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Lusaka Online Fundraising workshop 2016
The document is an agenda for a fundraising workshop hosted by GlobalGiving. The workshop covers various topics to help organizations improve their online fundraising, including creating an online fundraising strategy and goals, storytelling, building donor relationships through thank you notes and updates, and leveraging social media. The workshop also provides information about GlobalGiving and how it can help nonprofits access tools and support to fundraise online.
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Similar to Lusaka Online Fundraising workshop 2016
Lusaka Online Fundraising workshop 2016
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- 2. Photo: The NyakaAIDS Orphans Project GlobalGiving Online Fundraising Workshop
- 3. O B JE C T I V E Gain a greater understanding of online fundraising and how it can benefit your organization. And learn about GlobalGiving in the process!
- 4. Agenda Introductions +activity About GlobalGiving OnlineFundraising Online Fundraising Process Creating a Strategy Setting Goals +activity +break Storytelling +activity Building Donor Relationships +activity +break Leveraging Social Media +activity +break Joining GlobalGiving Wrap-Up & Questions +activity
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- 9. A C TI V I T Y 1. Name 2. Organization 3. Your Role 4. Your Biggest Challenge in 2016 Introductions
- 10. About GlobalGiving One donor,one project, one community at a time
- 11. Q U ES T I O N Raise your hand if you’ve heard of GlobalGiving
- 12. GlobalGiving is thefirst and largest global crowdfunding community for nonprofits. We make it possible for nonprofits anywhere in the world to access the tools, training, and support they need to make our world a better place.
- 13. Always Open Listen, Act,Learn. Repeat. Never Settle Committed to WOW! O U R V A L U E S
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- 18. Select Corporate Partners 90%of current partners received a portion of funding
- 19. Online Fundraising Manage, expand,and engage your network of donors
- 20. Q U ES T I O N Are you are currently using online fundraising? What has your experience been like?
- 21. M A RI K U R A I S H I C O - F O U N D E R & P R E S I D E N T G L O B A L G I V I N G “The power of crowdfunding isn’t in the funding, it’s in the crowd.”
- 22. What is Online Fundraising? Anaddition to the tools you already use Increase visibility Manage and grow your network Increase donor engagement Share ideas, tools, and resources
- 23. How Can OnlineFundraising Help My Cause? Offline Organizations Audience and donors are limited by geographical location. Online Organizations Immediate access to a global audience, increased visibility, opportunity for growth.
- 24. Online or Offline,Goals are the Same • Create relationships • Build trust • Deliver a message • Give people a reason to donate • Maintain relationships • Continue to grow your valuable work!
- 25. Online fundraising grew 11.3%last year (US donors)
- 26. Online Fundraising Process Stepsto take to begin
- 27. Create Strategy Set Goals TellA Story STRATEGIZE Network Mapping Thank You Notes Updates Advocates BUILD RELATIONSHIPS Leverage Social Media SOCIALIZ E
- 28. Create Strategy Set Goals TellA Story STRATEGIZE Network Mapping Thank You Notes Updates Advocates BUILD RELATIONSHIPS Leverage Social Media SOCIALIZ E
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- 30. PLAN! Online fundraisingdoesn’t happen automatically
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- 32. Create a calendarwith campaigns and promotions
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- 34. Identify accountable staffand/or advocates
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- 37. Q U ES T I O N Does your organization set and measure goals?
