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Marketing Your Personal
Trainer Business in 30
Minutes a Day
Some Marketing Facts
 Promotion on the internet is essential
 Nearly 2 billion people use the internet daily
 Global usage = your business needs to be there!
 Many business owners are overwhelmed with doing too many things
 Marketing doesn’t have to be time consuming
 All you need is 30 minutes every day
Popular Marketing Strategies
1. Social Media
 Pinterest, Twitter, Facebook, LinkedIn, Google+
 Create a profile or business page
 Gives your audience a place to interact with you on a personal level
 Optimize your page with keywords, logos, colors
 Don’t leave gaps in your business description
 Don’t just promote your business…engage with your followers
Keep Your Readers & Customers Interested
 Things to post on social media
 Blog posts & articles on your website
 Engaging posts & links to upcoming events
 A photo of yourself
 Links to your other social media profiles
 Images & other multimedia content
 Responses to comments made by readers
 Discussion topics using hashtags
 Business contact information
Social Media Tips
 Always keep focused on your business
 Always be courteous & professional
 Handle negative comments via email
 Address negative comments with solutions online so it doesn’t appear
that you’re ignoring the comments
 Keep your social media message consistent on all outlets
 Create a social media marketing strategy
Popular Marketing Strategies
Content Marketing
 A website without something interesting to read won’t keep its visitors very
long
 Write about the latest developments in your niche before someone else
does
 Content includes blog posts, social media posts, standard articles & longer
pieces
 Optimize every piece of content using keywords in the title, subheadings,
meta tags, anchor text & image captions
Content Marketing Tips
 Prolific content creators establish expertise in the business community
 Google Authorship attaches each article you write to your Google+
profile so your photo shows up in the search engines next to your
content
Getting Your Work Read by Others
 Use numbers in the title
 Keep paragraphs to 3-5 sentences each
 Use subheadings to break up articles for easier reading
 Always use a bio or resource box to link to your business site
 Strategically place articles around your website to encourage readers
to explore further
 Share articles on social media sites
Getting Your Work Read by Others
 Write guest blog posts for other sites
 Invite your readers to republish your content
Getting Your Work Read by Others
 Consider hiring a ghostwriter or content firm
 Provide keyword research to writers
 Create multimedia content, such as podcasts or videos
Popular Marketing Strategies
Customer Service
 Think about your customer when creating content
 Create reader friendly content
 Include a FAQ page on your website
 Train your employees
 Provide methods for customer feedback
 Study the competition
 Encourage repeat business with customer incentives
Popular Marketing Strategies
Your Website
 Create a professional online ‘first impression’
Some Website Tips
 Test all pages & links before they go live
 Create user friendly pages with call to action buttons
 Post new content regularly
 Provide images
 Optimize with keywords
 List contact information
 State the nature of your business
Popular Marketing Strategies
5. Email Marketing / List Building
 Email marketing is instrumental in communicating with your customers
 Use landing pages with compelling copy & keywords to attract leads
 Offer something to your audience in exchange for their email address
 Special report, ecourse, video course
 You have to give a little to get a little
Email Marketing Tips
 Use optimized headlines to grab their attention
 Add a personal tone that speaks to the reader
 Time delivery of messages so readers aren’t overwhelmed
 Create a closer relationship with the reader by giving them valuable
content
 Make exclusive offers & incentives only to your list
Email Marketing Tips
 Use links that work
 Follow up with targeted emails after the sale
 Stay in regular contact
 Always give them something in return
 Make it a habit of promoting paid products from the start
 Otherwise they’ll expect to always get free information
Popular Marketing Strategies
Mobile Marketing
 Increase visibility & sales with a mobile website
 Stay connected with customers no matter what size screen they have
 Use mobile tools such as Mobivity to send targeted text messages when
new offers or products are launched
 Use Google Places to guarantee your business is found in local search
results
Popular Marketing Strategies
Video Marketing
 Appeals to those visual learners who won’t read a blog post
 Film videos with a smartphone or webcam
 Discuss topics related to your business
 You can be on camera or you can do just a voice over with screenshots
 Add music in the background or other effects
Video Marketing Tips
 Practice to gain confidence with the material
 Watch other business videos & notice trends
