The document outlines The Girl Effect Challenge run by GlobalGiving, which will provide $250,000 in funding split among 12 projects selected to benefit girls. Six projects will be chosen based on the number of unique donors received during the challenge period from October 15-November 15, while an expert panel will select the other six. Eligible projects must be posted on the GlobalGiving website by October 12 to be included. The document provides guidance on writing compelling project descriptions to attract donors during the funding competition period.

1. The Girl Effect Challenge29 September 2011Britt Lake: blake@globalgiving.orgKC Ellis: kellis@globalgiving.org

2. Girl Effect

3. What is GlobalGiving?$51 million from >200,000 donorsDonor management and communicationFundraising toolsFundraising campaignsCorporate PartnershipsMedia/Social Media OutreachGlobalGiving UKReputation Building

4. GlobalGiving by the NumbersOverall donations made through GG to date: $51.228.604Overall donations made through GG in 2011: $15,198,971Number of donors to date: 218,024Projects receiving funding: 4,535Number of visitors who visit GG.org each week: 30-40KAverage donation size: $78 (Median: $25)Average donation amount per org: ~$9,000/yearCountries disbursed to: 110 countriesTop Donor Countries: USA, Canada, UK, Australia, India, Singapore

5. What is the Girl Effect Challenge?Fund will be split evenly among 12 projects for one year12 Finalists will benefit from the Girl Effect Fund for one year following the Challenge6 Finalists determined by the # of unique donors received during the Challenge6 Finalist chosen by the Girl Effect expert panelGirl Effect FundAbout $250,000 was raised in 2010$240,000 has already been raised in 2011

6. Girl Effect Participants– Don’t forget!Important DatesProject-posting deadline: October 12, 2011Challenge Dates: October 15-November 15, 2011Winners included in the Girl Effect Fund: December 1, 2011 - November 31, 2012Your Challenge ProjectOrganizations that are new to GlobalGiving: Projects will automatically go into the ChallengeCurrent GlobalGiving partners: MUST EMAIL their project ID to girleffect@globalgiving.org by October 10th

7. Introduction to Project Entry (PE)

8. Your Project PageYou have less than a minute to grab a donor’s attention!What to focus on:PhotoTitleGiving optionsSummary

9. Compelling Project PageSpecific, action -orientedClose-up, high -resolution photoTangible, realistic, variedEasy to understand, jargon-free, project specific

10. Title: Your introduction to donorsNo more than 50 characters including spacesYour title should answer:Who is your project impacting?What is the benefit?Where is the project?

11. Which of these projects would you support?Protect the environmentEmpower 500 rural women in Pakistan through entrepreneurship capacity for a more sustainable lifestyleRestore Eyesight to 500 Nepalese VillagersSend a Child to School in India for a YearENDPO –economic development

12. Which of these projects would you support?Protect the environmentEmpower 500 rural women in Pakistan through entrepreneurship capacity for a more sustainable lifestyleRestore Eyesight to 500 Nepalese VillagersSend a Child to School in India for a YearENDPO –economic development

13. Summary: Provide further detailThe project summary should support the title and describe in 100 words or less:Who is being helped?What are you doing?Where are you doing it?How are you doing it?

14. Photos: Let donors visit your projectUse photos that best illustrate your project, the community it serves, and the work you do.

15. Giving Options: Providing a reference pointDonation options describe what a specific donation amount will provide.The KEY is to show the impact that each donation has, linking that donation to something tangible and meaningfulInclude donation options of all levels.Donation options must be at least $10

16. Life on GlobalGivingEditing and adding new projectsQuarterly ReportingRankingDisbursementAlways Open!Email us: girleffect@globalgiving.orgOne on one callsBlog: http://tools.blog.globalgiving.org/

17. Questions?Oct 6: Fundraising WebinarOct 12: Project submission deadlineOct 15: Challenge begins!girleffect@globalgiving.org