Patriotism and Marketing Strategy
•Download as PPTX, PDF•
0 likes•344 views
Bajaj Auto launched the Bajaj V15 motorcycle, which was made using metal from the INS Vikrant, India's first aircraft carrier. To promote this patriotic product, Bajaj used various marketing tactics that appealed to national pride. This included launching around Republic Day, using the hit patriotic movie Airlift in promotions, and designing the motorcycle to resemble old military vehicles. Utilizing patriotic themes in marketing can be an effective strategy to increase brand image and attract customers with a strong sense of national pride. However, companies must maintain an appropriate tone and show proper respect for the country.
Report
Share
Report
Share
Recommended
Brand Personality
Brand personality refers to the set of human characteristics associated with a brand. It is how the brand behaves and is perceived, based on factors like gender, age, and emotional traits. Brand personality can help differentiate brands and guide marketing communications by communicating the brand's identity. It is developed over time based on consumer experiences and impressions of the brand. This builds brand equity by creating a unique identity and relationship with customers.
Ethical Aspects In Advertising
The document discusses ethics in advertising, summarizing both benefits and harms. While advertising can provide economic, political, cultural, and moral benefits by informing consumers, it also uses manipulative tactics that can mislead consumers and exploit certain groups. Specifically, advertising sometimes relies on false information or sells a lifestyle rather than a product's true value. It can also distort political messages and degrade cultural and moral standards.
Models of brand building
This document discusses several models of brand building:
1. It describes Keller's model which involves designing an image for the target market segment, making customers aware of that image through appropriate features and benefits, and building associations that elicit strong, favorable responses and loyalty.
2. It explains Aaker's model which describes how advertising exposure can increase brand awareness, share information about attributes and benefits, create brand personality, build emotional associations, and link the brand to social groups to influence purchase behavior.
3. It outlines Levitt's model which posits that trial leads to brand building if the experience is satisfactory, as it will lead to repeat purchases, brand advocates, and brand equity that increases market share over time
Brand loyalty, Brand Relationship and Brand Equity - Introduction to Branding
Brand loyalty, Brand Relationship and Brand Equity - Introduction to BrandingRai University Ahmedabad
In this session, student will study about brand loyalty, band equity, its relationship and how its existence influences the products demand.Brand Personality
Brand personality refers to the human characteristics associated with a brand that distinguish it from other brands. It is how a brand behaves and includes traits like age, gender, socioeconomic class, and emotional attributes. A brand's personality is built over time based on consumers' experiences and is meant to create an emotional connection between the brand and consumers. It allows brands to have a sense of identity beyond just product attributes. The document provides several examples of brands and the personalities they convey like Bisleri conveying safety and Marlboro conveying ruggedness. It also discusses Aaker's model of five core brand personality dimensions of sincerity, excitement, competence, sophistication, and ruggedness.
Kotler - Ch9 Brand Equity - Top 10 Concepts
The document discusses key concepts for creating brand equity from chapter 9, including defining brand equity as the added value provided to products and services. It covers customer-based brand equity, the importance of quality over quantity in building brands, components of brand asset valuation, and models for brand identity, resonance, equity drivers, and audits. The summary also discusses managing brand equity through reinforcement and revitalization, and devising branding strategies including extensions and portfolios.
Brand positioning
This is a decent short and concise PPT on brand positioning. I have adapted this from someone on Scrbd.
Chapter 7 advertising-design-message-strategies-executional-frameworks -addit...
Chapter 7 advertising-design-message-strategies-executional-frameworks -addit...Prof.(Dr.) Hong K. D.Litt, D.Sc., PhD.ក្រោយបណ្ឌិត
The document discusses strategies for designing effective messages, including cognitive, affective, and conative strategies. Cognitive strategies present rational arguments or information about product attributes. Major cognitive strategies include generic messages, preemptive messages, unique selling propositions, hyperbole, and comparative advertisements. Affective strategies aim to elicit emotions to associate with a product. Conative strategies directly encourage consumer responses. The document also covers executional frameworks like animation, slice-of-life, dramatization, testimonials, and demonstration. Selecting the right spokesperson like a celebrity, CEO, or expert is important to matching their characteristics to the product. Creating effective advertising requires consistency, simplicity, identifiable selling points, and repetition to break through clutter.Recommended
Brand Personality
Brand personality refers to the set of human characteristics associated with a brand. It is how the brand behaves and is perceived, based on factors like gender, age, and emotional traits. Brand personality can help differentiate brands and guide marketing communications by communicating the brand's identity. It is developed over time based on consumer experiences and impressions of the brand. This builds brand equity by creating a unique identity and relationship with customers.
Ethical Aspects In Advertising
The document discusses ethics in advertising, summarizing both benefits and harms. While advertising can provide economic, political, cultural, and moral benefits by informing consumers, it also uses manipulative tactics that can mislead consumers and exploit certain groups. Specifically, advertising sometimes relies on false information or sells a lifestyle rather than a product's true value. It can also distort political messages and degrade cultural and moral standards.
Models of brand building
This document discusses several models of brand building:
1. It describes Keller's model which involves designing an image for the target market segment, making customers aware of that image through appropriate features and benefits, and building associations that elicit strong, favorable responses and loyalty.
2. It explains Aaker's model which describes how advertising exposure can increase brand awareness, share information about attributes and benefits, create brand personality, build emotional associations, and link the brand to social groups to influence purchase behavior.
3. It outlines Levitt's model which posits that trial leads to brand building if the experience is satisfactory, as it will lead to repeat purchases, brand advocates, and brand equity that increases market share over time
Brand loyalty, Brand Relationship and Brand Equity - Introduction to Branding
Brand loyalty, Brand Relationship and Brand Equity - Introduction to BrandingRai University Ahmedabad
In this session, student will study about brand loyalty, band equity, its relationship and how its existence influences the products demand.Brand Personality
Brand personality refers to the human characteristics associated with a brand that distinguish it from other brands. It is how a brand behaves and includes traits like age, gender, socioeconomic class, and emotional attributes. A brand's personality is built over time based on consumers' experiences and is meant to create an emotional connection between the brand and consumers. It allows brands to have a sense of identity beyond just product attributes. The document provides several examples of brands and the personalities they convey like Bisleri conveying safety and Marlboro conveying ruggedness. It also discusses Aaker's model of five core brand personality dimensions of sincerity, excitement, competence, sophistication, and ruggedness.