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- 39. “S” your goal shouldbe Specific
- 40. • Be betterat fundraising • Reach more people • Become more popular • Raise $10,000 • Have 100 donors • 50% of donors = new donors NOT SPECIFIC SPECIFIC
- 41. “M” your goal shouldbe Measurable
- 42. • More donorsfor our project • Raise a portion of our program budget • Most donors = repeat donors • Increase newsletter list by 50% • Raise $50,000 • Social media audience of 10,000 fans NOT MEASURABLE MEASURABLE
- 43. “A” your goal shouldbe Actionable
- 44. • Solve theissue of global poverty • Make donors happy • Have a trending Twitter hashtag • 50% of our newsletter subscribers open our emails • Get 100 more Facebook fans • Increase the occurrences of repeat donors by 25% NOT ACTIONABLE ACTIONABLE
- 45. “R” your goal shouldbe Realistic
- 46. • Raise $1,000,000 •100% of people open emails and donate • Get one new donor • Raise $10,000 • Increase donor database by 5% • 30% of our email subscribers open emails NOT REALISTIC REALISTIC
- 47. “T” your goal shouldbe Time-bound
- 48. • Get 20more Facebook fans soon • Get 25 new supporters for when we need them • Raise $15,000 as quickly as possible • Raise $5,000 in 30 days • Increase donor database by 5% by the end of 2016 • Improve email open rates by 10% over the next six months NOT TIME-BOUND TIME-BOUND
- 49. A C TI V I T Y 1. Draft 2-3 SMART online fundraising goals for 2016 2. Share with a partner to ensure that your goals are SMART 3. What are the top challenges you foresee in achieving your SMART goals? SMART GOALS
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- 51. Storytelling The makings ofa good story, and how to tell it
- 52. Why is YourStory Important? Having a clear and inspiring story about your organization and the work you do will help you engage your current supporters and gain new supporters
- 53. 1 The Issue 2 The Place 3 ThePeople 4 The Idea 5 The Motivation Stories the Most Successful Campaigns Tell
- 54. The Issue What isthe problem your project is trying to solve, and what are the effects of that problem on one person’s life? Describe that person’s life without your project.
- 55. MindLeaps “’When I visitedthat school, I felt like I was a normal child. I wasn't a street kid anymore.’ These are the words of Eric, a former street child who now attends Sonrise Boarding School in Rwanda.” E X A M P L E
- 56. The Place How isa problem or solution unique to a particular place or region in the world? Who are the people who might care about this person and place?
- 57. Earthwatch Institute “Over 40years, poaching reduced Kenya's population of black rhinoceros from 20,000 to a mere 539. Earthwatch researchers and volunteers are bringing black rhinos back from the brink of extinction.” E X A M P L EE X A M P L E
- 58. The People How isa problem or a solution unique to an individual who lives within a particular cultural context? How can you motivate other people who might share that person’s identity or values?
- 59. Develop Africa, Inc. “Thisproject provides a safe haven – an orphanage called the Dream Home – to help raise children who lost BOTH parents during the Ebola epidemic in Sierra Leone…” E X A M P L E
- 60. The Idea What isyour unique perspective on how to solve the problem? Does your project revolutionize the way people usually deal with an issue? How has your solution impacted one person?
- 61. charity: water “charity: wateris a nonprofit on a mission to bring clean, safe drinking water to every single person on the planet.” E X A M P L EE X A M P L E
- 62. The Motivation What isyour backstory that is driving you to fundraise for this cause? How can you use your own story to connect with people in your network and invite them to join you?
- 63. The Kupona Foundation “Ourvision? High quality maternal and newborn healthcare for all.” E X A M P L E
- 64. Use your storyto fundraise. Highlight stories to engage your supporters.
- 65. Leverage Social Media to ShareStories Facebook Twitter Instagram Blog
- 66. A C TI V I T Y 1. Identify your most successful story 2. Write down the elements of your story 3. Share it with the person next to you and critique each other’s stories Tell a Story
- 67. Create Strategy Set Goals TellA Story STRATEGIZE Network Mapping Thank You Notes Updates Advocates BUILD RELATIONSHIPS Leverage Social Media SOCIALIZ E
- 68. Building Donor Relationships Keepand engage your supporters
- 69. Who Supports YouNow? Who is giving to your organization? Pay attention to their patterns and why they give. Your best advocates and supporters are the ones that already exist.
