A name becomes a brand when consumers associate it with a set of tangible and intangible benefits that they obtain from the product or service, It is the seller’s promise to deliver the same bundle of benefits/services consistently to buyers
Marketing (Product Strategy) - Discuss about levels of product, product classification, brand strategies, packaging and labeling of the consumer products.
Product strategy is like a roadmap, and like a roadmap it’s useful only when you know where you are and where you want to go.The Service Strategy provides guidance on how to design, develop, and implement service management not only as an organizational capability but also as a strategic asset.
Marketing (Product Strategy) - Discuss about levels of product, product classification, brand strategies, packaging and labeling of the consumer products.
Product strategy is like a roadmap, and like a roadmap it’s useful only when you know where you are and where you want to go.The Service Strategy provides guidance on how to design, develop, and implement service management not only as an organizational capability but also as a strategic asset.
Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product
At its essence, creating a product strategy is building a sound hypothesis of how you’ll win in the market. In this presentation, I examine the core areas of product strategy (target customers, meeting their needs, unit economics and competition) and look at how to build a winning product strategy.
Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product
At its essence, creating a product strategy is building a sound hypothesis of how you’ll win in the market. In this presentation, I examine the core areas of product strategy (target customers, meeting their needs, unit economics and competition) and look at how to build a winning product strategy.
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Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
2. WHAT IS A PRODUCT?
A product is any offering by a company to a market that serves to
satisfy customer needs and wants.
It can be an object, service, idea,etc.
Design | Development | Marketing
3. NEW PRODUCT DEVELOPMENT
Most new product development is an improvement on existing products
Less than 10% of new products are totally new concepts.
Design | Development | Marketing
4. SUCCESS RATE OF NEW PRODUCTS
The success rate of new products is very low – less than 5%. ‘You have
to kiss a lot of frogs to find a prince.”
Product obsolescence is rapid with improvements in technology
Shorter PLCs
Design | Development | Marketing
5. PRODUCT DEVELOPMENT STAGES
Idea generation
Idea screening
Concept development and testing
Concept testing
Conjoint analysis – to find out the best valued attributes by consumers
Design | Development | Marketing
6. BUSINESS ANALYSIS
The most customer appealing offer is not always the most profitable to
make
Estimate on costs, sales volumes,pricing and profit levels are made to
find out the optimal price – volume mix.
Breakeven and paybacks
Discounted cash flow projections
Design | Development | Marketing
14. INDUSTRIAL GOODS CLASSIFICATION
Materials and Parts
- raw materials
- manufactured materials and parts
Capital items
Supplies and business services
Design | Development | Marketing
15. PRODUCT MIX
The assortment of products that a
company offers to a market
Width – how many different product
lines?
Length – the number of items in the
product mix
Depth – The no. of variants offered in a
product line
Consistency – how closely the product
lines are related in usage
Design | Development | Marketing
16. PRODUCT LINE DECISIONS
Product rationalization
Market rationalization
Product line length
too long – when profits increase by
dropping a product in the line
too short – when profits increase by
adding products to the product line
Line pruning – capacity restrictions to
decide
Design | Development | Marketing
17. BRAND
A name becomes a brand when consumers associate it with a set of
tangible and intangible benefits that they obtain from the product or
service
It is the seller’s promise to deliver the same bundle of
benefits/services consistently to buyers
Design | Development | Marketing
18. BRAND EQUITY
When a commodity becomes a brand, it is said to have equity.
The premium a brand can command in the market
The difference between the perceived value and the intrinsic value
Design | Development | Marketing
20. BRAND POWER
Customer will change brands for price reasons
Customer is satisfied. No reason to change.
Customer is satisfied and would take pains to get the brand
Customer values the brand and sees it as a friend
Customer is devoted to the brand
Design | Development | Marketing
21. BRAND EQUITY – COMPETITIVE ADVANTAGES
Reduced marketing costs
Trade leverage
Can charge a higher price
Can easily launch brand extensions
Can take some price competition
Design | Development | Marketing
22. MANAGING BRAND EQUITY
Brand Equity needs to be nourished and replenished. We must not flog
the brand for equity to be diluted or dissipated
Store brands
Design | Development | Marketing
23. ADVANTAGES OF BRANDING
Easy for the seller to track down problems
and process orders
Provide legal protection of unique product
features
Branding gives an opportunity to attract
loyal and profitable set of customers
It helps to give a product category at
different segments, having separate
bundle of benefits
It helps build corporate image
It minimises harm to company reputation if
the brand fails
Design | Development | Marketing
25. UMBRELLA BRAND
Products from different categories under one brand
Dangerous to the brand if the principal brand fails
Sometimes the company name is prefixed to the brand. In such cases
the company name gives it legitimacy. The product name
individualises it.
Design | Development | Marketing
26. NAMING THE BRAND
Product benefits
Product qualities
Easy to pronounce
Should be distinctive
Should not have poor meanings in other languages and countries
Design | Development | Marketing
27. BRAND STRATEGY
Line extension – existing brand name
extended to new sizes in the existing
product category
Brand extension – brand name extended to
new product categories
Multibrands – new brands in the same
product category
New brands – new product in a different
product category
Cobrands –brands bearing two or more well
known brand names
Design | Development | Marketing
28. BRAND REPOSITIONING
This may be required after a few years to face new competition and
changing customer preferences
Design | Development | Marketing
29. PACKAGING
Includes the activities of designing and producing the container for a
product
Packaging is done at three levels
- primary
- secondary
- shipping
Design | Development | Marketing
30. PACKAGING AS A MARKETING TOOL
Self service
Consumer affluence
Company and brand image
innovation
Design | Development | Marketing
33. LABELS AS A MARKETING TOOL
Labels need to change with time or packaging changes to give it a
contemporary and fresh look
Design | Development | Marketing