View this presentation from the June 22nd Online Fundraising Workshop in Belgrade, Serbia.

1. 1
Online Fundraising Workshop
Belgrade, Serbia
Kelly Zug
2015

2. Agenda
GlobalGiving and Introductions
Online Fundraising
What is it? Why is it important? How do we do it most effectively?
Network Building and Engagement
What attracts a donor? How do you maximize your impact and donor networks?
GlobalGiving – How to Join
Where do I go from here?

3. What is GlobalGiving?

4. An online fundraising platform for organizations to
promote their projects and raise money

5. www.globalgiving.org
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6. 6

8. 400,000+
Individual and Corporate Donors
$160+ Million
Since 2002…
Have
given….
To…
11,000+ projects with
organizations like YOURS
Through…

9. 2002
GlobalGiving
Founding Year
60+
Corporate Partners
2,400+
Organizations
around the world
149
Different Countries

10. Corporate Partners
Gift Cards & Employee Giving Ÿ Cause-Marketing Ÿ International Vetting
Disaster Relief
Ÿ Facilitation of Grants

11. 11
Top Donor Countries

12. Current Projects in Eastern & Central Europe
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6
6
2
2
3
4
1
4
3
9
9
3
30
3
4
2
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13. Introductions!
Would your current donors and community describe your organization the same way?
13
Who are
you?
What do
you do?
Why is it
important?
Imagine if you had to explain your organization to a potential funder in
a clear and concise way. Aim for under one minute in your explanation!

14. The average attention span of a human being was
calculated to be 8 seconds in 2013.
This is one second less than the
attention span of a goldfish.
- National Center for Biotechnology Information, at the
U.S. National Library of Medicine

15. What does GlobalGiving do?
15
Access and
visibility to
worldwide donors
Tax Deductions
for U.S. Donors &
GiftAid for UK
Donors
1-on-1
Consultations
Webinars and
Tools & Training
Multiple Bonus
Days
Feedback and
Donor
Management
Tools
Strategizing Help
for Fundraising
and Campaigns
Outreach for
Driving
Awareness and
Donors to our
platform

16. 16
GlobalGiving Sustainability
15 % Fee
2% Administration Fees
Sustainability
Reliable connection with worldwide
donors and corporate partners
3% Credit Card Fees
Covers standard credit card fees
from donors’ cards
U.S. tax deductions for donations
10% Resources and Access that
Directly Benefit your Organization
Access to 400,000+ donors and 60+ Corporations
Donor Management Tools and Analysis
Free trainings, tools, and campaign strategizing
Free one-on-one consultations – call us anytime!
Calendar of Organization Campaigns & Matching Days
Gift Cards, Reoccurring Donations, and Tribute Giving
Rewards and benefits for being active

18. 18
2% Administration Fees
Sustainability
Reliable connection with world wide
donors and corporate partners
3% Credit Card Fees
Covers standard credit card fees
from donors’ cards
U.S. tax deductions for donations
The majority of our donors cover at least a portion of the fee
as they complete their donation.
Averages to
9% Fee
10% Resources and Access for
Your Organization
Access to 400,000+ donors and 60+ Corporations
Donor Management Tools and Analysis
Free trainings, tools, and campaign strategizing
Free one-on-one consultations – call us anytime!
Calendar of Organization Campaigns & Matching Days
Gift Cards, Reoccurring Donations, and Tribute Giving
Rewards and benefits for being active
Continuous Innovation

19. What can fundraising online do for my organization?
19
Manage, expand,
and engage your
network of donors
One additional
tool to the
fundraising
strategies you
already use
Network of ideas,
tools, and
resources to
increase
effectiveness
Boost funds,
transparency, and
awareness

20. Difference between Offline and Online
Goals are still the same:
Creating and maintaining relationships
Building trust
Delivering a message
Giving people a reason to give
Continuing to increase and share
your impact!

21. Online
Fundraising
Success
Your
Organization
STRATEGIZE
SHOW
APPRECIATION
ENGAGE
NETWORK
IDENTIFY &
EXPAND
NETWORK

22. Strategizing Online

23. BEFORE Strategizing, Consider:
Past accomplishments of your organization
Capabilities & background of staff
Level of awareness and trust in the community
Evaluation of present and potential network
23

24. Developing Your Strategy
PLAN! Online Fundraising doesn’t just happen.
Set realistic and measurable goals
• Get 50 additional Facebook likes by a certain date
• Get 3 additional donors by next month
• Send out a monthly newsletter
Plan annual calendar of campaigns
• Helps prevent donor fatigue
• Creates a SENSE OF URGENCY

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26. Create a sense of urgency
The last 3 months of the year
accounted for more than
1/3 of 2013’s overall giving!
Online giving in December is
more than 18.8% of total year’s giving.
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27. Identify your Network
YOU
• Identify your network and
the networks of your staff
• Identify advocates to help
you spread the word
about your organization
• Create a communications
plan
• Brainstorm who would be
interested in your cause

28. CURRENT
AND
OLD
FRIENDS
UNIVERSITY
PROFESSORS,
PEERS,
AND
NETWORKS
INTEREST
GROUPS
AND
CLUBS
PAST
&
CURRENT
COLLEAGES
AND
JOBS
FAMILY
NEIGHBORS
CHILDHOOD
TEACHERS
CHURCH
GROUPS
SPORTS
TEAMS
BOOK
CLUBS
GYM
BUDDIES
FAMILY
FRIENDS

29. If you needed to get an urgent message out,
how many groups of people could you reach?
Start your personal networking map.
Group Discussion

31. Close relationship to you or the organization
Influential person
Ability to reach into new networks
Willingness to spread the word
Time commitment
Activity: List three ways you could further your connection
with each potential advocate
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How do you choose an advocate?

