The document outlines the agenda and content for a GlobalGiving workshop for project leaders. The agenda includes introductions, sessions on mastering the online platform, fundraising fundamentals, and maximizing the GlobalGiving experience. The document provides details on each session topic, including navigating the online platform, creating effective projects and reports, the partner rewards program, fundraising tools and trainings. It emphasizes using data and analytics to inform strategies and measure their impact.
The document discusses how to build and manage an effective ambassador program by leveraging an organization's most engaged community members. It recommends starting small by identifying super fans within existing online forums or communities. The program should then grow gradually over time through clear communication, recognition of ambassadors, and by empowering ambassadors to promote the organization's message in their own words within set guidelines. Building the program requires a long-term time commitment from the organization to cultivate relationships and momentum.
How to Regularly – and Without a Lot of Extra Effort – Find, Capture and Shar...NetSquared Vancouver
The document provides tips for non-profits on how to regularly find, capture, and share good stories about their organization without much extra effort. It recommends planning storytelling by creating a document of important yearly moments and assigning story finders. It also suggests cultivating an organizational culture where collecting stories is part of everyone's job. The document then discusses how to improve interview skills and tools to capture different types of stories digitally. Finally, it advises how to repurpose great stories across multiple channels and make informed decisions about which channels an audience is most active on.
This document discusses cross-channel digital marketing campaigns. It begins by defining a cross-channel campaign as one that aligns different digital marketing channels like search, social media, public relations, email and displays around a unified message. The document then discusses why these types of campaigns are effective by explaining how search engine optimization and social media are becoming more intertwined. It provides examples of campaign elements and outlines the roles that different channels like SEO, social media, public relations, and paid media can play. It also describes best practices for campaign mechanics, workflow, and concludes by having attendees plan their own hypothetical cross-channel campaign.
Keys to successful community collaboration (1)KristynDavis
Collaborating with your community is more important now than it ever has been before. Get together with your employees and customers virtually to find innovative ways to work and solve issues.
The document outlines an Indiegogo Lab presentation on crowdfunding best practices. The agenda includes sections on pitching a campaign, creating perks, and promoting a campaign. Key tips discussed are planning the pitch video and text to tell a compelling story, creating perks that motivate contributions, building support networks before launch, and maintaining active engagement during the campaign through emails, social media, and events. The goal is to help campaigns raise funds and connect with audiences on Indiegogo's flexible crowdfunding platform.
Attendees are the lifeblood of meetings and events! As a meetings professional, you know strong participation means more business gets accomplished: sessions are well attended, stakeholders are satisfied, hotel room blocks are filled and best of all, the overall success of your event is maximized!
View this webinar to learn:
- How crowdfunding can find you new supporters
- How to use what’s working in the commercial world and bring the right elements over to make your charitable crowdfunding successful
- How to benchmark for success in crowdfunding
Using best practices and up-to-date case studies, learn how to do more than just raise money to make potato salad – learn how to raise money, find new supporters, build brand and make your organization stronger with crowdfunding.
These is the slide deck of presentations used during the webinar "Innovative Annual Reports"
This webinar was organised by GFAR
It was introduced in this blogpost: https://blog.gfar.net/2017/11/26/webinar-innovating-annual-reports/
The video recording of the actual webinar can be found on our Youtube channel: https://youtu.be/BAsPhl0H4Ec
The document discusses how to build and manage an effective ambassador program by leveraging an organization's most engaged community members. It recommends starting small by identifying super fans within existing online forums or communities. The program should then grow gradually over time through clear communication, recognition of ambassadors, and by empowering ambassadors to promote the organization's message in their own words within set guidelines. Building the program requires a long-term time commitment from the organization to cultivate relationships and momentum.
How to Regularly – and Without a Lot of Extra Effort – Find, Capture and Shar...NetSquared Vancouver
The document provides tips for non-profits on how to regularly find, capture, and share good stories about their organization without much extra effort. It recommends planning storytelling by creating a document of important yearly moments and assigning story finders. It also suggests cultivating an organizational culture where collecting stories is part of everyone's job. The document then discusses how to improve interview skills and tools to capture different types of stories digitally. Finally, it advises how to repurpose great stories across multiple channels and make informed decisions about which channels an audience is most active on.
This document discusses cross-channel digital marketing campaigns. It begins by defining a cross-channel campaign as one that aligns different digital marketing channels like search, social media, public relations, email and displays around a unified message. The document then discusses why these types of campaigns are effective by explaining how search engine optimization and social media are becoming more intertwined. It provides examples of campaign elements and outlines the roles that different channels like SEO, social media, public relations, and paid media can play. It also describes best practices for campaign mechanics, workflow, and concludes by having attendees plan their own hypothetical cross-channel campaign.
Keys to successful community collaboration (1)KristynDavis
Collaborating with your community is more important now than it ever has been before. Get together with your employees and customers virtually to find innovative ways to work and solve issues.
The document outlines an Indiegogo Lab presentation on crowdfunding best practices. The agenda includes sections on pitching a campaign, creating perks, and promoting a campaign. Key tips discussed are planning the pitch video and text to tell a compelling story, creating perks that motivate contributions, building support networks before launch, and maintaining active engagement during the campaign through emails, social media, and events. The goal is to help campaigns raise funds and connect with audiences on Indiegogo's flexible crowdfunding platform.
Attendees are the lifeblood of meetings and events! As a meetings professional, you know strong participation means more business gets accomplished: sessions are well attended, stakeholders are satisfied, hotel room blocks are filled and best of all, the overall success of your event is maximized!