Kotler - Ch9 Brand Equity - Top 10 Concepts
The document discusses key concepts for creating brand equity from chapter 9, including defining brand equity as the added value provided to products and services. It covers customer-based brand equity, the importance of quality over quantity in building brands, components of brand asset valuation, and models for brand identity, resonance, equity drivers, and audits. The summary also discusses managing brand equity through reinforcement and revitalization, and devising branding strategies including extensions and portfolios.
Brand positioning
This is a decent short and concise PPT on brand positioning. I have adapted this from someone on Scrbd.
Chapter 7 advertising-design-message-strategies-executional-frameworks -addit...
Chapter 7 advertising-design-message-strategies-executional-frameworks -addit...Prof.(Dr.) Hong K. D.Litt, D.Sc., PhD.ក្រោយបណ្ឌិត
The document discusses strategies for designing effective messages, including cognitive, affective, and conative strategies. Cognitive strategies present rational arguments or information about product attributes. Major cognitive strategies include generic messages, preemptive messages, unique selling propositions, hyperbole, and comparative advertisements. Affective strategies aim to elicit emotions to associate with a product. Conative strategies directly encourage consumer responses. The document also covers executional frameworks like animation, slice-of-life, dramatization, testimonials, and demonstration. Selecting the right spokesperson like a celebrity, CEO, or expert is important to matching their characteristics to the product. Creating effective advertising requires consistency, simplicity, identifiable selling points, and repetition to break through clutter.Experiential marketing
Experiential marketing uses positive, memorable experiences to create valuable emotional bonds between consumers and brands. Emotions profoundly impact the way people think and act; and, in experiential marketing, consumers who experience events that generate goodwill associate those positive feelings with the respective brand. This dynamic results in increased consumer brand awareness and brand loyalty.
Brand hierarchy
Brand hierarchy refers to displaying a brand strategy through the common and distinctive elements across a firm's products, revealing the ordering of brand elements. It can involve corporate, family, and individual branding strategies. Corporate branding uses a company name for products, while family branding markets different products under one name. Individual branding gives each product a unique name. Modifiers like words or phrases can further distinguish brands according to product types or models.
Celebrity endorsement
This document discusses celebrity endorsements and their impact on branding. It defines celebrities and notes they are public figures across various professions like acting, sports, music. Celebrity endorsements are more common for nationally marketed versus niche products. When a celebrity endorses a brand, their image and credibility becomes associated with the brand in consumers' minds, increasing awareness and desirability. For the endorsement to be effective, there must be a match between the celebrity's image and the brand. The document also covers risks like overshadowing the brand or conflicting images from multiple endorsements.
DESIGNING AND IMPLEMENTING BRANDING STRATEGIES
This document discusses branding strategies and brand architecture. It defines key concepts like branding strategy, brand-product matrix, brand hierarchy, and brand portfolio. It explains how to design an effective brand portfolio that maximizes market coverage while minimizing brand overlap. The roles of different brands in a portfolio are discussed. Guidelines are provided for developing brand hierarchies and determining the appropriate number of hierarchy levels. The importance of corporate branding and cause marketing for building brand equity is also covered.
اعتماد الشباب الفلسطيني على الشبكات الاجتماعية وقت الازمات - اسماعيل احمد برغوت
اعتماد الشباب الفلسطيني على الشبكات الاجتماعية وقت الازمات - رسالة ماجستير
اعداد الباحث اسماعيل احمد برغوت
MEASURING SOURCES OF BRAND EQUITY CAPURING CUSTOMER MINDSET
Concept of Brand, Brand Evolution, Brand Hierarchy, Brand
Image, Brand Identity – Perspectives, Levels & Prism.
Brand Personality, Brand Positioning, Brand Repositioning,
Brand Equity, Types of Branding – Product, Line, Range,
Umbrella & Endorsement Branding.
Brand Creation, Brand Product Relationship, Brand
Portfolio, Brand Elimination, Brand Revitalization
Managing Brands, Brand Extensions, Financial Aspects of
Brands
Branding in different sectors – Retailers, Industrial, Services,
& high-tech products.
Brand Personality
Brand personality is defined as the set of human characteristics associated with a brand. Examples show that brands can have traits like safety and reliability (Volvo), being athletic (Nike), or dependable and authentic (Levi's). Products and brands are also associated with gender personas, like coffee and toothpaste being seen as masculine and soap and shampoo being seen as feminine. Colors can also influence brand personality traits, with different colors like blue, yellow, and red being linked to traits like respect, warmth, and excitement.
Chapter 2 (customer based brand equity)
1. Customer-based brand equity refers to the differential effect that brand knowledge has on consumer responses to marketing of that brand.
2. There are three key aspects of brand equity: differential effect, brand knowledge, and consumer response to marketing.
3. Building strong brand equity requires increasing brand awareness and forging positive associations so that the brand is recognized and recalled by consumers.
Customer Based Brand Equity
The document discusses customer-based brand equity (CBBE) and its key components. It outlines an associative network memory model for how brand knowledge is formed in the mind. It then describes the dimensions that make up CBBE, including brand salience, performance, imagery, judgments, and feelings. It presents a CBBE pyramid model showing the relationships between these dimensions and how they contribute to brand resonance.
Chap 5,source message & channel factor in IMC
This slide will give overview regarding selection of source, screening message & identify the channel factor which will be best suited for advertising agency. for more visit www.marketingandbrandingguru.com
Secondary Brand Association - Leveraging Secondary Brand Associations to Buil...
