The document outlines an agenda for a GlobalGiving workshop that teaches organizations how to better utilize the GlobalGiving platform. The agenda includes introductions, a review of GlobalGiving's impact and programs in 2015, an overview of upcoming opportunities in 2016, a new onboarding process for organizations, a rewards system for fundraising and engagement, tips for goal setting and online fundraising, the importance of storytelling, and how to create a fundraising network. Attendees will participate in activities throughout the workshop.
Learn what online fundraising is and how can it help your nonprofit raise more money, how to build an online fundraising strategy that is SMART and how to best use important tools in your fundraising efforts.
Learn what online fundraising is and how can it help your nonprofit raise more money, how to build an online fundraising strategy that is SMART and how to best use important tools in your fundraising efforts.
14 Things Your Website Needs for Effective Fundraising in 2014Abila
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals and Jamy Squillace, Director of Product Management, Abila, discuss the importance of the content on your website and increasing fundraising efforts.
This presentation is intended to aid you in getting the most out of your fundraising efforts in 2014. Our fundraising experts, Rich and Jamy, 14 things you can do this year to drive fundraising success. Topics include donor engagement, social media usage, and online fundraising.
Presenters
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals
Jamy Squillace, Director of Product Management, Abila
One of the fastest ways to grow your fundraising efforts is through peer-to-peer fundraising. Let your donors fundraise for you! Provide your donors with the tools they need to share your cause and how they can relate with their personal network.
Donor Communications to See You Through Every CrisisBloomerang
https://bloomerang.co/resources/webinars/
Pamela Grow will provide attendees with an understanding of how a strong, multi-channel donor communications builds sustainability through any crisis.
https://bloomerang.co/resources/webinars/
Lindsay Simonds will address the fundamentals and trends to set the stage, and then dive into examples of how nonprofits are framing their thinking about sustaining long term donor partnerships.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
A session about Crowd-Funding given by Nick Burne at THINK Consulting Solutions at the IOF National Convention in July 2011 with Ed Whiting from WeDidThis and Tamasine Johnson from the National Trust.
Roadmap to a Successful Peer-to-Peer CampaignBloomerang
https://bloomerang.co/resources/webinars/
Chris Hammond and Brittany LaGanke will walk you through an overview of P2P basics, campaign essentials, and show you how to set your fundraising team up for success and keep them motivated.
Leveraging Social Media for Your Next Fundraising EventAbila
Abila, along with Darian Rodriguez Heyman of Social Media for Nonprofits and Laura Huddle of Eventbrite present a session about how Social Media Tools can be leveraged for Fundraising.
Covers how to join GlobalGiving, how to compete successfully in an open challenge, how to manage donors and build personal relationships, and headlines for 2010 upcoming campaigns
GivingTuesday media and pr strategies - get press for your organization!Woodrow Rosenbaum
GivingTuesday is a great opportunity to get some media attention for your organization. To help you get the most PR benefit from your activity this year, Paradigm Public Relations shares PR and Media strategies for GivingTuesday.
Measure of Success: Creating Tools and Process to Report ImpactBloomerang
https://bloomerang.co/resources/webinars/
Marie Palacios will explain what donors want to know, why it is crucial, and how to share your past achievements, so donors contribute to your future goals.
El concepto de liderazgo situacional hace referencia a un modelo de liderazgo mediante el cual el líder adopta distintos estilos de liderazgo dependiendo de la situación y del nivel de desarrollo de los empleados.
Liderazgo situacional: concepto y aplicaciónLeoncio Moreno
Conceptos y aplicación del liderazgo situacional. Adapta tu estilo a la persona y la situación para conseguir los resultados esperados de tus colaboradores.
14 Things Your Website Needs for Effective Fundraising in 2014Abila
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals and Jamy Squillace, Director of Product Management, Abila, discuss the importance of the content on your website and increasing fundraising efforts.
This presentation is intended to aid you in getting the most out of your fundraising efforts in 2014. Our fundraising experts, Rich and Jamy, 14 things you can do this year to drive fundraising success. Topics include donor engagement, social media usage, and online fundraising.
Presenters
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals
Jamy Squillace, Director of Product Management, Abila
One of the fastest ways to grow your fundraising efforts is through peer-to-peer fundraising. Let your donors fundraise for you! Provide your donors with the tools they need to share your cause and how they can relate with their personal network.
