Concerns in Marketing Positioning

Baijnath Pandey (Emcee Pandey)
Baijnath Pandey (Emcee Pandey)Marketing & Communications Specialist at Mindtree
MAIN CONCERNS IN POSITIONING,[object Object]
A Product cannot Everything to Everyone ; Hence ,the importance of positioning,[object Object]
Positioning Means Putting a Product in a Predetermined Orbit,[object Object]
Positioning connect product offering with target market,[object Object]
While positioning a brand, firm has to Reckon Competitors –Especially the leader’s –positioning ,[object Object]
Concerns in Marketing Positioning
Positioning is not over at one stroke; it has to be Monitored and Adapted,[object Object]
Product positioning and value proposition,[object Object]
Concerns in Marketing Positioning
1 of 9

Recommended

New product planning stages by
New product planning stages New product planning stages
New product planning stages Moinuddin Kafi
137 views33 slides
Lamb N11 by
Lamb N11Lamb N11
Lamb N11Laurie Nalepa
302 views2 slides
New Product Development Process by
New Product Development ProcessNew Product Development Process
New Product Development ProcessAnvesh Sharma
945 views14 slides
NEW PRODUCT DEVELOPMENT- Types of new Product by
NEW PRODUCT DEVELOPMENT- Types of new ProductNEW PRODUCT DEVELOPMENT- Types of new Product
NEW PRODUCT DEVELOPMENT- Types of new ProductTrinity Dwarka
5.2K views11 slides
NEW PRODUCT DEVELOPMENT PROCESS. by
NEW PRODUCT DEVELOPMENT PROCESS.NEW PRODUCT DEVELOPMENT PROCESS.
NEW PRODUCT DEVELOPMENT PROCESS.Ashray Patil
1K views14 slides
New product development by
New product  developmentNew product  development
New product developmentSagar Gadekar
18.7K views36 slides

More Related Content

What's hot

What is product development and its process? by
What is product development and its process?What is product development and its process?
What is product development and its process?ONE BCG
1.4K views23 slides
18981370 new-product-development-process-120614123155-phpapp02 by
18981370 new-product-development-process-120614123155-phpapp0218981370 new-product-development-process-120614123155-phpapp02
18981370 new-product-development-process-120614123155-phpapp02mir_rasel _siddike
134 views18 slides
New Product and its development process by
New Product and its development processNew Product and its development process
New Product and its development processShrestha Eliya
1.5K views20 slides
Product development-stages by
Product development-stagesProduct development-stages
Product development-stagesSameer Mathur
2.1K views12 slides
Product and product life cycle and strategies by
Product and product life cycle and strategies Product and product life cycle and strategies
Product and product life cycle and strategies Girish Jadhwani
301 views10 slides
new product development,plc,operations in npd by
new product development,plc,operations in npdnew product development,plc,operations in npd
new product development,plc,operations in npdnandhinibavana
1.3K views27 slides

What's hot(19)

What is product development and its process? by ONE BCG
What is product development and its process?What is product development and its process?
What is product development and its process?
ONE BCG1.4K views
18981370 new-product-development-process-120614123155-phpapp02 by mir_rasel _siddike
18981370 new-product-development-process-120614123155-phpapp0218981370 new-product-development-process-120614123155-phpapp02
18981370 new-product-development-process-120614123155-phpapp02
mir_rasel _siddike134 views
New Product and its development process by Shrestha Eliya
New Product and its development processNew Product and its development process
New Product and its development process
Shrestha Eliya1.5K views
Product development-stages by Sameer Mathur
Product development-stagesProduct development-stages
Product development-stages
Sameer Mathur2.1K views
Product and product life cycle and strategies by Girish Jadhwani
Product and product life cycle and strategies Product and product life cycle and strategies
Product and product life cycle and strategies
Girish Jadhwani301 views
new product development,plc,operations in npd by nandhinibavana
new product development,plc,operations in npdnew product development,plc,operations in npd
new product development,plc,operations in npd
nandhinibavana1.3K views
Managing new product development process by Sameer mathur
Managing new product development processManaging new product development process
Managing new product development process
Sameer mathur2.7K views
Strategic Marketing EBMA 3715 Unit 6 & 7 (Chapter 6 & 7) by TEAM SN
Strategic Marketing EBMA 3715 Unit 6 & 7 (Chapter 6 & 7) Strategic Marketing EBMA 3715 Unit 6 & 7 (Chapter 6 & 7)
Strategic Marketing EBMA 3715 Unit 6 & 7 (Chapter 6 & 7)
TEAM SN185 views
Product planning & development by Soma Giri
Product planning & developmentProduct planning & development
Product planning & development
Soma Giri72.2K views
Global Product Strategies by Raymond Koh
Global Product StrategiesGlobal Product Strategies
Global Product Strategies
Raymond Koh30.5K views
The new product process by Lena Argosino
The new product processThe new product process
The new product process
Lena Argosino1.4K views
New Product Development by Shahzad Khan
New Product DevelopmentNew Product Development
New Product Development
Shahzad Khan6.2K views
Marketing Management - 4 Ps by Sarosh Gul
Marketing Management - 4 PsMarketing Management - 4 Ps
Marketing Management - 4 Ps
Sarosh Gul4.1K views

