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GlobalGiving Current Partner Workshop 2016
This document outlines an agenda for a GlobalGiving workshop. It introduces GlobalGiving as a nonprofit founded by former World Bank executives to direct philanthropy to vetted projects around the world. The workshop agenda covers GlobalGiving updates, fundraising strategies, and engaging donors through activities and discussions. Attendees are provided information on utilizing GlobalGiving's tools and resources to increase fundraising and impact.
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GlobalGiving Current Partner Workshop 2016
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- 2. Photo: The NyakaAIDS Orphans Project GlobalGiving Workshop
- 3. Agenda Introductions 20 min GlobalGivingUpdates 20 min GG Rewards +activity 60 min Project Pages 10 min Break 15 min Expanding Fundraising Strategy 20 min Engaging Donors +activity 30 min Wrap-Up & Feedback 15 min
- 4. GlobalGiving: The Story FromWorldBank to GlobalGiving BRAZIL 4,321
- 5. Founded by twoformer World Bank executives who have created a new, higher-impact way for individuals & organizations to direct their philanthropy to their choice of high-quality, trackable projects in the U.S. and around the world.
- 6. Together we arebuilding a global movement for social progress. One donor, one project, one community at a time.
- 7. I N TR O D U C T I O N S
- 8. I N TR O D U C T I O N S
- 9. A C TI V I T Y 1. Name 2. Organization 3. Motivation for your work 4. Hopes for 2016 Introductions
- 10. O B JE C T I V E 2016 Understanding what is new about GlobalGiving for 2016
- 11. O B JE C T I V E GG Rewards What are GG Rewards, how do you earn them, why might they be impactful for your organization
- 12. O B JE C T I V E Utilizing GlobalGiving Distinguishing ways to use GlobalGiving to best increase donors, impact, and involvement
- 13. 2 0 15 I N R E V I E W
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- 17. 275 site visits in37 countries
- 18. 65% of our nonprofitpartners said that GlobalGiving helps them become more effective not only in fundraising, but overall as an organization
- 19. COMING UP IN2016
- 20. S K IL L E D G L O B A L G I V I N G S U P P O RT A p p l y b y J u n e 3 o r S e p t e m b e r 2
- 21. S O CI A L I M PA C T A C A D E M Y A p p l y b y A u g u s t 8 B e g i n s S e p t e m b e r 6
- 22. P H OT O C O N T E S T D e a d l i n e J u n e 2 9 Vo t i n g J u l y 1 8 – 2 2
- 23. B O NU S D AY S M a r c h , J u n e , S e p t e m b e r D o n a t i o n s wi l l b e m a t c h e d o n c e r t a i n d a y s
- 24. Y E AR E N D C A M PA I G N O p t - I n D e a d l i n e N o v e m b e r 1 8 R u n s D e c e m b e r 1 – 3 1
- 25. N EW ONBOAR D IN G PR OC ESS
- 26. Complete the online application 1 GlobalGiving will reviewthe application within 30 days 2 After approval, create a project page 3 Fundraise for your program! 4
- 27. ”Our presence onGlobalGiving’s website has allowed us to tap into a truly global experience… With the help of GlobalGiving and the now hundreds of donors who have supported our organization through the website over the past several years, we have been able to screen thousands of children and provide life- saving surgeries for children and provide life saving surgerious for children with congenital heart disease. In short, our partnerships have saved lives and transformed families. -sean love, china california heart watch
- 28. 15% Fee Page GlobalGivingdoesn’t charge any application or vetting fees for nonprofits, but we do retain 15% of every donation. Why? Because we will amplify your impact. You Receive: tools, training, one-on-one support, and access to a new crowd of supporters.
- 29. In 2015, 50%of donors choose to cover the GlobalGiving fee at checkout
- 30. C OR PORATE PARTN ER SH IPS
- 31. C O RP O R AT E PA R T N E R S
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- 34. O B JE C T I V E 2016 Understanding what is new about GlobalGiving for 2016
- 35. GLOBALGIVIN G DASH BOAR D
- 36. GG Rewards aredesigned to raise money and increase effectiveness GG Rewards are Flexible GG Rewards are Engaging
- 37. Partner 0-17 Points Leader 17–35 Points Superstar 36+Points You can find your status in your DASHBOARD
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- 40. L E AR N I N G C Y C L E S
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- 43. DIY Toolkit GGWebinars Charting Impact GlobalGiving Site Visit Feedback Toolkit Create Your Own Cycle
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- 48. A C TI V I T Y 1. Listen … now! 2. How will you Act 3. What might you learn from your action Create Your Own Learning Cycle
- 49. O B JE C T I V E Learning Cycles Do you think learning is important to your organization? Talking Point
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- 51. Fundraising Reporting Participation SiteVisits Email Earn More Points
- 52. F U ND R A I S I N G
- 53. 1 Donations 2 Number of donors 3 Numberof reoccurring donors
- 54. R E PO R T I N G
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- 56. PA R TI C I PAT I O N
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- 59. Host a GlobalGivingsite visit Site Visits 1/3 of Nonprofit revenue in 2015 was generated by email Email Learning and Effectiveness Tool Other GlobalGiving Webinars Earn more Points
- 60. Do you reallywant to be a Leader or a Superstar?
