SlideShare a Scribd company logo
DEPARTMENT OF DESIGN DESIGN 230
Design 230 | Created 09/2010 Revise 09/2010
What Is Design?
1
Design 230 | Created 09/2010 Revise 09/2010
DESIGN 230
What Is Design?
“A goal-directed problem solving activity.”
(Archer, 1965)
“Decision making, in the face of uncertainty,
with high penalties for error.” (Asimow,
1962)
“The performing of a very complicated act
of faith.” (Jones, 1966)
“The imaginative jump from present facts
to future possibilities.”(Page, 1966)
“Design is to design a design to produce
a design.” (Heskett, 2002)
2
Design 230 | Created 09/2010 Revise 09/2010
DESIGN 230
What Is Design?
“Design” is both a noun and a verb. It can refer
either to the end product or to the process.
3
Design 230 | Created 09/2010 Revise 09/2010
DESIGN 230
What Is Design?
Design involves a sophisticated mental
process capable of manipulating many
kinds of information, blending them all
into a coherent set of ideas and, finally,
generating some realization of those
ideas.
One of the essential difficulties and
fascinations of designing is the need to
embrace so many different kinds of
thought and knowledge.
4
Design 230 | Created 09/2010 Revise 09/2010
DESIGN 230
What Is Design?
Thanks to rising prosperity and
advancing technology, good design
is more accessible than ever, which
allows more people to partake in its
pleasures and become
connoisseurs of what was one
specialized knowledge.
5
DEPARTMENT OF DESIGN DESIGN 230
Design 230 | Created 09/2010 Revise 09/2010
Role Of The Designer
6
Design 230 | Created 09/2010 Revise 09/2010
DESIGN 230
The Role Of The Designer
“Good design is a renaissance attitude that
combines technology, cognitive science,
human need, and beauty to produce
something that the world didn’t know it
was missing”
Paola Antonelli,
curator of architecture and design,
Museum of Modern Art.
“Businesspeople don’t need to understand
designers better. They need to be
designers.”
Roger Martin,
Dean,
Rothman Management School.
7
Design 230 | Created 09/2010 Revise 09/2010
DESIGN 230
The Role Of The Designer
The design professions are traditionally
defined by the physical objects that they
each produce.
In more recent years, though, the role of
the designer is not just a creator of
objects, but is now an enabler of
experiences.
8
Design 230 | Created 09/2010 Revise 09/2010
DESIGN 230
The Role Of The Designer
“It’s essential to soften the technology, to
make it transparent. As designers we have
to think about how users enjoy the
experience of whatever it is that they’re
doing, not the object. The object should
become transparent—it’s the action that
people want the object to do,
and the experience of doing it
that is important”
ERIC CHAN,
New York based industrial designer.
9
DEPARTMENT OF DESIGN DESIGN 230
Design 230 | Created 09/2010 Revise 09/2010
What Makes A Designer?
10
Design 230 | Created 09/2010 Revise 09/2010
DESIGN 230
What Makes A Designer?
What makes a designer?
technically competent, well-
developed aesthetic
appreciation, and more
importantly, an understanding of
the user and its needs.
Traditionally we tend define a
particular designer by the end
products they create.
Many designers dabble in fields
other than those in which they
were trained (as Mies van der
Rohe, Philippe Starck, Mariscal,
Santiago Calatrava)
11
Designed by
Michael Graves
Design 230 | Created 09/2010 Revise 09/2010
DESIGN 230
What Makes A Designer?
Professional designers read
(and obsess over) design
magazines. So should you
(except for the obsess part).
Reading design magazines,
or just leafing through them,
can sharpen your eye and
inspire your mind.
Blogs:
Swiss Miss
Core 77
IxDA
AIGA
Design Council
Experientia
Smashing Magazine
Frog Design
IDEO
12
DEPARTMENT OF DESIGN DESIGN 230
Design 230 | Created 09/2010 Revise 09/2010
Design Thinking & Innovation
13
Design 230 | Created 09/2010 Revise 09/2010
DESIGN 230
Design Thinking & Innovation
Design thinking has
spread as the key
differentiator to
innovation.
The d.school at Standford
outlines design thinking
and innovation in this way.
14
Design 230 | Created 09/2010 Revise 09/2010
DESIGN 230
Design Thinking & Innovation
Is it NEW?
It needs to do something new.
Is it ADVANCED?
It needs to overcome difficult hurdles, whether they be technological,
operational, financial, or commercial.
Is it USEFUL?
It needs to make a difference to a significant segment of the population.
Is it SUSTAINABLE?
It needs to sustain the long term health of the environment, society, culture,
or economy.
15
Design 230 | Created 09/2010 Revise 09/2010
DESIGN 230
Design Thinking & Innovation
16
DEPARTMENT OF DESIGN DESIGN 230
Design 230 | Created 09/2010 Revise 09/2010
In-Class Discussion
17
Design 230 | Created 09/2010 Revise 09/2010
DESIGN 230
In-class Discussion
In the groups at your table, think about
design innovation. Find an approach,
model, situation, or example that
describes how an innovative thing was
created.
Take a few minutes and as a group,
decide on one innovation and list reasons
why you feel it was innovative.
When you’re done, we’ll present your
ideas to the class.
18
DEPARTMENT OF DESIGN DESIGN 230
Design 230 | Created 09/2010 Revise 09/2010
Questions?
19

