The document discusses applying systems thinking concepts to sustainability management in the Indian hotel industry. It outlines the research methodology used, which included interviews with hotel executives and reviews of literature. It then provides an overview of the growing Indian hotel industry and some of the sustainability challenges it faces around resources like energy, water and waste management. The document advocates that systems thinking can help hotels address interconnected issues and proposes some examples of how systems thinking principles could be applied to sustainability areas like construction, energy efficiency and waste management.
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An award winning research work, using snowball sampling technique to help Indian Hotels achieve sustainability using Systems Thinking. This paper provides an overview of the systems-thinking approach and its application in the Indian Hotel Industry perspective. This study shows that systems-thinking has proved to be an effective and powerful tool to explain the complexities of the systems in a hotel. It has helped to simplify, clarify and more importantly integrate isolated problems associated with the industry, and provided a mechanism for group learning and decision making to achieve desirable outcomes. The paper, thus, is an attempt to analyse some of the most pressing-issues of Indian hotel industry and then finally apply systems-thinking to solve them for sustainable development.
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1. Systems-Thinking Concept: A
Unique Tool For Sustainability
Management In The Indian
Hotel Industry
By:
Baijnath Pandey
Sujith S. Nair
2. Agenda:
Research Methodology/Objective/Key-Words
Overview: Indian Hotel Industry
Sustainability Management
Systems-Thinking…What Is It???
Applying Systems-Thinking in Indian Hotels
Context
31-Oct-14 Manasamanthana-2011 2
3. KeyWords:
Open system, sustainability, systems-thinking, resources,
and sustainable hotel management
Objective:
To understand and analyse some of the most common and
critical issues of Indian hotel industry and then finally
apply systems-thinking to solve them for sustainable
development.
31-Oct-14 Manasamanthana-2011 3
4. Data Collection Method:
Primary Data:
From hotel executives, of four core operation departments
Secondary Data:
Books, journals, magazines, previous-research works and
websites of international repute
31-Oct-14 Manasamanthana-2011 4
5. Sampling Method:
Snowball sampling
Sampling Units:
Sampling units are the hotels in the four geographical
divisions of India
Sampling Size:
25 hotel executives in India, belonging to 25 different
hotels such as Taj, ITC, Oberoi, Leela, Marriot, Hyatt,
Park etc
31-Oct-14 Manasamanthana-2011 5
6. Agenda:
Research Methodology/Objective/Key-Words
Overview: Indian Hotel Industry
Sustainability Management
Systems-Thinking…What Is It???
Applying Systems-Thinking in Indian Hotels
Context
31-Oct-14 Manasamanthana-2011 6
7. Indian hotels have a supply of around
1, 10,000 rooms
58.4 million inbound tourists in 2009-2010
Demands expected to soar to 70 million per yr by 2014
A situation of shortage of about 150,000 hotel-rooms,
fuelling to the tariff
31-Oct-14 Manasamanthana-2011 7
8. Encouraging picture for the Indian hotel industry
However…….
This also raises the challenge of not only to meet these
demands but also to sustain in the long run
31-Oct-14 Manasamanthana-2011 8
9. Agenda:
Research Methodology/Objective/Key-Words
Overview: Indian Hotel Industry
Sustainability Management
Systems-Thinking…What Is It???
Applying Systems-Thinking in Indian Hotels
Context
31-Oct-14 Manasamanthana-2011 9
10. “Everything is connected with
everything else; but not all things are
connected by the short and straight
roads we expected.”
CS Lewis
11. “Systems-thinking is a discipline for identifying the
underlying structures in complex situations and for
discerning high leverage points. Systems-thinking is
also an analytical approach that addresses a system
and its associated external context as a whole that
cannot be analysed solely through reduction of the
system to its component parts.”
Dr. Oswald Mascarenhas
12. 11 Laws of Systems Thinking
Law -1: Today’s problems come from
yesterday’s solutions.
Law-2: The harder you push, the harder the
system pushes back.
Law-3: Behaviour grows better before it
grows worse
Law-4: The easy way out usually leads
back in.
Law-5: The cure can be worse than the
disease
13. Law-6: Faster is slower.
Law-7: Causes and the Effects are not
closely related in time and Space.
Law-8: Small changes can produce big
results.
Law-9: You can have your cake and eat it
too, but not at once.