View this webinar to learn:
- How crowdfunding can find you new supporters
- How to use what’s working in the commercial world and bring the right elements over to make your charitable crowdfunding successful
- How to benchmark for success in crowdfunding
Using best practices and up-to-date case studies, learn how to do more than just raise money to make potato salad – learn how to raise money, find new supporters, build brand and make your organization stronger with crowdfunding.
These is the slide deck of presentations used during the webinar "Innovative Annual Reports"
This webinar was organised by GFAR
It was introduced in this blogpost: https://blog.gfar.net/2017/11/26/webinar-innovating-annual-reports/
The video recording of the actual webinar can be found on our Youtube channel: https://youtu.be/BAsPhl0H4Ec
Mapping Bangladesh - GBG Dhaka's 8th Meet UpNash Islam
Presentation slides from the 8th GBG Dhaka Meet-up on "Mapping Bangladesh" held on March 29, 2013 in Dhaka, Bangladesh. Sponsored by Fortuna Fried Chicken & OScom (onestop.com.bd) and in partnership with Radio Foorti & BD Tech Social
Best Practices for Collecting Member Feedback with Kathryn SvobodnyNetSquared Vancouver
This document discusses the importance of talking to customers to understand their challenges and needs in order to improve customer satisfaction. It recommends methods for engaging with customers such as in-person interviews, focus groups, surveys, and phone interviews. It also provides a case study of TechSoup's Product Advisory Panel of 580 highly engaged users that provides monthly survey feedback and in-depth interviews. Tips include being clear on who to engage, including a "I don't know" option, putting ideas in front of customers, and sharing learnings internally. The key recommendation is to just get started by reaching out to five customers with specific and open-ended questions.
Nov 29, 2013 stevie presentation on pr tips and tricksStevie Vu
This document discusses community management and public relations. It provides tips for building communities online and offline, including using storytelling, building real relationships, engaging supporters, and handling press and crises. Key aspects of networking are also summarized, such as defining goals and expanding one's network through mutual support. The overall message is that community engagement requires strategic planning and a focus on authentic human connections.
What We Learned From Putting on a Design-a-thon Webinar SlidesHubb
We learned a LOT from the Untethered Design-a-thon, and we want to share it all with YOU! We'll dive into the data and give you an honest, behind-the-scenes view of the Design-a-thon. We'll also discuss the design thinking behind the planning and structure of the event, specifically the circle workshops. Finally, our panelists will share some of the ideas from the event that they believe will shape events going forward.
MemoryFox Demo: Lights, Camera, Take Action!TechSoup
This document summarizes a content management tool specifically designed for nonprofits to help them tell their organization's story using community generated pictures and video. It provides a simplified workflow to collect, organize, and share powerful community stories. Key features include building collection campaigns with no download required for contributors, organizing content by program or event, and sharing stories on the nonprofit's website or externally. Pricing is based on the nonprofit's Form 990 filing but includes unlimited storage, concurrent campaigns, admin seats, and support for over 75 nonprofits.
The document provides an overview of Indiegogo and how to run a successful crowdfunding campaign on their platform. It discusses pitching a project with a goal, video, and text pitch. It also covers creating perks to motivate contributions and fulfilling those perks. The document advises planning pre-launch by building supporter teams and securing initial funding. It offers tips for launching, promoting, and actively engaging with supporters during a campaign.
Current GlobalGiving Partner Workshop Slides - ColombiaGlobalGiving
Este documento presenta una agenda para una presentación sobre cómo usar mejor GlobalGiving y mejorar la recaudación de fondos en línea. La agenda incluye secciones para conocerse unos a otros, revisar recordatorios y noticias sobre GlobalGiving, navegar el sitio web de GlobalGiving, discutir oportunidades de campaña, y mejorar las habilidades de recaudación de fondos. El objetivo general es ayudar a las organizaciones sin fines de lucro a obtener más donaciones a través de GlobalGiving y otras plataformas en línea.
GlobalGiving's Online Fundraising Workshop in AustraliaGlobalGiving
The document summarizes an online fundraising workshop presented by Amanda Briggs and Alex Clayton of GlobalGiving. It provides an overview of GlobalGiving as an online crowdfunding platform, how organizations can create online fundraising campaigns, and how to join GlobalGiving. Key points include: GlobalGiving connects over 400,000 donors with organizations in over 150 countries; organizations can start campaigns and raise funds from individuals and corporations; and joining requires completing a trial fundraising challenge on the GlobalGiving platform.
Workshop with Moses in Jinja, Uganda 2015GlobalGiving
1. The document outlines an agenda for a workshop on online fundraising and how to join GlobalGiving.
2. It introduces Moses Kigozi from GlobalGiving and explains the expectations for the workshop are to become partners with GlobalGiving and earn funds.
3. The document then covers topics like what online fundraising is, how to create an identity and market an organization, identifying networks, and requirements to join GlobalGiving such as raising $5,000 from 40 donors within 1 month.
GlobalGiving's Online Fundraising Workshop in BeijingGlobalGiving
This document summarizes a workshop on online fundraising strategies presented by representatives from GlobalGiving. Some key points covered in the workshop include:
- An introduction to online fundraising and crowdfunding platforms like GlobalGiving that allow nonprofits to raise funds online from global donors.
- Strategies discussed for nonprofits to create an identity and marketing campaign on GlobalGiving, including developing clear goals and stories to engage donors. Maximizing existing networks and relationships to promote campaigns was also covered.
