DESIGN THINKING IS AND ANALYTICAL PROCESSING WAY OF METHODS

1. What is design thinking?

2. General Introduction of DT
•Non-Linear
•Solution based framework
•Iterative process that teams use to
understand users, challenge
assumptions, redefine problems an
create innovative solutions to
prototype and test.

3. Process of design thinking

4. Empathize
• It is the first step of the design thinking
process.
• The designer spends time getting to
know the users and understanding their
need, wants and objectives.
• Observing and engaging with people in-
order to understand them on a
psychological and emotional level.

5. Define
• It is the second stage of the design
thinking process.
• Specify and articulate the problem
based on the feedback from the
empathize phase
• Identify and define the issues that your
users are facing.

6. Ideate
• It is the third stage of the design
thinking process.
• Challenge assumptions and create ideas.
• Process where you generate ideas and
solutions through sessions such as
Sketching
Prototyping
Brain storming
And other ideation techniques.

7. Prototype
• It is the fourth phase of design thinking
process.
• Helps to understand the users through
the implementation of experimental
ideas and design.
• It is the vital process in design thinking.
• It is the experimental stage in which
design teams look to implement test
design on users before reaching the final
testing stage.

8. Test
• Most important stages in the design thinking
process.
• Where you discover whether your idea(s)
solve the user problem uncovered during
the empathize stage.
• Testing should provide new insights to
inform your understanding and to help you
define (or) redefine the various problems
that the users might face.

9. Process representation

10. Analysis of design thinking

11. Where design thinking is used?
• Design thinking skills are generally occupying
in,
• Marketing managers
• Industrial engineers
• Graphic designers
• Software developers
• Computer and information system managers.

12. Design thinking principle
• “Just as with learning how to swim, the
best way to practise is to jump in &try”
History
• John E.Arnold-1959
• L .Bruce Archer- 1965 By 190 DT
combined human resources and now
become innovative methodologies today.

13. Recognize the importance of DT
• It helps to overcome the creative challenge.
• It helps to effectively meet the customers
requirements.
• It helps to broaden your knowledge with
design thinking.
• It helps organisations to run faster with more
efficiency.
• The main aim of DT is that it is aimed at end
user.

14. Importance of Design thinking
•It is completely Solution based approach,
to solving problems, it is not about
generating solutions(or) alternative
solutions, but more about understanding
the users to know his part of problem.

15. Design thinking and business
• Design thinking is a shorthand that the business
world has adopted to describe the combination
of creativity that design mindset brings to the
development of new products and services.
• Design thinking consistently used to solution that
are,
• Useful (fulfill a need)
• Useable (accessible to all)
• Desirable (inherently engaging)

16. How its different?
• Design thinking is a toolbox of resource and
methods that teams can use to systematically
recognise opportunities and solve problems they
have never seen before.
• Unlike business thinking where understanding is
derived from a more aggregate view of
stakeholders.

17. Why its essential?
• Design thinking fundamentals were being
defined and redefined as the world went
digital and users asked for more control.
Why it works?
• Design thinking is a perfect agile tool. It leads
towards the solutions that bring value to any
initiative where a company needs to better
understand and relate to their customers.

18. Design thinking and product
• It brings in more empathetic, flexible and
iterative approach to product development
where you focus on finding out the right ideas,
1. User research
2. Personas
3. Problem points
Prototype
Test
4. Product

19. Products(contd)
User research:
• Important steps in design thinking for
product management.
Personas:
• Carefully generates users that match user
needs.
Problem points:
• Issues associated with products from each
point of view.

20. Product (contd)
Test
•Two steps go hand in hand as it is
necessary to test the solution.
Product
•Minimum scalable product that you are
able to hand off

21. Design thinking process
Various steps involved in design
thinking process,
•Empathize
•Define
•Ideate
•Prototype
•Test

22. DESIGN THINKING PROCESS