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B2 B Advertising Revised


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B2 B Advertising Revised

  1. 2. <ul><li>NextBee Media </li></ul><ul><li>Software Platform For Word of Mouth Marketing </li></ul>
  2. 3. <ul><li>B2B Advertising </li></ul><ul><li>Investments and resources </li></ul><ul><li>Time </li></ul><ul><li>Suggested approach </li></ul><ul><li>Tips on B2B advertising </li></ul>Outline
  3. 4. <ul><li>Business to Business advertising </li></ul><ul><li>Targeted towards corporate </li></ul><ul><li>or business buyers </li></ul><ul><li>Also called as institutional sales </li></ul>B2B Advertising
  4. 5. <ul><li>B2B advertising is flexible in terms of cost </li></ul><ul><li>B2B advertising is categorized as print media and electronic media </li></ul><ul><li>Print media campaign – cost depends as per size, colors, layouts, and complexity </li></ul><ul><li>Electronic media campaign – cost depends upon designs, websites, and the amount of creativity involved </li></ul>Investments and resources
  5. 6. <ul><li>Online B2B campaign – </li></ul><ul><li>a few hours or a day </li></ul><ul><li>Print B2b campaign – </li></ul><ul><li>Time consuming </li></ul>Time
  6. 7. Suggested approach <ul><li>Understand your client and the corporate culture </li></ul><ul><li>Explain your product’s importance in your client’s business </li></ul><ul><li>Design a creative and attractive ad. </li></ul>Suggested approach
  7. 8. <ul><li>Bullet points for better understanding </li></ul><ul><li>Testimonial ads </li></ul><ul><li>Personalized gestures in advertisements </li></ul><ul><li>Cross referencing </li></ul>Maintaining network of leads and potential sale is a good tactic Tips on B2B advertising
  8. 9. <ul><li>In a snap, host </li></ul><ul><li>Referral Widgets </li></ul><ul><li>Reward Programs </li></ul><ul><li>Product Reviews </li></ul><ul><li>Contests </li></ul><ul><li>and much more… </li></ul>NextBee Media © Next Bee LLC - Visit us at
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