- An overview of GlobalGiving's model, results, and benefits it provides to partner organizations, such as access to a large donor base and corporate partnerships. Success stories from Chinese organizations that raised funds through
GlobalGiving's Online Fundraising Workshop in Bogota 2015GlobalGiving
La presentación proporciona información sobre la recaudación de fondos en línea y GlobalGiving, una organización sin fines de lucro que permite a ONGs promover sus proyectos y recaudar fondos de donantes. La presentación cubre temas como cómo crear una exitosa campaña de recaudación de fondos en línea y cómo las organizaciones pueden registrarse en GlobalGiving para acceder a una gran base de donantes potenciales.
GlobalGiving Online Fundraising Workshop New York CityGlobalGiving
This document outlines the agenda for a workshop on crowdfunding hosted by GlobalGiving. The agenda includes an introduction, a two-part crowdfunding game simulation where participants raise funds for a fictional nonprofit, a discussion of key lessons from the game, and an overview of how organizations can join GlobalGiving's crowdfunding platform. GlobalGiving is introduced as the world's largest global crowdfunding community connecting nonprofits, donors, and companies around the world.
This document provides an agenda and information for a GlobalGiving workshop. The agenda covers introductions, a 2015 year in review, upcoming opportunities in 2016, improving the onboarding process, earning rewards points, setting SMART fundraising goals, storytelling, creating a fundraising army, attracting new donors, and benefiting from corporate partnerships. The workshop includes activities and breaks. It aims to help organizations better utilize GlobalGiving to fundraise and become more effective.
This document outlines an agenda for a GlobalGiving online fundraising workshop. The agenda includes introductions, an overview of GlobalGiving, discussions of online fundraising strategies like storytelling, goal-setting, and building donor relationships. It also covers leveraging social media platforms like Facebook and Twitter for fundraising. Activities are interspersed to engage participants. The workshop aims to help organizations gain skills and tools for effective online fundraising on GlobalGiving and other platforms.
This document provides an agenda and summary for a GlobalGiving partner workshop held in Portland, Oregon in 2016. The agenda includes introductions, GlobalGiving updates on fundraising results and initiatives for the coming year, tips on creating SMART fundraising goals, engaging fundraising advocates, crafting compelling stories in 60 seconds or less, and an overview of the GG Rewards program for organizational engagement and effectiveness. Partners participated in activities to draft SMART goals, identify potential advocates, and pitch their projects in under a minute.
Southeast Asia - GlobalGlving Partner Workshop 2016GlobalGiving
This document provides an agenda and notes for a GlobalGiving workshop. It discusses GlobalGiving's history and mission of directing philanthropy to impactful projects. The workshop covers GlobalGiving updates for 2016, strategies for expanding fundraising and engaging donors using GG Rewards and other tools. Nonprofits are encouraged to utilize storytelling, clear project pages, reports and thank you notes to attract and retain donors on the platform.
The document outlines an agenda for a GlobalGiving workshop that teaches organizations how to better utilize the GlobalGiving platform. The agenda includes introductions, a review of GlobalGiving's impact and programs in 2015, an overview of upcoming opportunities in 2016, a new onboarding process for organizations, a rewards system for fundraising and engagement, tips for goal setting and online fundraising, the importance of storytelling, and how to create a fundraising network. Attendees will participate in activities throughout the workshop.
The document is an agenda for a fundraising workshop hosted by GlobalGiving. The workshop covers various topics to help organizations improve their online fundraising, including creating an online fundraising strategy and goals, storytelling, building donor relationships through thank you notes and updates, and leveraging social media. The workshop also provides information about GlobalGiving and how it can help nonprofits access tools and support to fundraise online.
Este documento presenta un taller sobre la recaudación de fondos en línea. El taller incluye sesiones sobre por qué usar la recaudación de fondos en línea, formular metas, contar historias, cultivar redes, y por qué GlobalGiving es una plataforma útil. El objetivo del taller es ayudar a las organizaciones a entender mejor la recaudación de fondos en línea y cómo puede beneficiarlas. El taller incluye actividades interactivas para los participantes.
Este documento presenta una agenda para un taller sobre el uso de la plataforma de GlobalGiving para mejorar la recaudación de fondos en línea. El taller incluye sesiones para conocerse unos a otros, aprender sobre las nuevas funciones de GlobalGiving como GG Rewards, crecer las redes de donantes, y contar las historias e impacto de las organizaciones. El objetivo es ayudar a las organizaciones a ser más efectivas en la recaudación de fondos y en general como organizaciones.
GlobalGiving's Online Fundraising Workshop in Belo HorizonteGlobalGiving
O documento apresenta a programação de um evento da GlobalGiving e CEMIG sobre mobilização de recursos. Inclui dicas para campanhas de crowdfunding bem-sucedidas, como engajar doadores, redes sociais e ferramentas oferecidas pela GlobalGiving.
GlobalGiving's Online Fundraising Workshop, Washington DC 2015GlobalGiving
This document provides an agenda and overview for a workshop on crowdfunding hosted by GlobalGiving. The agenda includes introductions, a two-part crowdfunding game simulation, a game summary, and information on how to join GlobalGiving's community. GlobalGiving is introduced as the world's largest crowdfunding platform for nonprofits, connecting organizations, donors, and companies. Tips are provided on storytelling, analytics, advocacy, and showing impact to help organizations improve their fundraising.
