Pact webinar dec82011


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  • Agency 77 video
  • Close to $400/month in recurring donations
  • Example of a great project page – arrows to specific things
  • Engage donors using project reports
  • Pact webinar dec82011

    1. 1. Welcome to the Webinar! “ Introduction to GlobalGiving” Brought to you by the Capacity Development Team December 8, 2011 Presenter: Manmeet Mehta Senior Program Manager Crowdsourcing Social Innovation & New Partnerships Moderator: Olga Yakimakho, Senior Program Manager for CD 12/08/11
    2. 2. Webinar Purpose <ul><li>Introduce the GlobalGiving online platform to Pact Capacity Development practitioners as a resource for helping Pact ’s local partners in their fundraising capacity development. </li></ul>
    3. 3. Agenda <ul><li>1)      How does Global Giving Work? </li></ul><ul><li>2)      What are the benefits to non-profits? </li></ul><ul><li>3)      Who can join the GlobalGiving site? </li></ul><ul><li>4)      What can Pact do to help local partners benefit? </li></ul>
    4. 4. GlobalGiving
    5. 5. Tool
    6. 6. Compelling Project Page Specific, action -oriented Easy to understand, jargon-free, project specific Close-up, high -resolution photo Tangible, realistic, varied
    7. 7. <ul><li>Overall donations made through GG to date : $54 mn.+ </li></ul><ul><li>Overall donations made through GG in 2011 : $14 mn + </li></ul><ul><li>Number of donors to date : 237,246 </li></ul><ul><li>Projects receiving funding : 5,014 </li></ul><ul><li>Number of visitors who visit each week: 30-40K </li></ul><ul><li>Average donation amount per org : ~$9,000/year (Median: $2,400) </li></ul><ul><li>Countries disbursed to : 110 countries </li></ul><ul><li>Top Donor Countries : USA, Canada, UK, Australia, India, Singapore </li></ul><ul><li>Percentage of donors who ‘add on’ : 50% </li></ul><ul><li>Average donation size : $78 ( Median : $25) </li></ul>GlobalGiving by the Numbers
    8. 8. Our BD Team is working hard to find additional donors … 12/08/11 <ul><ul><li>Amount raised in 2011 : $7.5million + </li></ul></ul><ul><ul><li>Corporate partners in 2011: 65 </li></ul></ul><ul><ul><li>Corporate partners : Eli Lilly & Co, Hilton, sabre Holdings, Rosetta Stone, Capital One, Moody ’s, Google, Western Union Foundation, Cummins, and dozens more </li></ul></ul><ul><ul><li>Donation volume in 2010 through corporate partners : ~$5.2 million </li></ul></ul><ul><ul><li>Amount given by Nike ’s employees : ~$1 million in 2010 </li></ul></ul>
    9. 9. Other value for non-profit partners
    10. 10. Building Fundraising Capacity <ul><li>Monthly trainings </li></ul><ul><li>One on one consultations </li></ul><ul><li>Connecting with highly-skilled volunteers </li></ul><ul><li>Blog: Come here for: </li></ul><ul><ul><li>External opportunities </li></ul></ul><ul><ul><li>Summaries and slides from past trainings </li></ul></ul><ul><ul><li>Details on matching campaigns and other </li></ul></ul><ul><ul><li>opportunities </li></ul></ul><ul><ul><li>General online fundraising tips </li></ul></ul>
    11. 11. Transforming relationships with your online donors <ul><li>You can access your donor information in real time by logging on to the Project Entry site on </li></ul><ul><li>This site also allows you to download all of your past donation information </li></ul><ul><li>Please note this provides gross donation information (not counting fees or add ons) </li></ul><ul><li>You can send thank you notes directly through the GlobalGiving site. </li></ul>
    12. 15. Holiday & Year-End Giving <ul><li>Important Dates </li></ul><ul><ul><li>Black Friday – Nov. 25 </li></ul></ul><ul><ul><li>Cyber Monday – Nov. 28 </li></ul></ul><ul><ul><li>Hanukkah – Dec. 20 - 27 </li></ul></ul><ul><ul><li>Christmas – Dec. 25 </li></ul></ul><ul><ul><li>Last day to give in 2011 – </li></ul></ul><ul><ul><li>Dec. 31 </li></ul></ul><ul><li>GlobalGiving promotions </li></ul><ul><ul><li>GlobalGiving donor outreach </li></ul></ul><ul><ul><li>Tribute Card Challenge </li></ul></ul><ul><ul><li>Gifts for Good </li></ul></ul><ul><li>Don ’t forget to get ready for January gift card redemptions! </li></ul>
    13. 16. Other Campaigns
    14. 20. Who are GlobalGiving ’s Corporate Partners?