Secondary Brand Association - Leveraging Secondary Brand Associations to Buil...TanveerHossainRayvee
This document discusses various ways that brands can leverage secondary associations to build brand equity through three main strategies: creating strong favorable associations, reinforcing existing associations, and creating positive responses if existing associations fail. It provides examples of leveraging associations through company affiliations, country of origin, co-branding, celebrity endorsements, sponsored events, and endorsements from third-party sources. The case study examines how the brand Lifebuoy leveraged its association with Bangladeshi cricket star Shakib Al Hasan to promote its "Khelbe Tiger, Jitbe Tiger" campaign during the 2019 World Cup.Strategic Brand Management
Today global branding is important for B2B and B2C products and services. This presentation gives a comprehensive insight into brand management with examples of power brands.
Brand Revitalization
This document discusses strategies for brand revitalization. It was presented by several students to their professor. The document defines brand revitalization as a strategy to recapture lost sources of brand equity and establish new sources. It then analyzes several causes of brand decline such as managerial actions, environmental factors, and competitive actions. The document also discusses whether a brand is worth reviving based on its residual brand equity. Finally, it outlines seven avenues for brand revitalization, including increasing usage, finding new uses, entering new markets, repositioning, augmenting products, obsoleting existing products, and extending the brand. Examples are provided for each strategy.
Brand association and brand image - Introduction to Branding
In this series, student will see how the brand association brings positive results in creating brand image among the customers and market.
Brand equity presentation
The document provides an overview of brand equity including:
1. It defines brand equity as the value customers attach to a brand based on perceptions and associations with that brand.
2. Brand equity can be measured both qualitatively through customer perceptions and associations, and quantitatively through financial valuation methods.
3. Increasing brand equity can be done by strengthening brand loyalty through frequent buyer programs or affinity programs, or by raising price if customers perceive value at the higher price point.
Brand Equity Presentation
This document discusses brand equity and its importance for businesses. It defines brand equity as the added value provided by a brand name due to strong brand recognition and positive consumer associations. Developing brand equity can provide several benefits for firms, including increased cash flow, customer loyalty, competitive advantages, and opportunities for brand extensions. The document outlines different perspectives and strategies for measuring and building brand equity, such as through effective advertising that reinforces brand perceptions over the long term. Maintaining brand equity also poses challenges in keeping brand promises and balancing consistency with change.
Brand Positioning Model
1. The document describes a brand positioning toolkit that can be used to map brand values, identify a brand's position, and analyze the fit between a brand and target market.
2. It provides examples of using the toolkit to create a brand values map, plot a brand's current position, map the ideal position of a target market, and analyze the fit between the brand and market.
3. The analysis can identify whether a brand needs to be extended, repositioned, or a new brand is needed to better fit the target market's ideal position. Competitors' positions can also be overlaid for comparison.
Celebrity endorsements finally ppt
This document discusses celebrities and celebrity endorsements. It defines celebrities as people who enjoy public recognition, and lists different types of celebrities including actors, models, athletes, entertainers, pop stars, businessmen, and politicians. It then explains how celebrities appear in public through their professions and events. Celebrities are often used to endorse and promote products through testimonials, endorsements, and as spokespeople. The effectiveness of celebrity endorsements depends on the fit between the celebrity and the brand. While endorsements can increase awareness and brand image, there are also risks if the celebrity damages their reputation.
Brand Equity Presentation
Brand equity refers to the added value that a brand name provides to products and services. It is created by the differential effect of brand knowledge on consumer response to marketing of the brand. There are several models for measuring brand equity, including brand asset valuing, Aaker's model, BrandZ, and brand resonance. Building strong brand equity involves choosing memorable and meaningful brand elements, developing positive brand associations through marketing, and indirectly transferring associations from other entities linked to the brand. Measuring brand equity provides benefits for companies such as increased customer loyalty and insulation from competitors.
PPT.pptx
The document discusses the skills needed by entrepreneurs such as marketing, sales, communication, negotiation, networking, managerial, financial, self-motivational, and leadership skills. It also provides an overview of Bajaj Auto, an Indian motorcycle and auto rickshaw manufacturer, including its founding in 1948, obtaining a license to manufacture vehicles in 1959, becoming a public company in 1960, and partnerships over the years with Kawasaki and Tempo. The summary highlights the key skills required of entrepreneurs and the history of Bajaj Auto.
Advertising strategy of two wheeler industry
This document provides an overview of the advertising strategies of two major Indian two-wheeler manufacturers, Hero MotoCorp and Bajaj Auto. It discusses their marketing budgets, campaigns, celebrity endorsements, and event sponsorships. Hero MotoCorp spends over 120 crores on advertising across various media and sponsors sports events. Bajaj Auto also spends over 100 crores and launches distinct campaigns for new products. TVS Motors utilizes aggressive marketing strategies and campaigns featuring celebrities to promote models like the Apache and Wego scooter.
More Related Content
What's hot
Experiential marketing
Experiential marketing uses positive, memorable experiences to create valuable emotional bonds between consumers and brands. Emotions profoundly impact the way people think and act; and, in experiential marketing, consumers who experience events that generate goodwill associate those positive feelings with the respective brand. This dynamic results in increased consumer brand awareness and brand loyalty.
Brand hierarchy
Brand hierarchy refers to displaying a brand strategy through the common and distinctive elements across a firm's products, revealing the ordering of brand elements. It can involve corporate, family, and individual branding strategies. Corporate branding uses a company name for products, while family branding markets different products under one name. Individual branding gives each product a unique name. Modifiers like words or phrases can further distinguish brands according to product types or models.
Celebrity endorsement
This document discusses celebrity endorsements and their impact on branding. It defines celebrities and notes they are public figures across various professions like acting, sports, music. Celebrity endorsements are more common for nationally marketed versus niche products. When a celebrity endorses a brand, their image and credibility becomes associated with the brand in consumers' minds, increasing awareness and desirability. For the endorsement to be effective, there must be a match between the celebrity's image and the brand. The document also covers risks like overshadowing the brand or conflicting images from multiple endorsements.
