DEMARKETING IS IT EFFECTIVE

1. MARKETING MANAGEMENT
DEMARKETING IS IT effective…
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2. PRESENTED BY-
Vishal kumar(16141)
Vishal kumar verma(16142)
Vikash kumar sharma(16139)
Vinod singh pokhariya(16140)
Vivek choudhary(16143)
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3. CONTENT
DEMARKETING
MEANING OF DEMARKETING
FORMS OF DEMARCATING
DEMARKETING STRATEGIES
DEMARCATING OF PAPER PRODUCTS
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4. INTRODUCTION
It is a strategy in which marketers intentionally try to bring down
the demand of a product. In this case effort is made to decrease
and not to destroy the demand.
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5. Meaning
Businessdictionary.com defines Demarcating as:
•Efforts aimed at discouraging (not destroying) the demand for a
product.
 a firm cannot supply in large-enough quantities.
 Want to promote their product and the company is not having
so much profit with the sale of that product.
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6. Examples
 This happened in case of Tata Nano ,when the
demand for for Tata Nano increased from its supply
level then Tata started promoting their other product
and completely stopped the promotion of Tata Nano.
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7. Different forms of demarcating
 GENERAL DEMARKETING
 SELECTIVE DEMARKETING
 OESTENSIBLE DEMARKETING
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8. General demarketing
•To reduce the demand in general . General
Demarketing is used when a firm (or government)
wants to Demarket to everyone . general Demarketing
is required when a company wants to shrink the level of
total demand.
•For e.g.. Government wants to Demarket cigarettes
and alcohol.
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9. Selective demarketing
Here a target set of consumers are discouraged from
purchases . It is to protect the core/loyal customers
For e.g. : A landlord might demarket its property to a
group of students if he prefers family for rent purposes.
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10. Ostensible demarketing
Occurs when a seller creates an artificial or perceived
shortage to whet consumer appetites.
Limited distribution of goods may induce consumers to
stockpile these “hard to get” items.
For e.g.. : BMW announced in 1997 that it was having
to restrict supply to the UK market.
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11. Demarketing strategies
CAN BE CATEGORIZED AS
1. passive demarketing
2. Active demarketing
3. Complete demarketing
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12. Passive demarketing
Here only consumers unaffected by demarketing
program continue to use the product.
For e.g.: warning on cigarettes and highlighting harmful
of cigarettes on health comes under preview of passive
demarketing.
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13. Active demarketing
It uses the marketing mix to decrease demand in
several or every market segment.
For eg. Regulating prices to reduce consumptions of
products.
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14. Complete demarketing
It ceases sales of the product.
For eg. Recall of products from market in case of
unsuitability to the market
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15. Demarcating of Paper
Products
Promoting the use of paperless products at home and in the office
to save the trees, is an example of demarcating paper products.
Pennsylvania, Texas, Wisconsin, and other states are now issuing
electronic vehicle titles.
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16. How we can reduce paper use
Change your bills to 'paperless' and pay them online or by
phone. ...
Save online receipts in a folder on your computer. ..
Minimize your use of paper. ...
Don't use a bigger piece of paper than you need. ...
Use paper from recycling bins for notes, etc.
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17. Our references-
 https://www.google.co.in/search?q=definition+of+demarketing&espv=2&biw=1366
&bih=662&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjL3KqKx-
fPAhVHuY8KHajsCNMQ_AUIBigB#imgrc=5wdZvdcFONNQbM%3A.
 www.businessdictionary.com/definition/demarketing.html.
 https://en.wikipedia.org/wiki/Demarketing.
 https://www.google.co.in/search?q=Paper+Products&biw=1366&bih=613&source=l
nms&sa=X&ved=0ahUKEwj_utqOzufPAhVMNY8KHejDBKkQ_AUIBSgA&dpr=
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