The document emphasizes the importance of focusing on content over UI design, aiming to improve efficiency and consistency in user experiences. It outlines various design tenets and the distinctions between rules, guidelines, and principles, suggesting methods to facilitate communication and inspire design changes. Additionally, it encourages understanding team dynamics and product strengths to enhance overall design effectiveness.

1. Petr.Stedry
Petr.Štědrý@dobryweb.cz
@vorkronor
Picture courtesy of MumbleyJoe (Tyler)

2. IF YOU EVER THOUGHT …
 This doesn‘t fit!
 It shouldn‘t be
done that way!
 It doesn‘t feel
right?
Picture courtesy of @chrisonea

3. GOOD INTENTIONS
GOOD RESULTS
Picture courtesy of Wikipedia

4. What helped them
get it right
the ?

5.  A person's focus should be on their content, not on the UI. Help people
work without interference.
 Reduce the number of choices presented at any given time.
 Increase efficiency.
 Embrace consistency, but not homogeneity.
 Give features a permanent home. Prefer consistent-location UI over
"smart" UI.
 Straightforward is better than clever.
̶ Jensen Harris
Group Program Manager
Microsoft Office User Experience team

6. A COMMUNICATION ISSUE
Picture courtesy of Badgees.cz

7. But how do you
explain the
to managers?

8. Picture courtesy of Giles Bowkett

10. DESIGN TENETS
Initiate change of mindset
Inspire ideas
Help communicate design decisions
Describe the experience
Help people decide when in doubt
Direct improvement efforts
Neutralize zombie personas

11. Rules, guidelines, tenets. What‘s the difference?

12. rule
1. A regulation, law, guideline.
2. A ruler; device for measuring, a straightedge, a measure.
3. Something to keep order.
4. A straight line (continuous mark, as made by a pen or the like),
especially one lying across a paper as a guide for writing.

13. guideline
1. A non-specific rule or principle that provides direction to action or
behaviour.
2. A plan or explanation to guide one in setting standards or
determining a course of action.
3. A light line, used in lettering, to help align the text.

14. tenet
 An opinion, belief, or
principle held to be
true by someone or
especially an
organization.
Obálku ilustroval Paul Kidby

15. ?

16. A man without a vision is a man
without a future.
A man without a future will
always return to his past.
- An Old Proverb

17. ?
Picture courtesy of IKEA

18. KNOW THE TEAM
 Do they look the outside of their box?
 Ever seen a customer?
 Too long on one project?
 Listen to their concerns!

19. KNOW YOUR PRODUCT
 What helps your product?
 What to get rid of?
 Trends you
missed?
 HIPPO on the
horizon?
Image courtesy of The Small Business Blog

20. PROPAGANDA!
 Presentations!
 Posters!
 Tell stories!
 Replace Lorem Ipsum
with your design
tenets!

23. Thanks for coming!
Petr.Stedry
Petr.Štědrý@dobryweb.cz
@vorkronor