More Related Content

What's hot

Design brief samples
Design brief samplesDesign brief samples
Design brief samples
David Hassett
 
WHAT IS GRAPHIC DESIGN? (Intro to GD, Wk 1)
WHAT IS GRAPHIC DESIGN? (Intro to GD, Wk 1)WHAT IS GRAPHIC DESIGN? (Intro to GD, Wk 1)
WHAT IS GRAPHIC DESIGN? (Intro to GD, Wk 1)
Shawn Calvert
 
Design Theory - Lecture 03: Design as Learning / Methods & Tools
Design Theory - Lecture 03: Design as Learning / Methods & ToolsDesign Theory - Lecture 03: Design as Learning / Methods & Tools
Design Theory - Lecture 03: Design as Learning / Methods & Tools
Bas Leurs
 
The Design of Everyday Things
The Design of Everyday ThingsThe Design of Everyday Things
The Design of Everyday Things
Matthew Portwood
 
Design theory - Lecture 04: Design Expertise / Design Thinking / Key concepts
Design theory - Lecture 04: Design Expertise / Design Thinking / Key conceptsDesign theory - Lecture 04: Design Expertise / Design Thinking / Key concepts
Design theory - Lecture 04: Design Expertise / Design Thinking / Key concepts
Bas Leurs
 
Design Thinking 101
Design Thinking 101Design Thinking 101
Design Thinking 101
Atthaphong Limsupanark
 
How to build a design concept for interior
How to build a design concept for interiorHow to build a design concept for interior
How to build a design concept for interior
Fatema Qaed
 
Grid Systems: Building Blocks to a Better User Experience
Grid Systems: Building Blocks to a Better User ExperienceGrid Systems: Building Blocks to a Better User Experience
Grid Systems: Building Blocks to a Better User Experience
Dustin DiTommaso
 
Introduction to design
Introduction to designIntroduction to design
Introduction to design
Chris Snider
 
Design thinking
Design thinkingDesign thinking
Design thinking
Wisnu Dewobroto
 
History Of Graphic Design
History Of Graphic DesignHistory Of Graphic Design
History Of Graphic Design
Mariam Elias
 
Graphic design by Muhammad Mujeeb Riaz
Graphic design by Muhammad Mujeeb RiazGraphic design by Muhammad Mujeeb Riaz
Graphic design by Muhammad Mujeeb Riaz
Mujeeb Riaz
 
Design Theory - Lecture 01: What is design?
Design Theory - Lecture 01: What is design?Design Theory - Lecture 01: What is design?
Design Theory - Lecture 01: What is design?
Bas Leurs
 
Design elements and principles
Design elements and principlesDesign elements and principles
Design elements and principles
Maged A. Morsy
 
Design Thinking in Solving Problem - HCMC Scrum Breakfast - July 27, 2019
Design Thinking in Solving Problem - HCMC Scrum Breakfast - July 27, 2019Design Thinking in Solving Problem - HCMC Scrum Breakfast - July 27, 2019
Design Thinking in Solving Problem - HCMC Scrum Breakfast - July 27, 2019
Scrum Breakfast Vietnam
 
Graphic Design Overview
Graphic Design OverviewGraphic Design Overview
Graphic Design Overview
Ravi Bhadauria
 
Sketching across the design process
Sketching across the design processSketching across the design process
Sketching across the design process
Ray DeLaPena
 
Design Thinking for Social Innovation
Design Thinking for Social InnovationDesign Thinking for Social Innovation
Design Thinking for Social Innovation
Jawwad Zaidi
 
Elements of design 1(1)
Elements of design 1(1)Elements of design 1(1)
Elements of design 1(1)
V.V.V College for Women, Virudhunagar
 
Concept design
Concept designConcept design
Concept design
NIELITA
 

What's hot (20)

Design brief samples
Design brief samplesDesign brief samples
Design brief samples
 
WHAT IS GRAPHIC DESIGN? (Intro to GD, Wk 1)
WHAT IS GRAPHIC DESIGN? (Intro to GD, Wk 1)WHAT IS GRAPHIC DESIGN? (Intro to GD, Wk 1)
WHAT IS GRAPHIC DESIGN? (Intro to GD, Wk 1)
 