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- 63. Project of the Month Corporate Partners Boostin Search Ranking
- 64. O B JE C T I V E GG Rewards What are GG Rewards, how do you earn them, and why are they important for your organization
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- 67. FU N DR AISIN G
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- 69. SMART Goals Set goalsand timelines for your fundraising efforts that are SMART
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- 72. C A MPA I G N S
- 73. Year End CampaignBonus Days Photo Contests #GivingTuesday
- 74. 18% Of all online fundraising happensin December
- 75. March 16 Pro-Rated Bonus Day June15 GG Rewards Bonus Day September 21 Time Release Bonus Day
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- 77. GG will bethe lowest cost option for online fundraising on #givingtuesday. That means no creditcard transaction fees will apply o the first $500,000 raised on GG. And we’re giving away our largest bonus prize ever #GivingTuesday
- 78. F U ND R A I S E R PA G E
- 79. $2,474 Raised for Maternal Healthin Tanzania LABOR FOR LOVE Alison asked supporters to donate $1 for every hour a women in their life was in labor
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- 81. M I CR O P R O J E C T S
- 82. Fundraise for an individualor activity for three months. Donors often respond to urgent needs
- 83. ATTRACT AND ENGAGEA FU N D R AISIN G AR MY
- 84. A D VO C AT E S
- 85. Create Fundraising Advocates. Foryour supporters that are passionate about your cause, make them part of your fundraising team! Create tools to help them reach out to their networks, thus growing your network.
- 86. 1 Do they careabout your organization and cause? 2 Can they serve as brand ambassadors? 3 Are they able to communicate your story well? 4 Do they have a large network? 5 Are you comfortable reaching out to them? Identifying your Advocates
- 87. Once you have identifiedyour fundraising advocates, help them with tools, content, templates, calendars and support.
- 88. A C TI V I T Y Talk about ways you might support a fundraising advocate 1. Tools 2. Templates 3. Calendars 4. Etc. Talking Point
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- 90. ATTR AC TING D ON OR S
- 91. 1 Project Pages Create acompelling and attractive Project Page 2 Project Reports allow you to share your impact with the supporters on GlobalGiving.
- 92. P R OJ E C T PA G E S
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- 95. P R OJ E C T R E P O R T S
- 96. Write a ProjectReport at least once every three months and include photos, stories and impact
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- 99. Progress + Impact Donorswant to know the impact they’ve helped to create with their gifts.
- 100. H A VI N G A C L E A R , E N G A G I N G A N D I N S P R I A T I O N A L S T O R Y W I L L H E L P Y O U G A I N N E W S U P P O R T E R S A N D E N G A G E Y O U R C U R R E N T S U P P P O R T E R S Use Storytelling to engage donors in your Project Pages and Project Reports
- 101. S U MM A R Y
- 102. T H EM O T I VAT I O N
- 103. T H EC H A L L E N G E
- 104. T H EP L A C E
- 105. T H EP E O P L E
- 106. A C TI V I T Y 1. What could be improved about this Project Report? 2. What is good about this Project Report? Project Report Critique
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- 108. T H ETA K E A W AY S
- 109. Have a greatstory. Have a clear, simple, and inspiring story that highlights your constituents as heroes, and lets your supporters know why your organization is important!
- 110. Use your storyto fundraise. Use that great story in your fundraising efforts. In your emails highlight stories to engage your supporters.
- 111. Connect with yourdonors. Donors want to know how their gift has impacted your work and the individuals your organization is helping. Update them on this impact, and inspire them to give again!
- 112. R ETAIN ING D ON OR S
- 113. Always Thank YourDonors. Show your appreciate for all the things your supporters are doing to help your organization by sending them personal, prompt, and sincere thank you notes. Engage them!
- 115. 50% of donorsprefer personalization Versus speed when they are being thanked by the organizations they give to. Pay attention to what they gave to, if they’ve given before, and ask them why they give!