Donor Communications to See You Through Every CrisisBloomerang
https://bloomerang.co/resources/webinars/
Pamela Grow will provide attendees with an understanding of how a strong, multi-channel donor communications builds sustainability through any crisis.
https://bloomerang.co/resources/webinars/
Lindsay Simonds will address the fundamentals and trends to set the stage, and then dive into examples of how nonprofits are framing their thinking about sustaining long term donor partnerships.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
A session about Crowd-Funding given by Nick Burne at THINK Consulting Solutions at the IOF National Convention in July 2011 with Ed Whiting from WeDidThis and Tamasine Johnson from the National Trust.
Roadmap to a Successful Peer-to-Peer CampaignBloomerang
https://bloomerang.co/resources/webinars/
Chris Hammond and Brittany LaGanke will walk you through an overview of P2P basics, campaign essentials, and show you how to set your fundraising team up for success and keep them motivated.
Leveraging Social Media for Your Next Fundraising EventAbila
Abila, along with Darian Rodriguez Heyman of Social Media for Nonprofits and Laura Huddle of Eventbrite present a session about how Social Media Tools can be leveraged for Fundraising.
Covers how to join GlobalGiving, how to compete successfully in an open challenge, how to manage donors and build personal relationships, and headlines for 2010 upcoming campaigns
GivingTuesday media and pr strategies - get press for your organization!Woodrow Rosenbaum
GivingTuesday is a great opportunity to get some media attention for your organization. To help you get the most PR benefit from your activity this year, Paradigm Public Relations shares PR and Media strategies for GivingTuesday.
Measure of Success: Creating Tools and Process to Report ImpactBloomerang
https://bloomerang.co/resources/webinars/
Marie Palacios will explain what donors want to know, why it is crucial, and how to share your past achievements, so donors contribute to your future goals.
El concepto de liderazgo situacional hace referencia a un modelo de liderazgo mediante el cual el líder adopta distintos estilos de liderazgo dependiendo de la situación y del nivel de desarrollo de los empleados.
Liderazgo situacional: concepto y aplicaciónLeoncio Moreno
Conceptos y aplicación del liderazgo situacional. Adapta tu estilo a la persona y la situación para conseguir los resultados esperados de tus colaboradores.
El liderazgo situacional se puede implementar en cualquier tipo de organización, ya sea empresarial o en instituciones hospitalarias, de educación, etc.
Orígenes y evolución de la inteligencia emocional.Principales modelos de inteligencia emocional. Modelos mixtos. Modelo de Goleman. Modelo de Goleman.Modelo de Habilidad. Las competencias emocionales.Conclusiones
Take an in-depth tour and training of our core tools, learn to harness GlobalGiving’s GG Rewards program to help your organization reach Superstar status, and how to improve your visibility and fundraising on GlobalGiving
Increasingly, small and medium sized charities are growing their fundraising programs by running team-based events like runs, walks, and other "-thons".
In this webinar, speakers Paul Nazareth and Shannon Craig from CanadaHelps will share concrete examples of successful small charity peer-to-peer campaigns and provide key insights on how to choose your event type, "right-size" your event, as well as share eight guide posts for maximizing your results.
Many ways to support street children.pptxSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
ZGB - The Role of Generative AI in Government transformation.pdfSaeed Al Dhaheri
This keynote was presented during the the 7th edition of the UAE Hackathon 2024. It highlights the role of AI and Generative AI in addressing government transformation to achieve zero government bureaucracy
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
Understanding the Challenges of Street ChildrenSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
2. Photo: The Nyaka AIDS Orphans Project
GlobalGiving Partner
Workshop
3. O B J E C T I V E
Gain a greater understanding of how you can better utilize GlobalGiving to
benefit your organization.
And put your skills to use in the process!
4. Agenda
Introductions +activity
2015 Year in Review
Coming in 2016
New Onboarding Process
GG Rewards +activity +break
SMART Online Fundraising +activity
Storytelling +activity +break
Creating a Fundraising Army +activity
Attracting New Donors +activity
Retaining Donors +activity
Benefitting from Corporate Partnerships
Wrap-Up & Questions +activity
15. 65%
of our nonprofit partners said that GlobalGiving helps them become
more effective not only in fundraising, but overall as an organization
16. 2015 Earthquake in Nepal
2015 Ebola Crisis
2015 Typhoon in the Philippines
NOW Syrian Refugee Crisis
After a disaster, we reach out
to our partners and activate
our networks to help those in
need.
After a disaster, we reach
out to our partners and
activate our networks to
help those in need.