32. Effective Outreach & Engagement
• Know your donors and why they give
• Personalize and tailor communication & emails
• Sort lists of donors (such as by past donation size or reasons for giving)
• Give donors a clear idea of what money is being used for
Email is still the largest drive of online giving at 33%
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33. 15 Minute Break!

34. How to present your story online?
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The motivation
The people
The idea
The problem
The place

35. When telling your story…
35
Brevity is key.
Put the
important
things first!
Be specific and
realistic on
how donation
will make
impact
Use powerful
and hopeful
imagery!
Evoke
empathy, not
sympathy
Photos
Videos
Sta?s?cs
Personal
anecdotes
Beneficiary
Stories

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Summary
....
What
is
the
issue,
problem,
or
challenge?
….
How
will
this
project
solve
this
problem?
...
Poten>al
Long
Term
Impact
….
Funding
Informa>on
Total
Funding
Received
to
Date:
$____
Remaining
Goal
to
be
Funded:
$_____
Total
Funding
Goal:
$_____
Addi>onal
Documenta>on
Resources
First thing donor reads
Examples of
how money is
used
Engaging Photo
Engaging and
Specific Title

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Provides
meals
Provides
for
one
child
Trains
one
group
leader
to
start
and
manage
KIDS
support
group
Running
costs
for
one
group
Summary
Provides
a
welcoming
and
safe
place
for
children
affected
by
their
parents’
alcoholic
substance
abuse.
We
run
aVerschool
KIDS
groups
where
children
can
learn,
make
friends,
and
do
arts
and
craVs
in
a
safe
environment
with
trained
group
leaders
and
mentors.

38. Summary
Ambergris
Caye
Elementary
School
cares
deeply
about
its
students.
It
is
located
in
San
Pedro,
Belize.
Dedicated
to
quality
educa?on,
the
teachers
have
always
worked
hard
to
provide
support
to
each
student
to
reach
their
full
poten?al.
Now,
we
need
your
help.
We
want
to
restore
two
classrooms
and
a
library
that
have
been
destroyed
in
a
recent
flood.
Purchase
of
5
new
books
for
library
Provides
windows
for
classroom
Provides
classroom
with
set
of
chairs
and
tables
for
children
to
learn
Provides
walls
and
wooden
floor
for
1
classroom

39. Compelling Project Page
Specific,
action –
oriented
Description
Easy to understand,
jargon-free, project
specific
Close-up,
High-resolution
photo
Tangible,
realistic,
varied
goals
Summary
Provide early education, breakfast, childcare, and psychological
services for 455 disadvantaged preschoolers in Mexico City Metro
Area whose working parents cannot afford them otherwise.

41. Keep Up with Your Donors
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Project Reports
Holiday Campaigns
Bonus Days
Photo & Video
Competitions

42. Donor Appreciation
Send thank you notes as soon as possible and personalize them
Share photos and beneficiary stories in project reports
Make donors feel like a crucial part of your organization and its success
46% of donors stop giving because they feel like their
donations are not recognized or appreciated!

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45. Web Analytics Tool
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46. 46
GlobalGiving
UK

47. How to Join GlobalGiving

48. How to Join GlobalGiving
Submit
Application
Due Diligence
Processing
Post a Project!
Pass through
the Open
Challenge!

49. Documents to Complete an Application
Certification of Government Registration
Letter of Reference
Program Materials
Founding Document (with dissolution clause)
Disbursement Information
Financial Documents (2 years of financial statements and a current year budget)
Names of senior staff and board members
GlobalGiving’s Terms and Conditions
We accept Google Translate as an acceptable English translation
of these forms. Please send questions to applications@globalgiving.org

50. Succeed in an Open Challenge
Test your online fundraising skills
Succeed and become a permanent partner with GlobalGiving
Open Challenges occur multiple times a year!
March, June, September, and December
Requirements: Raise $5,000 (minimum) dollars from at least 40 unique donors
Duration: 1 Month (or 2 weeks)
Deadline to Apply for September Challenge: July 25, 2015
At least one matching day during the 1 month period
Email further questions to inthefield@globalgiving.org
"

53. Some Ideas for the Open Challenge
Map your organization’s potential network and advocates
Have your most loyal donors contribute early
Connect with diaspora groups
Personalize emails
Prepare videos and stories to share
Make donors an offer they can’t refuse
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54. Open Challenge Preparation
1. Develop a strategy to raise (at least) $5,000 from (at least) 40
donors in 1 month online
2. What will you do Before, During, and After to make the campaign a
success and drive awareness
3. Practice writing your concise project summary
TEAM A:
Raising $5,000 by at least 40 different donors in 1
month for: A girls empowerment camp project
TEAM B:
Raising $5,000 by at least 40 different donors in 1
month for: A
project
to
restore
homes
of
struggling
elderly
TEAM C:
Raising $5,000 by at least 40 different donors in 1
month for: Training teachers for local schools
TEAM D:
Raising $5,000 by at least 40 different donors in 1
month for: Promoting importance of democracy and
civic engagement in high schools

55. Questions?
Email further questions to
inthefield@globalgiving.org
Free 1-on-1 Consultation
with a GlobalGiving staff member
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