Design Theory - Lecture 03: Design as Learning / Methods & Tools
Design Theory - Lecture 03: Design as Learning / Methods & ToolsDesign Theory - Lecture 03: Design as Learning / Methods & Tools
Design Theory - Lecture 03: Design as Learning / Methods & Tools
 
The Design of Everyday Things
The Design of Everyday ThingsThe Design of Everyday Things
The Design of Everyday Things
 
Design theory - Lecture 04: Design Expertise / Design Thinking / Key concepts
Design theory - Lecture 04: Design Expertise / Design Thinking / Key conceptsDesign theory - Lecture 04: Design Expertise / Design Thinking / Key concepts
Design theory - Lecture 04: Design Expertise / Design Thinking / Key concepts
 
Design Thinking 101
Design Thinking 101Design Thinking 101
Design Thinking 101
 
How to build a design concept for interior
How to build a design concept for interiorHow to build a design concept for interior
How to build a design concept for interior
 
Grid Systems: Building Blocks to a Better User Experience
Grid Systems: Building Blocks to a Better User ExperienceGrid Systems: Building Blocks to a Better User Experience
Grid Systems: Building Blocks to a Better User Experience
 
Introduction to design
Introduction to designIntroduction to design
Introduction to design
 
Design thinking
Design thinkingDesign thinking
Design thinking
 
History Of Graphic Design
History Of Graphic DesignHistory Of Graphic Design
History Of Graphic Design
 
Graphic design by Muhammad Mujeeb Riaz
Graphic design by Muhammad Mujeeb RiazGraphic design by Muhammad Mujeeb Riaz
Graphic design by Muhammad Mujeeb Riaz
 
Design Theory - Lecture 01: What is design?
Design Theory - Lecture 01: What is design?Design Theory - Lecture 01: What is design?
Design Theory - Lecture 01: What is design?
 
Design elements and principles
Design elements and principlesDesign elements and principles
Design elements and principles
 
Design Thinking in Solving Problem - HCMC Scrum Breakfast - July 27, 2019
Design Thinking in Solving Problem - HCMC Scrum Breakfast - July 27, 2019Design Thinking in Solving Problem - HCMC Scrum Breakfast - July 27, 2019
Design Thinking in Solving Problem - HCMC Scrum Breakfast - July 27, 2019
 
Graphic Design Overview
Graphic Design OverviewGraphic Design Overview
Graphic Design Overview
 
Sketching across the design process
Sketching across the design processSketching across the design process
Sketching across the design process
 
Design Thinking for Social Innovation
Design Thinking for Social InnovationDesign Thinking for Social Innovation
Design Thinking for Social Innovation
 
Elements of design 1(1)
Elements of design 1(1)Elements of design 1(1)
Elements of design 1(1)
 
Concept design
Concept designConcept design
Concept design
 

Similar to What Is Design?

Design Thinking - unlock your creative potential
Design Thinking -  unlock your creative potentialDesign Thinking -  unlock your creative potential
Design Thinking - unlock your creative potential
Sameer Chavan
 
My take on Design [Thinking]
My take on Design [Thinking]My take on Design [Thinking]
My take on Design [Thinking]
Marcel Zwiers
 
Design from a business perspective
Design from a business perspectiveDesign from a business perspective
Design from a business perspective
Ingjerd Straand Jevnaker
 
DESIGN THINKING in architecture- Introduction
DESIGN THINKING in architecture- IntroductionDESIGN THINKING in architecture- Introduction
DESIGN THINKING in architecture- Introduction
sivagami49
 
Dizaina Domāšana
Dizaina DomāšanaDizaina Domāšana
Dizaina Domāšana
Zigurds Zakis
 
The Role of Design in Business
The Role of Design in BusinessThe Role of Design in Business
The Role of Design in Business
Jake Wells
 
The Principles and Laws of UX Design.pdf
The Principles and Laws of UX Design.pdfThe Principles and Laws of UX Design.pdf
The Principles and Laws of UX Design.pdf
SophiaJasper
 
Dfc final paper
Dfc final paper Dfc final paper
Dfc final paper
Alvaro Soto
 
Digital Design
Digital DesignDigital Design
Digital Design
Carla Gannis Studios
 
Stepping up: Beyond Design Thinking
Stepping up: Beyond Design ThinkingStepping up: Beyond Design Thinking
Stepping up: Beyond Design Thinking
Plan
 
UX: chi, come, cosa e perché
UX: chi, come, cosa e perchéUX: chi, come, cosa e perché
UX: chi, come, cosa e perché
Coppa+Landini
 
Digital Design
Digital DesignDigital Design
Digital Design
Carla Gannis Studios
 
Design Thinking + Agile UX + Agile Development
Design Thinking + Agile UX + Agile Development Design Thinking + Agile UX + Agile Development
Design Thinking + Agile UX + Agile Development
Chris Becker
 