 Include your business & contact info in every video
 Promote your videos
 Persuade people to hire you by creating a story in your videos
Popular Marketing Strategies
Word of Mouth Marketing
 Bad new travels fast
 Find a way to spread good news about your business from the beginning
 This mostly happens offline
 Connect with those in your niche through flyers, community ads, Yellow
Pages, church newsletters, direct mailings & business cards
 The key to increased business visibility is to get involved locally
Popular Marketing Strategies
Ads
 Try free online ads first
 Build some capital before trying paid ads
 Facebook ads are less expensive than Google ads
 Facebook ads can reach a more targeted audience
 Create a Facebook business page then promote it
 Create ads based on certain demographic info, location & interests
 Ads can be used to drive online traffic, promote mobile sales or local sales
Advertising Tips
 Google Adwords displays ads in their search results & on websites in
their network
 You pay only for number of clicks
 The benefit is your ad is seen by a targeted audience
 High competition keywords cost the most per click
Advertising Tips
 Use well-researched keywords to drive highly-targeted traffic to a
landing page
 Use catchy headlines to get straight to the point & show benefits
 Provide relevant contact information
 Constantly test ads & discard those that perform poorly
Marketing Your Business in 30 Minutes a Day
 Streamline marketing with automation
 Plug-ins, services & software get things done quickly
 You may need longer than 30 minutes when you start
 Create a stockpile of blog posts
 Break longer articles down into shorter posts or emails
 Always think about how content can be repurposed
 Write your ads once but always track their progress
Marketing Your Business in 30 Minutes a Day
 Social media
 Write posts/tweets/comments, 15 minutes, daily
 Email marketing
 Create autoresponder messages, automate opt-in page with service like
Aweber, 10 minutes, 1x per week
 Website
 Review data metrics, automate content publication, 5-10 minutes, 1x per
week
Marketing Your Business in 30 Minutes a Day
 Ads
 Check testing data/conversion rates, 5-10 minutes, 1x per week
 Content Marketing
 Write content, check comments, 10-15 minutes, daily until you build up a
stockpile, check blog comments daily, schedule blog posts once per week

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How to Market Your Personal Trainer Business in 30 Minutes a Day

  • 1. Marketing Your Personal Trainer Business in 30 Minutes a Day
  • 2. Some Marketing Facts  Promotion on the internet is essential  Nearly 2 billion people use the internet daily  Global usage = your business needs to be there!  Many business owners are overwhelmed with doing too many things  Marketing doesn’t have to be time consuming  All you need is 30 minutes every day
  • 3. Popular Marketing Strategies 1. Social Media  Pinterest, Twitter, Facebook, LinkedIn, Google+  Create a profile or business page  Gives your audience a place to interact with you on a personal level  Optimize your page with keywords, logos, colors  Don’t leave gaps in your business description  Don’t just promote your business…engage with your followers
  • 4. Keep Your Readers & Customers Interested  Things to post on social media  Blog posts & articles on your website  Engaging posts & links to upcoming events  A photo of yourself  Links to your other social media profiles  Images & other multimedia content  Responses to comments made by readers  Discussion topics using hashtags  Business contact information
  • 5. Social Media Tips  Always keep focused on your business  Always be courteous & professional  Handle negative comments via email  Address negative comments with solutions online so it doesn’t appear that you’re ignoring the comments  Keep your social media message consistent on all outlets  Create a social media marketing strategy
  • 6. Popular Marketing Strategies Content Marketing  A website without something interesting to read won’t keep its visitors very long  Write about the latest developments in your niche before someone else does  Content includes blog posts, social media posts, standard articles & longer pieces  Optimize every piece of content using keywords in the title, subheadings, meta tags, anchor text & image captions
  • 7. Content Marketing Tips  Prolific content creators establish expertise in the business community  Google Authorship attaches each article you write to your Google+ profile so your photo shows up in the search engines next to your content
  • 8. Getting Your Work Read by Others  Use numbers in the title  Keep paragraphs to 3-5 sentences each  Use subheadings to break up articles for easier reading  Always use a bio or resource box to link to your business site  Strategically place articles around your website to encourage readers to explore further  Share articles on social media sites
  • 9. Getting Your Work Read by Others  Write guest blog posts for other sites  Invite your readers to republish your content
