Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at Internet viral marketing , the resources required, along with the action plan, tips, and additional considerations for running your campaign.
Introduction to Internet viral marketing Viral marketing is based on the principle of one user passing information to another user without the participation of the advertiser. Why viral marketing is so effective is because when users pass messages among themselves you exponentially increasing audience for your product or service. This is an attempt to create buzz around a product or service allowing or encouraging a wave to spread throughout online communities.
Cost and timeframe Costs for viral marketing on the Internet can range from free if done in house, to extremely expensive if an outside agency is employed. You will end up spending a large amount of time on the front end creating the campaign. Remember, enough time should definitely be given for the campaign to take off and show results.
Action plan You can get your viral Internet marketing campaigns started by getting an influential group of people to evangelize your product. Giving away free samples of products or services is a great way to get people talking. Also, social networking sites are great places to get the word out about a product.
Tips Videos and photos are great ways to get your point across. Also allowing customers to leave feedback or testimonials on a webpage to make their voice heard is the key to this type of marketing. Another great way to create interest is through contests and giveaways. Inviting people to participate in contests is a fun and creative way to encourage people to take part in your campaign.
Additional considerations Combining an Internet marketing campaign with traditional forms of advertising such as radio, television, and print will assure that your marketing campaign is heard by, not only Internet users, but the rest of the population as well.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.
<ul><li>Introduction to Internet viral marketing </li></ul><ul><li>Cost and timeframe </li></ul><ul><li>Action plan </li></ul><ul><li>Tips </li></ul><ul><li>Additional considerations </li></ul>Outline
<ul><li>Viral marketing is passing information from one user to another user </li></ul><ul><li>Attempt to create a buzz around a product or service </li></ul>Introduction to Internet viral marketing
Cost and timeframe <ul><li>Cost can range as per campaign </li></ul><ul><li>Time required in creating the campaign </li></ul><ul><li>Results take time </li></ul>
<ul><li>Start by getting an influential group of people to evangelize </li></ul><ul><li>Give away free samples </li></ul><ul><li>Target social networking sites </li></ul>Action plan
<ul><li>Add videos and photos </li></ul><ul><li>Encourage testimonials and feedbacks </li></ul><ul><li>Run contests </li></ul>Tips
<ul><li>Combine traditional advertising techniques with Internet viral marketing </li></ul>Additional considerations