- 116. A C TI V I T Y What would you want to include in a Thank You note to a donor Talking Point: Thank You Note
- 118. O B JE C T I V E FUNDRAISING Distinguishing ways to use GlobalGiving to best increase Fundraising and Awareness
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- 120. 2015 Earthquake inNepal 2015 Ebola Crisis 2015 Typhoon in the Philippines NOW Syrian Refugee Crisis After a disaster, we reach out to our partners and activate our networks to help those in need. After a disaster, we reach out to our partners and activate our networks to help those in need.
- 121. A C TI V I T Y 1. What’s new for 2016? 2. GG Rewards 3. Utilizing GlobalGiving Review of Objectives
- 122. We’re here tohelp! www.globalgiving.org projecthelp@globalgiving.org +1-877-605-2314
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Editor's Notes
- #5 When using the maps, double click on a state or country to change its color. None highlighted areas should stay gray. BE CAREFUL. If you aren’t careful the countries and states will move and then the map will get screwed up. Make highlighted areas whatever color you want. Stay away from red (red means bad). Use it for disasters.
- #6 Photo of Dennis and Mari
- #7 Swap out the photo to make the presentation your own. GlobalGiving brand compliant photos can be found here via the Box link. Choose a photo that complements your content. Choose a color for the text box that matches the colors in the photo. Compress all images to 150 dpi (go to File > Reduce File Size when you’re done with your deck)
- #8 https://www.globalgiving.org/pfil/19149/Juan_Fernandez_Carlos_Coste.jpg
- #14 https://www.globalgiving.org/pfil/19149/Juan_Fernandez_Carlos_Coste.jpg
- #20 https://www.globalgiving.org/pfil/19149/Juan_Fernandez_Carlos_Coste.jpg
- #21 Apply to receive specialized support from GG team for a variety of subjects like Website Building, or Database Building
- #22 Online program that improves story and measurement, effectiveness & learning
- #23 You will be featured in the Newsletter and on social media
- #24 I’ll talk about these specific Bonus Days a little later
- #25 Great opportunity to engage your supporter during the most important period of the year. Apply by Friday, November 18 to take advantage of this campaign.
- #29 Here’s the nitty-gritty: when a donor makes a $100 donation, $85 goes to the project(s), $3 goes to cover credit card or transaction fees, and just $2 goes to keep GlobalGiving running. Then $10 goes to fund our many programs and services that ultimately drive more funding. This is where the magic happens. In 2015 alone, GlobalGiving drove an additional $10 million to our nonprofit partners through: our marketing efforts, matching funds, corporate partner donations, bonus rewards, and gift card redemptions. That money that didn’t come from nonprofits’ fundraising work; it was just a benefit of being part of our community. Accounting for all the extra funding that GlobalGiving delivers, the net cost for a typical nonprofit is actually zero. They’re not even out the credit card fees! The benefits of using GlobalGiving—access to tools, training, one-on-one support, and our trusted platform—literally pay for themselves, and then some! Most importantly, GlobalGiving helps nonprofits have more impact. That’s what makes GlobalGiving unique: we exist to help our partners get more resources to do their important work, and to help them become more effective with the resources they do have. No other crowdfunding platform helps drive more dollars to important causes, and helps nonprofits improve their day-to-day performance on the ground like GlobalGiving. So you can feel good about it! The 15% is worth the investment!
- #33 GlobalGiving's projects receive donations through partnerships with more than 60 American and international corporations including Microsoft, Nike, and Dell. We operate the following corporate programs, all of which provide more funding for the great work of our partner organizations: Cause-marketing: Through targeted marketing campaigns, companies support and promote one or more GlobalGiving projects. Gift card programs: Corporations purchase gift cards to give to their employees, customers, and stakeholders. Employee giving programs: Corporate employees give through GlobalGiving's sites to GlobalGiving partner projects. Grants management: GlobalGiving recommends outstanding partner organizations for grants from corporate partners.
- #36 https://www.globalgiving.org/pfil/19149/Juan_Fernandez_Carlos_Coste.jpg
- #42 We believe that learning organizations are the most productive organizations. There is always something to be learned, and always room to evolve and grow
- #43 If they want, I can click in the computer and show the cycles that way
- #44 These are all Effectiveness Cycles. Go into the GG Website and talk about these
- #45 DIY has 32 different tools
- #49 When are you listening to your community, your constituents or someone you can learn from? (Now) How might you act upon what you have learned today What might you learn from your action
- #58 Three Bonus Days this year: Talk about this later 1. March 16 2. June 3. September Campaigns: Every year, GlobalGiving hosts numerous large-scale fundraising campaigns with the purpose of making it easier for your organization to ask donors to give. GlobalGiving sponsors at least four matching campaigns each year - usually more - in which we match donations between 30% and 100%!
