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Global giving workshop sept 2017
GlobalGiving is an online crowdfunding platform that connects nonprofits, donors, and companies around the world. It provides local organizations access to funding, tools, training, and support to become more effective. The document discusses GlobalGiving's presence and impact in India, including the number of Indian nonprofits and donors on the platform and the total dollars raised. It also outlines features like an international donor base, fundraising tools, and the GlobalGiving Accelerator program to help nonprofits launch online fundraising campaigns and become full partners.
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Global giving workshop sept 2017
- 3. GlobalGiving is thefirst and largest global crowdfunding community that connects nonprofits, donors, and companies in nearly every country around the world. We make it possible for local organizations to access the funding, tools, training, and support they need to become more effective and make our world a better place.
- 5. Mari Kuraishi +Dennis Whittle
- 6. The GlobalGiving Foundationis a US 501(c)3 registered non-profit. As a 501(c)3 charity, donations are tax- deductible to the full extent of US law. GlobalGiving UK is a registered Charity in the UK and can avail UK Gift Aid. GlobalGiving has a four-star rating from Charity Navigator and is a BBB Accredited Charity.
- 7. G L OB A L G I V I N G I N D I A
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- 10. - 500,000.00 1,000,000.00 1,500,000.00 2,000,000.00 2,500,000.00 3,000,000.00 2004-2006 2007-2009 2010-20122013 2014 2015 Market Place Managed $
- 12. The First onlineplatform to respond to the Chennai Floods C A S E S T U D Y
- 13. Years Dollars RaisedDonors Projects
- 14. F E ATU R E S + B E N E F I T S
- 15. International Donor Base Bonus PrizesTools + Training Reputation + Visibility Safe + Efficient Platform Corporate Partnerships
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- 17. Raising a specificamount of money from individuals for a specific project in a specified timeframe
- 20. • Digital technologyhas transformed what it means • Digital tools help you build your supporter base • People now want engagement – involve them • The crowd provides credibility for your work • Data is more easily captured to build a relationship
- 21. • Do youhave a project you want to raise money for? • Do you have team buy in? • Are you willing to invest the time required? • Would you give your own money to the project? • Willing to ask your friends to give? • What do you want to happen afterwards? • Do you need support or you can do it on your own?
- 22. Agenda Who are we? Whyonline fundraising? How to ‘Crowdfund?’ Using Social Media to crowdfund Features and Benefits of joining GlobalGiving How to support a nonprofit to sign up onto GlobalGiving
- 23. What makes acampaign successful? • Sense of urgency – clear goals & deadlines • Programmatic need • Incentives
- 27. W H ATI S A S M A R T G O A L ?
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- 29. Your goal shouldbe Specific
- 30. NOT SPECIFIC • Raise$10,000 • Have 100 donors • Increase “followers” to 35,000 SPECIFIC • Raise more funds • Engage more donors • Have more “followers”
- 31. Your goal shouldbe Measurable
- 32. NOT MEASURABLE • Increasesubscribers by 50% • Raise Rs. 3,50,000 • Acquire 25 new recurring donors MEASURABLE • Have more email subscribers • Raise a part of our budget • Increase recurring donors
- 33. Your goal shouldbe Action-Oriented
- 34. NOT ACTION-ORIENTED • Increasenumber of hospital beds by a 100. • 35 Facebook followers share our fundraising campaign post • Accrue an NPS score of 25 for donor satisfaction ACTION-ORIENTED • Increase number of patients treated • Create a viral Facebook post • Make donors happy
- 35. Your goal shouldbe Realistic
- 36. NOT REALISTIC • Raise$10,000 • 44% of our subscribers open our emails • Get 25 new donors REALISTIC • Raise $10,000,000 • Have 100% of our subscribers open our emails • Get one new donor
- 37. Your goal shouldbe Time-Bound
- 38. NOT TIME-BOUND • Raise$15,000 by Dec 31 • Get 25 new donors during the Year-End Campaign • Acquire 600 new Facebook fans by end of Q3 TIME-BOUND • Raise $15,000 asap • Get 25 new donors soon • Get to 600 Facebook fans some day
- 39. SMART is… SpecificMeasurable Action-Oriented Realistic Time-Bound
- 40. W H YS E T S M A R T G O A L S ?
- 41. • Provide focus, direction,and accountability • Allow for milestone checks and strategic pivots • Make for better calls- to-action to donors
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- 45. How to tellgreat Stories for change 45
- 46. B U IL D I N G B L O C K S O F A S T O R Y
- 47. Stories should containa single, compelling character that is relatable to the audience and who is comfortable relaying specific details, memories and experiences. An Effective Character
- 48. Stories should show—rather thantell—the audience about the character’s transformation, using rich details and featuring the character’s own voice, without jargon.
