Product positioning and marketing strategy presentation of tablet pc market between samsung note 10.1 vs iPad 4. Presentation includes use of Multi-Dimensional Scaling, Advertising Approach
هذا الجروب لكل طالبى التطوير و التعلم لدراسات ماجستير إدارة الأعمال وللخريجين الجدد للتمتع بكافة ماتوصلت له علوم إدارة الأعمال من تحديثات يعتمد عليها لمواجهة تحديات سوق العمل
الموقع الرسمي لنا :http://mbarabia.com/
البريد الالكتروني :mbarab3a@gmail.com
هذا الجروب لكل طالبى التطوير و التعلم لدراسات ماجستير إدارة الأعمال وللخريجين الجدد للتمتع بكافة ماتوصلت له علوم إدارة الأعمال من تحديثات يعتمد عليها لمواجهة تحديات سوق العمل
الموقع الرسمي لنا :http://mbarabia.com/
البريد الالكتروني :mbarab3a@gmail.com
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A simple market entry analysis for a company called ZTE who wants to enter the Indian market to launch their handsets. They have been successful in China.
Brand Amplitude's perspective on measuring brand equity. Includes definition of brand equity, review of brand equity measurement approaches by leading academics and practitioners (Keller, Aaker, Reichfeld, Rust, Gregory, Gerzema, more). Includes examples of brand measures and in-depth examination of share tiering approach to measuring equity.
A simple market entry analysis for a company called ZTE who wants to enter the Indian market to launch their handsets. They have been successful in China.
Service Positioning
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In “The New Positioning: The Latest on the World's #1 Business Strategy”, Jack Trout distills the essence of positioning into the following four principles
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https://beloved-brands.com/brand-positioning/
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Product Positioning Strategy: Samsung Note 10.1 vs iPad 4
1. FINAL PRESENTATION ADMS 4250
Marketing Strategy: Analysis of Positioning Strategies between
Competing Firms
2. INTRODUCTION
Direct positioning strategy comparison of Samsung Galaxy
Note 10.1 vs. Apple iPad 4
Both the products compete in the Tablet Computer Industry
Basic functionalities of a Tablet includes
- Browse the internet
- Entertainment/Media – Music, videos, pictures, games, etc.
- Portable mobile document storage device
- Video Teleconferencing
Advanced Tablets incorporate technologies such as GPS and
Sketchbook.
3. PRODUCT COMPARISON
Samsung Galaxy Note 10.1 Apple iPad 4
10.1 inch LCD Display 9.7 inch LCD
1,280 x 800 Resolution 2,048 x 1,536
Android 4.0 OS iOS 6.0
5MP Rear Camera 5MP
$499 (32 GB) Price $499 (16 GB)
5. PHYSICAL ATTRIBUTES
PRICE :
Indication of features and quality. Can be as expensive as buying a
conventional laptop.
STORAGE :
16 GB, 32 GB and 64 GB to hold Media and document files.
DISPLAY:
Primary interface for user. Preview, edit, browse, etc.
RESOLUTION:
Clarity and sharpness of picture quality.
EXTRA FEATURES :
Retina display, Stylus Pen, Phone Capabilities, etc.
8. PHYSICAL ATTRIBUTES
PRESENTATION IN ADVERTISING
SAMSUNG GALAXY NOTE 10.1
Informative Advertising – Differentiation based on product attributes. The
objective is to provide customers with information about the products Points of
Difference.
APPLE IPAD 4th GEN
Combination of Reminder & Re-enforcement Advertising – Practiced by strong
established brands. Reinforcement is aimed at current customers and aims to
persuade them that they made the right choice
14. CONCLUSION
The NOTE 10.1 and iPAD 4 DO NOT compete head to head
NOTE 10.1 positioning focused on utilization of tablet as Professional and
Productivity tool, including and beyond just an entertainment device.
NOTE target segment: Students & Professionals
iPad 4 positioning focus on Premium, Innovative, High Performance, Media
and Functionality utility.
iPad 4 target segment: Premium Media Consumers
EDUCATIONAL
Education & Productivity
Note 10.1
iPadP
i 4 A
D
Entertainment
ENTERTAINMENT