Enjoy Kelly's training from your workshop in Ukraine teaching you and your team more about GlobalGiving and how you can better use the site!

1. 1
Kelly Zug
In-The-Field Representative in Eastern Europe
Current Partner Workshop
March 2015

2. Agenda
Introductions
What’s New on GlobalGiving
Effectiveness Dashboard, Analytics
Getting the Most Out of GlobalGiving
GlobalGiving Calendar, Partner Rewards, Project Ranking,
Rethinking Your Project Page
How to think like a donor

3. Introductions!
3
Who are
you?
What do
you do?
Why is it
important?
Imagine if you had to explain your organization to a potential funder in
a clear and concise way.
Would your current donors and community describe your organization the same way?

4. 4
2014 was our
best year yet!
$32 Million
to more than 1,800 organization
That’s more than ever before!

5. *Number of donors, not $ sum

6. What’s New on GlobalGiving?

7. Effectiveness Dashboard
Our Hypothesis:
The Most Effective
Organizations are those
who Listen, Learn,
Act (Repeat)

8. 8

9. 9

10. GlobalGiving’s Mission
To catalyze a global market for ideas, information,
and money that democratizes aid and philanthropy.

11. 11
New Web
Analytics Tool
Calendar

12. What’s on Your Web Analytics?
12
Date Picker
Overall
numbers
Web Analytics
Chart

13. 13
What’s on Your Web Analytics?
Web
Analytics
Project
Report
Metrics

14.
• Intended to help you fundraise for an individual
or one specific activity.
• A budget of $250 - $10,000 and are only active on
the site for 3 months.
• Only require 1 report, 90 days after it is funded.
• Microprojects are tied to an existing parent
project on GlobalGiving.
• Get a bump up in GlobalGiving’s project ranking!
‘Support Ian’s
Education”
Nyaka AIDS
Project
Microprojects help you attract new donors!

15. GlobalGiving Assessment
One thing you
like about
GlobalGiving
One thing you
would change
about
GlobalGiving
Something you
hope to learn in
this workshop

16. Getting the most out of GlobalGiving

17. 17

18. Project Leader Manual
18
Sign up for a
free 1-1
Consultation

19. 19

20. 20

22. 22

23. 2015 Matching Days
March 18th: 30% match; $60,000 available in matching
May 13th: Pro-rated match; $75,000 available in matching
July 15th: Partners 30%, Leader 40%, Superstar 50%;
$115,000 available in matching
September 16th: 30% match; $70,000 in matching;
$6,000 in bonus awards
23

24. Sixth Annual Photo Contest
Grow your supporter base without asking for donations!
Submit up to three photos by July 10th
75 photos will be selected by a judge for voting on GlobalGiving’s website
Voting will take place between August 3rd and August 7th
The photo with the most votes will be awarded $1,000
Four runners-up will be featured for a full day on the GlobalGiving
homepage and will be highlighted though GlobalGiving’s social media

25. Training Opportunities
Board and Strategic Planning Support (Deadline April 3rd)
Social Impact Academy (Deadline May 22nd)
Two-month course; 9 webinars; Measuring impact & collecting community feedback
Technical Support (Deadline June 5th)
Apply for GlobalGiving’s Operations Analyst help in scoping and executing a technical project
25

27. Increasing Visibility of Your Project

28. Increasing
your
Project
Rank

29. 29

30. Improve Your Project Ranking
30
40% the amount of time since your previous project report
20% the number of donors that your project has attracted
20% the amount of money your project has raised,
relative to other projects
20% how close is the project to being fully funded

31. Partner
Rewards

32. Partner Rewards Program
Makes it possible for GlobalGiving to be more transparent in
our corporate recommendations and donor promotions
Gives you concrete ways to help your organization stand out
Rewards organizations that are reporting regularly,
participating in campaigns, keeping up with their donors
Helps GlobalGiving better manage a growing network

33. 33
What is my Partner Reward Level?

