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GlobalGiving Puerto Rico Workshop 2018
GlobalGiving is the largest crowdfunding community for nonprofits, helping them access funding, tools, and support to drive community-led change. The document outlines the structure of a training session, covering topics like online fundraising, setting SMART goals, and network mapping, aimed at enhancing the capacity of nonprofits to secure donations. GlobalGiving also assists organizations in disaster response and provides a pathway for nonprofits to become full-time partners through its accelerator program.
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GlobalGiving Puerto Rico Workshop 2018
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- 2. Schedule Welcome 5 min AboutGlobalGiving 15 min Online Fundraising 30 min SMART Goals 30 min BREAK Network Mapping 30 min Storytelling 30 min Our Approach to Disasters 15 min Grants and Join GlobalGiving 30 min Questions 15 min
- 3. Mucho gusto! Britt Lake ChiefProgram Officer blake@globalgiving.org Marlena Hartz Content Marketing Manager mhartz@globalgiving.org
- 4. About GlobalGiving Photo: Build aSchool for 120 Students in Puerto Rico by NuestraEscuela
- 5. W H OW E A R E
- 6. GlobalGiving is thefirst and largest crowdfunding community for nonprofits, donors, and companies. We are a registered 501(c)(3) nonprofit with a mission to transform aid and philanthropy to accelerate community-led change. We make it possible for local organizations to access the funding, tools, training, and support they need to become more effective.
- 7. We’re more thana platform. We’re a partner!
- 8. Our Founders Mari Kuraishi+ Dennis Whittle
- 9.
- 10. $320m Dollars donated through GlobalGiving 15 Years of operation 752k Donorsgiving through GlobalGiving
- 11.
- 13. F E AT U R E S + B E N E F I T S
- 14. We’re here tosupport our nonprofit partners with whatever they need, from account navigation to online fundraising strategy development to social media tactics. One-on-one Support
- 15. GlobalGiving works hard tointroduce new donors, new corporate partners, and new organizations to the community. New Networks
- 16. Thank you notetools, donation management, project report sends, and much more—GlobalGiving offers numerous ways to develop your donor relationships. Donor Tools
- 17. GlobalGiving is hereto do more than procecss your donations—we’re here to offer you access to ideas + information! Training + Resources
- 18. To help ourpartners activate their networks we offer a calendar of campaigns every year with matching days, photo contests, and much more! Campaigns
- 19. With thousands ofnonprofit partners, we’re working to build a community of collaboration and information sharing. Community
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- 21. W H AT I S G L O B A L G I V I N G ?
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- 23. W H AT I S O N L I N E F U N D R A I S I N G ?
- 24. Online fundraising isthe act of raising funds using digital tools + communications
- 25. Online fundraising and crowdfundingshould be used in collaboration with your other fundraising tools. It’s another tool in your toolkit
- 26. Q U ES T I O N What has your experience been like? Are you currently fundraising online?
- 27. Online Fundraising grew14% in 2016—with conversion of online visitors up by 8%
- 28. Local Offline fundraising is limitedto a geographic area, or the cost of have a global physical presence. OFFLINE Global ONLINE Going online opens networks up to a global scale quickly, cheaply, and efficiently.
- 29. 1. Access moremoney 2. Build relationships with your network locally + globally 3. Build trust and credibility 4. Expand your network of supporters 5. Share your impact! Goals: Offline or online are the same
- 30. W H YC R O W D F U N D ?
- 31. Crowdfunding is practiceof funding a project by raising many small amounts of money from a large number of people.
- 32. “The power of crowdfundingisn’tin the funding, it’s in the crowd.” M A R I K U R A I S H I
- 33. 72% of givingin 2017 came from individual donors
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- 35. H O WD O I S T A R T ?
- 36. Set SMART goalsand decide how online fundraising + crowdfunding best fits into your work. Strategize Pick a platform, develop a fundraising calendar that makes sense, and get started. Plan Create content and stories to inspire donors. Develop a schedule for sharing your content! Create + Share Reach out to your networks, cultivate relationships, and ask people to give by your deadline. Network + Raise
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- 38. W H AT I S A S M A R T G O A L ?