Ebola Crisis
Drought in Ethiopia
Earthquake in Nepal
Typhoon in the Philippines
Syrian Refugee Crisis
19. P H O T O C O N T E S T
D e a d l i n e J u n e 2 9
Vo t i n g J u l y 1 8 – 2 2
S O C I A L I M PA C T A C A D E M Y
A p p l y b y A u g u s t 8
B e g i n s S e p t e m b e r 6
S K I L L E D G L O B A L G I V I N G
S U P P O RT
A p p l y b y J u n e 3 o r
S e p t e m b e r 2
Y E A R E N D C A M PA I G N
O p t - I n D e a d l i n e
N o v e m b e r 1 8
R u n s i n D e c e m b e r
22. 1) Apply online through GlobalGiving.org/apply
2) Get approved by GlobalGiving staff (~30 days)
3) Post ONE project through the site
4) Once the project is approved, raise money!
5) Reach $5,000 from 40 donors to become a “Partner”
23. ”Our presence on GlobalGiving’s website has allowed us to tap
into a truly global experience… In short, our partnerships have
saved lives and transformed families.
-sean love, china california heart watch
35. DIY Toolkit Feedback Toolkit Storytelling
Charting Impact GlobalGiving
Webinar
Create Your
Own
36.
37.
38. A C T I V I T Y
Create your own cycle
1. How did you listen to the feedback from your
community, your peers, or leaders in your field?
2. How did you act on the feedback you received? What
data and results did you gather?
3. What did you learn from your experiment? What will
you do next based on these results?
Earn Points!
50. Access to online fundraising,
donor management tools,
feedback tools
Ability to post volunteer
opportunities for free
Free monthly training
Inclusion in GlobalGiving’s
employee giving programs,
matching campaigns, gift card
redemptions
PARTNER
+Possible to be recommended to
corporate partners
+Eligible to be featured in
GlobalGiving social media
+Access to special trainings,
matching campaigns, other
programs
+Access to exclusive fundraising
tools
LEADER
+Opportunity to be featured in
GlobalGiving’s Project of the Month Club
+Most likely to be referred for a grant
+Most likely to be a guest speaker in
GlobalGiving training & academy
courses
+Most likely to be featured in
GlobalGiving newsletters (120K donors)
SUPERSTA
R
51. A C T I V I T Y
1. Write down 3-5 ways you can improve
your organization’s status
2. If you’re already a Superstar, share your
secrets with others!
Improve Your Status
57. • Be better at fundraising
• Reach more people
• Become more popular
• Raise $10,000
• Have 100 donors
• 50% of donors = new donors
NOT
SPECIFIC
SPECIFIC
59. • More donors for our project
• Raise a portion of our program budget
• Most donors = repeat donors
• Increase newsletter list by 50%
• Raise $50,000
• Social media audience of 10,000 fans
NOT
MEASURABLE
MEASURABLE
61. • Solve the issue of global poverty
• Make donors happy
• Have a trending Twitter hashtag
• 50% of our newsletter subscribers open
our emails
• Get 100 more Facebook fans
• Increase the occurrences of repeat
donors by 25%
NOT
ACTIONABLE
ACTIONABLE
63. • Raise $1,000,000
• 100% of people open emails and donate
• Get one new donor
• Raise $10,000
• Increase donor database by 5%
• 30% of our email subscribers open
emails
NOT
REALISTIC
REALISTIC
65. • Get 20 more Facebook fans soon
• Get 25 new supporters for when we need
them
• Raise $15,000 as quickly as possible
• Raise $5,000 in 30 days
• Increase donor database by 5% by the
end of 2016
• Improve email open rates by 10% over
the next six months
NOT
TIME-BOUND
TIME-BOUND
66. A C T I V I T Y
1. Draft 2-3 SMART online fundraising goals for 2016
2. Share with a partner to ensure that your goals are SMART
3. What are the top challenges you foresee in achieving your
SMART goals?
SMART Goals
68. Why is Your Story Important?
Having a clear and inspiring story about your organization
and the work you do will help you engage your current
supporters and gain new supporters
70. The Issue
What is the problem your project is trying to solve, and what are
the effects of that problem on one person’s life? Describe that
person’s life without your project.
71. MindLeaps
“’When I visited that school, I felt like I was a
normal child. I wasn't a street kid anymore.’
These are the words of Eric, a former street
child who now attends Sonrise Boarding
School in Rwanda.”
E X A M P L E
72. The Place
How is a problem or solution unique to an individual from a
particular place or region in the world? Who are the people who
might care about this person and place?