34. Benefits of becoming a Leader/Superstar
Want even more? Become a Superstar Organization to Get
Most likely to be recommended to a corporate partner
Featured in GlobalGiving social media and in donor communications
Better rewards on certain Bonus Days!
34
Leader
Organiza,on
Benefits
Eligible
to
be
recommended
to
a
corporate
partner
Featured
in
GlobalGiving
social
media,
and
highlighted
in
donor
communica8ons
Ability
to
post
Microprojects!
Ability
to
post
volunteers
opportuni8es
on
the
GlobalGiving
site
and
its
volunteer
partner
sites

35. Improve your Partner Rewards
To Become a LEADER
• $4,000 to $23,999 in donations
• At least one active project for
9 consecutive months
• At least one donation every 3 months
over the last year
• Between 50 to 74 donors
• Active time on site: 9 to 11 months
• Average of one report per project every
4 months over the last year.
35
To Become a SUPERSTAR
• $24,000 or more donations.
• At least one donation every 3 months
over the last year
• 75 or more donors
• Active time of site: Active 12 months or longer
• Average of one report per project every
three months
• None or only one project retired in the last year
due to lack of project reports.

36. Project
Reports

37. Make the Most Out of
Project Reports!
37
• Story Telling
• Interview with a beneficiary
• Add a link to your Facebook page
• Add a link to sign up for your news
letter
• Plan the timing of your project
reports

38. 38
• Does not include photos
• No thank you to donors
• Does not tell a story
• Content is not relevant to the project
• Does not include photos or includes poor quality photo(s)
• No thank you to donors
• Makes sense but might not be appropriately directed at donors
• Detailed update specific to the project, but without photos
• Includes photos of various quality
• Report content does not elicit emotion, but includes substantial
content on the project
• Includes at least one vibrant and high resolution photo
• Report directed at donors , thanks donors
• tells a story using specific people from the project
• Detailed update specific to the project; directed at GlobalGiving donors
• Thanks donors several times
• Includes quotes and/or stories about the project
• Several vibrant and high-resolution photos
• Elicits emotion
1- Poor
2- Fair
3- Good
4- Very Good
5- Excellent

39. 15 Minute Break!

40. 40
Putting yourself in the
shoes of a donor
Here is $1,000. What
organization will you support?

42. Provides
20
children
with
fresh
drinking
water
everyday
42
Summary: UNICEF states that Guatemala has the highest
percentage of chronically malnourished children in Latin
America and the fourth highest in the world. We know this can
be combated in the short-term by food support and in the long-
term through education. Only 30% of children who start primary
school education get to grade six and even less go onto
secondary school. We provide free, good education to 600
children and team it with the nutrition they need for the best
start in life.
Summary: This project aims to build futures by providing
an education for over 400 orphaned, abandoned, and
poverty-stricken children in Guatemala. Nuestros Ahijados
is dedicated to "breaking the chains of poverty through
education and formation."
School
Supplies
One
month’s
tui8on
Transporta8on
to
school
for
one
year
Educate
A
Guatemalan
Orphan
Provides
a
daily
piece
of
bread
and
fruit
for
a
child
for
a
full
year
Provides
weekly
salary
of
locally
educated
teacher
Water
and
Food
for
600
children
in
Guatemala

43. Compelling Project Page
Specific,
action –
oriented
Description
Easy to understand,
jargon-free, project
specific
Close-up,
High-resolution
photo
Tangible,
realistic,
varied
goals

44. Redefining GlobalGiving’s Fee

45. 45
GlobalGiving Sustainability
15 % Fee
2% Administration Fees
Keeps GlobalGiving sustainable as a
nonprofit to provide for you
Reliable connection with worldwide
donors and corporate partners
3% Credit Card Fees
Covers standard credit card fees from
donors’ cards
U.S. tax deductions donations
10% Resources and Access that
Directly Benefit your Organization
Access to 400,000+ donors and 60+ Corporations
Donor Management Tools and Analysis
Free trainings, tools, and campaign strategizing
Free one-on-one consultations – call us anytime!
Calendar of Organization Campaigns & Matching Days
Gift Cards, Reoccurring Donations, and Tribute Giving
Rewards and benefits for being active
Continuous Innovation

47. 47
2% Administration Fees
Keeps GlobalGiving sustainable as a
NGO to provide for you
Reliable connection with world wide
donors and corporate partners
3% Credit Card Fees
Covers standard credit card fees from
donors’ cards
U.S. tax deductions donations
The majority of our donors cover at least a portion of the fee
as they complete their donation.
Averages to
9% Fee
10% Resources and Access for
Your Organization
Access to 400,000+ donors and 60+ Corporations
Donor Management Tools and Analysis
Free trainings, tools, and campaign strategizing
Free one-on-one consultations – call us anytime!
Calendar of Organization Campaigns & Matching Days
Gift Cards, Reoccurring Donations, and Tribute Giving
Rewards and benefits for being active
Continuous Innovation

48. 48
GlobalGiving
UK