DESIGNING AND IMPLEMENTING BRANDING STRATEGIES
This document discusses branding strategies and brand architecture. It defines key concepts like branding strategy, brand-product matrix, brand hierarchy, and brand portfolio. It explains how to design an effective brand portfolio that maximizes market coverage while minimizing brand overlap. The roles of different brands in a portfolio are discussed. Guidelines are provided for developing brand hierarchies and determining the appropriate number of hierarchy levels. The importance of corporate branding and cause marketing for building brand equity is also covered.
اعتماد الشباب الفلسطيني على الشبكات الاجتماعية وقت الازمات - اسماعيل احمد برغوت
اعتماد الشباب الفلسطيني على الشبكات الاجتماعية وقت الازمات - رسالة ماجستير
اعداد الباحث اسماعيل احمد برغوت
MEASURING SOURCES OF BRAND EQUITY CAPURING CUSTOMER MINDSET
Concept of Brand, Brand Evolution, Brand Hierarchy, Brand
Image, Brand Identity – Perspectives, Levels & Prism.
Brand Personality, Brand Positioning, Brand Repositioning,
Brand Equity, Types of Branding – Product, Line, Range,
Umbrella & Endorsement Branding.
Brand Creation, Brand Product Relationship, Brand
Portfolio, Brand Elimination, Brand Revitalization
Managing Brands, Brand Extensions, Financial Aspects of
Brands
Branding in different sectors – Retailers, Industrial, Services,
& high-tech products.
Brand Personality
Brand personality is defined as the set of human characteristics associated with a brand. Examples show that brands can have traits like safety and reliability (Volvo), being athletic (Nike), or dependable and authentic (Levi's). Products and brands are also associated with gender personas, like coffee and toothpaste being seen as masculine and soap and shampoo being seen as feminine. Colors can also influence brand personality traits, with different colors like blue, yellow, and red being linked to traits like respect, warmth, and excitement.
Chapter 2 (customer based brand equity)
1. Customer-based brand equity refers to the differential effect that brand knowledge has on consumer responses to marketing of that brand.
2. There are three key aspects of brand equity: differential effect, brand knowledge, and consumer response to marketing.
3. Building strong brand equity requires increasing brand awareness and forging positive associations so that the brand is recognized and recalled by consumers.
Customer Based Brand Equity
The document discusses customer-based brand equity (CBBE) and its key components. It outlines an associative network memory model for how brand knowledge is formed in the mind. It then describes the dimensions that make up CBBE, including brand salience, performance, imagery, judgments, and feelings. It presents a CBBE pyramid model showing the relationships between these dimensions and how they contribute to brand resonance.
Chap 5,source message & channel factor in IMC
This slide will give overview regarding selection of source, screening message & identify the channel factor which will be best suited for advertising agency. for more visit www.marketingandbrandingguru.com
Secondary Brand Association - Leveraging Secondary Brand Associations to Buil...
Secondary Brand Association - Leveraging Secondary Brand Associations to Buil...TanveerHossainRayvee
This document discusses various ways that brands can leverage secondary associations to build brand equity through three main strategies: creating strong favorable associations, reinforcing existing associations, and creating positive responses if existing associations fail. It provides examples of leveraging associations through company affiliations, country of origin, co-branding, celebrity endorsements, sponsored events, and endorsements from third-party sources. The case study examines how the brand Lifebuoy leveraged its association with Bangladeshi cricket star Shakib Al Hasan to promote its "Khelbe Tiger, Jitbe Tiger" campaign during the 2019 World Cup.Strategic Brand Management
Today global branding is important for B2B and B2C products and services. This presentation gives a comprehensive insight into brand management with examples of power brands.
Brand Revitalization
This document discusses strategies for brand revitalization. It was presented by several students to their professor. The document defines brand revitalization as a strategy to recapture lost sources of brand equity and establish new sources. It then analyzes several causes of brand decline such as managerial actions, environmental factors, and competitive actions. The document also discusses whether a brand is worth reviving based on its residual brand equity. Finally, it outlines seven avenues for brand revitalization, including increasing usage, finding new uses, entering new markets, repositioning, augmenting products, obsoleting existing products, and extending the brand. Examples are provided for each strategy.
Brand association and brand image - Introduction to Branding
In this series, student will see how the brand association brings positive results in creating brand image among the customers and market.
Brand equity presentation
The document provides an overview of brand equity including:
1. It defines brand equity as the value customers attach to a brand based on perceptions and associations with that brand.
2. Brand equity can be measured both qualitatively through customer perceptions and associations, and quantitatively through financial valuation methods.
3. Increasing brand equity can be done by strengthening brand loyalty through frequent buyer programs or affinity programs, or by raising price if customers perceive value at the higher price point.
Brand Equity Presentation
This document discusses brand equity and its importance for businesses. It defines brand equity as the added value provided by a brand name due to strong brand recognition and positive consumer associations. Developing brand equity can provide several benefits for firms, including increased cash flow, customer loyalty, competitive advantages, and opportunities for brand extensions. The document outlines different perspectives and strategies for measuring and building brand equity, such as through effective advertising that reinforces brand perceptions over the long term. Maintaining brand equity also poses challenges in keeping brand promises and balancing consistency with change.
Brand Positioning Model
1. The document describes a brand positioning toolkit that can be used to map brand values, identify a brand's position, and analyze the fit between a brand and target market.
2. It provides examples of using the toolkit to create a brand values map, plot a brand's current position, map the ideal position of a target market, and analyze the fit between the brand and market.
3. The analysis can identify whether a brand needs to be extended, repositioned, or a new brand is needed to better fit the target market's ideal position. Competitors' positions can also be overlaid for comparison.