    15. 21. GG Partnership Options <ul><li>Strategic Philanthropy </li></ul><ul><li>Employee Engagement </li></ul><ul><li>Gift Cards </li></ul><ul><li>Cause-Related Marketing </li></ul><ul><li>API Integration </li></ul>
    16. 22. Employee Engagement: Nike
    17. 23. Employee Engagement: Nike <ul><li>Nike uses the WE Portal to engage it ’s employees worldwide </li></ul><ul><li>Employees have access to all projects on GG </li></ul><ul><li>Instead of traditional matching, receive a GG gift card for amount donated </li></ul><ul><li>Over $2.5M given since program started almost 2 years ago </li></ul>
    18. 24. Employee Engagement: Eli Lilly
    19. 25. Employee Engagement: Eli Lilly <ul><li>37,000 employees globally </li></ul><ul><li>Have access to all pre-Existing GlobalGiving projects in the categories of health, environment, education and hunger </li></ul><ul><li>All donations of $25 or more are matched 1:1 </li></ul><ul><li>Received a $50 gift credit to from Lilly Foundation </li></ul>
    20. 26. Who can join the GlobalGiving site? <ul><li>ANY registered public charity, anywhere in the world </li></ul><ul><li>At least one employee or volunteer speaks English </li></ul><ul><li>Some access to the internet </li></ul>
    21. 27. How can organizations join the site?
    22. 28. How can organizations join the site?
    23. 29. Feedback from NGO partners <ul><li>On behalf of HOTPEC Orphanage, I wish to congratulate you for the professional kind of support extended to us. </li></ul><ul><li>Many things have we discovered that will improve our ability to communicate with other partners in development. For example: the Thank you template, how to present projects so that they appear appealing and many other tips which will leave us even more a professional organisation than before. Even if we do not win the competition in the end, we would have advanced in our ways of communication. </li></ul><ul><li>We want to say a BIG THANK YOU to all the members of your team. </li></ul><ul><li>-- HOTPEC Orphanage </li></ul>Part of our strategy with the Global Giving campaign is 1) to be able to list our projects on a major charitable giving site, 2) to broaden our outreach beyond friends and family donors. We are happy to say that so far, the strategy is working. Specifically, a bit more than 50% of our donors during the campaign are new to Caravan to Class and 28% of all donors are outside of our friends and family community, ie. unaffiliated donors. 
 -- Barry, Caravan to Class
    24. 30. What can you do to take action? <ul><li>Share the training opportunities with your local media </li></ul><ul><ul><li>Put it on twitter and Facebook </li></ul></ul><ul><li>Share the opportunity for the next GlobalGiving Open Challenge </li></ul><ul><ul><li>Interested organizations fill out nomination form to join </li></ul></ul><ul><ul><li>Due Diligence Deadline : March 1, 2012 </li></ul></ul><ul><ul><li>Challenge: April 2012 </li></ul></ul>
    25. 31. What can you do to take action? <ul><li>Share the training opportunities with your local media </li></ul><ul><ul><li>Put it on twitter and Facebook </li></ul></ul><ul><li>Share the opportunity for the next GlobalGiving Open Challenge </li></ul><ul><ul><li>Interested organizations fill out nomination form to join </li></ul></ul><ul><ul><li>Due Diligence Deadline : March 1, 2012 </li></ul></ul><ul><ul><li>Challenge: April 2011 </li></ul></ul>
    26. 32. Questions? <ul><li>Contact information: </li></ul><ul><li>Manmeet Mehta </li></ul><ul><li>[email_address] </li></ul><ul><li>@manmeetmehta </li></ul><ul><li>+1-2022325784 </li></ul>