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- 40. “S” Your goal shouldbe Specific
- 41. NOT SPECIFIC • Raise$10,000 • Have 100 donors • Increase “followers” to 35,000 SPECIFIC • Raise more funds • Engage more donors • Have more “followers”
- 42. “M” Your goal shouldbe Measurable
- 43. NOT MEASURABLE • Increasesubscribers by 50% • Raise $50,000 • Acquire 25 new recurring donors MEASURABLE • Have more email subscribers • Raise a part of our budget • Increase recurring donors
- 44. “A” Your goal shouldbe Action-Oriented
- 45. NOT ACTION-ORIENTED • 3%of newsletter subscribers open our email • 35 Facebook followers share our fundraising campaign post • Accrue an NPS score of 25 for donor satisfaction ACTION-ORIENTED • Increase newsletter readership • Create a viral Facebook post • Make donors happy
- 46. “R” Your goal shouldbe Realistic
- 47. NOT REALISTIC • Raise$10,000 • 44% of our subscribers open our emails • Get 25 new donors REALISTIC • Raise $10,000,000 • Have 100% of our subscribers open our emails • Get one new donor
- 48. “T” Your goal shouldbe Time-Bound
- 49. NOT TIME-BOUND • Raise$15,000 by Dec. 31 • Get 25 new donors during the Year-End Campaign • Acquire 600 new Facebook fans by end of Q3 TIME-BOUND • Raise $15,000 ASAP • Get 25 new donors soon • Get to 600 Facebook fans some day
- 50. SMART is… SpecificMeasurable Action-Oriented Realistic Time-Bound
- 51. W H YS E T S M A R T G O A L S ?
- 52. • Provide focus, direction,and accountability • Allow for milestone checks and strategic pivots • Make for better calls- to-action to donors
- 53. A C TI V I T Y 1. Draft 2-3 SMART online fundraising goals 2. Share your goals with a partner; verify your goals meet the SMART guidelines. 3. What challenges did you have in creating your SMART goals? Develop SMART goals.
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- 56. “Get to knowyour network… This is a critical component to running a successful campaign. Make long lists of your team’s network– this includes people that can make donations but also people who have access to larger networks.” C R E A M O S GlobalGiving Accelerator Graduate
- 57. W H OI S I N Y O U R N E T W O R K ?
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- 59. Don’t be afraidto think outside of the box!
- 60. Your network is biggerthan you think! • Board members • Diaspora • Local business owners • Leaders in the industry • Religious institutions • Community foundations • Alumni • Volunteers
- 61. W H AT C A N T H E Y P R O V I D E ?
- 62. Are they ableto provide financial support for your organization? Cash Can they volunteer? Offer time to help your team complete goals? Time Do they have a large network? Can they reach out to them for your organization? Contacts
- 63. Do they caredeeply for your cause or your organization? Do they want to be involved? Passion Are they well respected in your sector? Do they have well regarded contacts? Influence Do they have important skills they can provide your organization? Expertise
- 64. What can they eachprovide?
- 65. A C TI V I T Y 1. Map your current network. 2. Map your potential network. 3. With a partner, brainstorm ideas to reach your potential network. 4. Share a learning with the group. Network Mapping
- 66. Knowing your networkis the whole organization’s job!
- 67. How to tellgreat stories for change
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- 69. 56%of individuals whorespond to a nonprofit call to action cite being motivated by compelling storytelling
- 70. B U IL D I N G B L O C K S O F A S T O R Y
- 71. • Character • Hook •Setting • Inciting Incident • Call to Action Story Elements
- 72. Stories should contain asingle, compellingcharacter that is relatable to the audience. An Effective Character
- 73. Q U ES T I O N Tell us about a person you’ve featured in a story on your website or social media.
- 74. A Hook Stories shouldcapture the audience’s attention as quickly as possible,giving them a sense of whose story it is and what’s at stake.
- 75. Setting Stories should show— ratherthan tell—the audience about the character, using rich details and featuring the character’s own voice, without jargon.
- 76. Stories should chronicle somethingthat happens— an experience, a journey, a transformation, a discovery. Inciting Incident
- 77. Stories should convey emotionsthat move people to act, and include clear, easy-to-find pathways to for the consumer to complete those desired actions. Call to Action
- 78. T H ET R I P L E B O T T O M L I N E
- 79. The Nonprofit Storyteller’s TripleBottom Line
- 80. How do ourstories empower the people we intend to help? Will you let them speak for themselves?