Celebrity endorsements finally ppt
This document discusses celebrities and celebrity endorsements. It defines celebrities as people who enjoy public recognition, and lists different types of celebrities including actors, models, athletes, entertainers, pop stars, businessmen, and politicians. It then explains how celebrities appear in public through their professions and events. Celebrities are often used to endorse and promote products through testimonials, endorsements, and as spokespeople. The effectiveness of celebrity endorsements depends on the fit between the celebrity and the brand. While endorsements can increase awareness and brand image, there are also risks if the celebrity damages their reputation.
Brand Equity Presentation
Brand equity refers to the added value that a brand name provides to products and services. It is created by the differential effect of brand knowledge on consumer response to marketing of the brand. There are several models for measuring brand equity, including brand asset valuing, Aaker's model, BrandZ, and brand resonance. Building strong brand equity involves choosing memorable and meaningful brand elements, developing positive brand associations through marketing, and indirectly transferring associations from other entities linked to the brand. Measuring brand equity provides benefits for companies such as increased customer loyalty and insulation from competitors.
What's hot (20)
اعتماد الشباب الفلسطيني على الشبكات الاجتماعية وقت الازمات - اسماعيل احمد برغوت
اعتماد الشباب الفلسطيني على الشبكات الاجتماعية وقت الازمات - اسماعيل احمد برغوت
MEASURING SOURCES OF BRAND EQUITY CAPURING CUSTOMER MINDSET
MEASURING SOURCES OF BRAND EQUITY CAPURING CUSTOMER MINDSET
Secondary Brand Association - Leveraging Secondary Brand Associations to Buil...
Secondary Brand Association - Leveraging Secondary Brand Associations to Buil...
Brand association and brand image - Introduction to Branding
Brand association and brand image - Introduction to Branding
Similar to Patriotism and Marketing Strategy
PPT.pptx
The document discusses the skills needed by entrepreneurs such as marketing, sales, communication, negotiation, networking, managerial, financial, self-motivational, and leadership skills. It also provides an overview of Bajaj Auto, an Indian motorcycle and auto rickshaw manufacturer, including its founding in 1948, obtaining a license to manufacture vehicles in 1959, becoming a public company in 1960, and partnerships over the years with Kawasaki and Tempo. The summary highlights the key skills required of entrepreneurs and the history of Bajaj Auto.
Advertising strategy of two wheeler industry
This document provides an overview of the advertising strategies of two major Indian two-wheeler manufacturers, Hero MotoCorp and Bajaj Auto. It discusses their marketing budgets, campaigns, celebrity endorsements, and event sponsorships. Hero MotoCorp spends over 120 crores on advertising across various media and sponsors sports events. Bajaj Auto also spends over 100 crores and launches distinct campaigns for new products. TVS Motors utilizes aggressive marketing strategies and campaigns featuring celebrities to promote models like the Apache and Wego scooter.
906321 634364346992788750
Bajaj Auto is an Indian automotive manufacturing company established in 1926 that produces motorcycles, scooters and auto rickshaws. It was incorporated in 1945 as a trading company importing vehicles from Italy. In 1959, it obtained a license to produce vehicles in India and partnered with Piaggio of Italy until 1971. Since then, Bajaj has sold vehicles under its own brand. It is now a leading manufacturer of motorcycles in India and has a distribution network spanning over 50 countries. Bajaj aims to be number one in motorcycle sales again through innovation, speed and perfection in products, technology, marketing strategies and manufacturing.
906321 634364346992788750 (1)
Bajaj Auto is an Indian automotive manufacturing company established in 1926 that produces motorcycles, scooters and auto rickshaws. It was incorporated in 1945 as a trading company importing vehicles from Italy. In 1959, it obtained a license to produce vehicles in India and partnered with Piaggio of Italy until 1971. Bajaj Auto is now a leading manufacturer of motorcycles and three-wheelers in India and exports to over 50 countries. It uses aggressive advertising with a budget over 100 crore rupees and brand ambassadors like Jackie Chan to promote its products and distinct brand positioning.
Bajaj marketing managment
This presentation contain all marketing matrix like BCG, PEST analysis, Porters 5 force including market segmentation, marketing mix of BAJAJ AUTO.
Mahindra Rise
Mahindra & Mahindra has gone through a strategic brand management process since 1994 to establish and grow its brand equity. This included identifying its brand position through products like Scorpio targeted at urban consumers, implementing marketing programs around brand elements and campaigns, and measuring brand performance. Over time, Mahindra expanded its brand portfolio with products like XUV 500 and brands like Xsongyong, while launching campaigns like "Live Young Live Free" to sustain its brand equity against growing competition.
A Study on Effectiveness of Various Sales Promotional Activities of Arpita Bajaj
Sales Promotion is a Powerful Marketing Tool. Marketing promotion helps marketers communicate information to potential customer about the products existence value and the benefits that can be accrued from it. It comprises one of the four elements of the marketing mix. Designing and effective marketing communication mix helps marketers to attract persuade, urge and remind customers of the company’s brand.
Consumers have `something' to look forward to and there is also an opportunity given to them to articulate their experiences associated with the brand. This is not to suggest that the typical sales promotion more for same price or `one free' with a purchase should never be done.
To insure an excellent promotion the marketer must create a strong connection between the consumers. The connection must relate to the brand identity, the consumer and the understanding that promotions can and still move more than sales volume.
Honda Marketing
Honda Motor Co., Ltd. was founded in 1948 by Soichiro Honda. It is now a global manufacturer of motorcycles, automobiles, power equipment and more. As marketing managers, their objectives are to generate high profits through understanding customer satisfaction. They conduct target marketing to specific customer segments and mass marketing. Their SWOT analysis shows strengths in brand image and variety of products, and opportunities in global assembly plants and environmental innovations. Competitors like Yamaha are threats but understanding competitors' SWOTs helps Honda develop new marketing strategies.