ACI Creativity and Design 2014 Day 1
ACI Creativity and Design 2014 Day 1ACI Creativity and Design 2014 Day 1
ACI Creativity and Design 2014 Day 1
R. Sosa
 
Best Practices for Interdisciplinary Design.
Best Practices for Interdisciplinary Design.Best Practices for Interdisciplinary Design.
Best Practices for Interdisciplinary Design.
Arturo Pelayo
 
David report5keytrends
David report5keytrendsDavid report5keytrends
David report5keytrends
Trendtail
 
5keydesigntrends
5keydesigntrends5keydesigntrends
5keydesigntrends
La innovation Kitchen
 
Design thinking
Design thinkingDesign thinking
Design thinking
Krishn Verma
 
Design And Culture
Design And CultureDesign And Culture
Design And Culture
Sheena Crouch
 
Design Thinking - A critical review
Design Thinking - A critical reviewDesign Thinking - A critical review
Design Thinking - A critical review
Stephen Whyte
 

Similar to What Is Design? (20)

Design Thinking - unlock your creative potential
Design Thinking -  unlock your creative potentialDesign Thinking -  unlock your creative potential
Design Thinking - unlock your creative potential
 
My take on Design [Thinking]
My take on Design [Thinking]My take on Design [Thinking]
My take on Design [Thinking]
 
Design from a business perspective
Design from a business perspectiveDesign from a business perspective
Design from a business perspective
 
DESIGN THINKING in architecture- Introduction
DESIGN THINKING in architecture- IntroductionDESIGN THINKING in architecture- Introduction
DESIGN THINKING in architecture- Introduction
 
Dizaina Domāšana
Dizaina DomāšanaDizaina Domāšana
Dizaina Domāšana
 
The Role of Design in Business
The Role of Design in BusinessThe Role of Design in Business
The Role of Design in Business
 
The Principles and Laws of UX Design.pdf
The Principles and Laws of UX Design.pdfThe Principles and Laws of UX Design.pdf
The Principles and Laws of UX Design.pdf
 
Dfc final paper
Dfc final paper Dfc final paper
Dfc final paper
 
Digital Design
Digital DesignDigital Design
Digital Design
 
Stepping up: Beyond Design Thinking
Stepping up: Beyond Design ThinkingStepping up: Beyond Design Thinking
Stepping up: Beyond Design Thinking
 
UX: chi, come, cosa e perché
UX: chi, come, cosa e perchéUX: chi, come, cosa e perché
UX: chi, come, cosa e perché
 
Digital Design
Digital DesignDigital Design
Digital Design
 
Design Thinking + Agile UX + Agile Development
Design Thinking + Agile UX + Agile Development Design Thinking + Agile UX + Agile Development
Design Thinking + Agile UX + Agile Development
 
ACI Creativity and Design 2014 Day 1
ACI Creativity and Design 2014 Day 1ACI Creativity and Design 2014 Day 1
ACI Creativity and Design 2014 Day 1
 
Best Practices for Interdisciplinary Design.
Best Practices for Interdisciplinary Design.Best Practices for Interdisciplinary Design.
Best Practices for Interdisciplinary Design.
 
David report5keytrends
David report5keytrendsDavid report5keytrends
David report5keytrends
 
5keydesigntrends
5keydesigntrends5keydesigntrends
5keydesigntrends
 
Design thinking
Design thinkingDesign thinking
Design thinking
 
Design And Culture
Design And CultureDesign And Culture
Design And Culture
 
Design Thinking - A critical review
Design Thinking - A critical reviewDesign Thinking - A critical review
Design Thinking - A critical review
 

More from Allen Cochran

2013 Professional Portfolio
2013 Professional Portfolio2013 Professional Portfolio
2013 Professional Portfolio
Allen Cochran
 
Eng workshop-pres-v01
Eng workshop-pres-v01Eng workshop-pres-v01
Eng workshop-pres-v01
Allen Cochran
 
Local scholar
Local scholarLocal scholar
Local scholar
Allen Cochran
 
Bi omap
Bi omapBi omap
Bi omap
Allen Cochran
 
Neofinder
NeofinderNeofinder
Neofinder
Allen Cochran
 
NAGPS 2012 Midwest Regional Conference Program & Agenda
NAGPS 2012 Midwest Regional Conference Program & AgendaNAGPS 2012 Midwest Regional Conference Program & Agenda
NAGPS 2012 Midwest Regional Conference Program & Agenda
Allen Cochran
 
2012 Profession Portfolio of Allen J Cochran
2012 Profession Portfolio of Allen J Cochran2012 Profession Portfolio of Allen J Cochran
2012 Profession Portfolio of Allen J Cochran
Allen Cochran
 