More from Baijnath Pandey (Emcee Pandey)

Emcee Pandey_Anchor by
Emcee Pandey_Anchor Emcee Pandey_Anchor
Emcee Pandey_Anchor Baijnath Pandey (Emcee Pandey)
1.8K views40 slides
Sustainability-Management Using Systems Thinking in Indian Hotel Industry by ... by
Sustainability-Management Using Systems Thinking in Indian Hotel Industry by ...Sustainability-Management Using Systems Thinking in Indian Hotel Industry by ...
Sustainability-Management Using Systems Thinking in Indian Hotel Industry by ...Baijnath Pandey (Emcee Pandey)
1.9K views30 slides
Sustainability management baijnath_pandey by
Sustainability management baijnath_pandeySustainability management baijnath_pandey
Sustainability management baijnath_pandeyBaijnath Pandey (Emcee Pandey)
366 views30 slides
Sustainability management baijnath_pandey by
Sustainability management baijnath_pandeySustainability management baijnath_pandey
Sustainability management baijnath_pandeyBaijnath Pandey (Emcee Pandey)
250 views30 slides
IMC (Integrated Marketing Communications) Strategies In Rural India: Issues a... by
IMC (Integrated Marketing Communications) Strategies In Rural India: Issues a...IMC (Integrated Marketing Communications) Strategies In Rural India: Issues a...
IMC (Integrated Marketing Communications) Strategies In Rural India: Issues a...Baijnath Pandey (Emcee Pandey)
3.9K views19 slides
Dream MBA in 2020 by
Dream MBA in 2020Dream MBA in 2020
Dream MBA in 2020Baijnath Pandey (Emcee Pandey)
479 views32 slides

More from Baijnath Pandey (Emcee Pandey)(20)

Recently uploaded

Ask The Expert! Nonprofit Website Tools, Tips, and Technology.pdf by
 Ask The Expert! Nonprofit Website Tools, Tips, and Technology.pdf Ask The Expert! Nonprofit Website Tools, Tips, and Technology.pdf
Ask The Expert! Nonprofit Website Tools, Tips, and Technology.pdfTechSoup
62 views28 slides
UNIT NO 13 ORGANISMS AND POPULATION.pptx by
UNIT NO 13 ORGANISMS AND POPULATION.pptxUNIT NO 13 ORGANISMS AND POPULATION.pptx
UNIT NO 13 ORGANISMS AND POPULATION.pptxMadhuri Bhande
43 views33 slides
JQUERY.pdf by
JQUERY.pdfJQUERY.pdf
JQUERY.pdfArthyR3
107 views22 slides
Education of marginalized and socially disadvantages segments.pptx by
Education of marginalized and socially disadvantages segments.pptxEducation of marginalized and socially disadvantages segments.pptx
Education of marginalized and socially disadvantages segments.pptxGarimaBhati5
47 views36 slides
Thanksgiving!.pdf by
Thanksgiving!.pdfThanksgiving!.pdf
Thanksgiving!.pdfEnglishCEIPdeSigeiro
568 views17 slides
12.5.23 Poverty and Precarity.pptx by
12.5.23 Poverty and Precarity.pptx12.5.23 Poverty and Precarity.pptx
12.5.23 Poverty and Precarity.pptxmary850239
514 views30 slides