Mapping Bangladesh - GBG Dhaka's 8th Meet UpNash Islam
Presentation slides from the 8th GBG Dhaka Meet-up on "Mapping Bangladesh" held on March 29, 2013 in Dhaka, Bangladesh. Sponsored by Fortuna Fried Chicken & OScom (onestop.com.bd) and in partnership with Radio Foorti & BD Tech Social
Best Practices for Collecting Member Feedback with Kathryn SvobodnyNetSquared Vancouver
This document discusses the importance of talking to customers to understand their challenges and needs in order to improve customer satisfaction. It recommends methods for engaging with customers such as in-person interviews, focus groups, surveys, and phone interviews. It also provides a case study of TechSoup's Product Advisory Panel of 580 highly engaged users that provides monthly survey feedback and in-depth interviews. Tips include being clear on who to engage, including a "I don't know" option, putting ideas in front of customers, and sharing learnings internally. The key recommendation is to just get started by reaching out to five customers with specific and open-ended questions.
Nov 29, 2013 stevie presentation on pr tips and tricksStevie Vu
This document discusses community management and public relations. It provides tips for building communities online and offline, including using storytelling, building real relationships, engaging supporters, and handling press and crises. Key aspects of networking are also summarized, such as defining goals and expanding one's network through mutual support. The overall message is that community engagement requires strategic planning and a focus on authentic human connections.
What We Learned From Putting on a Design-a-thon Webinar SlidesHubb
We learned a LOT from the Untethered Design-a-thon, and we want to share it all with YOU! We'll dive into the data and give you an honest, behind-the-scenes view of the Design-a-thon. We'll also discuss the design thinking behind the planning and structure of the event, specifically the circle workshops. Finally, our panelists will share some of the ideas from the event that they believe will shape events going forward.
MemoryFox Demo: Lights, Camera, Take Action!TechSoup
This document summarizes a content management tool specifically designed for nonprofits to help them tell their organization's story using community generated pictures and video. It provides a simplified workflow to collect, organize, and share powerful community stories. Key features include building collection campaigns with no download required for contributors, organizing content by program or event, and sharing stories on the nonprofit's website or externally. Pricing is based on the nonprofit's Form 990 filing but includes unlimited storage, concurrent campaigns, admin seats, and support for over 75 nonprofits.
The document provides an overview of Indiegogo and how to run a successful crowdfunding campaign on their platform. It discusses pitching a project with a goal, video, and text pitch. It also covers creating perks to motivate contributions and fulfilling those perks. The document advises planning pre-launch by building supporter teams and securing initial funding. It offers tips for launching, promoting, and actively engaging with supporters during a campaign.
Current GlobalGiving Partner Workshop Slides - ColombiaGlobalGiving
Este documento presenta una agenda para una presentación sobre cómo usar mejor GlobalGiving y mejorar la recaudación de fondos en línea. La agenda incluye secciones para conocerse unos a otros, revisar recordatorios y noticias sobre GlobalGiving, navegar el sitio web de GlobalGiving, discutir oportunidades de campaña, y mejorar las habilidades de recaudación de fondos. El objetivo general es ayudar a las organizaciones sin fines de lucro a obtener más donaciones a través de GlobalGiving y otras plataformas en línea.
GlobalGiving's Online Fundraising Workshop in AustraliaGlobalGiving
The document summarizes an online fundraising workshop presented by Amanda Briggs and Alex Clayton of GlobalGiving. It provides an overview of GlobalGiving as an online crowdfunding platform, how organizations can create online fundraising campaigns, and how to join GlobalGiving. Key points include: GlobalGiving connects over 400,000 donors with organizations in over 150 countries; organizations can start campaigns and raise funds from individuals and corporations; and joining requires completing a trial fundraising challenge on the GlobalGiving platform.
Workshop with Moses in Jinja, Uganda 2015GlobalGiving
1. The document outlines an agenda for a workshop on online fundraising and how to join GlobalGiving.
2. It introduces Moses Kigozi from GlobalGiving and explains the expectations for the workshop are to become partners with GlobalGiving and earn funds.
3. The document then covers topics like what online fundraising is, how to create an identity and market an organization, identifying networks, and requirements to join GlobalGiving such as raising $5,000 from 40 donors within 1 month.
GlobalGiving's Online Fundraising Workshop in BeijingGlobalGiving
This document summarizes a workshop on online fundraising strategies presented by representatives from GlobalGiving. Some key points covered in the workshop include:
- An introduction to online fundraising and crowdfunding platforms like GlobalGiving that allow nonprofits to raise funds online from global donors.
- Strategies discussed for nonprofits to create an identity and marketing campaign on GlobalGiving, including developing clear goals and stories to engage donors. Maximizing existing networks and relationships to promote campaigns was also covered.
- An overview of GlobalGiving's model, results, and benefits it provides to partner organizations, such as access to a large donor base and corporate partnerships. Success stories from Chinese organizations that raised funds through
GlobalGiving's Online Fundraising Workshop in Bogota 2015GlobalGiving
La presentación proporciona información sobre la recaudación de fondos en línea y GlobalGiving, una organización sin fines de lucro que permite a ONGs promover sus proyectos y recaudar fondos de donantes. La presentación cubre temas como cómo crear una exitosa campaña de recaudación de fondos en línea y cómo las organizaciones pueden registrarse en GlobalGiving para acceder a una gran base de donantes potenciales.
GlobalGiving Online Fundraising Workshop New York CityGlobalGiving
This document outlines the agenda for a workshop on crowdfunding hosted by GlobalGiving. The agenda includes an introduction, a two-part crowdfunding game simulation where participants raise funds for a fictional nonprofit, a discussion of key lessons from the game, and an overview of how organizations can join GlobalGiving's crowdfunding platform. GlobalGiving is introduced as the world's largest global crowdfunding community connecting nonprofits, donors, and companies around the world.
