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Design Essentials for Executives
The document discusses the importance of design for executives, emphasizing that design is more than just aesthetics; it is the essence of a product that conveys intent and emotion. It highlights key concepts such as interaction design, design research, and provides pro-tips for avoiding common design mistakes. The content is enriched with insights from influential figures in design and includes references for further exploration.
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Design Essentials for Executives
- 1. Design Essentials forExecutives “Behind The Magic” Tweeting our session? Use the hashtag: #effectiveui Anthony Franco: President, Founder Michael Salamon: Lead Experience Architect
- 3. Why Care AboutDesign
- 5. Imagine you are Dr. Min Kao CEO of Garmin
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- 15. obligatory Steve Jobsquote “In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.” Steve Jobs in an Interview with Fortune Magazine, 2000
- 17. Graphic Interaction Design Design Design Research
- 18. Graphic Design Making intentvisible and emotional.
- 20. “Effective use ofthe Language of Form” Paul Rand
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- 22. Images from “PaulRand Retrospective” by Imaginary Forces.
- 23. Text Images from “PaulRand Retrospective” by Imaginary Forces.
- 24. Images from “PaulRand Retrospective” by Imaginary Forces.
- 25. Text Images from “PaulRand Retrospective” by Imaginary Forces.
- 26. Images from “PaulRand Retrospective” by Imaginary Forces.
- 27. Images from “PaulRand Retrospective” by Imaginary Forces.
- 28. Images from “PaulRand Retrospective” by Imaginary Forces.
- 29. Images from “PaulRand Retrospective” by Imaginary Forces.
- 30. Images from “PaulRand Retrospective” by Imaginary Forces.
- 31. Images from “PaulRand Retrospective” by Imaginary Forces.
- 32. Images from “PaulRand Retrospective” by Imaginary Forces.
- 33. Images from “PaulRand Retrospective” by Imaginary Forces.
- 34. Images from “PaulRand Retrospective” by Imaginary Forces.
- 35. More than the sumof its parts...
- 42. Interaction Design Exposing intentthrough actions and feedback.
- 43. Interaction design isthe art of making things intuitive
- 44. Don Norman’s DesignDictionary Visibility Affordances Feedback Mapping Constraint Consistency
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- 62. Takeaways Interactive elements shouldbe visible, recognizable, reactive (feedback), safe and consistent.
- 63. Design Research Defining, validatingand auditing an application’s intent.
- 64. Without design research, customerswill think your product sucks
- 65. But what aboutSteve?
- 66. Without design research, customerswill think your product sucks
- 67. Without customer empathy, customers will think your product sucks
- 68. Design research gives designers empathy
- 70. Pro-Tips Extras for theExecs.
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- 72. Don’t Put SocialEverywhere.
- 73. Don’t ask forComps in your RFP.
- 74. Never use Yellow on White
- 75. Don’t always copyApple
- 76. AVOID USING ALL CAPS WITH SCRIPTS
- 77. Don’t put DropShadows on EVERYTHING
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- 79. Never let I.T.make design decisions
- 80. Don’t think re-skinning’sgonna help
- 81. Don’t say “Makeit Image from: http://stephanielittlejohns.files.wordpress.com/2011/03/pop.jpg
- 82. Don’t say “Makethe logo bigger”
- 83. Don’t say “Makeit Clean”
- 84. And above allelse...
- 85. Never, ever quote Jakob Nielsen
- 86. But you don’thave to take our word for it. Jakob Nielsen Indi Young Ten Usability Heuristics: http://www.useit.com/papers/ Mental Modeling heuristic/heuristic_list.html Re-imagining the Design of Everyday Things (SlideShare) Heuristic Evaluation: http://www.useit.com/papers/heuristic/ heuristic_evaluation.html Stephen Few Information Dashboard Design - The Effective Visual Bill Buxton Communication of Data Sketching User Experience Design Rudolf Arnheim: Donald Norman To the Rescue of Art - Twenty-six Essays The Design of Everyday Things Lindsay Moore and Austin Brown William Lidwell, Kritina Holden, Jill Butler Human Centered Design and the Intersection of Physical and Universal Principles of Design Digital Worlds: http://www.slideshare.net/EveFife/humancentered-design-and- Robin Williams the-intersection-of-the-physical-and-digital-worlds? The Non-Designer’s Design Book from=ss_embed Original Paul Rand video: http://imaginaryforces.com/featured/3/415
- 87. Thanks! #effectiveui @anthonyfranco @michael_salamon @effectiveui © EffectiveUI 2011