Allenjcochran 08 irbprelimproposal
Allenjcochran 08 irbprelimproposalAllenjcochran 08 irbprelimproposal
Allenjcochran 08 irbprelimproposal
Allen Cochran
 
Allenjcochran 07 citicert
Allenjcochran 07 citicertAllenjcochran 07 citicert
Allenjcochran 07 citicert
Allen Cochran
 
Allenjcochran 05 3rd_qtrdocs
Allenjcochran 05 3rd_qtrdocsAllenjcochran 05 3rd_qtrdocs
Allenjcochran 05 3rd_qtrdocs
Allen Cochran
 
Allenjcochran 04 pilot02
Allenjcochran 04 pilot02Allenjcochran 04 pilot02
Allenjcochran 04 pilot02
Allen Cochran
 
Allenjcochran 03 pilot01
Allenjcochran 03 pilot01Allenjcochran 03 pilot01
Allenjcochran 03 pilot01
Allen Cochran
 
Allenjcochran 02 ab,bib,cplan
Allenjcochran 02 ab,bib,cplanAllenjcochran 02 ab,bib,cplan
Allenjcochran 02 ab,bib,cplan
Allen Cochran
 
Allenjcochran 01 stateintent
Allenjcochran 01 stateintentAllenjcochran 01 stateintent
Allenjcochran 01 stateintent
Allen Cochran
 
Allenjcochran 06 poster
Allenjcochran 06 posterAllenjcochran 06 poster
Allenjcochran 06 poster
Allen Cochran
 
Eval report v_f
Eval report v_fEval report v_f
Eval report v_f
Allen Cochran
 
Eval presentation v04
Eval presentation v04Eval presentation v04
Eval presentation v04
Allen Cochran
 
Allenjcochran 3rd qtr_docs
Allenjcochran 3rd qtr_docsAllenjcochran 3rd qtr_docs
Allenjcochran 3rd qtr_docs
Allen Cochran
 
20100606 d760 finaldoc_v03_f_02
20100606 d760 finaldoc_v03_f_0220100606 d760 finaldoc_v03_f_02
20100606 d760 finaldoc_v03_f_02
Allen Cochran
 

More from Allen Cochran (20)

2013 Professional Portfolio
2013 Professional Portfolio2013 Professional Portfolio
2013 Professional Portfolio
 
Eng workshop-pres-v01
Eng workshop-pres-v01Eng workshop-pres-v01
Eng workshop-pres-v01
 
Local scholar
Local scholarLocal scholar
Local scholar
 
Bi omap
Bi omapBi omap
Bi omap
 
Neofinder
NeofinderNeofinder
Neofinder
 
Gee reception
Gee receptionGee reception
Gee reception
 
NAGPS 2012 Midwest Regional Conference Program & Agenda
NAGPS 2012 Midwest Regional Conference Program & AgendaNAGPS 2012 Midwest Regional Conference Program & Agenda
NAGPS 2012 Midwest Regional Conference Program & Agenda
 
2012 Profession Portfolio of Allen J Cochran
2012 Profession Portfolio of Allen J Cochran2012 Profession Portfolio of Allen J Cochran
2012 Profession Portfolio of Allen J Cochran
 
Allenjcochran 08 irbprelimproposal
Allenjcochran 08 irbprelimproposalAllenjcochran 08 irbprelimproposal
Allenjcochran 08 irbprelimproposal
 
Allenjcochran 07 citicert
Allenjcochran 07 citicertAllenjcochran 07 citicert
Allenjcochran 07 citicert
 
Allenjcochran 05 3rd_qtrdocs
Allenjcochran 05 3rd_qtrdocsAllenjcochran 05 3rd_qtrdocs
Allenjcochran 05 3rd_qtrdocs
 
Allenjcochran 04 pilot02
Allenjcochran 04 pilot02Allenjcochran 04 pilot02
Allenjcochran 04 pilot02
 
Allenjcochran 03 pilot01
Allenjcochran 03 pilot01Allenjcochran 03 pilot01
Allenjcochran 03 pilot01
 
Allenjcochran 02 ab,bib,cplan
Allenjcochran 02 ab,bib,cplanAllenjcochran 02 ab,bib,cplan
Allenjcochran 02 ab,bib,cplan
 
Allenjcochran 01 stateintent
Allenjcochran 01 stateintentAllenjcochran 01 stateintent
Allenjcochran 01 stateintent
 
Allenjcochran 06 poster
Allenjcochran 06 posterAllenjcochran 06 poster
Allenjcochran 06 poster
 
Eval report v_f
Eval report v_fEval report v_f
Eval report v_f
 
Eval presentation v04
Eval presentation v04Eval presentation v04
Eval presentation v04
 