This document provides an agenda and information for a GlobalGiving workshop. The agenda covers introductions, a 2015 year in review, upcoming opportunities in 2016, improving the onboarding process, earning rewards points, setting SMART fundraising goals, storytelling, creating a fundraising army, attracting new donors, and benefiting from corporate partnerships. The workshop includes activities and breaks. It aims to help organizations better utilize GlobalGiving to fundraise and become more effective.
This document outlines an agenda for a GlobalGiving online fundraising workshop. The agenda includes introductions, an overview of GlobalGiving, discussions of online fundraising strategies like storytelling, goal-setting, and building donor relationships. It also covers leveraging social media platforms like Facebook and Twitter for fundraising. Activities are interspersed to engage participants. The workshop aims to help organizations gain skills and tools for effective online fundraising on GlobalGiving and other platforms.
This document provides an agenda and summary for a GlobalGiving partner workshop held in Portland, Oregon in 2016. The agenda includes introductions, GlobalGiving updates on fundraising results and initiatives for the coming year, tips on creating SMART fundraising goals, engaging fundraising advocates, crafting compelling stories in 60 seconds or less, and an overview of the GG Rewards program for organizational engagement and effectiveness. Partners participated in activities to draft SMART goals, identify potential advocates, and pitch their projects in under a minute.
Southeast Asia - GlobalGlving Partner Workshop 2016GlobalGiving
This document provides an agenda and notes for a GlobalGiving workshop. It discusses GlobalGiving's history and mission of directing philanthropy to impactful projects. The workshop covers GlobalGiving updates for 2016, strategies for expanding fundraising and engaging donors using GG Rewards and other tools. Nonprofits are encouraged to utilize storytelling, clear project pages, reports and thank you notes to attract and retain donors on the platform.
The document outlines an agenda for a GlobalGiving workshop that teaches organizations how to better utilize the GlobalGiving platform. The agenda includes introductions, a review of GlobalGiving's impact and programs in 2015, an overview of upcoming opportunities in 2016, a new onboarding process for organizations, a rewards system for fundraising and engagement, tips for goal setting and online fundraising, the importance of storytelling, and how to create a fundraising network. Attendees will participate in activities throughout the workshop.
The document is an agenda for a fundraising workshop hosted by GlobalGiving. The workshop covers various topics to help organizations improve their online fundraising, including creating an online fundraising strategy and goals, storytelling, building donor relationships through thank you notes and updates, and leveraging social media. The workshop also provides information about GlobalGiving and how it can help nonprofits access tools and support to fundraise online.
Este documento presenta un taller sobre la recaudación de fondos en línea. El taller incluye sesiones sobre por qué usar la recaudación de fondos en línea, formular metas, contar historias, cultivar redes, y por qué GlobalGiving es una plataforma útil. El objetivo del taller es ayudar a las organizaciones a entender mejor la recaudación de fondos en línea y cómo puede beneficiarlas. El taller incluye actividades interactivas para los participantes.
Este documento presenta una agenda para un taller sobre el uso de la plataforma de GlobalGiving para mejorar la recaudación de fondos en línea. El taller incluye sesiones para conocerse unos a otros, aprender sobre las nuevas funciones de GlobalGiving como GG Rewards, crecer las redes de donantes, y contar las historias e impacto de las organizaciones. El objetivo es ayudar a las organizaciones a ser más efectivas en la recaudación de fondos y en general como organizaciones.
GlobalGiving's Online Fundraising Workshop in Belo HorizonteGlobalGiving
O documento apresenta a programação de um evento da GlobalGiving e CEMIG sobre mobilização de recursos. Inclui dicas para campanhas de crowdfunding bem-sucedidas, como engajar doadores, redes sociais e ferramentas oferecidas pela GlobalGiving.
GlobalGiving's Online Fundraising Workshop, Washington DC 2015GlobalGiving
This document provides an agenda and overview for a workshop on crowdfunding hosted by GlobalGiving. The agenda includes introductions, a two-part crowdfunding game simulation, a game summary, and information on how to join GlobalGiving's community. GlobalGiving is introduced as the world's largest crowdfunding platform for nonprofits, connecting organizations, donors, and companies. Tips are provided on storytelling, analytics, advocacy, and showing impact to help organizations improve their fundraising.
This document provides an overview of an online fundraising workshop. It begins with introductions and an icebreaker activity. It then discusses GlobalGiving and how it supports nonprofits through online fundraising. The workshop covers creating an online fundraising strategy, setting goals, storytelling, building donor relationships, and leveraging social media. Attendees participate in activities throughout and learn how to join GlobalGiving's platform.
This document provides an agenda and information for a GlobalGiving workshop. The agenda covers introductions, a 2015 year in review, upcoming opportunities in 2016, a new onboarding process, earning rewards points, online fundraising goals, storytelling, creating a fundraising army, attracting new donors, retaining donors, and benefiting from corporate partnerships. Key points include earning different partner statuses based on points, setting SMART goals, telling compelling stories about issues, places, people, ideas and motivations, leveraging current supporters to become fundraising advocates, and maximizing fundraising during bonus days and the December year-end campaign.
This document provides an agenda and objectives for a GlobalGiving online fundraising workshop. The agenda covers introductions, an overview of online fundraising and why it is important, setting SMART goals and using storytelling for fundraising, understanding networks and identifying advocates, keeping donors informed and building relationships, and an explanation of GlobalGiving and how nonprofits can join. Key points include how online fundraising allows organizations to reach a global audience, the importance of setting measurable and time-bound fundraising goals, using stories and heroes to engage donors, identifying existing and potential advocates, and thanking and updating donors to build lasting relationships. GlobalGiving is presented as a platform that can help nonprofits access new donors, tools, training, and
Learn what online fundraising is and how can it help your nonprofit raise more money, how to build an online fundraising strategy that is SMART and how to best use important tools in your fundraising efforts.
