Marketing is different than advertising. But there are simple visual models to orient you to what you should say based on lean startup and UX habit models.
Various Marketing Models: The SCOPE Planning Model, The Marketing Hourglass, The Brand Engagement Cycle, Basic Model of Ecommerce Design, Content Channels, The VAULT CRM Model, The Risk - Reward Matrix
It's an informative presentation especially in Marketing/ Advertising sectors. Containing several guidelines and pictures as examples.
Try to have a peek. I'm sure you will enjoy it.
Various Marketing Models: The SCOPE Planning Model, The Marketing Hourglass, The Brand Engagement Cycle, Basic Model of Ecommerce Design, Content Channels, The VAULT CRM Model, The Risk - Reward Matrix
It's an informative presentation especially in Marketing/ Advertising sectors. Containing several guidelines and pictures as examples.
Try to have a peek. I'm sure you will enjoy it.
Our Product Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to develop a comprehensive product marketing plan.
This is a powerpoint presentation designed to be used in a Business Class. The focus of this presentation is on a Target Market and How to determine a Target Market. This presentation was desinged for educational purposes.
Startup teams when fused with corporate innovation can be a powerful combination. These teams have the potential to either deliver an atomic amount of value or completely blow-up the culture of the core business. This session presents learnings from a decade of creating startup-style teams both inside and outside corporations. Explore how to tune your reactor of innovation or product development, colliding process with teams in new ways.
Can your team reinvent one of the oldest products in existence - the wallet? You’ll have just 10 minutes to compete in a wallet economy. After this challenge, you’ll rethink how you do design thinking as an individual and as a team.
We’re all in a constant race to innovate, but what value are we really creating for whom? While we often hear of million dollar ideas born from the back of bar napkins, innovation rarely comes from drunken serendipity, but rather from a sober, scientific and structured method. This session explores the fusion of design and venture thinking in large corporate environments and the role we all play while running on the innovation track. This interactive session will take the audience through the value sprint framework, an experimental process that combines Diana Kander’s All in Startup book, the Scaled Agile Framework, Lean Startup Model, Google Design Sprint and work from the Stanford D School. In the spirit of lean agile, we’ll share what we’ve learned, get your feedback and collaborate on ways to improve how we design value together.
Charting a UX Strategist Course in 90 DaysJon Kohrs
So often we hear of the organization’s journey from zero to UX strategy. In so many, a UX strategist sets the course for sea change from within. Whether you are currently a UX strategist or working to become one, your first 90 days of rowing are make or break. This session explores UX strategy from the view of the UX strategist charting an organization’s very first experiment with the role. From rocking against the waves of business strategy to navigating the political undercurrent, a little luck and a lot of 2014 UXstrat content can make all the difference.
Make Love Not War: The Marriage Between Content Creators and DesignersJon Kohrs
You can apply cognitive behavioral marriage therapy to analyze team conflicts. This is the slide deck we adapted from SXSW 2015 for the Richmond UX community. Email cogno@crocstar.com for a free conflict consultation.
Connecting the Dots With Your OrganizationJon Kohrs
Everyone’s connected to their organization, but it’s about the lines not the dots. Using the Eisenhower grid, there is an interactive way to connect yourself to the measurements within a company.
Our Product Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to develop a comprehensive product marketing plan.
This is a powerpoint presentation designed to be used in a Business Class. The focus of this presentation is on a Target Market and How to determine a Target Market. This presentation was desinged for educational purposes.
Startup teams when fused with corporate innovation can be a powerful combination. These teams have the potential to either deliver an atomic amount of value or completely blow-up the culture of the core business. This session presents learnings from a decade of creating startup-style teams both inside and outside corporations. Explore how to tune your reactor of innovation or product development, colliding process with teams in new ways.
Can your team reinvent one of the oldest products in existence - the wallet? You’ll have just 10 minutes to compete in a wallet economy. After this challenge, you’ll rethink how you do design thinking as an individual and as a team.
We’re all in a constant race to innovate, but what value are we really creating for whom? While we often hear of million dollar ideas born from the back of bar napkins, innovation rarely comes from drunken serendipity, but rather from a sober, scientific and structured method. This session explores the fusion of design and venture thinking in large corporate environments and the role we all play while running on the innovation track. This interactive session will take the audience through the value sprint framework, an experimental process that combines Diana Kander’s All in Startup book, the Scaled Agile Framework, Lean Startup Model, Google Design Sprint and work from the Stanford D School. In the spirit of lean agile, we’ll share what we’ve learned, get your feedback and collaborate on ways to improve how we design value together.
Charting a UX Strategist Course in 90 DaysJon Kohrs
So often we hear of the organization’s journey from zero to UX strategy. In so many, a UX strategist sets the course for sea change from within. Whether you are currently a UX strategist or working to become one, your first 90 days of rowing are make or break. This session explores UX strategy from the view of the UX strategist charting an organization’s very first experiment with the role. From rocking against the waves of business strategy to navigating the political undercurrent, a little luck and a lot of 2014 UXstrat content can make all the difference.
Make Love Not War: The Marriage Between Content Creators and DesignersJon Kohrs
You can apply cognitive behavioral marriage therapy to analyze team conflicts. This is the slide deck we adapted from SXSW 2015 for the Richmond UX community. Email cogno@crocstar.com for a free conflict consultation.
Connecting the Dots With Your OrganizationJon Kohrs
Everyone’s connected to their organization, but it’s about the lines not the dots. Using the Eisenhower grid, there is an interactive way to connect yourself to the measurements within a company.
The most basic technology and process we use today to fish was introduced 40,000 years ago. While human factors and user experience (UX) are more recent sciences, they are more similar to fishing than you may think. Let’s explore the history and evolution of fishing, and what the art and science of fly fishing can teach us about the future of UX. From fly patterns to casting techniques, we'll wade in the water together and learn how to hook tomorrow's changing user.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
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MARKETING MODELS | UMKC ENACTUS BAB PRESENTATION | OCTOBER 21, 2014
“ Fo us ome se men , m p odu /se e/ dea s
mos mpo an bene s be ause ompa ed o ompe o
o a e na e, e d e en a o s.