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Catalyzing Change: Tools and Strategies for Digital Transformation (Museums and the Web 2015)
The document discusses strategies for digital transformation in museums, emphasizing the importance of leadership, audience engagement, and innovative processes like design thinking. It outlines challenges organizations face in adopting digital practices, including resistance to change and lack of resources. The document also includes practical activities for participants to build digital confidence and encourage collaboration.
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Catalyzing Change: Tools and Strategies for Digital Transformation (Museums and the Web 2015)
- 1. Catalyzing Change: Tools andStrategies for Digital Transformation Museums and the Web | April 8, 2015 | Chicago, IL Tweet with us using hashtag #MWchange Emily Lytle-Painter: @MuseumofEmily Dana Mitroff Silvers: @dmitroff Carolyn Royston: @caro_ft
- 2. Welcome Emily Dana Carolyn @MuseumofEmily@dmitroff @caro_ft
- 3. Let’s warm up! Membersof the United States Army 16th Infantry Regiment gathered around a campfire in 1916 during the Pancho Villa Expedition. Public domain image from Wikipedia.
- 4. Context for today Howis digital making us change how our organizations need to function?
- 5. Context for today Howis digital making us change how our organizations need to function? How to kickstart a digital transformation process and introduce different mindsets for working and collaborating?
- 6. What is digitaltransformation? Changes and challenges associated with digital technology, across all aspects of business.
- 7. How to makeit happen? Leadership and Vision Audiences Staff Operations
- 8. Why now? Key drivers: ●Disruption ● Connected audiences ● Financial
- 9. Common Challenges Lack of: ●Leadership ● Prioritization ● Resources ● Efficient processes ● Clarity around roles ● Expertise or skills ● Or simply, resistance to change!
- 10. Lose Audience Appeal Lose IncomeFallBehind Missed Opportunities
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- 13. What is designthinking? Human-centered process for problem- solving and innovation Image by the Stanford d.school
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- 16. Quick interviewing tips ●Avoid binary or leading questions ● Allow space for silence ● Follow the story and emotions ● Take notes ● Always ask WHY
- 17. Interview your partner+ take notes “What are the biggest challenges around digital in your organization?” “Tell me a story about a digital project that you felt went extremely well.” “Tell me a story about a digital project that you felt did not go so well.” 5 minutes x 2
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- 20. Empathy map Image bythe Stanford d.school
- 21. Empathy map quotes &defining words actions & behaviors thoughts & beliefs feelings & emotions
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- 23. Your turn 5minutes x 2 quotes & defining words actions & behaviors feelings & emotions thoughts & beliefs
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- 25. Break (10 minutes) ©IWM Q 12260Q
- 26. Let’s plan aparty! Image by Conxa Rodà on flickr.
- 27. Brainstorming best practices ●Build on the ideas of others ● Go for wild ideas ● Capture everything ● Be visual ● Celebrate small successes
- 28. Team Brainstorms How mightwe build digital confidence in our organizations? 7 minutes
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- 30. Agile processes User stories Prioritization Rapiddevelopment Measurable
- 31. User story As ahigh school history teacher, I can quickly see which part of the site is for me, so I don’t have to search for it.
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- 36. Prototyping planning What willyou prototype? How can you build it? Who can help you make it happen? 5 minutes on your own
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- 38. Make a plan ●Do an empathy interview of a colleague who drives you crazy ● Find a buddy and a champion to build your confidence ● Brainstorm solutions with a colleague ● Your ideas?
- 39. Debrief + discussion Ilearned… I wonder… I’m going to…
- 40. Join us fora follow-up to this workshop! Google Hangout May 12, 2015 at 1:00 p.m. EST http://tinyurl.com/MW2015Change
- 41. YOU CAN DOIT!
- 42. Keep in touch! EmilyLytle-Painter @MuseumofEmily ELytlePainter@lacma.org Dana Mitroff Silvers @dmitroff dana@designinginsights.com Carolyn Royston @caro_ft croyston@blueyonder.co.uk
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