193453 633789033767663750
Bajaj Auto is India's fourth largest motorcycle manufacturer established in 1945. It initially sold imported two and three-wheelers before obtaining a license to manufacture vehicles in India. Bajaj has expanded its production, launched many new models over the decades, and entered strategic partnerships. It focuses on innovation, quality control, research and development, and eco-friendly technologies. Bajaj utilizes various marketing strategies tailored to different models and demographics. It is committed to community development and corporate social responsibility.
Automobile industry in india
Automobile Industry in India, ATL & BTL Marketing spend, Luxury Car Market, Mercedes-Benz, BMW & Audi India analysis, Key Opportunities for marketers and Indian Consumer in 2015, Passenger car market, Commercial vehicle market, women as a consumer, auto component industry in India,
Bajaj
This document summarizes a presentation about Bajaj Auto Ltd. It discusses the company's history, products, market segments, organizational structure, financial performance, and SWOT analysis. Bajaj Auto is a major Indian vehicle manufacturer known for scooters, motorcycles, and auto rickshaws. It is India's largest exporter of two and three-wheelers. While Bajaj enjoys strong financials and manufacturing capabilities, it could further develop new products, tap export markets, and target younger consumers to maintain growth.
Segmentation targeting and positioning of hero moto corp
Hero MotoCorp is the largest motorcycle manufacturer in India. It targets multiple segments through a wide range of affordable bikes. Its positioning strategies include campaigns focused on mileage, emotional connections to India, and celebrity endorsements. Yamaha targets youth in tier 1 and 2 cities through high-performance sports bikes. It positions itself as a manufacturer of stylish and technologically advanced bikes through campaigns highlighting speed and extended services. Bajaj targets aspiring young men through affordable motorcycles that convey messages of masculinity, technology, and fuel efficiency.
percepction about Bajaj Pulsar
Bajaj Auto is a major Indian vehicle manufacturer founded in 1945. It produces automobiles, scooters, motorcycles and auto rickshaws. Bajaj Auto introduced the Bajaj Pulsar motorcycle in 2001 which was very successful and changed expectations for affordable motorcycles in India. The document discusses Bajaj Auto's history, products including the Pulsar, and its financial performance. It also covers the Indian motorcycle market prior to the Pulsar's introduction and the Pulsar's impact in making high power and features expected on affordable motorcycles in India.
Heromotorcorpandbajajpdf 180527184159-converted
This document provides a summary of a project report that analyzes consumer satisfaction between Bajaj and Hero Motor Corp. It begins with an introduction and acknowledgments. It then discusses the history and profiles of both Bajaj and Hero Motor Corp. A SWOT analysis is performed for both companies. The objectives and scope of the study are outlined. The methodology section discusses the systematic steps that will be taken to solve the research problem. In summary, the document outlines the background and approach to a comparative study of consumer satisfaction for two major Indian motorcycle manufacturers.
markezine_dec11
1. The document discusses the changing landscape of film marketing in India, noting how marketing strategies have evolved from simple hand-painted posters to leveraging social media and new product tie-ins.
2. It highlights some innovative marketing campaigns for films like 3 Idiots and Inception that helped drive buzz and box office success.
3. The rise of online piracy and multiple entertainment options have made it challenging for film marketers to justify marketing expenses and convert target audiences into theater customers. Marketers must find new innovative ways to promote films in this competitive environment.
Project Report - Hero motocorp and bajaj pdf
The document provides background information on Bajaj Auto Limited and Hero Motorcorp, two major motorcycle manufacturers in India. It discusses the history and growth of both companies. For Bajaj, it notes it was founded in 1926 and now has a distribution network in 50 countries, with a technical tie-up with Kawasaki. For Hero, it outlines how the company originated from Hero Cycles in the 1940s and formed a successful joint venture with Honda in 1984. The document also includes SWOT analyses of both companies and their profiles.
Mahindra & mahindra scorpio
Mahindra & Mahindra is an Indian automaker and the largest tractor manufacturer in the world. The document discusses Mahindra's marketing strategies for the Scorpio SUV, including launching an improved model to increase sales after a reduction the prior year. The objectives are to create and dominate new market segments by offering value, optimizing costs, gaining urban and rural customers, and competing globally. The study aims to understand customer perceptions of Scorpio features, costs, and satisfaction with safety and comfort, and provide suggestions to improve marketing strategies and sales/profits. In conclusions, Scorpio has good market share in the UK SUV segment and customers are satisfied with design and services.
Marketing Strategies.
Marketing strategies for fast-moving consumer goods (FMCG) companies include developing multiple brands to target different market segments, introducing product variations at different price points, extending popular brands into new categories, building complementary product lines, developing new products, innovating existing core products, establishing wide distribution networks, monitoring consumer preferences through research, advertising, and sales promotions. Bajaj Auto applied many of these strategies in developing and marketing its Pulsar motorcycle brand, which was launched in 2001 to target young power biking enthusiasts.
Advertising & Two Wheeler Industry Ppt
The two-wheeler industry in India is the largest in the world, second only to China. Motorcycles dominate the market with an 81.5% share. Major players like Hero Honda, Bajaj Auto, and TVS Motors utilize aggressive marketing strategies including celebrity endorsements to promote their brands. The future of the industry looks promising with opportunities for growth in rural areas, collaboration with global companies, and investment in research and development.
Cruiser Bike
The document outlines the marketing strategy for a new cruiser bike called Cruiser bike. It will be introduced in India with an initial investment of 50 crore rupees. The bike will be available in various colors and graphics and can reach speeds of up to 260km. It will target metropolitan cities and be distributed through dealers in major cities like Mumbai, Delhi, and Chennai. The pricing strategy is to initially offer lower prices to generate demand and then gradually increase prices as the brand grows. Promotional activities will include free trials, print advertising, tie-ups with movie theaters and product placements in films.