Allenjcochran 3rd qtr_docs
Allenjcochran 3rd qtr_docsAllenjcochran 3rd qtr_docs
Allenjcochran 3rd qtr_docs
 
20100606 d760 finaldoc_v03_f_02
20100606 d760 finaldoc_v03_f_0220100606 d760 finaldoc_v03_f_02
20100606 d760 finaldoc_v03_f_02
 

Recently uploaded

Preserving-the-Essence-A-Journey-in-Visual-Identity.pdf
Preserving-the-Essence-A-Journey-in-Visual-Identity.pdfPreserving-the-Essence-A-Journey-in-Visual-Identity.pdf
Preserving-the-Essence-A-Journey-in-Visual-Identity.pdf
Mostafa Abd Elrahman
 
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in CityIndore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
bookneha89
 
Pranay Mhatre Introduction cum Portfolio
Pranay Mhatre Introduction cum PortfolioPranay Mhatre Introduction cum Portfolio
Pranay Mhatre Introduction cum Portfolio
Pranay Мhatre
 
Busty Girls Call Noida 🎈🔥9873940964 🔥💋🎈 Provide Best And Top Girl Service And...
Busty Girls Call Noida 🎈🔥9873940964 🔥💋🎈 Provide Best And Top Girl Service And...Busty Girls Call Noida 🎈🔥9873940964 🔥💋🎈 Provide Best And Top Girl Service And...
Busty Girls Call Noida 🎈🔥9873940964 🔥💋🎈 Provide Best And Top Girl Service And...
sheetal singh$A17
 
Product And Design Portfolio - Hemant Nagwekar 2024
Product And Design Portfolio - Hemant Nagwekar 2024Product And Design Portfolio - Hemant Nagwekar 2024
Product And Design Portfolio - Hemant Nagwekar 2024
Hemant Nagwekar
 
Mixer design with example is given in this ppt
Mixer design with example is given in this pptMixer design with example is given in this ppt
Mixer design with example is given in this ppt
ssuserbaba88
 
Private Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
Private Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...Private Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
Private Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
45unexpected
 
Enemy Encounter Standards for Hogwarts Legacy
Enemy Encounter Standards for Hogwarts LegacyEnemy Encounter Standards for Hogwarts Legacy
Enemy Encounter Standards for Hogwarts Legacy
AidanOKeefe2
 
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
rawankhanlove256
 
ecc3d98e-fb3b-4fe4-a6ff-fbd8d2a86392.pdf
ecc3d98e-fb3b-4fe4-a6ff-fbd8d2a86392.pdfecc3d98e-fb3b-4fe4-a6ff-fbd8d2a86392.pdf
ecc3d98e-fb3b-4fe4-a6ff-fbd8d2a86392.pdf
MojtabaMeghdari
 
20221013093917796jhhhjjjhbvhfgfgfgfg58.pdf
20221013093917796jhhhjjjhbvhfgfgfgfg58.pdf20221013093917796jhhhjjjhbvhfgfgfgfg58.pdf
20221013093917796jhhhjjjhbvhfgfgfgfg58.pdf
MojtabaMeghdari
 
BBW Girls Call Mumbai 9967584737 Provide Best And Top Girl Service And No1 in...
BBW Girls Call Mumbai 9967584737 Provide Best And Top Girl Service And No1 in...BBW Girls Call Mumbai 9967584737 Provide Best And Top Girl Service And No1 in...
BBW Girls Call Mumbai 9967584737 Provide Best And Top Girl Service And No1 in...
khloe sexy girl
 
Identity Issues (Slideshow by: Kal-el Go)
Identity Issues (Slideshow by: Kal-el Go)Identity Issues (Slideshow by: Kal-el Go)
Identity Issues (Slideshow by: Kal-el Go)
Kal-el Shows
 
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
sexytaniya455
 
High Profile Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Gir...High Profile Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Gir...
revolutionary575
 
Architecture has often been perceived as a luxury reserved for the wealthy elite
Architecture has often been perceived as a luxury reserved for the wealthy eliteArchitecture has often been perceived as a luxury reserved for the wealthy elite
Architecture has often been perceived as a luxury reserved for the wealthy elite
Mostafa Abd Elrahman
 
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in CityIndore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
bookneha89
 
Vip Today Girls Call Indore 000XX00000 Provide Best And Top Girl Service And ...
Vip Today Girls Call Indore 000XX00000 Provide Best And Top Girl Service And ...Vip Today Girls Call Indore 000XX00000 Provide Best And Top Girl Service And ...
Vip Today Girls Call Indore 000XX00000 Provide Best And Top Girl Service And ...
monikaservice00
 
New PPT Template for operations on field.pptx
New PPT Template for operations on field.pptxNew PPT Template for operations on field.pptx
New PPT Template for operations on field.pptx
hicham benkhelifa
 
