feelings/worldview to leverage in
your design (make inferences).
3min
24. Defining the problem statement
It should feel like a problem worth tackling!
Lisa, needs a way to give a gift to her son, because
she doesn’t want to support consumerism but still
wants to give him a present.
25. Defining the problem statement
It should feel like a problem worth tackling!
Lisa the responsible mother, needs a way to give a
sustainable gift to her 5 year old son, because she
doesn’t want to support consumerism but still wants
to give him a joyful present.
3min
26. Generate new ideas
• Idea generation, not evaluation —
you can evaluate your ideas later
• GO FOR VOLUME!
• Be Visual – words just when necessary
5min
27. Collect user feedback
• This is not just about testing your ideas. This is another
opportunity to learn more about your partner’s feelings
and worldview.
• Spend the time listening to your tablemate’s reactions and
questions.
• Fight the urge to explain and defend your ideas—see what
they make of them!
2x3min
Interview study with 18 companies (9 Germany, 9 US)Interviewees: People central for the implementation of Design thinking R&D and Innovation Managers, leaders of internal design thinking teamsCollaboration with D.School Potsdam who helped us find companies for the studyThe purpose of the study was to explore the implementation of DT in large firms, with specific focus onThe perception of the concept, The expected and perceived value of using itHow they implemented and used itWhat was difficultThe study and the analysis is still ongoing, but we would like to share some insights
This is the way design thinking is often taught in schools, and how it is presented by eg IDEO or in the business press.Thus, when the initiative to implement design thinking in a company starts, this is also how it is often perceived to begin with: some sort of a process.
While DT is often described as a process, there was a diversity of views on what the concept actually meant; even within the same company. Often they had spent some time internally to define design thinking, but when they described it to us it was still quite vague.** The perception of design thinking was seen as:A process: a series of consecutive steps. Some stressed that it could be iterative and non-linear, but nevertheless a process. One interviewee stated that if you don’t do some of the steps, or not dwell on the step long enough, you are not really doing design thinking.Design Methodologies: This was described as using methods of designers for example “as a way to solve complex problemsPrinciples: where elements of Brown’s process are emphasized but not seen as steps in a process ,more as a way to relate to the problem at hand. For example: prototyping, iteration, developing empathy, going broad and narrow.Mindset: for example “a mindset that puts the user first, focuses on finding differentiated and true insights, having a bias for action and iterating constantly”A combination of mindset & methods: “you have a mindset and a set of techniques and tools that you can use where it is appropriate”The term design thinking could also be problematic:Some wanted to step away from what they saw as an “IDEO brand” – when design thinking was adapted to their own company context, they also chose to give it another name, or talk about it in different termsSome saw the word “design” as problematic; that it was too connected to the design profession, design being something that is done by someone else.**Some use the notion “design thinking”, others preferred not to or had come up with their own proprietary notions.
There was a variety in how DT was introduced in the company and how the companies went about implementation.In some companies there was a clear top-down implementation - where a CEO or a founder got interested in Design Thinking, and pushed for a company-wide implementation.In other companies there was a bottom-up implementation; - for example when a development manager or an innovation expert had came across the concept, and tried to implement it in the own organisation on a small scale at first.Various sources of knowledge about DT From business press, board discussions, collaboration with design firms, contacts with d.schoolImplementation set-up –some common approaches could be discernedSupport TeamFacilitating teamEducationWithin the company or by outside providerIn some companies there was a strategic use of projects to make a big impactin terms of project outcome – the most innovative product, or the most complex problemIn terms of implementation effect – that would convince as many as possible that they should embrace DTMany were in an initial phase.Companies in US had generally been using DT for a longer time
How it is used todayOrganizational level: Developing Strategies for going green, redesigning HR policiesProjectsDevelopment projectsNew products, new software applicationsProcess improvementFor solving complex problemsDrug administration process – reduce wrong medicationIndividual levelAs a different way to think about everyday problemsHow to become a better managerImproving team workHow to tackle big or small problems
In the companies there was a range of expectations on what value DT would bring, mainly colored by the IDEO or Dschool descriptions of Design Thinking. This mainly consisted of increased customer focus and creativity in ideasLearn about new opportunities through user researchCreate relevant products based on user needsReduce risk through iterative and early testing, using prototypes.Create better ideas through trans-disciplinary teams and the involvement of experts.
However, some perhaps more unexpected benefits were also perceived such as:New ideas through a different outlook on problems Improved communication within projects and during handoversBridging of boundaries Between departments, across functions and hierarchiesIncreased speed of the development process Uncovering structural problems in the development process that the company was not aware ofCulture change Overcoming a too polite culture, creating an atmosphere where failure is acceptedThere were also some critical voices, that they got less value than expected and that the business side was not addressed.
The companies also perceived a variety of challenges related to implementation:Hard to proveMany of the interviewees saw it as a challenge that they could not prove the value of design thinking, and it was thus hard to convince people.It was often stated that the final proof that design thinking works would be “success on the market” – However - many companies were in the beginning of the implementation effort, or had very long development cycles – and no product had reached the market. Also, given some of the benefits that were mentioned, it was also clear that many of these were not related to specific products.Adapt the concept:In many of the firms it was also seen as necessary to adapt the concept to the company context since the way it was put forward by IDEO did not fit in their own context, for various reasons.Especially the companies in the study who were in the software or healthcare sector, they felt that the IDEO process was mainly for products.How you adapt the concept also builds on how you perceive the concept – and in some of the companies where DT was seen as a process, it was also mentioned that some parts involved too much time and cost.
Further, some organizational issues were also seen as barriers to implementation:Integration with existing processes and structures For example the use of agile, lean or six sigma, and structures where marketing usually did all customer research.Tiredness of managerial conceptsPolitical barriers hierarchies, stepping on each other’s turfMiddle management not as convinced as top managementCompany too focused on short term results vs. long term perspective not realizing that implementation takes timeSometimes it was also difficult to get the right resources:Problem to get access to customersIn one company there was an outspoken rule that the developers should NOT talk to customers, and customer access became difficultDifficult finding the right people for teamsThe people that would have made a good contribution to a mixed tem was held up in other projects.
At one company, people use their lunch breaks or coffee to talk to customers to get a better understanding about
This is the statement that you’re going to address with your design, so make sure it’s juicy and actionable!
This is the statement that you’re going to address with your design, so make sure it’s juicy and actionable!