Similar to Patriotism and Marketing Strategy (20)
A Study on Effectiveness of Various Sales Promotional Activities of Arpita Bajaj
A Study on Effectiveness of Various Sales Promotional Activities of Arpita Bajaj
Segmentation targeting and positioning of hero moto corp
Segmentation targeting and positioning of hero moto corp
More from Swagat Rath
INNOVATION-ADOPTION AND DIFFUSION
Micromax successfully adopted an innovation and diffusion process for their mobile phones in India. They innovated affordable smartphones with good quality and launched various models. Their communication strategy involved making Akshay Kumar their brand promoter and running effective campaigns. This helped their mobile phones spread widely through social changes and changing consumer behavior over time. However, their LED TV launch using the same strategy failed as it lacked proper communication, brand promotion, and was launched at the wrong time without considering social and market changes. Their marketing strategy for LED TV needs to focus on brand promoters, offers, price penetration and social marketing.
Subhiksha
This document discusses Subhiksha, a retail organization in India that uses the concept of Every Day Low Pricing (EDLP) to motivate customers. It aims to be accessible to low-income households by providing low prices on branded products daily, similar to Casas Bahia in Brazil. Subhiksha's goal is to motivate India's middle class by appealing to their needs for bargains and savings while fulfilling their ego through slogans like "Bachat Mera Adhikar Subhiksha Mera Abhiman". It operates neighborhood stores for convenience and uses various technologies and an upgraded supply chain to provide additional customer benefits.
Change Management
Organization change involves moving from the present state to a desired future state to increase efficiency. It is a process, not an event, and is necessary for companies to avoid becoming immobilized. There are various forces that can drive organizational change, both internal forces like changes in employee expectations or a crisis, and external forces like globalization, technology changes, or increased competition. Different models and approaches can be used to manage organizational change, such as total quality management (TQM) which takes a continuous improvement approach, or business process reengineering which aims for dramatic improvements through radical redesign. Key steps in the change process include recognizing the need for change, diagnosing problems, planning and implementing the change, and following up on the change.
Personality
Personality is defined as an individual's dynamic behavior patterns and thought processes. It is determined by their unique adjustment to their environment. Personality is influenced by both internal and external factors like biology, heredity, environment, culture and life experiences. Some major theories of personality include trait theory, psychoanalytic theory, learning theory, and typology theories like Myers-Briggs. Personality develops over the lifespan through stages influenced by Freudian concepts like the oral stage and Oedipus complex.
Team
A team is defined as a small group of people with a shared goal who hold themselves mutually accountable. Key features of a team include shared leadership, self-management of work processes and goals, and collective performance and accountability. A team has complementary skills oriented around a common commitment, whereas a group has diverse skills around a common goal. There are different types of teams including problem-solving teams, management teams, work teams, and virtual teams. For a group to become an effective team, there must be cooperation, trust, training, rewards, and a commitment to the team over individual goals.
Motivationt
This document discusses various theories and concepts related to motivation. It defines motivation as a desire within a person to achieve goals. It then covers types of motivation like positive and negative motivation. Several motivation theories are explained briefly, including Maslow's hierarchy of needs, Herzberg's two-factor theory, ERG theory, expectancy theory, and Likert's management system. The objectives, features, and best practices for motivating employees are also outlined.
Leadership
This document discusses various leadership styles and theories. It describes authoritarian, participative, and free rein styles of leadership based on authority. Additionally, it covers task-oriented and people-oriented leadership styles. Transactional leadership uses rewards and punishments, while transformational leadership inspires followers through idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration. Contingency theory states that leadership effectiveness depends on situational factors like task structure and leader-member relations. Overall, the document provides an overview of different conceptual frameworks for understanding leadership styles and approaches.
Attitude
This document discusses the nature and components of attitudes. It defines attitude as feelings, beliefs, and tendencies towards objects, ideas, places, and situations. Attitudes have three main components - cognitive (beliefs and knowledge), affective (feelings and emotions), and behavioral (tendencies to act). Attitudes are learned and can change over time. They are influenced by factors like family, peers, socioeconomic status, and mass media. Measuring and changing attitudes is also discussed.
Organizational Culture
Employees prefer working for companies like TATA and Reddys rather than government jobs because private companies provide employees with a sense of pride. Organizational culture refers to the shared beliefs, customs, and norms that are passed down through generations of employees. It is shaped by factors like leadership, organizational structure, and the characteristics of employees. Culture can be categorized into dimensions like national culture, business culture, occupational culture, and organizational culture. Organizational culture is created through practices like fair dealings, adopting change, effective decision making, teamwork, trust, innovation, respect, and ethics.
Social class
Social class divides society into hierarchical groups based on factors like education, income, and occupation. Social classes have existed for thousands of years and were first established by ancient Egyptians. Social class determines status and influences consumer behavior, with upper classes preferring luxury brands and lower classes prioritizing low prices and availability. Marketers must understand how social class affects purchasing decisions and tailor their products, pricing, placement, and promotion strategies accordingly.
Culture
Culture is a continuous process through which norms, values, and beliefs are transferred between generations through learning and sharing. It consists of ideas like beliefs and values and forms an organizational system that influences individual thinking and behavior. Elements of culture like language, customs, values, rituals, and ideal personalities affect consumer behavior at different stages like pre-purchase, purchase, consumption, and disposal. Marketers must understand differences in national culture, subcultures, languages, symbols, and rituals to influence consumer behavior across India. Values related to cleanliness, traditions, status, security, and nature also vary between cultures and impact product preferences.
Demarketing...YAMAHA
This document discusses demarketing and its need, benefits, and challenges. Demarketing refers to reducing demand for a product by discouraging customers from purchasing. It is needed to maintain supply and demand balance, maximize long-term profits, and discourage short-term thinking. Benefits include price stability, profitability, and satisfying customers. The case study discusses how Yamaha used demarketing by updating outdated 2-stroke motorcycle models as competition and customer preferences changed. New models were launched addressing these issues. Challenges to demarketing include adapting to shifting external factors and ensuring pricing and segmentation strategies remain effective.
