Demarketing of Yamaha...for Greatest Brand Building

2. Definition-
De marketing is the concept which means
reducing the demand of product & Discourage
the customer to purchase
(Levly and Kotler…. Yes..Demarketing)
As competition is large in market and Customer is always
wants to change from one product to other product, its not
simple to change their mind in Stipulated Time Period….

3. Need of De-Marketing
•MAINTAIN SUPPLY AND DEMAND PARALLEL
•LONG TERM OBJECTIVE
•MAINTAIN QUALITY OF PRODUCT
•MAXIMIZE THE PROFIT IN MARKET
•SUBSTITUTE DEMAND ANALYSIS
•PROPER MARKET SEGMENTATION
•DISCOURAGE MARKETING MYOPIA
•PROPER DECISION MAKING AND MARKETING MIX

4. PROFIT OF DEMARETING
CUSTOMER
SUSTAINABILITY
PRICE STABILITY
& BUDGET
PROFIT AND SALES
WELL TRAINED AND
ETHICAL PROMOTION
COMPETITOR
ADVANTAGES
SUPPLIERS
SATISFCTION

6. Escort and Yamaha are Joint together in 1980 and they made
miracles By their Products
This is one brand in India Who is not only Satisfied the customer &
a great brand in India
Even this is the monopoly Brand in India who provides the Bike to
Family
This is one and Only Bike maker in India during 1970-80

7. Petrol and 2-T version is out dated
2 Stroke is making Pollution through out the environment
Competitor is stylish and making Comfortable bikes
The View of Consumers are being Changed
Hero Honda CD-100 & Bajaj 4-S Champions are Lunched
Better User friendly and No Starting Problems

8. The Demarketing made by Yamaha
Yamaha Again Demarked its product
For Making Quality Product
Pricing Stability against the competitor
Technological Up gradation
New Product development
Better Substitute Management

9. AFTER DE MARKETING
YAMAHA LUNCHED THE
PRODUCTS

11. The Marketing Concept Behind this De-
Marketing-
Product-
The Yamaha Lunched the Product against the Sports Bike Like Bajaj
Pulser and Hero Honda Karizma ZMR
With Excellent Feature and Quality of Product

12. Promotion
Yamaha Using the Dhoom Concept and Making the Brand Ambassador John
Ibrahim
Its Change the consumer mind and Attract the person towards the Brand

13. Challenges in Demarketing
Decision may be hampered due to change is PESTLE Analysis
Marketing Mix Decision may be changed due to Segmentation
Factor
Consumer me attract and use other brands
Pricing stability is not properly measured
Some time Product should me changed in whole
Time taking and Cost is depend on decision