Uploaded byDana Mitroff Silvers
Redesign the Museum Experience--Without a Museum
The document discusses the transformation and redesign of the San Francisco Museum of Modern Art (SFMOMA) experience during a period of closure from June 2013 to early 2016. It highlights the museum's visitor demographics, challenges in maintaining engagement and relevance, and the need for innovative strategies to connect with both existing and new audiences. The document emphasizes the importance of visitor-centered approaches and invites collaborative input to address these challenges.
Redesign the Museum Experience--Without a Museum
- 1. Redesign the MuseumExperience… Without the Museum Dana Mitroff Silvers San Francisco Museum of Modern Art Design Thinking Bootcamp, Stanford d.school | October 5, 2012 Photo: Winni Wintermeyer
- 2. Jan. 2012 ExecutiveEd DTBC “Rock Paper Scissors” Champion © 2012 Stanford d.school h:p://www.flickr.com/photos/cba-‐dschool/6757758877/in/set-‐72157629019745789
- 3. Who is SFMOMA? Photo: Henrik Kam
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- 5. 650,000 visitors 40,000 members 2.8million web visitors Photo: Winni Wintermeyer
- 6. Now imagine goingfrom this
- 7. To this Photo by Nick Papakyriazis h:p://www.flickr.com/photos/mlrs193/6015396482
- 8. June 2013-early 2016 Photo by Arty Smokes h:p://www.flickr.com/photos/artysmokes/3694846905/
- 9. SFMOMA History 1935
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- 12. A reimagining +transformation Image: courtesy Snøhe:a
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- 14. While we’re closed… CollaboraSve and traveling exhibiSons Art installaSons throughout the city Neighborhood fesSvals + events Photo: James Williams
- 15. Who visits SFMOMA? 85% have a Bachelor’s degree or higher Median household income: $86,248 76% Caucasian 12% Asian/Pacific Islander 8% Hispanic/LaSno 2% African-‐American Photo: Winni Wintermeyer
- 16. How old arethey? Age 65+ 9% Age Age 18-‐24 55-‐64 19% 16% Age Age 45-‐54 25-‐34 Age 25% 14% 35-‐44 17%
- 17. Where are theyfrom? InternaSonal Bay Area 22% 33% US, outside CA 28% Other CA 17%
- 18. But what dowe know about visitors’ needs? Lots of research Yet sSll have blind spots Lack insights This is where you come in! Photo: Orange Photography
- 19. What’s next? Anthony McCall, You and I, Horizontal (installaSon view), 2005; CollecSon SFMOMA, Accessions Commi:ee Fund purchase © 2008 Anthony McCall; photo: Ian Reeve
- 20. Immediate challenges Disappointment and angerof visitors Communication around what’s happening during closure Photo by Martha Soukup h:p://www.flickr.com/photos/soukup/5157639448/
- 21. Longer-term challenges Elitism Lack ofrelevance How visitor-centered are we? Photo: Richard Barnes
- 22. How might we… Keepcurrent visitors engaged? Build relationships with new visitors? Generate excitement about the new museum? …without a museum building!
- 23. Questions? Dana Mitroff Silvers dmitroff@sfmoma.org www.sfmoma.org @dmitroff Photo: Winni Wintermeyer