- 81. How do ourstories create a healthier social sector? Do they make people feel hopeful and powerful?
- 82. Do our stories movepeople to give? Do they help us build long- term relationships with supporters?
- 83. H O WT O Y O U U S E Y O U R S T O R Y
- 84. Your emails, yoursocial media, how you talk to a stranger, how to convey your work to a funder or board member. Your story shows and shares your organization’s impact. Stories can be used everywhere
- 85. A C TI V I T Y 1. Share your mission statement. Does it include the elements of a good story (character, hook, setting, incitingincident, and call to action)? 2. How are you communicating your story? On your website? On social media? What are you doing well? What could you do better? Do your stories meet the triple bottom line? How does your nonprofit tell its story?
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- 88. How does GlobalGivingsupport our partners after a disaster? ü Grants ü Promoting your work to our network ü Media attention ü Coordination ü Sharing your stories ü Providing a platform for donors to give ü Carrying out admin tasks for your organization (thank you notes, tax receipts, processing checks, etc.) ü Expedited disbursements when needed
- 89. Our partners respond, andwe support: • 2010 Haiti Earthquake • 2011 Japan Earthquake + Tsunami • 2013 Typhoon Haiyan • 2014 Afghanistan landslides • 2015 Nepal Earthquake • 2017 Hurricane Irma + Maria • 2017 Mexico Earthquake • Ebola Crisis • Syrian Refugee Crisis
- 90. $30m Dollars raised for disasterrelief in 2017 via GlobalGiving.
- 91. Is your organization agood fit?
- 92. • Is yournonprofit carrying out relief or recovery work after Hurricanes Irma and Maria? • Is your organization a registered nonprofit in Puerto Rico? • Does your organization have strong ties in the communities where you are carrying out your hurricane recovery work?
- 93. H O WD O I A P P L Y F O R A G L O B A L G I V I N G G R A N T ?
- 94. Complete the Expressionof Interest Form by March 31
- 95. What if I’minvited to apply for a grant?
- 96. 1 . CO M P L E T E O N L I N E G R A N T A P P L I C A T I O N
- 97. 2 . CO M P L E T E Y O U R D U E D I L I G E N C E
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- 99. 3 . PO S T A P R O J E C T
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- 101. What if I’mnot invited to apply for a grant?
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- 103. The Accelerator isa time-bound fundraising campaign that will lead an organization to become a full-time partner on GlobalGiving once they have raised $5,000 from 40 donors! It’s designed to support organizations to succeed in crowdfunding through 1-on-1 support, online trainings, and great tools! What is the GlobalGivingAccelerator?
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- 105. For the threeweeks prior to the Accelerator, GlobalGiving provides online trainings sessions, calls, and email support to help you succeed. GlobalGiving Support
- 106. The Accelerator Community The Acceleratorcommunity is active and excited! You’ll receive advice, support, and encouragement from hundreds of nonprofits around the globe
- 107. Go to theGlobalGiving website and start your application. We’ll ask you for some organization documents. Submit your Application After your application has been approved by our vetting team, post a project to get ready to fundraise. Post a Project Join one of GlobalGiving’s Accelerator fundraising campaigns to raise $5,000 from 40 donors to become a full time partner! Participate in the Accelerator
- 108. W H AT H A P P E N S A F T E R ?
- 109. You become afull-time community member on GlobalGiving!
- 110. Press release about your success Promotional Toolkit Featuredin a GlobalGiving newsletter Featured on GlobalGiving social media Certificate of completion Access to GlobalGiving’s whole platform!
- 111. • Donor management+ communication tools • Academies + trainings • Fundraising campaigns • Corporate partnerships • Reputation building and visibility Full Partner Benefits
- 112. No fee tojoin No fee on grants or matching funds No fee on tools or training 5% + 3% (transaction) fee on online donations directly to your project
- 113. • www.globalgiving.org/puerto-rico • bit.ly/HurricaneMariaForm •www.globalgiving.org/disasters RESOURCES:
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