Beijing GlobalGiving Partner Meet Up Slides 2015GlobalGiving
This document provides an agenda and notes for a GlobalGiving workshop in China. The agenda includes introductions, learning about GlobalGiving's 2015 fundraising calendar, maximizing use of the GlobalGiving platform, and discussing best practices. The notes provide information about GlobalGiving's work with Chinese organizations, fundraising strategies like bonus days and recurring donations, and success stories of organizations that have effectively used GlobalGiving for fundraising. Questions from participants focused on topics like tapping recurring donations, networking, boosting accounts, and fully utilizing the GlobalGiving platform.
Current Partner Workshop Bulgaria 2015GlobalGiving
This document outlines an agenda for a GlobalGiving partner workshop. The agenda includes introductions, learning how to get the most out of GlobalGiving like using the calendar and rewards program, what's new on GlobalGiving like the effectiveness dashboard and analytics, and rethinking project pages from a donor's perspective. It also discusses upcoming training opportunities, improving project ranking, reports, and the partner rewards program. The workshop aims to help partners utilize GlobalGiving's tools and resources to strengthen their organizations and fundraising.
GlobalGiving Online Fundraising Workshop in Mumbai 2016GlobalGiving
The document discusses online fundraising and how to use GlobalGiving's platform. It begins with introductions and outlines the agenda which includes an overview of online fundraising and how it fits into the broader fundraising landscape. It then provides tips and best practices for conducting online fundraising campaigns, with a focus on using social media like Facebook. The presentation explains GlobalGiving's services and how non-profits can create project pages and campaigns to raise funds. It also reviews the application process and requirements to join GlobalGiving.
This document summarizes an online fundraising workshop held by GlobalGiving. The workshop covered building an online fundraising strategy, networking, and joining the GlobalGiving community. It provided tips on using social media and creating advocates to engage donors. The workshop also explained GlobalGiving's services including donor tools, fundraising campaigns, and corporate partnerships. Organizations were introduced to GlobalGiving's application process which involves nominating the organization, completing due diligence requirements, and raising $4,000 from 50 donors by posting a project.
This document summarizes a webinar about fundraising tips for microprojects on the GlobalGiving fundraising platform. It provides statistics on past fundraising through the site and outlines tips from two nonprofit organizations, City Year and Leadership Initiatives. These tips include personally engaging donors on social media, identifying advocates, making donations easy, showing impact, and frequent thanking of supporters. The webinar also reviewed upcoming campaigns and the process for organizations to receive donations, enter new projects, and edit existing projects on the site.
This document provides guidance on developing an online fundraising strategy through the GlobalGiving platform. It outlines identifying networks and audiences, setting goals and a communication plan, and reevaluating efforts. GlobalGiving takes 15% of donations to provide tools, promotion and support to partner organizations. To join, organizations must complete a nomination form, due diligence process and raise $4,000 from 50 donors through an Open Challenge campaign.
GlobalGiving's Online Fundraising Workshop Presentation, China 2015GlobalGiving
The document summarizes a workshop presented by GlobalGiving on online fundraising strategies. It discusses what online fundraising is and why it is important, highlighting how it increases an organization's reach beyond local donors. GlobalGiving's crowdfunding model and strategies for organizations to create their identity, leverage their network, and develop a plan to raise $5,000 in one month are reviewed. The benefits of partnering with GlobalGiving including access to tools, visibility, and a global donor community are also summarized.
Washington, DC GlobalGiving Partner Workshop slides 2015GlobalGiving
The document summarizes a GlobalGiving partner workshop that provided training and resources to help organizations improve their online fundraising strategies. The agenda covered setting SMART fundraising goals, cultivating fundraising advocates, attracting new donors through compelling project pages and microprojects, and retaining donors through thank you notes, project reports, and donor appreciation. Partners learned how to maximize engagement on GlobalGiving to advance their reward level and position themselves for corporate partnerships and referrals. The workshop aimed to help organizations strengthen their overall fundraising through effective use of GlobalGiving's tools and opportunities.
This document provides steps to create an online fundraising strategy, including identifying your audience, setting goals, making a plan, and reevaluating. The key audiences identified are "soccer moms" and "young professionals". It emphasizes setting annual and quarterly goals, getting creative with tactics, and not oversaturating contacts. The final step is to establish benchmarks and measure results against goals for engagement and donations.
This document provides steps to create an online fundraising strategy, including identifying your audience, setting goals, making a plan, and reevaluating. The key audiences identified are "soccer moms" and "young professionals". It emphasizes setting annual and quarterly goals, getting creative with tactics, and not oversaturating contacts. The final step is to establish benchmarks and measure results against goals for engagement and donations.
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The document summarizes a GlobalGiving workshop on online fundraising strategies. It introduces GlobalGiving and discusses why online fundraising is important for increasing reach. Various crowd funding strategies are presented, such as creating an organization's identity, maximizing networks, and developing targeted campaigns. The workshop also covers how to create engaging stories and videos to attract donors. GlobalGiving's benefits and application process are described to help organizations utilize the online fundraising platform.
