Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at viral email marketing , the resources required, along with the action plan, tips, and additional considerations in running your campaign.
V iral email marketing Viral marketing is a useful and completely safe way of reaching more customers in a completely legitimate and harmless way. Viral email marketing is the idea of getting recipients to send out your emails to maximum people, by offering them reasons to forward your emails to others.
Cost and timeframe The costs for this type of campaign are negligible. The only costs you may need to bear is the price of purchasing a leads list, and any free products or offers if you wish to give away. Blasting out emails to thousands of contacts is quite easy and can be done almost instantly, but you should allow some time for them to be forwarded on to other users.
Action plan You should place all emphasis on the up-front creation of the message, and on the compilation of a great list of leads and email addresses. Remember, it should be thought of as an ongoing process, not a one-time mailing.
Tips You should always be looking for ways to increase your leads and mailing lists. Offering discounts and rewards to good customers is a great ways to show your appreciation, as well as to earn you a good reputation. Adding a &quot;Buy Now&quot; button to your emails which offer deals allows you to track sales directly from email campaigns and to judge quickly and easily how well your viral email forwarding campaign is working.
Additional considerations A growing way to use the viral effect is through interesting, strange, funny, wacky, or any other kind of video or photo which is sure to grab someone's attention on your website or blog.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.