AIS degree offer diploma Transcript
AIS degree offer diploma TranscriptAIS degree offer diploma Transcript
AIS degree offer diploma Transcript
asazt
 

Recently uploaded (20)

Preserving-the-Essence-A-Journey-in-Visual-Identity.pdf
Preserving-the-Essence-A-Journey-in-Visual-Identity.pdfPreserving-the-Essence-A-Journey-in-Visual-Identity.pdf
Preserving-the-Essence-A-Journey-in-Visual-Identity.pdf
 
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in CityIndore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
 
Pranay Mhatre Introduction cum Portfolio
Pranay Mhatre Introduction cum PortfolioPranay Mhatre Introduction cum Portfolio
Pranay Mhatre Introduction cum Portfolio
 
Busty Girls Call Noida 🎈🔥9873940964 🔥💋🎈 Provide Best And Top Girl Service And...
Busty Girls Call Noida 🎈🔥9873940964 🔥💋🎈 Provide Best And Top Girl Service And...Busty Girls Call Noida 🎈🔥9873940964 🔥💋🎈 Provide Best And Top Girl Service And...
Busty Girls Call Noida 🎈🔥9873940964 🔥💋🎈 Provide Best And Top Girl Service And...
 
Product And Design Portfolio - Hemant Nagwekar 2024
Product And Design Portfolio - Hemant Nagwekar 2024Product And Design Portfolio - Hemant Nagwekar 2024
Product And Design Portfolio - Hemant Nagwekar 2024
 
Mixer design with example is given in this ppt
Mixer design with example is given in this pptMixer design with example is given in this ppt
Mixer design with example is given in this ppt
 
Private Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
Private Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...Private Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
Private Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
 
Enemy Encounter Standards for Hogwarts Legacy
Enemy Encounter Standards for Hogwarts LegacyEnemy Encounter Standards for Hogwarts Legacy
Enemy Encounter Standards for Hogwarts Legacy
 
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
 
ecc3d98e-fb3b-4fe4-a6ff-fbd8d2a86392.pdf
ecc3d98e-fb3b-4fe4-a6ff-fbd8d2a86392.pdfecc3d98e-fb3b-4fe4-a6ff-fbd8d2a86392.pdf
ecc3d98e-fb3b-4fe4-a6ff-fbd8d2a86392.pdf
 
20221013093917796jhhhjjjhbvhfgfgfgfg58.pdf
20221013093917796jhhhjjjhbvhfgfgfgfg58.pdf20221013093917796jhhhjjjhbvhfgfgfgfg58.pdf
20221013093917796jhhhjjjhbvhfgfgfgfg58.pdf
 
BBW Girls Call Mumbai 9967584737 Provide Best And Top Girl Service And No1 in...
BBW Girls Call Mumbai 9967584737 Provide Best And Top Girl Service And No1 in...BBW Girls Call Mumbai 9967584737 Provide Best And Top Girl Service And No1 in...
BBW Girls Call Mumbai 9967584737 Provide Best And Top Girl Service And No1 in...
 
Identity Issues (Slideshow by: Kal-el Go)
Identity Issues (Slideshow by: Kal-el Go)Identity Issues (Slideshow by: Kal-el Go)
Identity Issues (Slideshow by: Kal-el Go)
 
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
 
High Profile Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Gir...High Profile Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Gir...
 
Architecture has often been perceived as a luxury reserved for the wealthy elite
Architecture has often been perceived as a luxury reserved for the wealthy eliteArchitecture has often been perceived as a luxury reserved for the wealthy elite
Architecture has often been perceived as a luxury reserved for the wealthy elite
 
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in CityIndore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
 
Vip Today Girls Call Indore 000XX00000 Provide Best And Top Girl Service And ...
Vip Today Girls Call Indore 000XX00000 Provide Best And Top Girl Service And ...Vip Today Girls Call Indore 000XX00000 Provide Best And Top Girl Service And ...
Vip Today Girls Call Indore 000XX00000 Provide Best And Top Girl Service And ...
 
New PPT Template for operations on field.pptx
New PPT Template for operations on field.pptxNew PPT Template for operations on field.pptx
New PPT Template for operations on field.pptx
 
AIS degree offer diploma Transcript
AIS degree offer diploma TranscriptAIS degree offer diploma Transcript
AIS degree offer diploma Transcript
 

What Is Design?