73. Earthwatch Institute
“Over 40 years, poaching reduced
Kenya's population of black rhinoceros
from 20,000 to a mere 539. Earthwatch
researchers and volunteers are bringing
black rhinos back from the brink of
extinction.”
E X A M P L EE X A M P L E
74. The People
How is a problem or a solution unique to an individual who lives
within a particular cultural context? How can you motivate other
people who might share that person’s identity or values?
75. Develop Africa, Inc.
“This project provides a safe haven –
an orphanage called the Dream
Home – to help raise children who
lost BOTH parents during the Ebola
epidemic in Sierra Leone…”
E X A M P L E
76. The Idea
What is your unique perspective on how to solve the problem?
Does your project revolutionize the way people usually deal
with an issue? How has your solution impacted one person?
77. charity: water
“charity: water is a nonprofit on a
mission to bring clean, safe drinking
water to every single person on the
planet.”
E X A M P L EE X A M P L E
78. The Motivation
What is your backstory that is driving you to fundraise for this
cause? How can you use your own story to connect with people
in your network and invite them to join you?
81. Have a great story.
Have a clear, simple, and inspiring story that highlights your
constituents as heroes, and lets your supporters know why your
organization is important!
82. Use your story to fundraise.
Highlight stories to engage your supporters.
83. Share your impact.
Donors want to know how their gift has impacted your work and
the individuals your organization is helping. Update them on
this impact, and inspire them to give again!
84. Project pages give you a
framework to tell your story and
allow you to describe where
funds will go.
Project reports allow you to share
your impact with supporters on
GlobalGiving.
85. A C T I V I T Y
1. Create a story for a future project page
OR
2. Write a story for a future project report
Tell Your Story
88. Create Fundraising Advocates.
For your supporters that are passionate about your cause,
make them part of your fundraising team! Create tools to help
them reach out to their networks, thus growing your network.
89. 1
Do they care about
your organization and
cause?
2
Can they serve as
brand ambassadors?
3
Are they able to
communicate your
story well?
4
Do they have a large
network?
5
Are you comfortable
reaching out to them?
Identifying your Advocates
90. Once you have
identified your
fundraising advocates,
help them with tools,
content, templates,
calendars and
support.
91. Advocate Materials
Templates
Supply email, Facebook,
Twitter, and other templates.
Content Calendars
Work with them to create an
outreach calendar and plan.
Make sure they have the best
images, text, logos, and videos.
92. Communications Tips for Advocates
• Harness email and social media
• Emphasize project importance, urgency, and why donors
matter
• Consider the audience – tailor messages to be consistent but
different
• Time messages – one month out, one week out, day before
93. Engaging Fundraising Advocates
Fundraiser Pages Year-End Campaign Bonus Days
Allows donors to
become partners to
you in your fundraising
efforts
Designed to motivate
supporters throughout
the month of
December, offering
bonus awards for
projects that raise the
most
Donations are
matched (up to a
certain amount) on
each Bonus Day
94. Engaging Fundraising Advocates
Fundraiser Pages Year-End Campaign Bonus Days
Allows donors to
become partners to
you in your fundraising
efforts
Designed to motivate
supporters throughout
the month of
December, offering
bonus awards for
projects that raise the
most
Donations are
matched (up to a
certain amount) on
each Bonus Day
95. $8,243
Raised for Rural schools
in the Himalayas
CYCLE
CHALLENGE
Each year cyclists ride
150km for 2 days
through the Himalayas
96. $2,474
Raised for Maternal
Health in Tanzania
LABOR FOR LOVE
Alison asked
supporters to donate
$1 for every hour a
women in their life was
in labor
98. • Birthday
• Marathon or race
• Sporting event
• Contest
• Tribute
• Disaster relief
• Wedding
When could a fundraising
advocate build a fundraiser
page?
