The team presented their design thinking process to address the challenge of reimagining the student induction experience. They identified problems new students face such as meeting people, registering, and navigating campus. Through empathy interviews and mapping, they gained insights and redefined their question to focus on helping international students navigate campus. Their ideation generated prototypes like a campus map with color zones and pathways and a take me there app. They tested the prototypes and received feedback as part of the design thinking process to improve the student induction experience.

1. MANG6264
DesignThinkinginmarketing

2. Hello!
WeareTeamOneDirection

3. AGENDA
1.Ourchallenge
2.Identifyingoneofthemostpressingproblems
3.Designthinkingprocess:
o EMPATHY
o DEFINE
o IDEATE
o PROTOTYPE
o TEST
4.Theresults&lookingforward

4. How might we reimagine the
student induction experience?
CHALLENGE:

5. PROBLEMSFacedbyStudentduringInductionWeek
Meeting new people
Sorting out Visa, student registration…
Moving into a new place
……
Campus Navigation

6. EMPATHYSTAGE

7. EMPATHYMAP
Empathy Define Ideate Prototype Testing
Quotes
Stories
Interview Summary

8. INSIGHTS!
Empathy Define Ideate Prototype Testing

9. INSIGHTS!
Empathy Define Ideate Prototype Testing

10. DEFINESTAGE

11. HOWMIGHTWE….?
helpnewstudentsto
locatebuildingseasily?
encouragestudentto
utilizethetools/
resourcesprovidedbythe
University?
nurtureafriendly,
interactivecampus
environmentfornew
studenttonavigate
around?
Empathy Define Ideate Prototype Testing

12. Howmightwehelpinternationalstudents
intheirinitialnavigationofthecampus
duringorientationweek?
Empathy Define Ideate Prototype Testing
REDEFININGOURQUESTION:

13. IDEATESTAGE

14. BRAINSTORMING!
Empathy Define Ideate Prototype Testing

15. PROTOTYPE1

16. HIGHFIELDCAMPUSMap
COLOURZONES!
LANDMARKS!
Empathy Define Ideate Prototype Testing

17. Andtablestocomparedata
A B C
Yellow 10 20 7
Blue 30 15 10
Orange 5 24 16
COLOURPATHWAYS!
Empathy Define Ideate Prototype Testing

18. PROTOTYPE2

19. 1.Opentheuniversityapp
Place your
screenshot here
2.Click‘takemethere’
function
3.SETYOURPICKUP
LOCATION:“Takemeto
building58!”
*youcaneventailoryour
requestbylanguageorgender!Empathy Define Ideate Prototype Testing
TAKEMETHERE!

20. Place your
screenshot here
4.OurSTUDENTSACCEPTYOUR
TASKANDITWILLPINPOINT
THEIRLOCATION
ANDVOILA!Arrivingatyour
DESTINATION!
Empathy Define Ideate Prototype Testing

21. Empathy Define Ideate Prototype Testing
TAKEMETHERE!

22. TESTINGSTAGE

23. FEEDBACK
Empathy Define Ideate Prototype Testing

24. FEEDBACK
Empathy Define Ideate Prototype Testing

25. Lookingforward

27. Thanks!
Any questions?