  • 10. Getting Your Work Read by Others  Consider hiring a ghostwriter or content firm  Provide keyword research to writers  Create multimedia content, such as podcasts or videos
  • 11. Popular Marketing Strategies Customer Service  Think about your customer when creating content  Create reader friendly content  Include a FAQ page on your website  Train your employees  Provide methods for customer feedback  Study the competition  Encourage repeat business with customer incentives
  • 12. Popular Marketing Strategies Your Website  Create a professional online ‘first impression’
  • 13. Some Website Tips  Test all pages & links before they go live  Create user friendly pages with call to action buttons  Post new content regularly  Provide images  Optimize with keywords  List contact information  State the nature of your business
  • 14. Popular Marketing Strategies 5. Email Marketing / List Building  Email marketing is instrumental in communicating with your customers  Use landing pages with compelling copy & keywords to attract leads  Offer something to your audience in exchange for their email address  Special report, ecourse, video course  You have to give a little to get a little
  • 15. Email Marketing Tips  Use optimized headlines to grab their attention  Add a personal tone that speaks to the reader  Time delivery of messages so readers aren’t overwhelmed  Create a closer relationship with the reader by giving them valuable content  Make exclusive offers & incentives only to your list
  • 16. Email Marketing Tips  Use links that work  Follow up with targeted emails after the sale  Stay in regular contact  Always give them something in return  Make it a habit of promoting paid products from the start  Otherwise they’ll expect to always get free information
  • 17. Popular Marketing Strategies Mobile Marketing  Increase visibility & sales with a mobile website  Stay connected with customers no matter what size screen they have  Use mobile tools such as Mobivity to send targeted text messages when new offers or products are launched  Use Google Places to guarantee your business is found in local search results
  • 18. Popular Marketing Strategies Video Marketing  Appeals to those visual learners who won’t read a blog post  Film videos with a smartphone or webcam  Discuss topics related to your business  You can be on camera or you can do just a voice over with screenshots  Add music in the background or other effects
  • 19. Video Marketing Tips  Practice to gain confidence with the material  Watch other business videos & notice trends  Include your business & contact info in every video  Promote your videos  Persuade people to hire you by creating a story in your videos
  • 20. Popular Marketing Strategies Word of Mouth Marketing  Bad new travels fast  Find a way to spread good news about your business from the beginning  This mostly happens offline  Connect with those in your niche through flyers, community ads, Yellow Pages, church newsletters, direct mailings & business cards  The key to increased business visibility is to get involved locally
  • 21. Popular Marketing Strategies Ads  Try free online ads first  Build some capital before trying paid ads  Facebook ads are less expensive than Google ads  Facebook ads can reach a more targeted audience  Create a Facebook business page then promote it  Create ads based on certain demographic info, location & interests  Ads can be used to drive online traffic, promote mobile sales or local sales
  • 22. Advertising Tips  Google Adwords displays ads in their search results & on websites in their network  You pay only for number of clicks  The benefit is your ad is seen by a targeted audience  High competition keywords cost the most per click
  • 23. Advertising Tips  Use well-researched keywords to drive highly-targeted traffic to a landing page  Use catchy headlines to get straight to the point & show benefits  Provide relevant contact information  Constantly test ads & discard those that perform poorly
  • 24. Marketing Your Business in 30 Minutes a Day  Streamline marketing with automation  Plug-ins, services & software get things done quickly  You may need longer than 30 minutes when you start  Create a stockpile of blog posts  Break longer articles down into shorter posts or emails  Always think about how content can be repurposed  Write your ads once but always track their progress
  • 25. Marketing Your Business in 30 Minutes a Day  Social media  Write posts/tweets/comments, 15 minutes, daily  Email marketing  Create autoresponder messages, automate opt-in page with service like Aweber, 10 minutes, 1x per week  Website  Review data metrics, automate content publication, 5-10 minutes, 1x per week
  • 26. Marketing Your Business in 30 Minutes a Day  Ads  Check testing data/conversion rates, 5-10 minutes, 1x per week  Content Marketing  Write content, check comments, 10-15 minutes, daily until you build up a stockpile, check blog comments daily, schedule blog posts once per week