This presentation will tell you: - what design tenets are - when and why use them - how co create your own tenets This version was user on the UX Camp Europe 2011 in Berlin at June 11.

1. Petr.Stedry
Petr.Štědrý@dobryweb.cz
@vorkronor
Picture courtesy of MumbleyJoe (Tyler)

2. IF YOU EVER THOUGHT …
 This doesn‘t fit!
 It shouldn‘t be
done that way!
 It doesn‘t feel
right?
Picture courtesy of @chrisonea

3. GOOD INTENTIONS
GOOD RESULTS
Picture courtesy of Wikipedia

4. What helped them
get it right
the ?

5.  A person's focus should be on their content, not on the UI. Help people
work without interference.
 Reduce the number of choices presented at any given time.
 Increase efficiency.
 Embrace consistency, but not homogeneity.
 Give features a permanent home. Prefer consistent-location UI over
"smart" UI.
 Straightforward is better than clever.
̶ Jensen Harris
Group Program Manager
Microsoft Office User Experience team

6. A COMMUNICATION ISSUE
Picture courtesy of Badgees.cz

7. But how do you
explain the
to managers?

8. Picture courtesy of Giles Bowkett

10. DESIGN TENETS
Initiate change of mindset
Inspire ideas
Help communicate design decisions
Describe the experience
Help people decide when in doubt
Direct improvement efforts
Neutralize zombie personas

11. Rules, guidelines, tenets. What‘s the difference?

12. rule
1. A regulation, law, guideline.
2. A ruler; device for measuring, a straightedge, a measure.
3. Something to keep order.
4. A straight line (continuous mark, as made by a pen or the like),
especially one lying across a paper as a guide for writing.

13. guideline
1. A non-specific rule or principle that provides direction to action or
behaviour.
2. A plan or explanation to guide one in setting standards or
determining a course of action.
3. A light line, used in lettering, to help align the text.

14. tenet
 An opinion, belief, or
principle held to be
true by someone or
especially an
organization.
Obálku ilustroval Paul Kidby

15. ?

16. A man without a vision is a man
without a future.
A man without a future will
always return to his past.
- An Old Proverb

17. ?
Picture courtesy of IKEA

18. KNOW THE TEAM
 Do they look the outside of their box?
 Ever seen a customer?
 Too long on one project?
 Listen to their concerns!

19. KNOW YOUR PRODUCT
 What helps your product?
 What to get rid of?
 Trends you
missed?
 HIPPO on the
horizon?
Image courtesy of The Small Business Blog

20. PROPAGANDA!
 Presentations!
 Posters!
 Tell stories!
 Replace Lorem Ipsum
with your design
tenets!

23. Thanks for coming!
Petr.Stedry
Petr.Štědrý@dobryweb.cz
@vorkronor