- 49. Stories should chronicle somethingthat happens—an experience, a journey, a transformation, a discovery.
- 50. Stories should convey emotionsthat move people to act, and marry these with clear, easy-to-find pathways to get them to those desired actions. Action-Oriented Emotions
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- 54. A C TI V I T Y 1. Goals 2. Timelines – Deadline 3. Your one pager • Your Story • How will the donation be utilized? Use relatability
- 57. You have toMAKE your crowd work for you You cannot simply JOIN a crowd
- 58. C R EA M O S GlobalGiving Accelerator Graduate
- 59. W H OI S I N Y O U R N E T W O R K ?
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- 62. • Board members •Diaspora • Local Business owners • Leaders in the industry • Religious Institutions • Community Foundations • Alumni • Volunteers • Far-Flung-Folks
- 63. Prospective and currentdonors Advocates for your project
- 64. W H OI S A F U N D R A I S I N G A D V O C AT E ?
- 65. They build trustin your organization from their networks, bring in new supporters, and act as your brand ambassadors. Fundraising Advocates are part of your fundraising team and help you to expand your network and reach your goals! are individuals who become part of your fundraising team
- 66. Expand your networkof donors by identifying these individuals that can serve as strong brand ambassadors for your organization and have large networks of their own.
- 67. 1. Map yourcurrent + potential network of supporters 2. Engage a few key supporters to become Fundraising Advocates 3. Give them the tools to succeed 4. Show appreciation!
- 68. They have a largenetwork of friends, family, etc. They are passionate and positive about your cause and interested in your work. They know your story and can act as brand ambassadors. You are comfortable asking them to help. They have the time and willingness to work.
- 73. A C TI V I T Y
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- 86. Don’t make thisabout you; its about the donor! Don’t forget to do your research Do not use this as an appeal – its about starting a relationship. Follow up right away Tell your donors about the impact of their donation Offer ways for them to stay involved Make it personal
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- 91. A C TI V I T Y • • •
- 92. Agenda Who are we? Whyonline fundraising? How to ‘Crowdfund?’ Using Facebook to crowdfund Features and Benefits of joining GlobalGiving How to support a nonprofit to sign up onto GlobalGiving
- 93. P O ST S + A N A L Y S E S + B O O S T I N G
- 96. *Source : WaggenerEdstorm
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- 100. • Lets keepthings in perspective • It’s about the Community you serve • Its about the stakeholders who are supporting you
- 101. Agenda Who are we? Whyonline fundraising? How to ‘Crowdfund?’ Using Social Media to crowdfund Features and Benefits of joining GlobalGiving How to join GlobalGiving
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- 103. T H EG L O B A L G I V I N G A C C E L E R AT O R
- 105. The Accelerator isa time-bound fundraising campaign that will lead an organization to become a full-time partner on GlobalGiving once they have raised $5,000 from 40 donors! It’s designed to support organizations to succeed in crowdfunding through 1-on-1 support, online trainings, and great tools!
- 106. For the threeweeks prior to the Accelerator, GlobalGiving provides online trainings sessions, calls, and email support to help you succeed. GlobalGiving support
- 107. Our Accelerator Facebook communityof participants, GlobalGiving staff, and past graduates work hard to help others succeed. Community Support
- 108. Go to theGlobalGiving website and start your application. We’ll ask you for some organization documents. After your application has been approved by our vetting team, post a project to get ready to fundraise. Join one of GlobalGiving’s Accelerator fundraising campaigns to raise $5,000 from 40 donors to become a full time partner!
- 109. S U BM I T Y O U R A P P L I C AT I O N
- 110. The deadline forthe next Accelerator is October 20th 2017
- 111. Program Materials Letterof Reference Certificate of Government Registration Founding Document Financial Documents Disbursement Information
- 112. P O ST A P R O J E C T
- 114. PA R TI C I PAT E I N T H E A C C E L E R AT O R
- 116. Module 1 -SMART goals Module 2 - Storytelling + Calendar planning Module 3 - Network Mapping + Advocates Module 4 - Social Media + Email Marketing
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- 119. We’ll provide matching fundsand bonus prizes
- 120. W H ATH A P P E N S A F T E R ?
- 121. You become afull-time community member on GlobalGiving!
- 122. Press release about yoursuccess Promotional Toolkit Featured in a GlobalGiving newsletter Featured on GlobalGiving social media Certificate of completion Access to GlobalGiving’s whole platform!
- 123. • Donor management+ communication tools • Academies + trainings • Fundraising campaigns • Corporate partnerships • Reputation building and visibility Full Partner Benefits
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- 127. Photo: The DivineLight Trust for the Blind, Bangalore thank you