Recently uploaded(20)

Ask The Expert! Nonprofit Website Tools, Tips, and Technology.pdf by TechSoup
 Ask The Expert! Nonprofit Website Tools, Tips, and Technology.pdf Ask The Expert! Nonprofit Website Tools, Tips, and Technology.pdf
Ask The Expert! Nonprofit Website Tools, Tips, and Technology.pdf
TechSoup 62 views
UNIT NO 13 ORGANISMS AND POPULATION.pptx by Madhuri Bhande
UNIT NO 13 ORGANISMS AND POPULATION.pptxUNIT NO 13 ORGANISMS AND POPULATION.pptx
UNIT NO 13 ORGANISMS AND POPULATION.pptx
Madhuri Bhande43 views
JQUERY.pdf by ArthyR3
JQUERY.pdfJQUERY.pdf
JQUERY.pdf
ArthyR3107 views
Education of marginalized and socially disadvantages segments.pptx by GarimaBhati5
Education of marginalized and socially disadvantages segments.pptxEducation of marginalized and socially disadvantages segments.pptx
Education of marginalized and socially disadvantages segments.pptx
GarimaBhati547 views
12.5.23 Poverty and Precarity.pptx by mary850239
12.5.23 Poverty and Precarity.pptx12.5.23 Poverty and Precarity.pptx
12.5.23 Poverty and Precarity.pptx
mary850239514 views
ANGULARJS.pdf by ArthyR3
ANGULARJS.pdfANGULARJS.pdf
ANGULARJS.pdf
ArthyR352 views
Monthly Information Session for MV Asterix (November) by Esquimalt MFRC
Monthly Information Session for MV Asterix (November)Monthly Information Session for MV Asterix (November)
Monthly Information Session for MV Asterix (November)
Esquimalt MFRC213 views
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (FRIE... by Nguyen Thanh Tu Collection
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (FRIE...BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (FRIE...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (FRIE...
Interaction of microorganisms with vascular plants.pptx by MicrobiologyMicro
Interaction of microorganisms with vascular plants.pptxInteraction of microorganisms with vascular plants.pptx
Interaction of microorganisms with vascular plants.pptx
Pharmaceutical Analysis PPT (BP 102T) by yakshpharmacy009
Pharmaceutical Analysis PPT (BP 102T) Pharmaceutical Analysis PPT (BP 102T)
Pharmaceutical Analysis PPT (BP 102T)
yakshpharmacy009116 views
Payment Integration using Braintree Connector | MuleSoft Mysore Meetup #37 by MysoreMuleSoftMeetup
Payment Integration using Braintree Connector | MuleSoft Mysore Meetup #37Payment Integration using Braintree Connector | MuleSoft Mysore Meetup #37
Payment Integration using Braintree Connector | MuleSoft Mysore Meetup #37
Creative Restart 2023: Atila Martins - Craft: A Necessity, Not a Choice by Taste
Creative Restart 2023: Atila Martins - Craft: A Necessity, Not a ChoiceCreative Restart 2023: Atila Martins - Craft: A Necessity, Not a Choice
Creative Restart 2023: Atila Martins - Craft: A Necessity, Not a Choice
Taste52 views
JRN 362 - Lecture Twenty-Three (Epilogue) by Rich Hanley
JRN 362 - Lecture Twenty-Three (Epilogue)JRN 362 - Lecture Twenty-Three (Epilogue)
JRN 362 - Lecture Twenty-Three (Epilogue)
Rich Hanley43 views
INT-244 Topic 6b Confucianism by S Meyer
INT-244 Topic 6b ConfucianismINT-244 Topic 6b Confucianism
INT-244 Topic 6b Confucianism
S Meyer49 views

Concerns in Marketing Positioning

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 7.
  • 8.