- 70. Who Could SupportYou? Do you have people you don’t know giving to your organization? Are there first time donors? These individuals offer an opportunity to grow your network, but first you need to engage them!
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- 72. How to BuildRelationships: 3 Ways Thank You Notes Updates Create Advocates Be sure to thank your supporters – new and old – for the gifts they give. Remind donors who they gave to and why by letting them know the progress that’s been made. Make your best supporters part of your team by asking them to help you in your fundraising efforts.
- 73. How to BuildRelationships: Thank You Notes Thank You Notes Updates Create Advocates Be sure to thank your supporters – new and old – for the gifts they give. Remind donors who they gave to and why by letting them know the progress that’s been made. Make your best supporters part of your team by asking them to help you in your fundraising efforts.
- 74. Why do donorsstop giving? Because they don’t feel appreciated. Always remember to thank your donors.
- 75. Always Thank YourDonors. Show your appreciate for all the things your supporters are doing to help your organization by sending them personal, prompt, and sincere thank you notes. Engage them!
- 76. 50% of donorsprefer personalization… Versus speed when they are being thanked by the organizations they give to. Pay attention to what they gave to, if they’ve given before, and ask them why they give!
- 77. How to BuildRelationships: Updates Thank You Notes Updates Create Advocates Be sure to thank your supporters – new and old – for the gifts they give. Remind donors who they gave to and why by letting them know the progress that’s been made. Make your best supporters part of your team by asking them to help you in your fundraising efforts.
- 78. Another main reason donorsstop giving is because they forget who they gave to!
- 79. Keep Them Updated. Remindyour donors of the impact they’ve been able to help your organization create with great stories. This can inspire them to give again, making new donors repeat donors!
- 80. Email your donors. Keepyour updates to your donors engaging, simple, clear, and on topic. Upgrade your updates with great photos and video.
- 81. GlobalGiving requires partnersto update their donors every 3 months – that’s only 4 times a year! For maximum impact, we recommend monthly.
- 82. How to BuildRelationships: Advocates Thank You Notes Updates Create Advocates Be sure to thank your supporters – new and old – for the gifts they give. Remind donors who they gave to and why by letting them know the progress that’s been made. Make your best supporters part of your team by asking them to help you in your fundraising efforts.
- 83. Create Fundraising Advocates. Foryour supporters that are passionate about your cause, make them part of your fundraising team! Create tools to help them reach out to their networks, thus growing your network.
- 84. 1 Do they careabout your organization and cause? 2 Can they serve as brand ambassadors? 3 Are they able to communicate your story well? 4 Do they have a large network? 5 Are you comfortable reaching out to them? Identifying your Advocates
- 85. Once you have identifiedyour fundraising advocates, help them with tools, content, templates, calendars and support.
- 86. Advocate Materials Templates Supply email,Facebook, Twitter, and other templates. Content Calendars Work with them to create an outreach calendar and plan. Make sure they have the best images, text, logos, and videos.
- 87. A C TI V I T Y 1. Map your current network 2. Map your potential network 3. Brainstorm ideas to reach your potential network Network Mapping
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- 89. Create Strategy Set Goals TellA Story STRATEGIZE Network Mapping Thank You Notes Updates Advocates BUILD RELATIONSHIPS Leverage Social Media SOCIALIZ E
- 90. Leverage Social Media Amplifyyour efforts
- 91. Q U ES T I O N Raise your hand if you use social media regularly. Keep your hand up if you use it for your business.
- 92. Post updates, stories,links, etc. along with fundraising content
- 93. 1 Photos 2 Videos 3 Third party news aboutyour cause 4 Events and milestones 5 Facts, infographics, and quotes Types of Content
- 94. Social media isabout building a community of advocates Set realistic expectations for fundraising Do not spam followers Keep in Mind:
- 95. Facebook Twitter Instagram Blog Buildor join a community Start or join a conversation Share a visual story Share stories and updates
- 96. 1 Find out whatyour audience likes and stick to it 2 Make your donors feel special 3 Tell real, impactful stories
- 97. 4 Be relatable 5 Use deadlinesand targets 6 Connect campaigns with events
- 98. F A CE B O O K
- 99. Set a Strategy ContentCreation Implementation Results • Quality over quantity • A picture tells a thousand words • Don’t strictly ask for donations • What is the best time to post? • How often should you post? • What is the call to action? • Use Facebook insights • Listen, Act, Learn. Repeat.