99. Engaging Fundraising Advocates
Fundraiser Pages Year-End Campaign Bonus Days
Allows donors to
become partners to
you in your fundraising
efforts
Designed to motivate
supporters throughout
the month of
December, offering
bonus awards for
projects that raise the
most
Donations are
matched (up to a
certain amount) on
each Bonus Day
100. 18%
of all US online fundraising
happens in December
101. Engaging Fundraising Advocates
Fundraiser Pages Year-End Campaign Bonus Days
Allows donors to
become partners to
you in your fundraising
efforts
Designed to motivate
supporters throughout
the month of
December, offering
bonus awards for
projects that raise the
most
Donations are
matched (up to a
certain amount) on
each Bonus Day
102. Maximize Bonus Days
• Give donors at least 1 week notice
• Identify & recruit fundraising advocates
to engage new donors
• Use the reporting tool to mobilize
current donors to participate
• Spread the word on social media
• Call or email large donors
103. A C T I V I T Y
1. Identify 3-5 people you think could be
fundraising advocates for your
organization
2. Write down ideas for how you would
structure the relationship
Fundraising Advocates
105. Attracting New Donors
Project Page GG Rewards Microprojects
Create a compelling
project page to appeal
to donors
Increase your status to
improve the visibility of
your projects
Utilize microprojects to
fundraise for a specific
person or activity
106. Attracting New Donors
Project Page GGRewards Microprojects
Create a compelling
project page to appeal
to donors
Increase your status to
improve the visibility of
your projects
Utilize microprojects to
fundraise for a specific
person or activity
107. Attractive
Project Pages
• Specific, action-oriented title
• Close-up, high resolution photos
• Easy to understand, jargon-free, project
specific summary
• Tangible, realistic donation options
108. Attracting New Donors
Project Page GG Rewards Microprojects
Create a compelling
project page to appeal
to donors
Increase your status to
improve the visibility of
your projects
Utilize microprojects to
fundraise for a specific
person or activity
109. Increased
Status Brings:
• Exclusive fundraising tools
• GlobalGiving social media account
features
• GlobalGiving’s Project of the Month Club
• Guest speaker in GlobalGiving training &
academy courses
• GlobalGiving newsletter
111. Attracting New Donors
Project Page GG Rewards Microprojects
Create a compelling
project page to appeal
to donors
Increase your status to
improve the visibility of
your projects
Utilize microprojects to
fundraise for a specific
person or activity
112. Support Ian’s
Education
Nyaka AIDS
Project
• Tied to an existing parent
project on GlobalGiving
• Fundraise for specific
individual or activity
• Leaders & Superstars only
• $250 - $10,000
• Active for 3 months
Microprojects
113. A C T I V I T Y
1. What actions can you take to improve your project page?
2. Brainstorm 1 or 2 microprojects your organization can post.
Project Pages
116. Why Donors Stop Giving
• No memory of supporting the organization
• Not reminded to give again
• Didn’t feel connected
• Didn’t feel appreciated
• Organization wasn’t transparent about how donations were used
• Organization asked for an inappropriate amount
117. Using Project Pages As a Tool
Problem Solution Tool
Not reminded to give
again
Organization asked for
an inappropriate
amount
Encourage monthly
recurring donations
Provide a range of
donation options
Project Pages
118. Using Fundraiser Pages As a Tool
Problem Solution Tool
Didn’t feel connected Allow donors to
become partners in
fundraising efforts
Fundraiser Pages
119. Using Thank You Notes As a Tool
Problem Solution Tool
Didn’t feel appreciated Personalize
communications
Thank your donors
Thank You Notes
120. Thank You
Note Tips
• Send as soon as possible
• Acknowledge the donation
amount and source
• Share photos, anecdotes,
and impact statistics
• Remind the donor of the
impact their gift will have
• Be personal and warm in
the language you use
121. Using Project Reports As a Tool
Problem Solution Tool
No memory of
supporting the
organization
Organization wasn’t
transparent about how
donations were used
Communicate with
donors at least every
90 days
Show donors how
their funds help you
achieve your mission
Project Reports
122. Project Reports
• Required every three months
• Emailed to all project donors and
posted on project page
• Project reports (2-3 paragraphs):
• Close-up, high-res photos
• Beneficiary stories
• Progress & accomplishments
• Project-specific impact stats
• Call to action
• Rating 1 (poor) to 5 (excellent)
123. Project Report Ratings
• How emotionally compelling
is the report/update?
• Is the report on-topic?
• Is it written for the correct
target audience?
• Are there high-quality photos?
124. A C T I V I T Y
1. Write down 3-5 ideas for stories to include in your next report
2. Share with someone next to you
Project Reports
130. How Can You Benefit?
Become a Superstar
GG Reward status is used to
determine which organizations
are recommended to corporate
partners
Maintain a High Project Rank Be Active on the Website
Participate in webinars and
workshops, take part in
matching days, participate in
contests
Post frequent project reports,
be an active fundraiser, create
realistic fundraising goals
132. Takeaways
GG Rewards
Our new system to earn points and
rewards
Storytelling
Inspirational stories make an
impact
SMART Online Fundraising
Setting SMART goals
Creating a Fundraising Army
Leverage your current supporters
Attracting New Donors
Finding new supporters
Retaining Donors
Keeping the support you have
Benefitting from Corporate
Partnerships
Providing more funding for your
133. Q U E S T I O N
Share one thing you’ve learned today
134. A C T I V I T Y
1. Review the outputs of today’s activities
2. Plan your next steps for when you leave
today’s workshop – keep the momentum
going!