- #68 https://www.globalgiving.org/pfil/19149/Juan_Fernandez_Carlos_Coste.jpg Let’s talk about your fundraising strategy
- #75 Great opportunity to engage your supporter during the most important period of the year. Apply by Friday, November 18 to take advantage of this campaign.
- #76 Bonus Days: Maximize these days by giving your donors at least one weeks heads up in advance; identifying and recruiting fundraising advocates; use project report tool to mobilize donors; build excitement through facebook and twitter; personally calling and emailing donors to ask them to give. Check out Crowdfundamentals, a guide to online fundraising campaigns March Pro-Rated Bonus Day: GG will be matching funds on a pro-rated bonus. This means that every donation will be matched at a percentage that will be determined at the conclusion of the Bonus Day. GG Rewards Bonus Day We will match donations made through GG.org up to $1000 per donor based on your organization's rewards points. 30%, 40%, 50% and offering bonus prizes Time-Release Bonus Day GG will match all donations up to $1000 per donor, at 30% and $70,000 in matching funds will be divided in half and released at two different times during the day to make it wasy for donors around the globe to give to your projects Stay tuned for more on these bonus days
- #77 Upload up to three photos: unique, high resolution, clos up photos on your project page and submit photos to url that is provided on page for a chance to win $1000 award and social media promotion
- #78 On average, organizations in the US raise 34% of their annual income in November and December. GG will be the lowest cost option for online fundraising on #givingtuesday. That means no creditcard transaction fees will apply o the first $500,000 raised on GG. And we’re giving away our largest bonus prize ever
- #83 Next tool to highlight: microprojects. This is a tool that allows you to raise money for a more specific need. How many have used microprojects before? Does anyone want to share an example? As you can see from this example, “Support Ian’s Education, “ Nyaka AIDS Project has developed a microproject to raise funds specifically for one student’s education! Microprojects are only on the site for three months so you can create an added sense of urgency and they are only available to leaders and superstars. They range in value from $250 to $10,000 and what’s really exciting about microprojects is that they get a little bit of a bump up in the ranking which means that they are more likely to attract new donors and those donors are then rolled into receiving project reports from your parent project as well. So you can continue to build a relationship with those donors even after your microproject expires. [Note: Money raised via microproject does not count towards total project $ to raise]
- #88 Templates: Supply email, Facebook, Twitter, and other templates, make their lives easier so that this doesn’t become a burden Content: Make sure they have the best images, text, logos, and videos. Calendars: Work with them to create an outreach calendar and plan, make sure they’re up to speed on everything to do with your organization
- #89 People you can build a personal connection with
- #90 https://www.globalgiving.org/pfil/19149/Juan_Fernandez_Carlos_Coste.jpg
- #97 [Briefly note project report ratings] PRs will be rated 1 – 5. A 5 includes great photos and a great story, preferably through the eyes of a constituent
- #100 Project Reports are important because donors want to know the impact they’ve helped create with their gifts, and they want to know the progress of the organization
- #101 How can you showcase progress and impact in the best way possible? Use these as ways to tell your story
- #102 What is the short spill of what your organization is doing
- #103 What’s your project’s backstory? Why are you doing this and why are you fundraising?
- #104 What is the problem your organization is trying to solve. How does this problem affect the constituents you work with
- #105 How is your solution and this problem unique to the location/region and who will care about this?
- #106 How is this problem affecting the individuals in your community and who can identify with these individuals and support your work
- #107 People you can build a personal connection with
- #114 It seems like a simple concept – thank the people who give to you – but with small teams and a lot of moving pieces to your organization, thank you notes often fall at the end of the prioirty list. However, this should be at the top of your list. It’s the first contact a donor will have with your organization after taking a generous action. Make them feel appreciated and show them that a small act of kindness is always appreciated. But what should a thank you look like?
- #115 Thanks You Notes should be personal. Remind your donors what they are giving to. Another issue that arises with donor retention is a lack of appreciation by the organization and not feeling connected to the cause.
- #116 It seems like a simple concept – thank the people who give to you – but with small teams and a lot of moving pieces to your organization, thank you notes often fall at the end of the prioirty list. However, this should be at the top of your list. It’s the first contact a donor will have with your organization after taking a generous action. Make them feel appreciated and show them that a small act of kindness is always appreciated. But what should a thank you look like?
- #117 Personalization Maybe photo Specific Details
- #121 If there is a disaster, reach out to GG and we’ll reach out to our networks
- #122 Who are the people you can build a personal connection with? Why is storytelling impactful What is the point of SMART goals, why should you plan like this