Dove Soap Changing Consumer Behavior for Women
Unilever launched the Campaign for Real Beauty (CFRB) in 2004 to promote a broader definition of beauty using Dove products. Prior concepts of beauty were narrow, focusing only on youth and certain physical attributes. The CFRB aimed to challenge stereotypes and encourage discussion. Research showed that advertising did not reflect consumers' views of beauty. Dove continued surveys in 2005 and 2006 that reinforced earlier findings and informed their marketing strategy of using inclusive messages to attract customers by positioning soap as a beauty product at an initially low price. Some critics argued Dove's messages contradicted selling products aimed at physical changes, but the campaign was largely successful in branding.
Chotu Kool
Chottu Cool is a small, portable cooler launched by Godrej to change consumer behavior in rural India. It is affordable, lightweight, energy efficient, and suitable for small living spaces. Field research found that rural Indians live in small homes and purchase daily needs in small quantities. Chottu Cool keeps food fresh between 5-15 degrees Celsius, weighs 7.8 kg, and costs between Rs. 3250-3500. It runs on battery, solar, or inverter power. Godrej promoted Chottu Cool through rural post offices to reach lower income customers. The product targets farmers, shopkeepers, and small businesses. It is suitable for families of any size, age, or income level due to its affordable price and DC
Chotu Kool.................
Chottu Cool is a small, portable cooler launched by Godrej to change consumer behavior in rural India. It is affordable, lightweight, energy efficient, and suitable for small living spaces. Field research found that rural Indians live in small homes and purchase daily needs in small quantities. Chottu Cool is priced at Rs. 3500, keeps food cool between 5-15 degrees Celsius without refrigerants or compressors, and targets lower income consumers, farmers, and small businesses. Godrej promoted Chottu Cool through rural and urban post offices by offering a Rs. 300 discount. The product faces challenges of a dispersed market, low incomes, and cultural diversity, which Godrej addressed through learning from consumer insights and keeping the product affordable
Group activity
The document defines groups and their key characteristics such as interaction among members, common interests or goals, and members seeing themselves as part of the group. It discusses different types of groups including formal groups established by an organization, informal groups, and change membership groups. The types and purposes of formal and informal groups are described. Factors influencing why people join groups and the benefits of groups from an organizational perspective are also summarized. Stages of group development including forming, storming, norming, performing, and adjourning are outlined. Alternative theories of group development and some limitations of groups are mentioned. Key aspects related to group norms, tasks, cohesiveness, and increasing/decreasing cohesiveness are defined at a high level
More from Swagat Rath (16)
Recently uploaded
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionHow to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
THE STORY COMMUNICATION Credential 2024.pptx
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Recently uploaded (20)
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Patriotism and Marketing Strategy
- 1. The Patriotic Marketing Tactics Can Boost Brand Image” A Case of Bajaj Vikrant Pride to Ride By Swagat Kumar Rath
- 2. Introduction Marketing Strategy is always linked to three separate things, Market Segmentation, Market Target and Market positioning. Now the leaders of Indian Market change the marketing strategy only in the form of market positioning. Now the era is informative era of marketing. You can find the Digital marketing everywhere. The farmers are using what's aap and face book, ITC chaupal is launching for farmers regarding digitalization. The Rural Moments is highly digitalized and they are more aware about the brands and the products than the busy urban people. So the concept of brand positioning is now changed.
- 3. Patriotic Themes in Marketing Strategies Companies that choose to use patriotic messages in their marketing efforts understand that many consumers allow their sense of national pride influence their purchasing habits. People like to do business with companies that share their values and organizations that demonstrate patriotism in their marketing efforts are often appealing to individuals with a strong sense of national pride. While using patriotic marketing strategies can be very effective, it's vital to maintain the proper tone to avoid sending inappropriate messages. Improperly mixing humour with patriotic messages, for example, is a marketing blunder that can easily backfire. If you're planning to utilize patriotic images in your marketing messages, make sure everything you do remains in good taste and conveys the proper measure of respect for your country.
- 4. PATRIOTIC VIEW AND PERCEPTION ON POTENTIAL CUSTOMERS FOR LIMITED STOCK The Bajaj V15 has to be the most patriotic product ever in the country and automotive industry. The company claims that they have used the metal from the INS. Vikrant, which is India's best and iconic warship till date. The styling is somewhere between a motorcycle and a cruiser, which makes it look a Scrambler inspired motorcycle to an extent
- 5. USING THE MOVIE AIRLIFT AS A MEDIA MARKETING Bajaj used the movie Airlift to attract the customers. As you know it's one of the bet patriotic movie which released on 22nd January 2016.This is one of the best biographic hit movie in Indian cinema. So using this brand Bajaj promoted his bike. It attracts most of the young Indians.
- 6. EMOTIONAL ADVERTISING AND LAUNCH CAMPAIGN ON 26Th JAN 2016 To keep alive the memory of INS Vikrant, Bajaj Auto decided to revolutionize the commuter bike segment with the launch of its new bike, Bajaj V. Unlike any other bike available in the market, it is forged from invincible metal from India's war hero, INS Vikrant. The bike is a reminder of the warrior spirit of India's first aircraft carrier even after it was decommissioned.
- 8. DESIGNING AS PER OLD MILITARY VEHICLE TO ATTRACT Many companies choose to offer discounts and other special offers to active duty military personnel and veterans. This type of patriotic marketing is a sound strategy for many types of businesses. It can help increase business from military personnel, and also conveys the message to the general public that the company has a strong sense of patriotism and for the national pride
- 10. CONCLUSION The Patriotic Marketing is a key to position the brand image inside the mind of the customer. It creates a brand equity for the brand. The Positioning of the brand through patriotism is very cheap and highly effective. The most of social issues raised by patriotism only. So Bajaj is trying, it's best to position the VIKRANT (The Invincible Bike) in customers mind. As you know marketing is defined a concept of changing, innovating and sustaining. So Patriotic Marketing provides a sustainable positioning strategy to boost the brand and make the customer loyal for the country.