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The GlobalGiving Accelerator is a 3-week fundraising campaign that helps organizations raise $5,000 from 40 donors to become a full partner on GlobalGiving. During the Accelerator, organizations receive online training, fundraising support from staff and past graduates, and tools to help them succeed. Eligible organizations apply, have their project vetted, and participate in a campaign with rewards for reaching fundraising milestones. Successfully raising $5,000 from 40 donors results in full access to GlobalGiving's partnership benefits and resources.
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Current Partner Workshop Slides
1.
2. Agenda
Introductions
Project Leader Essentials - Master the Online Platform
Fundraising Fundamentals - Learn the GlobalGiving 2015 Calendar
Maximize Your GlobalGiving Experience - Perfect the details of your campaign
Town Hall
3.
4. Who am I?
Who:
Kelly Kurz
What: East African Field Representative
When: February - August
Where: —————————————>
Why: To Experience the Nonprofit World in
East Africa and share GlobalGiving
*2nd Time in East Africa
18. Who are you?
What is your name?
What organization are you from?
When were you founded?
Where are your projects are located?
Why did you come to this workshop?
Introduce yourself to your neighbor!
19. Agenda
Introductions
Project Leader Essentials - Master the Online Platform
Fundraising Fundamentals - Learn the GlobalGiving 2015 Calendar
Maximize Your GlobalGiving Experience - Perfect the details of your campaign
Town Hall
20. 20
Possible Subjects:
• Navigating Project Entry (PE)
• Projects
• Project Reports
• Partner Rewards
• Donor Information and Thank You’s
22. 22
What makes a good Project?
Specific, action
oriented
Easy to understand, jargon-free, project
specific
Close-up, high-resolution
photo
Tangible, realistic,
varied
23. Microprojects attract new donors!
23
• Microprojects are intended to help you fundraise for an individual or one specific activity.
• Microprojects have a budget of $250 - $10,000
and are only active on the site for 3 months.
• Microprojects only require 1 report, 90 days
after it is funded.
• Microprojects are tied to an existing parent
project on GlobalGiving.
• Microprojects get a bump up in
GlobalGiving’s project ranking!
‘Support Ian’s Education”
Nyaka AIDS Project
24. Project Ranking Criteria
" 40% the amount of time since your previous
project report
" 20% the number of donors that your project has
attracted
" 20% the amount of money your project has raised
" 20% how close is the project to being fully funded
24
28. 28
Project Reports
• Is the report on-topic?
• Is it written for the correct target
audience?
• Is it compelling?
• Are there high-quality photos?
29. 29
• Includes
at
least
one
vibrant
and
high
resolu6on
photo
• Report
directed
at
donors
,
thanks
donors
• tells
a
story
using
specific
people
from
the
project
1
-‐
Poor
• Does
not
include
photos
• No
thank
you
to
donors
• Does
not
tell
a
story
• Content
is
not
relevant
to
the
project
2
–
Fair
• Does
not
include
photos
or
includes
poor
quality
photo(s)
• No
thank
you
to
donors
• Makes
sense
but
might
not
be
appropriately
directed
at
donors
3
-‐
Good
• Detailed
update
specific
to
the
project,
but
without
photos
• Includes
photos
of
various
quality
• Report
content
does
not
elicit
emo6on,
but
includes
substan6al
content
on
the
project
4
–
Very
Good
• Detailed
update
specific
to
the
project;
directed
at
GlobalGiving
donors
• Thanks
donors
several
6mes
• Includes
quotes
and/or
stories
about
the
project
• Several
vibrant
and
high-‐resolu6on
photos
• Elicits
emo6on
5
–
Excellent
30. Partner Rewards Program
" Makes it possible for GlobalGiving to be more
transparent in our corporate recommendations and
donor promotions
" Gives you concrete ways to help your organization
stand out
" Rewards organizations that are reporting
regularly, participating in campaigns, etc.
" Helps GlobalGiving better manage a growing
network
30
31. 31
Partner
• Access
to
GlobalGiving’s
online
fundraising
and
donor
management
tools;
• Free
monthly
trainings;
• Inclusion
on
GlobalGiving’s
employee
giving
programs
with
corporate
partners;
• Access
to
site-‐wide
matching
campaigns;
• Eligibility
to
receive
gi8
card
redemp9ons
from
donors;
• Ability
to
post
volunteer
opportuni9es.
Leader
• Eligible
to
be
recommended
to
a
corporate
partner,
featured
in
GlobalGiving
social
media,
and
highlighted
in
donor
communica9ons;
• Eligible
for
special
trainings,
matching
campaigns,
and
other
opportuni9es
just
for
Leaders.
Superstar
• Most
likely
to
be
recommended
to
a
corporate
partner,
featured
in
GlobalGiving
social
media,
and
in
donor
communica9ons;
• Eligible
for
unique
matching
opportuni9es;
• Eligible
for
Project
of
the
Month
Club.
38. 38
Thank You’s
• Acknowledge the donation amount and source
• Use the filter to identify repeat donors
• Ask questions!
39.
40. Agenda
Introductions
Project Leader Essentials - Master the Online Platform
Fundraising Fundamentals - Learn the GlobalGiving 2015 Calendar
Maximize Your GlobalGiving Experience - Perfect the details of your campaign
Town Hall
41. 41
Subjects:
• GG Calendar 2015
• Tools and Trainings
• Online Fundraising Academy
• One-on-One Consultation
42. Arlington Academy of Hope
" US based org., works in Uganda
" 2012 September Open Challenge
" Raised $6,895 during the Open Challenge
" Participated in The Fundraising Academy
" Raised $33,726 during the June 2013 Partner Rewards Bonus Day&
received a $1,000 bonus for most funds raised
" Joined Give for Youth by participating in the Give for Youth Open
Challenge-raised $11,910 & received a $3,000 bonus for most funds
raised
42
43. Iracambi
" Small organization
" Based in Brazil
" 2011 October Open Challenge
" To date Iracambi has raised $39,540 on GG
" Superstar
" Several Recurring Donations
" Participated in The Fundraising Academy
" Has posted microprojects
" Spoke to GG’s New York City Leadership Council !
