SlideShare a Scribd company logo
z-shaped
thinkers
Really good
interaction
  design
SUBJECTIVE / QUALITATIVE

         Focused on
Experiences
  (People, Activities, Context)




       Meaningful
     Has personal significance


       Pleasurable
Memorable experience worth sharing


       Convenient                        THIS IS THE “CHASM” THAT IS REALLY, REALLY
                                           HARD FOR ORGANIZATIONS TO CROSS
 Super easy to use, works like I think


            Usable
   Can be used without difficulty


           Reliable
      Is available and accurate


Functional (Useful)
       Works as programmed




         Focused on
          Tasks
       (Products, Features)
  OBJECTIVE / QUANTIFIABLE
Z-Shaped Thinkers
“Never Use a
 Warning When
you Mean Undo”
“Never Use a
 Warning When
you Mean Undo”
“Never Use a
 Warning When
you Mean Undo”
“Never Use a
 Warning When
you Mean Undo”




                         X
                 “infinite scrolling”
“Never Use a
 Warning When
you Mean Undo”




                         X
                 “infinite scrolling”
‘Z’-Shaped
 Thinkers
Why   ?
‘T’ was taken...
‘T’ was taken...



  T
                       empathy to see
                  patterns and branch out
                      into other areas




  deep vertical
    expertise
-Shaped
Thinkers?
V
-Shaped Thinkers?
iShaped Thinkers?
Z
“When everyone zigs, zag.”
Z-Shaped Thinkers
X
Z
Z
Z
Z-Shaped Thinkers
reliable, but
diminishing returns
reliable, but
diminishing returns

                         opportunity to
                      ‘change the game’
?
Nicholas
Negroponte
Nicholas
Negroponte




             George Lucas
Dean Kamen
minster
buck
fuller
Geodesic Dome Housing
The Fuller Projection
The Dymaxion Car
The Dymaxion Bathroom / Fog Gun Shower
“When everyone zigs, zag.”
Cool...

But What does this have
to do with application
design and development?
‘Z’-Shaped Thinkers
approach challenges
    (of all kinds!)
  in different ways
Z
Z
what happens here?
‘Z’-Shaped Thinkers...



 challenge
assumptions
“Ladders of Abstraction”

         also known as...
              Why?
              Why?
             WHY?
             WHY?
             WHY?
Build a tricycle
  with wings!
Build a tricycle   (Silly Request)
  with wings!
Build a tricycle   (Silly Request)
  with wings!




B
What color
 do you
 want it?
Build a tricycle           (Silly Request)
  with wings!




B            We can try
              out some
             Ajax-coated
              titanium!




B
What color
 do you
 want it?
Build a tricycle           (Silly Request)
  with wings!




B                                  b
                                         Stop.
             We can try
                                      Why is this
              out some
                                     valuable? And
             Ajax-coated
                                      for whom?
              titanium!




B
What color
 do you
 want it?
Things not broken




   modal                  transparent
confirmation               messages
   boxes
Things not broken
Z-Shaped Thinkers
Context makes the content explicit
       (remove the darn labels!)
‘Z’-Shaped Thinkers...



reframe the
  problem
A ROUGH DESIGN MATURITY CONTINUUM

DESIGN AS                                                  Design redefines the challenges facing the
                                                           organization.


 FRAMING                                                   Framing sets the agenda, outlines the
                                                           boundaries and axes of interest, and moves
                                                           design from executing strategy to shaping
                                                           strategy. Disruptive innovation lives here.

                                                           Design finds new opportunities by solving
                                                           existing problems.

 PROBLEM                                    ?
                                                           Design process generates alternatives within
                                                           a problem space. Design also narrows down

  SOLVING                                                  those options to a specific solution.



                                                           Design makes things work better.


FUNCTION                                                   This is the classic practice of design - but it's
                                                           still commonly limited to incremental
                                        +                  improvements through iteration over existing

AND FORM
                                                           solutions.




                                                           Design is the gateway to be hip and cool.




                                     ,
        STYLE
                                                           Design is stylish, but too often is percieved
                                                           and practiced as a cosmetic afterthought.



                                                           Design value isn't recognized.




                                            ?
NO CONSCIOUS                                               This attitude fosters design by default -
                                                           however things come out is fine, because

      DESIGN                                               there are more important issues to deal with.


   (Jess McMullin - Design Maturity Model - http://www.bplusd.org/2005/10/19/a-rough-design-maturity-model/ )
Design a vase.



            (example from Marc Rettig)
Design a better way
for people to enjoy
flowers in their home.


                   (example from Marc Rettig)
(Insert Jeremy’s example from Quizno’s)
‘Z’-Shaped Thinkers...



explore many
 perspectives
Z-Shaped Thinkers
http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html
http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html




Coopetition
http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html




    Coopetition




3rd Party Developers
http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html




    Coopetition




                                                                                     Government Regulations

3rd Party Developers
http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html




                                                                   Global Market




    Coopetition




                                                                                     Government Regulations

3rd Party Developers
‘the important stuff’
  changes over time...




What about different
‘time-based’ layouts?
‘the important stuff’
          changes over time...




Confirmation

       What about different
       ‘time-based’ layouts?
‘the important stuff’
  changes over time...




   Navigation
What about different
‘time-based’ layouts?
‘the important stuff’
  changes over time...




               Check-In


What about different
‘time-based’ layouts?
‘the important stuff’
  changes over time...




What about different
‘time-based’ layouts?
‘Z’-Shaped Thinkers...



 synthesize
information
+
=   Fog Gun Shower
Project A
                              Project B




                Project A
    Project B

                      Project C
‘Z’-Shaped Thinkers...
  challenge assumptions
   reframe the problem
explore many perspectives
  synthesize information
‘Z’-Shaped Thinkers...
  challenge assumptions
   reframe the problem
explore many perspectives
  synthesize information
        in order to...

envision unseen
 opportunities
Z-Shaped Thinkers
Thanks!
    ME                MY PERSONAL SITE




         THE BEST WAY TO REACH ME

Stephen P. Anderson / www.poetpainter.com

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