Law-10: Dividing an elephant in half does
not create two elephants.
Law-11: There is no blame.
14. Agenda:
Research Methodology/Objective/Key-Words
Overview: Indian Hotel Industry
Sustainability Management
Systems-Thinking…What Is It???
Applying Systems-Thinking in Indian Hotels
Context
31-Oct-14 Manasamanthana-2011 14
15. Sustainable Construction:
Creating and operating a healthy built
environment
For example, using vacuumed glasses not only
the power of day-light but thereby reducing the
lighting fixtures
31-Oct-14 Manasamanthana-2011 15
17. Water Conservation
It is estimated that by 2012, water use will
increase to approximately 475 gallons per day,
for the Indian hotels
Potential impacts on the environment and
water supplies
31-Oct-14 Manasamanthana-2011 17
18. Systems’ Cause and Effect Model for
Acute
shortage in
& around
the Locality
Water conservation
CAUSE
•Water
leakage
•Inefficient
usage of
water
Depleting
Ground
Water
Level
Water to
floors
Water
from
reservoir
EFFECT
Water
Shortage
31-Oct-14 Manasamanthana-2011 18
19. Energy Efficiency
“Small changes can produce big results”.
Expensive energy requirements
Wastage of Energy
Source: Eco Energy, June 2010
Source: Eco Energy, June 2010
31-Oct-14 Manasamanthana-2011 19
20. Increased
Cost
CAUSE
Inefficient
usage of
Energy
Ineffective
Cooling
System
Light
Fixtures
Inapprop
riate
location
EFFECT
Energy
Shortage
Cause and Effect M Model for Energy Conservation
Cause and Effect Model for Energy Conservation
31-Oct-14 Manasamanthana-2011 20
21. e-waste or
Solid/liquid waste
Waste Management
Waste in hotels can be:
e-waste
Solid/liquid waste
31-Oct-14 Manasamanthana-2011 21
22. Cause and Effect Model for Waste Management
Effect on
Locality
CAUSE
Ineffective
Waste
Management
Environme
ntal
Pollution
Under
utilization
of
resources
Under
Usage of
Incinerator
EFFECT
Waste
Accumulation
31-Oct-14 Manasamanthana-2011 22
23. e-Waste Management
e-Waste Management
“The cure can be worse than the disease”.
Computer parts, fused lamps, card keys
Products once discarded become a potential
source of radio-active substance
31-Oct-14 Manasamanthana-2011 23
25. Solid/Liquid Waste Management
The statistics showed that from 2008-2010, the hotel
waste consisted of 46% food waste, 25.3% paper, 11.7%
cardboard, 6.7% plastics, 5.6% glass, and 4.5% metals.
Waste-management can help creating a more
environmentally friendly hotel. Plus cutting down cost…
31-Oct-14 Manasamanthana-2011 25
26. “There Is No Blame”
Hotel Marriott Mumbai, India, they took up part of
the blame and have come up with expensive
device-crushers that crush over 1,000 florescent
bulbs and pack them in to 55-gallon drums. The
machine uses negative pressure ventilation and a
mercury-absorbing filter or cold trap to contain
mercury vapour.
31-Oct-14 Manasamanthana-2011 26
28. References:
Books:
•Senge, Peter M.(1996), The Fifth Discipline: The Art and practice of Learning
organizations, New York Currency : Doubleday
•Ackoff, R. L., Magidson, J., & Addiso, H. J. (2006). Idealized design: creating
organization's future. New Jersey: Wharton School Pub.
•Mascarenhas, Oswald A. J, (2011), Business transformation strategies: the
leader as innovation manager. New Delhi: Sage Publications
•Charles,Kilbert J. (2005), Sustainable construction: green building design
Articles, Journals and Magazines:
•Han-Shen Chen, Tsuifang Hsieh, January 2011 An environmental
performance assessment of the hotel: industry using an ecological footprint,
Journal of Hospitality Management and Tourism Vol. 2 (1) pp. 1-11
•Alexander Sarah, September 2002 Green hotels: Opportunities and
Resources for Success, Zero Waste Alliance, Vol. 1
•Crawford Michael G. August 2010 Impact of hotels on biodiversity and
environment, Articlesinput.com
31-Oct-14 Manasamanthana-2011 28