BMW is one of the most admired car brands known for delivering the finest design, technology, engineering and quality. Between 2000 and 2005, BMW car sales increased 37% to over 1 million cars as other carmakers struggled. Core to the BMW brand are values of quality, technology, performance, and exclusivity. For customers, BMW provides meaningful value in satisfying desires beyond just acceleration and handling.

1. BMW: the most admired car brand in the world
BMW is one of the best-known brands in the world
,The symbol also identifies the brand as delivering the finest design
.technology, engineering and quality available in motoring today
In the five years up to 2005, when most carmakers struggled with
Falling sales, BMW car sales increased by a further 37% to 1,127,000 cars in
2005
Quality, technology, performance and exclusivity are the BMW brand’s core
Values
BMW, performance is more than just the ability to accelerate quickly and take .
corners at speed
.Customer motivations Core customer needs and values satisfied by the brand
A customer never buys a car – he or she buys meaningful value, the satisfaction of
a
Manifest desire
Cost competitiveness
Discounts and promotions
New offers and products
Accessibility of the product
Quality service
Understanding of cusotmer and his needs
affordability
Five Steps to Dating Your Customer
.Offer the prospect an incentive to volunteer
Using the attention offered by the prospect, offer a curriculum over time, teaching
.the consumer about your product or service
.Reinforce the incentive to guarantee that the prospect maintains the permission
.Offer additional incentives to get even more permission from the consumer
Over time, leverage
.Over time, leverage the permission to change consumer behavior toward profits