43
44. Asociacion Grupo de Trabajo Redes (AGTR)
" Medium sized organization
" Based in Peru
" April 2011 Open Challenge
" To date AGTR has raised$37,711.84!
" Superstar
" Project Leader is a GG Ambassador
" Raised $9,585 during the June 2013 Partner Rewards Bonus Day
" Recurring donations
" Participated in the The Fundraising Academy !
44
45. What do these organizations have in common?
" Intentionally planned GlobalGiving
into their organizational fundraising
" Selected and experimented with
different campaigns
" A c t i v e e n g a g e m e n t w i t h
GlobalGiving activities and staff
45
64. 64
Online Fundraising Academy
What is the Online Fundraising Academy:
A two-month course;
Made up of nine webinar sessions;
Taking place on Tuesdays at 11:00 am Washington, DC time in March and April (Find this time in your city).
A small cohort of organizations will be selected via an online application to participate.
Selected participants are required to:
Participate in at least seven of the nine webinar sessions;
Complete three homework assignments for the course;
Provide feedback and recommendations to discussion group members; and
Participate in the May Bonus Day OR July Bonus Day and raise at least $1,000.
Apply online by February 20th! Feel free to email Alexis Nadin at anadin@
65. 65
One-on-One Consultation
Looking for help with your online fundraising?
Set up a call with one of GlobalGiving's team members to create a
GlobalGiving fundraising strategy that is right for your organization.
projecthelp@globalgiving.org
66. Agenda
Introductions
Project Leader Essentials - Master the Online Platform
Fundraising Fundamentals - Learn the GlobalGiving 2015 Calendar
Maximize Your GlobalGiving Experience - Perfect the details of your campaign
Town Hall
67. Why should we bother with
data?
“There’s never enough time/money/resources to have the impact
we’d like!”
!
BUT
With good data, you’ll be able to make the greatest impact with
the resources you DO have!!
67
68. Running an organization is like
driving a car
" You’ve only got one tank of fuel and a short time to get to your
destination
" Without a map, you’d just be able to drive around and hope you got
there, but you stand a good chance of running out of fuel or arriving late
" BUT, with a map, you’ve got a clear path to get where you need to go
as quickly and efficiently as possible!
68
70. What’s on your Analytics page?
70
Date
Picker
Overview
Numbers
Web
Analy6cs
Charts
71. What’s on your Analytics page?
71
Project
Report
Metrics
Web
Analy6cs
Charts
72. Move the slider to see different
time frames
" January 1-May 17, 2013 !
" January 1-May 17, 2014
72
73. What can I do with this data?
Hypothesis: If I make a change to my project page,
visitors will stay on it longer
Steps:
1. Make a change to your project page (best to test this when
you’re not running other campaigns)
2. Use the slider to compare the average time on page before
and after you made the change
73
74. Let’s say we made a change on Feb.14
74
Feb
14
–
April
1
Jan
1
–
Feb
14
75. What can I do with this data?
Hypothesis: If we do an outreach campaign via facebook, more people will
donate to our project from facebook than have in the past.
Steps:
1. Start reaching out to supporters on facebook
2. Use the slider to compare your top donation sources before and
after the campaign. Does the proportion of facebook donors
increase?
75
76. Same time of year, different
strategy
76
No
specific
holiday
season
strategy
Facebook-‐focused
year-‐end-‐giving
campaign
77. Project Report Metrics
How did donors find your project pages?
77
• Sent
Count
–
How
many
people
received
a
copy
of
the
report?
• Open
Count
–
How
many
people
opened
the
email?
• Clicked
Count
–
How
many
people
clicked
a
link
in
the
email?
Report
email
metrics
are
captured
back
through
May
2013
78. What can I do with this data?
Hypothesis: My last report didn’t get a very good open rate. If I change
the tone of my subject line, more people will open my report.
Steps:
1. When you send your next report, include a subject line that gives
people a concrete reason to open your report
2. Compare the open rates for each report as a percentage of how
many people received the message to see if your subject line
helped.
78
79. Let’s try a better subject line
79
Open rate nearly doubled with the more exciting subject line!
Future test: Can we increase click rates?
80. Key Takeaways
" Data can help maximize the impact you can have with the limited time
and resources you’ve already got.
" New Web Analytics page available on your PE Dashboard can share
insights about your donations, project page traffic, and project reports
" Listen, Act, Learn. Repeat!
80
85. Agenda
Introductions
Project Leader Essentials - Master the Online Platform
Fundraising Fundamentals - Learn the GlobalGiving 2015 Calendar
Maximize Your GlobalGiving Experience - Perfect the details of your campaign
Town Hall
86. 86
Questions:
How to tap recurring donations?
How can we make the most of
networking with other non-profits?
How do you get donors to
fund your projects?
Can GlobalGiving link up with local mobile banking MPESA to
enable Kenyan organizations receive local donations via MPESA?
Ways we can boost up our
global giving account?
How would one go about
increasing visibility to the
local donors towards
fundraising on global giving?
How can GlobalGiving enable
Kenyan organizations to receive
money from MPESA?
How can we effectively use the global
giving platform to fund raise for the
organization fully as compared to the
35%?