- 100. Goals for Content AppreciationAdvocacy Appeals • Recognize donors, volunteers, supporters • Use specific “cause awareness” days and holidays for appreciation • Engage and share content with others • Show a peak into the world of your organization • Share news and updates • Ask for donations from your supporters • Ensure it’s an actionable ask
- 101. T W IT T E R
- 102. Who, What, When Whoto Target and Follow What to Post When to Post • Key influencers for your cause • Supporters & donors • News outlets • Friends of your cause & mission • Shout outs to supporters • Stories and successes • News about your cause • Retweet relevant info • 5-8x daily • Schedule “evergreen” tweets • Do not spam followers
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- 104. Sample Calendar Sunday MondayTuesday Wednesday Thursday Friday Saturday Campaign Starts: Send Email #1 Facebook + Twitter Post Facebook + Twitter Post Facebook + Twitter Post Send Email #2 Facebook + Twitter Post Fundraising Event Facebook + Twitter Post Send Email #3 Facebook + Twitter Post Donor Calls Facebook + Twitter Post Facebook + Twitter Post Send Email #4 Facebook + Twitter Post Campaign Ends: Send Email #5
- 105. A C TI V I T Y 1. Write down 3-5 ideas for future Facebook posts 2. Can you modify these ideas to post on Twitter? If not, come up with new ideas specifically for Twitter 3. Who can you follow? How can you build your community? Social Media
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- 107. Join GlobalGiving We’d loveto have you!
- 108. W H Y GL O B A L G I V I N G
- 109. International organizations canuse GlobalGiving to bring US and UK tax benefits to their donors.
- 110. Our partners enjoyaccess to a wide variety of fundraising tools.
- 111. We provide trainingand support to help you succeed!
- 112. GlobalGiving works tirelesslyto bring new donors and funding opportunities to our partners.
- 113. 113 GlobalGiving is notengaging your donors – you are! Remember…
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- 115. In 2015, 50%of donors choose to cover the GlobalGiving fee at at checkout.
- 116. GlobalGiving Programs & Services One-on-oneconsultation Customer service Academies Tools & training blog Matching campaigns Corporate partnerships Site visits
- 117. 1) Apply onlinethrough GlobalGiving.org/apply 2) Get approved by GlobalGiving staff (~30 days) 3) Post ONE project through the site 4) Once the project is approved, raise money! 5) Reach $5,000 from 40 donors to become a “Partner”
- 118. • Training +support • Customer service • Campaigns + bonus prizes • Access to the website • Recurring donations • Donations in honor of • Donation manager + thank you feature • Post reports to donors • Donor tools: fundraiser pages, registries Emerging Partner • Added to GlobalGiving’s search function • Eligible for current partner only campaigns + contests • Able to advance to Leader & Superstar through GG Rewards program • Additional training + fundraising tools
- 119. Wrap Up &Questions Thanks for coming!
- 120. Takeaways Create a Strategy Planahead Set Goals That are SMART Tell Your Story The makings of a good story, and how to tell it Build Donor Relationships Keep and engage your supporters Leverage Social Media Amplify your efforts Join GlobalGiving! We’d love to have you!
- 121. Q U ES T I O N Share one thing you’ve learned today
- 122. A C TI V I T Y 1. Review the outputs of today’s activities 2. Plan your next steps for when you leave today’s workshop – keep the momentum going! Bring it All Together
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- 124. GlobalGiving.org | 877.605.2314| projecthelp@globalgiving.org