This document discusses different product positioning strategies including using product characteristics or customer benefits, the price-quality approach, use or application approach, product-user approach, product-class approach, cultural symbol approach, competitor approach, brand positioning strategy, and corporate positioning strategy. Some key points are that positioning can be done based on physical or pseudo-physical product characteristics, benefits, price vs quality, intended user, cultural symbols, or in comparison to competitors. The goal is to conceptually position the product or company in the target consumer's mind.