  • 1. DEPARTMENT OF DESIGN DESIGN 230 Design 230 | Created 09/2010 Revise 09/2010 What Is Design? 1
  • 2. Design 230 | Created 09/2010 Revise 09/2010 DESIGN 230 What Is Design? “A goal-directed problem solving activity.” (Archer, 1965) “Decision making, in the face of uncertainty, with high penalties for error.” (Asimow, 1962) “The performing of a very complicated act of faith.” (Jones, 1966) “The imaginative jump from present facts to future possibilities.”(Page, 1966) “Design is to design a design to produce a design.” (Heskett, 2002) 2
  • 3. Design 230 | Created 09/2010 Revise 09/2010 DESIGN 230 What Is Design? “Design” is both a noun and a verb. It can refer either to the end product or to the process. 3
  • 4. Design 230 | Created 09/2010 Revise 09/2010 DESIGN 230 What Is Design? Design involves a sophisticated mental process capable of manipulating many kinds of information, blending them all into a coherent set of ideas and, finally, generating some realization of those ideas. One of the essential difficulties and fascinations of designing is the need to embrace so many different kinds of thought and knowledge. 4
  • 5. Design 230 | Created 09/2010 Revise 09/2010 DESIGN 230 What Is Design? Thanks to rising prosperity and advancing technology, good design is more accessible than ever, which allows more people to partake in its pleasures and become connoisseurs of what was one specialized knowledge. 5
  • 6. DEPARTMENT OF DESIGN DESIGN 230 Design 230 | Created 09/2010 Revise 09/2010 Role Of The Designer 6
  • 7. Design 230 | Created 09/2010 Revise 09/2010 DESIGN 230 The Role Of The Designer “Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing” Paola Antonelli, curator of architecture and design, Museum of Modern Art. “Businesspeople don’t need to understand designers better. They need to be designers.” Roger Martin, Dean, Rothman Management School. 7
  • 8. Design 230 | Created 09/2010 Revise 09/2010 DESIGN 230 The Role Of The Designer The design professions are traditionally defined by the physical objects that they each produce. In more recent years, though, the role of the designer is not just a creator of objects, but is now an enabler of experiences. 8
  • 9. Design 230 | Created 09/2010 Revise 09/2010 DESIGN 230 The Role Of The Designer “It’s essential to soften the technology, to make it transparent. As designers we have to think about how users enjoy the experience of whatever it is that they’re doing, not the object. The object should become transparent—it’s the action that people want the object to do, and the experience of doing it that is important” ERIC CHAN, New York based industrial designer. 9
  • 10. DEPARTMENT OF DESIGN DESIGN 230 Design 230 | Created 09/2010 Revise 09/2010 What Makes A Designer? 10
  • 11. Design 230 | Created 09/2010 Revise 09/2010 DESIGN 230 What Makes A Designer? What makes a designer? technically competent, well- developed aesthetic appreciation, and more importantly, an understanding of the user and its needs. Traditionally we tend define a particular designer by the end products they create. Many designers dabble in fields other than those in which they were trained (as Mies van der Rohe, Philippe Starck, Mariscal, Santiago Calatrava) 11 Designed by Michael Graves
  • 12. Design 230 | Created 09/2010 Revise 09/2010 DESIGN 230 What Makes A Designer? Professional designers read (and obsess over) design magazines. So should you (except for the obsess part). Reading design magazines, or just leafing through them, can sharpen your eye and inspire your mind. Blogs: Swiss Miss Core 77 IxDA AIGA Design Council Experientia Smashing Magazine Frog Design IDEO 12
  • 13. DEPARTMENT OF DESIGN DESIGN 230 Design 230 | Created 09/2010 Revise 09/2010 Design Thinking & Innovation 13
  • 14. Design 230 | Created 09/2010 Revise 09/2010 DESIGN 230 Design Thinking & Innovation Design thinking has spread as the key differentiator to innovation. The d.school at Standford outlines design thinking and innovation in this way. 14
  • 15. Design 230 | Created 09/2010 Revise 09/2010 DESIGN 230 Design Thinking & Innovation Is it NEW? It needs to do something new. Is it ADVANCED? It needs to overcome difficult hurdles, whether they be technological, operational, financial, or commercial. Is it USEFUL? It needs to make a difference to a significant segment of the population. Is it SUSTAINABLE? It needs to sustain the long term health of the environment, society, culture, or economy. 15
  • 16. Design 230 | Created 09/2010 Revise 09/2010 DESIGN 230 Design Thinking & Innovation 16
  • 17. DEPARTMENT OF DESIGN DESIGN 230 Design 230 | Created 09/2010 Revise 09/2010 In-Class Discussion 17
  • 18. Design 230 | Created 09/2010 Revise 09/2010 DESIGN 230 In-class Discussion In the groups at your table, think about design innovation. Find an approach, model, situation, or example that describes how an innovative thing was created. Take a few minutes and as a group, decide on one innovation and list reasons why you feel it was innovative. When you’re done, we’ll present your ideas to the class. 18
  • 19. DEPARTMENT OF DESIGN DESIGN 230 Design 230 | Created 09/2010 Revise 09/2010 Questions? 19