Bring it All Together
Adjust the font sizes according to how long the stat labels are.
Change colors of the year box or the stat labels
Make sure the colors are visible (especially on the light gray background.)
Adjust the font sizes according to how long the stat labels are.
Change colors of the year box or the stat labels
Make sure the colors are visible (especially on the light gray background.)
Adjust the font sizes according to how long the stat labels are.
Change colors of the year box or the stat labels
Make sure the colors are visible (especially on the light gray background.)
This slide can also be used with solid color backgrounds and colored text.
This slide can also be used with solid color backgrounds and colored text.
Swap out the photos.
Feel free to change the colors of the overlays but keep them Brand colors with white text.
Keep the text at least this big and keep it Aleo Bold so that it’s readable.
Finally, want to end on some communication tips for you to think about and to share with your advocates as you proceed in your engagement.
[Discuss options, then talk through examples]
When working with your supporters and fundraising advocates to develop fundraiser pages encourage them to be creative and perhaps tie the focus of the fundraiser and any external efforts to the issue that your project is focused on
Feel free to change the background image and overlay color (keep the colors darker Brand colors).
Keep the text size big and white.
You can change the stat label to another color but keep the number itself white.
We also use the project ranking to determine which projects appear on the homepage. So you want your project to be here or here or here.
We use the search ranking to identify the top 20% of projects that are featured on the homepage. We cycle out these projects every hour with the exception of disaster situations like the Nepal earthquake disaster relief fund. But when there is not a disaster scenario, we do cycle out these projects every hour based on the top 20% of projects. We’re also looking for projects with high resolution photo.
How many have used microprojects before? Does anyone want to share an example?
Next tool to highlight: microprojects. This is a tool that allows you to raise money for a more specific need.
As you can see from this example, “Support Ian’s Education, “ Nyaka AIDS Project has developed a microproject to raise funds specifically for one student’s education!
Microprojects are only on the site for three months so you can create an added sense of urgency and they are only available to leaders and superstars.
They range in value from $250 to $10,000 and what’s really exciting about microprojects is that they get a little bit of a bump up in the ranking which means that they are more likely to attract new donors and those donors are then rolled into receiving project reports from your parent project as well. So you can continue to build a relationship with those donors even after your microproject expires.
[Note: Money raised via microproject does not count towards total project $ to raise]
Another issue that arises with donor retention is a lack of appreciation by the organization and not feeling connected to the cause.
[Discuss points in slide]
Final tool to discuss is the project report – another great way of building a connection between your organization and donors, helping your donors see the deserving nature of your cause, and being transparent about how their funds are being used.
As you know, project reports are emailed out to all of your donors and are also posted on your GlobalGiving project page.
The ideal project report is about 3 paragraphs in length and will include
Close-up, high-res photos
Beneficiary stories
Progress of your project and accomplishments
Impact stats, specific to your project
Call to action
These are really different from grant reports, so while we encourage you to include impact statistics, think of this more like a letter to your supporters. You might start out your report with the line, “Dear Supporters” and you would end with your name and information about how donors could get in touch with you to build a relationship with you over time.
Require project reports at least once every three months. But as we talked about earlier when it comes to ranking, your project will be ranked higher if you report more frequently, so we encourage reporting at least once every other month if not every month.
Lastly, we encourage you to end your project reports with a call to action. For example – follow you on Facebook, consider making a recurring donation, might suggest that they give to you in an upcoming bonus day.
Remind you that we do rate project reports from 1 which is poor to 5 which is excellent. Poor project reports do not include a story of an individual, may just link to a project, may not share updates on progress whereas excellent project reports will meet all of the criteria shared here. The project report rating is used to give you feedback on how your project report compares to others on the GG website. This information is not public nor does it influence your rating or project visibility on the GG website. Please keep in mind that the rating is intended to help you improve over time and that it’s ok if you get a project report that’s a three. That just means that there are areas for improvement. You can see the full project report rubric in the Project Leader Manual.